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Artwork for Beyond the Needle: The Aesthetics Business Podcast

Beyond the Needle: The Aesthetics Business Podcast

Emily Ruse
Instagram
Aesthetics
Aesthetics Industry
Tiktok
Content Strategy
Instagram Stories
Content Marketing
Aesthetics Clinic
Aesthetic Testimonials
Procrastination
AI Search
Public Speaking
Storytelling In Marketing
NHS
ERA
Hormones
Instagram Reels
Confidence
Skincare
AI In Aesthetics

Growing an aesthetics clinic today isn’t easy, I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse.

This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that... more

PublishesWeeklyEpisodes65Founded2 years ago
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MarketingBusinessInvesting

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Artwork for Beyond the Needle: The Aesthetics Business Podcast

Latest Episodes

In this episode, Emily sits down with Eleanore Quadri, Founder and Clinical Director of Revive Cosmetics, an award winning, CQC-registered medical aesthetics clinic in Kent. Together, they unpack what it really takes to build a bespoke aesthetics cli... more

YouTube

In this episode, Emily sits down with leadership consultant Marcus Haycock for part two of their strategic leadership series. This conversation dives into self‑awareness, communication styles and how Discovery Insights Profiling helps clinic owners b... more

YouTube

In this episode, Emily sits down with Cigdem Kemal Yilmaz, chemical engineer, skincare formulator and founder of Skin Masterclass, to unpack one of the biggest untapped revenue streams in aesthetics clinics- skincare consultations and retail.

Cigdem... more

YouTube

In this episode, Emily is joined by Dr. Harriet Turnbull, Global Chief Medical Officer and Head of Training at Derma Medical, to break down exactly what the journey into aesthetics should look like. From choosing the right training provider to buildi... more

YouTube

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Recent Guests

Eleanore Quadri
Founder and clinical director of Revive Cosmetics
Revive Cosmetics
Episode: The Truth About Building & Renovating an Aesthetics Clinic with Eleanore Quadri
Marcus Haycock
Transformational Leadership Consultant
Transformational Leadership Consulting
Episode: How To Communicate More Effectively with Your Team & Patients with Marcus Haycock
Cigdem Kemal Yilmaz
Founder of Skin Masterclass, skincare formulator and consultant
Skin Masterclass
Episode: Turning Skincare Into a 6 Figure Revenue Stream with Cigdem Kemal Yilmaz
Dr. Harriet Turnbull
Global Chief Medical Officer and Head of Training at Dermamedical
Dermamedical
Episode: The Ultimate Blueprint to Becoming a Successful Aesthetics Injector with Dr. Harriet Turnbull
Emma Michael
AI trainer, business strategist and founder of Emma Michael AI Solutions
Emma Michael AI Solutions
Episode: How To Use AI in Your Aesthetics Business with Emma Michael
Yogeeta Bawa
Founder of Time Clinic and The Invisible Business Partner mentoring
Time Clinic; The Invisible Business Partner
Episode: The Business Side of Aesthetics Nobody Prepares You For with Yogeeta Bawa
Sarah Louise
Nurse, CEO and founder of SLA Medical, SLA Academy and The Business Injection
SLA Medical / The Business Injection
Episode: How to Build a Sellable Aesthetic Clinic with Sarah Louise
Emma Gaskin
Speech therapist turned public speaking and voice coach
Speaking Hub
Episode: How to Speak With Confidence and Authority with Emma Gaskin
Fiona Macaskill
Business strategist specializing in aesthetics
Aesthetics Business Coaching - YDY
Episode: How to Shift From Practitioner to Business Owner with Fiona Macaskill

Host

Emily Ruse
Host of Beyond the Needle: The Aesthetics Business Podcast

Reviews

5.0 out of 5 stars from 37 ratings
  • If you are in aesthetics you need this podcast in your life!

