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Artwork for The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

Andrew Monaghan
Cybersecurity
Sales Strategies
Product Market Fit
Cybersecurity Startups
Buyer's Journey
Data Protection
RSA Conference
Startups
Identity Security
Cloud Security
Bedrock Security
Cold Calling
Sales Development
Partnerships
Company Culture
Value-Based Selling
Economic Buyer
Outsourcing Sales
Sales
Marketing Collaboration

The podcast for sales and marketing teams that tackles the question:How can Cybr Donut grow ARR to $10m by the end of 2025?We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. Listen in, and you will get proven strategies to - help you get more leads- win more customers, and,- create your killer go-to-market growth engine. If you a... more

PublishesTwice weeklyEpisodes281Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipManagement

Listen to this Podcast

Artwork for The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

Latest Episodes

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Are you struggling to generate enough top-of-funnel opportunities in today’s noisy cybersecurity sales landscape? Are your deals getting stuck or taking forever to close, despite your best efforts? Have you... more

Send me a text (I will personally respond)

Are you wrestling with the decision of when to bring on your first sales leader? Wondering if your startup has achieved enough product-market fit before scaling the sales team? Curious about common pitfalls... more

Send me a text (I will personally respond)

Are you wondering how to leverage unconventional go-to-market strategies to accelerate growth in cybersecurity? Curious about integrating cyber insurance into your offer to stand out in a crowded landscape?... more

Send me a text (I will personally respond)

Are you wrestling with how to scale your sales team without losing focus on what truly matters? Do you wonder how to maintain a customer-centric approach as your company experiences hypergrowth? Or maybe yo... more

Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Braydan Young
CEO of SlashExperts, previously co-founder of Sendoso
SlashExperts
Episode: Break Through the Noise: How Advocates Can Transform Your Pipeline – Braydan Young, CEO, SlashExperts
Tony Surak
Partner focused on go-to-market at DataTribe.
DataTribe
Episode: The Art of Timing Your First Sales Hire in a Cybersecurity Startup – Tony Surak, Partner, DataTribe
Christian Werling
CRO of Eye Security
Eye Security
Episode: The Unconventional Growth Playbook: Europe, SMBs, and Cyber Insurance – Christian Werling, CRO, Eye Security
Ryan Carlson
President of GoToMarket at Chainguard
Chainguard
Episode: From 8 to 500: Scaling Hypergrowth in Cybersecurity GTM – Ryan Carlson, President of GTM, Chainguard
Steve Rog
VP of Sales at Cyera
Cyera
Episode: Scaling the Fastest-Growing Data Security Startup
Robert Amezcua
SVP of worldwide sales at Forescout
Forescout
Episode: Unlocking Business Value In Cybersecurity From a 25+ Year Cyber Sales Veteran
Nick LaBuz
VP of Sales at Endor Labs
Endor Labs
Episode: How to Build a Cyber Sales Machine From Nothing That Delivers 30X ARR Growth and 166% NRR
Jake Alosco
VP of Global Partnerships at Valence Security
Valence Security
Episode: Partnerships That Scale: How Valence Security Empowers Resellers
Haig Kulcher
Director of Technical Alliances at Threat Quotient
Threat Quotient
Episode: Partnerships That Scale: How Valence Security Empowers Resellers

Host

Andrew Monahan
Host with extensive experience in the cybersecurity sales landscape. He facilitates engaging conversations aimed at enhancing sales and marketing strategies for cybersecurity professionals.

Reviews

4.9 out of 5 stars from 53 ratings
  • Great podcast!

    Andrew's podcast offers valuable insights from industry leaders in the cybersecurity space, sharing their experiences, challenges, and successes. It's a great resource for anyone looking to understand the ever-evolving world of cybersecurity and how businesses can navigate it effectively! Deirdre

    Apple Podcasts
    5
    Deirdre Tshien
    United States2 years ago
  • Every Sales Person and Cybersecurity Expert should Listen!

    I’ve been looking for a good podcast around Cybersecurity and the Sales process and this is by far the best. Andrew does a great job interviewing fantastic Guests from within the industry and laying out value for anyone in the Cybersecurity field. Andrew’s interview format is great as well. I love the 2 questions that are randomly selected. I highly recommend you subscribe and tune in, it will

    Apple Podcasts
    5
    rico1411
    United States3 years ago
  • Action-oriented tips and all-star interviews

    Andrew (in line with his sales philosophy) provides immense value to his audience of sellers and leaders. Anyone building a cybersecurity company (yes that means you too, founders, product, engineering, etc) would benefit from giving this podcast a follow and putting its lessons to work.

    Apple Podcasts
    5
    djskkamsndnd
    United States3 years ago
  • Palatable & Poignant

    This is an easy sampling of poignant advice for sales professionals in cyber sales.

    Apple Podcasts
    5
    G. Mistretta
    United States3 years ago
  • Thought Provoking

    Podcasts are about learning…these sessions are geared around sharing great industry information to help one gain new perspectives and grow. Thanks, Andrew!

    Apple Podcasts
    5
    HemiDave
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the valuable insights shared by industry leaders, highlighting the practical application of strategies discussed.
Many describe the podcast as a must-listen for anyone looking to enhance their sales techniques or navigate challenges in the cybersecurity sector.
The engaging interview style and relevant content help in understanding the complexities of cybersecurity sales and marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Scaling the Fastest-Growing Data Security Startup
Q: How are you thinking about enablement?
We invest a lot in enablement, not only internally but also externally, subscribing to professional selling science while appreciating the art behind it.
Scaling the Fastest-Growing Data Security Startup
Q: What did you think you were going to be doing in the first few months of joining?
I knew the company was going to be successful, but not this fast. I gave a lot of credit to the founders for allowing us to build the foundation right.
Unlocking Business Value In Cybersecurity From a 25+ Year Cyber Sales Veteran
Q: What red flags do you look for in your hiring role?
Lack of connections in the industry and an inability to inspire or retain talent are major red flags.
Unlocking Business Value In Cybersecurity From a 25+ Year Cyber Sales Veteran
Q: How do you think about what a rep should be doing to get out of that zone and thinking more about value?
Knowing how people buy is essential, and reps should focus on understanding the customer's needs, rather than just pushing features.
Partnerships That Scale: How Valence Security Empowers Resellers
Q: How does Justin from Dursec make money in your partnership program?
Justin will earn high margins, have access to services, and we'll provide a healthy margin for the opportunities he brings in.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Insights and strategies tailored for sales and marketing teams in the cybersecurity sector are the main focus, emphasizing growth and leadership strategies across the industry. Episodes typically feature discussions with industry leaders, including CROs, CMOs, and CEOs, providing listeners with proven methods to increase leads, enhance customer acquisition, and build effective go-to-market growth engines. The content is likely designed for professionals looking to navigate the complexities of B2B sales and marketing within the quickly evolving cybersecurity landscape, making it a valuable resource for anyone in cybersecurity roles.

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Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. CISO Series Podcast
2. Cybersecurity Today
3. Darknet Diaries
4. All-In with Chamath, Jason, Sacks & Friedberg
5. Pardon My Take

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 281 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Braydan Young
2. Tony Surak
3. Christian Werling
4. Ryan Carlson
5. Steve Rog
6. Robert Amezcua
7. Nick LaBuz
8. Jake Alosco

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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