Beyond the Needle: The Aesthetics Business Podcast
Emily RuseGrowing an aesthetics clinic today isn’t easy- I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that c... more
| Publishes | Weekly | Episodes | 53 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingInvesting | |||
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Latest Episodes
In this episode, Emily breaks down one of the most frustrating challenges aesthetic practitioners face- Instagram reach that has completely plateaued.
You’re posting consistently, you’re putting in the effort, yet the same small group of people see... more
In this episode of Beyond the Needle, Emily sits down with Sarah Louise- founder of SLA Medical, SLA Academy and The Business Injection.
Sarah’s journey is remarkable: from training in Australia and working alongside leading plastic surgeons, to mov... more
In this episode, Emily breaks down one of the most powerful yet most misunderstood marketing tools for aesthetic practitioners and that is storytelling.
Not the fluffy, overly personal kind but the practical, strategic storytelling that helps patie... more
In this episode, Emily sits down with voice and public speaking coach Emma Gaskin, a former NHS speech therapist who now helps women in business, TEDx speakers and leaders communicate with clarity, confidence, and authority.
If you’ve ever felt conf... more
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Reviews
- If you are in aesthetics you need this podcast in your life!
Fantastic podcast that really resonates with me and where I am at with my aesthetics business. Each episode is packed full of relevant and helpful advice which we can all put in practice. Thank you Emily!
Apple Podcasts5SallyMc1980
United Kingdom2 months ago - My favourite podcast
This podcast is fantastic, I am obsessed listening to them. They have given me the confidence to push my buisness forward and to think outside the box. I would love to use your services one day. Thank you so much for sharing all your knowledge and experience in the industry
Apple Podcasts5Cura Wellness Clinc LeedsUnited Kingdom7 months ago - Great podcast for everyone in Aesthetics new or old
Really helpful podcast, enjoyable and informative, thank you
Apple Podcasts53littleratsUnited Kingdom9 months ago - Absolutely brilliant
I have been to good training schools but they only cover the aesthetics side of things. This podcast has provided all the business and communication information that I needed plus the confidence that I was struggling to find. Really glad I’ve come across this podcast. Thank you Emily for being so thorough
Apple Podcasts5Outlined N&AUnited Kingdom10 months ago - Imogen
I absolutely love your podcasts , such a great learning experience for me
Apple Podcasts5IMZ 111United Kingdom10 months ago
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Chart Rankings
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Apple Podcasts | #59 | United Kingdom/Business/Marketing |
Apple Podcasts | #229 |  Canada/Business/Marketing |
Apple Podcasts | #241 |  Ireland/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show provides practical, no-nonsense guidance for aesthetics clinics and practitioners looking to grow a profitable, scalable business. Episodes cover a mix of marketing tactics (social media, storytelling, and SEO), operations (systems, pricing, and governance), and growth tactics (retention, partnerships, and events). A notable strength is the host's hands-on approach, with step-by-step strategies, real-world examples, and templates that listeners can implement quickly, making it especially valuable for clinic owners, injectors, and marketing leads in the aesthetics space. A recurring angle is balancing clinical excellence with business leadership, often through niche positioning, customer-centricity, and disciplined planning. The fo... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Fill Me In: An Aesthetics Podcast
2. Ladies Who Launch
3. Inside Aesthetics
4. The Mel Robbins Podcast
5. The Dr. Gabrielle Lyon Show
How many episodes of this podcast are there?
this podcast launched 2 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Sarah Louise
2. Emma Gaskin
3. Fiona Macaskill
4. Courtney Le Borgne
5. Natalie Fletcher
6. Sara Cheeney
7. Hazel Parkinson
8. Dr. Bethany Rossington
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