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Bet The Process

Bet The Process
Sports Betting
College Football
NFL
Prediction Markets
Betting Strategies
Novig
Super Bowl
Golf
Bowl Games
Ryder Cup
College Football Playoffs
PGA Tour
NBA
March Madness
NIL
Poker
Market Making
Analytics
Political Forecasting
US Open

Jeff Ma and Rufus Peabody talk sports betting

PublishesWeeklyEpisodes386Founded9 years ago
Number of ListenersCategory
Sports

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Artwork for Bet The Process

Latest Episodes

This week on Bet the Process, Jeff welcomes old friend Matthew Berry to chat fantasy sports, including his new venture Fantasy Life, a media, gaming, and tools business for fantasy sports and real money gaming.

This week on Bet the Process, John Shilling aka Golden Pants joins to talk about his journey and current operations in prediction markets, including the competitive relationship between Kalshi, Novig, and Polymarket.

This week on Bet the Process, FanGraphs writer Ben Clemens joins to discuss MLB playoff predictions, but first, Jeff has an apology for Rufus, and Novig CEO Jacob Fortinksy chats the company's rapid growth in the prediction market space.

This week on Bet the Process, good friend Kevin Clark is back to talk early NFL season insights, including which teams have a competitive edge, the shift away from pre-snap chess matches, and Kevin's coaching hierarchy.

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
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Recent Guests

John Shilling
Founder of Golden Pants, involved in prediction markets
Golden Pants
Episode: Prediction Markets with John Shilling | Sponsored by Novig
Ben Clemens
Writer for FanGraphs
FanGraphs
Episode: MLB Playoffs with Ben Clemens + CEO of Novig Jacob Fortinsky | Sponsored by Novig
JJ Zachariason
Fantasy football analyst and educator on ADP and strategy
Self/Owner of ZAP model and related work
Episode: Fantasy Football Time with JJ Zachariason | Sponsored by Novig
Andrew Courtney
Former SIG trader, expert on trading prediction markets
Episode: Mastering Markets as a Non-Ball Knower with Andrew Courtney | Sponsored by Novig
Dan Rubin
CEO and founder of Cleat Street, now focused on prediction markets
Cleat Street
Episode: Cleat Street Founder Dan Rubin | Sponsored by Novig
Parker McLachlin
Short Game Chef, golf coach and online educator
Short Game Chef
Episode: Parker McLachlin, The Short Game Chef | Sponsored by Novig
Justin Ray
Golf analytics expert
Analytics for US Ryder Cup team
Episode: The Open Championship with Justin Ray | Sponsored by Novig
Brian Bilello
President of the New England Revolution
New England Revolution
Episode: Next Steps for U.S. Soccer with MLS Exec Brian Bilello | Sponsored by Novig
Ron Yurko
Professor of statistics, CMU, teaches sports betting class
Carnegie Mellon University, CMU Sports Analytics Center
Episode: Teaching a College Course on Sports Betting with Ron Yurko | Sponsored by Novig

Hosts

Jeffrey Ma
Host focused on sports betting strategy, analytics, and market dynamics; often leads technical questions and approach to edge in bets.
Rufus Peabody
Co-host known for combining betting insight with analytics; a data-driven voice that challenges assumptions and explores market structure.

Reviews

3.9 out of 5 stars from 869 ratings
  • Love it

    Great insights into a cool space

    Apple Podcasts
    5
    WJTAL
    United States7 months ago
  • Love how Rufus ignores sponsors

    Fun listen, smart perspectives. Rufus is clearly a heavy Kalshi user while novig sponsoring the pod is hilarious

    Apple Podcasts
    3
    nuttie4golf
    United States9 months ago
  • Get better audio

    What I could hear sounded well reasoned and informed, however the poor audio quality makes it borderline unlistenable.

    Apple Podcasts
    3
    NSD9308
    United Statesa year ago
  • Great podcast

    You guys are the best!

    Apple Podcasts
    5
    Lumbie 22
    United Statesa year ago
  • Not great by any measure.

