The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
Andrew MonaghanThe podcast that tackles the question:
How can cybersecurity companies grow sales faster?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to grow cybersecurity companies faster than the competition. Listen in, and you will get proven strategies to
- build and execute world class sales processes- help your sales team be more effective,- do great... more
| Publishes | Twice weekly | Episodes | 300 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementEntrepreneurshipBusiness | |||
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Latest Episodes
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Ever feel like your cybersecurity marketing just isn’t landing with CISOs? Wondering why, despite tons of spending, cybercrime is still on the rise? Or maybe you’re looking for real ways to build trust and ... more
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Are you struggling to sell the “unsellable” in cybersecurity? Wondering how to create or lead a brand-new product category? Curious about how to maintain a winning sales culture and scale your team when you... more
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Are you struggling to navigate strategic partnerships with hyperscalers like AWS? Wondering when and how to build your company's platform story to stand out in a crowded cyber market? Curious about the real... more
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Are you struggling to make your cybersecurity startup's message stand out in a crowded market? Ever wondered how to get analysts like Gartner to notice your company before hitting $20M ARR? Do you face chal... more
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Reviews
- Great podcast!
Andrew's podcast offers valuable insights from industry leaders in the cybersecurity space, sharing their experiences, challenges, and successes. It's a great resource for anyone looking to understand the ever-evolving world of cybersecurity and how businesses can navigate it effectively! Deirdre
Apple Podcasts5Deirdre Tshien
United States3 years ago - Every Sales Person and Cybersecurity Expert should Listen!
I’ve been looking for a good podcast around Cybersecurity and the Sales process and this is by far the best. Andrew does a great job interviewing fantastic Guests from within the industry and laying out value for anyone in the Cybersecurity field. Andrew’s interview format is great as well. I love the 2 questions that are randomly selected. I highly recommend you subscribe and tune in, it will
Apple Podcasts5rico1411United States3 years ago - Action-oriented tips and all-star interviews
Andrew (in line with his sales philosophy) provides immense value to his audience of sellers and leaders. Anyone building a cybersecurity company (yes that means you too, founders, product, engineering, etc) would benefit from giving this podcast a follow and putting its lessons to work.
Apple Podcasts5djskkamsndndUnited States3 years ago - Palatable & Poignant
This is an easy sampling of poignant advice for sales professionals in cyber sales.
Apple Podcasts5G. MistrettaUnited States4 years ago - Thought Provoking
Podcasts are about learning…these sessions are geared around sharing great industry information to help one gain new perspectives and grow. Thanks, Andrew!
Apple Podcasts5HemiDaveUnited States4 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #100 |  South Africa/Business/Management |
Apple Podcasts | #171 |  Ireland/Business/Management |
Apple Podcasts | #179 |  Denmark/Business/Management |
Apple Podcasts | #180 |  Israel/Business/Management |
Apple Podcasts | #198 |  New Zealand/Business/Management |
Apple Podcasts | #199 |  Netherlands/Business/Management |
Talking Points
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Audience Metrics
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show consistently centers on practical, playbook-oriented go-to-market strategies for cybersecurity companies. Across episodes, guests range from CROs and VPs of Sales to CMOs, founders, and GTM advisors, with a strong emphasis on channel programs, ICP refinement, sales enablement, and building scalable, trust-focused marketing narratives. A notable throughline is the push toward repeatable, collaborative processes—POCs, precise messaging, and transparent negotiations—that help cybersecurity teams close deals faster and with tighter alignment between product, marketing, and sales. Unique angles include AI-driven GTM approaches, founder-to-CXO transitions, and innovative, resource-efficient go-to-market models that challenge traditional ... more
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Which podcasts are similar to this podcast?
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1. Founders
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. The a16z Show
4. Morning Wire
5. The Daily
How many episodes of this podcast are there?
this podcast launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Eric Appel
2. Anna Sarnek
3. Dan Lowden
4. Konnor Andersen
5. Kevin Bayly
6. Abigail Maines
7. Todd Caponi
8. Amos Bar-Joseph
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