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Artwork for Between the Lugs

Between the Lugs - Diary of a Small Business

Marloe Watch Company
Marloe Watch Company
Colorways
Watch Design
Haggis Works
Watch Manufacturing
Pinky
Marketing
Aerodyne
Marmalade
Vin Diesel
British Watchmakers Day
Watch Assembly
Kickstarter
Product Design
Branding
Emerald Colorway
New York
London
Artemis II
Sky Splitter

Join Greg, Oliver and Gordon as they talk through the realities of building and running Marloe Watch Company - from product ideas and design to marketing, launch, and the everyday decisions that come with growing a British business.

Each episode starts with a simple idea or observation and quickly grows into something bigger. From product decisions and creative direction to industry trends and cus... more

PublishesTwice monthlyEpisodes9Founded3 months ago
Number of ListenersCategories
EntrepreneurshipBusinessComedyComedy Interviews

Listen to this Podcast

Artwork for Between the Lugs

Latest Episodes

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

In this episode,... more

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

In this episode,... more

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

In this episode,... more

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

Alison takes Oll... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Hosts

Greg
Marketing-focused co-host and brand strategist with role across Marloe Watch Company; appears as a primary host across episodes.
Oliver
Operations Director and co-host, brings marketing and operational perspective; often discusses customer experience and design process.
Gordon
Creative Director and co-host, focuses on design language, storytelling, and brand aesthetics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#33
Chile/Business/Entrepreneurship
Apple Podcasts
#191
Chile/Business

Talking Points

Recent interactions between the hosts and their guests.

What Should We Make Next?
Q: When finalizing a watch design, when does the customer narrative come into play?
The marketing narrative is born from the period and lived experiences behind the watch; the design is informed by that story, and the copy reflects it during launch though the marketing itself is refined after the product lands.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Between the Lugs

What is Between the Lugs about and what kind of topics does it cover?

A candid behind-the-scenes look at building and scaling a British watch brand, focusing on product design, brand storytelling, and the operational realities of running a small business. Across episodes, the trio discusses everything from color-driven product strategy and design language to manufacturing decisions, customer experience, investor relations, and the evolving dynamics of a small team navigating growth. The tone blends practical lessons, humor, and real-time decision making, with recurring threads on staying true to brand narrative, balancing gut instinct with data, and maintaining quality as the company expands. Notable moments include design debates, culture-building experiments, and reflections on remote collaboration, making ... more

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Which podcasts are similar to Between the Lugs?

These podcasts share a similar audience with Between the Lugs:

1. The Worn & Wound Podcast
2. 40 and 20: the WatchClicker Podcast
3. The Grey Nato
4. HODINKEE Podcasts
5. Scottish Watches

How many episodes of Between the Lugs are there?

Between the Lugs launched 3 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Between the Lugs?

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