    It’s so bad it’s good - that is the only explanation for anyone listening to this podcast frequently enough to justify doing so… On an entirely different note, Ma is great on the TK pod!

    Apple Podcasts
    1
    frizzzog
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the rigorous betting analytics and practical edge strategies.
Critiques often mention pacing or tangents, but overall value for serious bettors remains high.
Many praise the host banter and depth on market dynamics, while some note audio quality variability.
Positive feedback highlights educational value and a cerebral angle on betting.
Guests with industry expertise are seen as highly valuable for learning about prediction markets and betting education.

Talking Points

Recent interactions between the hosts and their guests.

Prediction Markets with John Shilling | Sponsored by Novig
Q: How did you evolve from starting in prediction markets to building out a broader set of markets and infrastructure?
The guest describes starting with golf origination, discovering Kalshi's platform, and then expanding into open-order books and other sports via automated and manual trading, while building a team with strong quantitative backgrounds. The shift to live simulations and risk management, plus leveraging automation and Claude for model iteration, enabled broader market coverage.
Early NFL Season Insights with Kevin Clark | Sponsored by Novig
Q: Do you think there are real NFL organizations that have an edge right now, and who are they?
He argues that the Philadelphia Eagles have an edge through roster construction and coaching independence, while also noting that the best-edge teams leverage smart drafting, high-end coaching, and the willingness to take calculated swings for premium talent.
Early NFL Season Insights with Kevin Clark | Sponsored by Novig
Q: So Kevin, tell us a little bit about your earliest, biggest insight from the first two weeks of the NFL season.
Kevin emphasizes the emergence of aggressive, tempo-heavy offenses and the defenses adjusting by disguising looks; he highlights how teams are choosing to snap and attack early rather than engage in a prolonged chess match, and he points to how these trends could redefine edge opportunities.
Fantasy Football Time with JJ Zachariason | Sponsored by Novig
Q: What should you do if you have conviction that the market is overestimating a player's upside?
Wait for the right moment in the draft where that player's upside aligns with cost, and consider using strategic deviation from ADP when the market is overvaluing or underestimating a player's true ceiling.
College Football is Back with Bill Connelly | Sponsored by Novig
Q: What makes Indiana or James Madison stand out from historically strong programs in terms of coaching and development?
They identify, develop, and deploy talent in a way that often outperforms historic baselines, showing that coaching and development can elevate teams beyond traditional recruiting rankings when infrastructure and culture align.

Audience Metrics

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Frequently Asked Questions About Bet The Process

What is Bet The Process about and what kind of topics does it cover?

This show centers on data-driven sports betting, market dynamics, and the intersection of traditional wagering with prediction markets. Episodes feature deep dives into edge strategies, risk management, and how analytics, betting markets, and platform design shape opportunities across sports like golf, soccer, and football. Guests range from traders and academics to industry founders, offering practical insights on market behavior, decision-making, and education around probabilistic thinking. A recurring strength is blending rigorous analysis with engaging banter and sponsor mentions, which helps listeners translate complex concepts into actionable betting strategies and broader ecosystem context.

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How many listeners does Bet The Process get?

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How many subscribers and views does Bet The Process have?

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Which podcasts are similar to Bet The Process?

These podcasts share a similar audience with Bet The Process:

1. Circles Off - Sports Betting Podcasts
2. Risk of Ruin
3. The Risk Takers Podcast
4. Deep Dive Gambling Podcast
5. Beating The Book with Gill Alexander

How many episodes of Bet The Process are there?

Bet The Process launched 9 years ago and published 386 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Bet The Process?

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Where can I see ratings and reviews for Bet The Process?

Rephonic pulls ratings and reviews for Bet The Process from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Bet The Process?

Recent guests on Bet The Process include:

1. John Shilling
2. Ben Clemens
3. JJ Zachariason
4. Andrew Courtney
5. Dan Rubin
6. Parker McLachlin
7. Justin Ray
8. Brian Bilello

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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