    Fantastic podcast that really resonates with me and where I am at with my aesthetics business. Each episode is packed full of relevant and helpful advice which we can all put in practice. Thank you Emily!

    Apple Podcasts
    5
    SallyMc1980
    United Kingdom6 months ago
  • My favourite podcast

    This podcast is fantastic, I am obsessed listening to them. They have given me the confidence to push my buisness forward and to think outside the box. I would love to use your services one day. Thank you so much for sharing all your knowledge and experience in the industry

    Apple Podcasts
    5
    Cura Wellness Clinc Leeds
    United Kingdom10 months ago
  • Great podcast for everyone in Aesthetics new or old

    Really helpful podcast, enjoyable and informative, thank you

    Apple Podcasts
    5
    3littlerats
    United Kingdoma year ago
  • Absolutely brilliant

    I have been to good training schools but they only cover the aesthetics side of things. This podcast has provided all the business and communication information that I needed plus the confidence that I was struggling to find. Really glad I’ve come across this podcast. Thank you Emily for being so thorough

    Apple Podcasts
    5
    Outlined N&A
    United Kingdoma year ago
  • Imogen

    I absolutely love your podcasts , such a great learning experience for me

    Apple Podcasts
    5
    IMZ 111
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive feedback highlights the host's clarity and practical templates that can be implemented quickly.
Listeners praise actionable, step-by-step guidance for growing aesthetics clinics.
Fans note high-quality pacing and thorough coverage of marketing and business systems.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Business Side of Aesthetics Nobody Prepares You For with Yogeeta Bawa
Q: What are the biggest problems practitioners face, and how can they start addressing overwhelm?
Common issues include endless to-do lists and reactive workdays; the solution is to create structured daily meetings, set boundaries for work time with family, and implement prioritization and a plan to handle inquiries and tasks.
How To Use AI in Your Aesthetics Business with Emma Michael
Q: Before we get into it, tell us a little about you and what you do.
Emma introduces herself as an AI trainer and founder of Emma Michael AI Solutions, focusing on helping business owners become AI confident and reduce mental load.
From GP to Aesthetics Clinic Founder with Dr. Magdalena Bejma
Q: What is your philosophy on training new injectors?
Trainings should be rigorous and hands-on; use a mix of formal courses and real-world practice with models, emphasize safety, and encourage adapting techniques rather than copying; ongoing support post-training is valuable.
From GP to Aesthetics Clinic Founder with Dr. Magdalena Bejma
Q: How important is marketing and PR in attracting new patients?
PR and magazine features can boost visibility but do not guarantee new patients; the strongest growth comes from word of mouth, referrals, and authentic in-house content.
From GP to Aesthetics Clinic Founder with Dr. Magdalena Bejma
Q: What were the biggest challenges in growing your clinic?
Building a team, managing growth, choosing the right premises, and balancing family life; she advocates hiring slowly, firing quickly, and creating a flexible, self-employed model for part of the staff to reduce risk.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show delivers practical, no-nonsense guidance for growing and monetizing aesthetics clinics. Episodes center on marketing, branding, systems, patient experience, and profitability, with a strong emphasis on actionable tactics you can implement quickly—think local targeting, content planning, and revenue optimization. Noteworthy is a consistent focus on turning clinical expertise into scalable business operations, often featuring guests who share real-world frameworks, templates, and growth playbooks. Listeners likely include clinic owners, practitioners, and marketers seeking repeatable strategies to attract patients, optimize operations, and drive sustainable growth without burnout.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Ladies Who Launch
2. Aspire with Emma Grede
3. Feel Better, Live More with Dr Rangan Chatterjee
4. The Applied Aesthetics Podcast
5. Working Hard with Grace Beverley

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Eleanore Quadri
2. Marcus Haycock
3. Cigdem Kemal Yilmaz
4. Dr. Harriet Turnbull
5. Emma Michael
6. Yogeeta Bawa
7. Sarah Louise
8. Emma Gaskin

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