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Bet The Process

Bet The Process
Sports Betting
College Football
NFL
Betting Strategies
Prediction Markets
Super Bowl
Bowl Games
Golf
College Football Playoffs
Ryder Cup
NBA
PGA Tour
March Madness
NIL
Novig
Poker
Market Making
Analytics
Political Forecasting
Splash Sports

Jeff Ma and Rufus Peabody talk sports betting

PublishesWeeklyEpisodes364Founded9 years ago
Number of ListenersCategory
Sports

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Artwork for Bet The Process

Latest Episodes

This week on Bet the Process, Cade Massey returns to discuss recent events, NFL draft strategies, the role of AI in sports analytics, and Jeff and Rufus get into the firing of Alex Cora by the Red Sox.

This week on Bet the Process, Sean Zerillo of the Action Network joins to discuss the start of the MLB season and nerd out over the impact of the ABS challenge system.

This week on Bet the Process, Jeff welcomes Seth Partnow, NBA analyst at The Athletic and data scientist at Teamworks, to talk playoffs and his developing of next-generation basketball stats. But first, Rufus and Jeff discuss the Masters and LIV Golf... more

This week on Bet the Process, golf commentator Steve Sands joins to discuss the 2026 Masters Tournament. Topics include Augusta National's unique characteristics, potential winners and dark horse possibilities, and the decision to create a Novig mark... more

Key Facts

Accepts Guests
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Recent Guests

Seth Partnow
Staff product scientist for basketball at Teamworks
Teamworks
Episode: NBA Analyst Seth Partnow + Masters Recap / LIV Legacy | Sponsored by Novig
Steve Sands
Guest on the Bet The Process podcast
Golf Channel
Episode: The Masters with Steve Sands of the Golf Channel | Sponsored by Novig
Jordan Majewski
Basketball analytics expert
Episode: Final Four With Jordan Majewski and Pre-Masters Talk | Sponsored by Novig
Ken Pom
Basketball analytics expert; creator of kenpom.com
kenpom.com
Episode: Ken Pom Kicks Off March Madness | Sponsored by Novig
Jacob Fortinsky
CEO and Founder of Novig
Novig
Episode: In-Person With Novig CEO & Founder Jacob Fortinsky | Sponsored by Novig
Shane Battier
Former NBA player known for analytics-driven approach
NBA (former player)
Episode: Shane Battier on NBA Analytics + More | Sponsored by Novig
Ted Knutson
Founder of Statsbomb and soccer expert
Statsbomb
Episode: Jeff Chats With Statsbomb Founder Ted Knutson | Sponsored by Novig
Kris Abdelmessih
A brilliant trader and former SIG employee.
Risk of Ruin podcast
Episode: Trading and More with Kris Abdelmessih
Preston Johnson
Sports analyst and former sports bettor
Episode: End of Year with Sports Cheetah Preston Johnson | Sponsored by Novig

Hosts

Jeff Ma
Co-host of Bet The Process
Rufus Peabody
Co-host of Bet The Process

Reviews

3.8 out of 5 stars from 697 ratings
  • Love it

    Great insights into a cool space

    Apple Podcasts
    5
    WJTAL
    United States2 months ago
  • Love how Rufus ignores sponsors

    Fun listen, smart perspectives. Rufus is clearly a heavy Kalshi user while novig sponsoring the pod is hilarious

    Apple Podcasts
    3
    nuttie4golf
    United States3 months ago
  • Get better audio

    What I could hear sounded well reasoned and informed, however the poor audio quality makes it borderline unlistenable.

    Apple Podcasts
    3
    NSD9308
    United States8 months ago
  • Great podcast

    You guys are the best!

    Apple Podcasts
    5
    Lumbie 22
    United Statesa year ago
  • Not great by any measure.

    It’s so bad it’s good - that is the only explanation for anyone listening to this podcast frequently enough to justify doing so… On an entirely different note, Ma is great on the TK pod!

    Apple Podcasts
    1
    frizzzog
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the rigorous analytics and practical betting insights, though a vocal subset critiqued audio quality or the hosts' banter at times.
The mix of data-heavy discussion and real-world betting stories is seen as a strong differentiator.
Guest quality and depth generally receive positive notes, with occasional comments about production or focus.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#90
Finland/Sports

Talking Points

Recent interactions between the hosts and their guests.

NBA Analyst Seth Partnow + Masters Recap / LIV Legacy | Sponsored by Novig
Q: Final prediction and final. Who wins and why?
The hosts settle on OKC defeating the Knicks in five games, arguing that OKC's depth, defense, and matchup advantages, especially against a high-variance opponent, give them the edge in a seven-game series. They acknowledge Jokic as a potential game-changer in other hypothetical scenarios.
The Masters with Steve Sands of the Golf Channel | Sponsored by Novig
Q: What makes Augusta National distinct for players and media compared with other venues?
Sands explains that Augusta is a pressure-filled, year-in-year-out familiar course where the environment and rules shape performance, media interaction, and fan behavior in ways not seen at other venues, including the absence of cell phones and a pervasive sense of etiquette.
The Masters with Steve Sands of the Golf Channel | Sponsored by Novig
Q: How do you feel about the Masters and Duke, given the broader sports context?
Sands and the hosts discuss their personal sports fandoms, the passion around college basketball teams like Duke and Maryland, and how this blend of personal history intersects with covering major golf events, highlighting the human side of sports broadcasting.
Shane Battier on NBA Analytics + More | Sponsored by Novig
Q: When did you realize your value analytically, and how did that change your approach to the game?
Battier describes the moment after being traded to the Rockets in 2006 when the analytics team showed he provided the best value for the team in terms of production per salary, which reframed his self-perception and the way he played.
End of Year with Sports Cheetah Preston Johnson | Sponsored by Novig
Q: Do you think it would deliver the same level of satisfaction that it did in the past?
Maybe it wouldn't because I felt like I was climbing in life, and then to go back down to where I was before wouldn't be as rewarding.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Bet The Process

What is Bet The Process about and what kind of topics does it cover?

A data-forward, analytically minded discussion of sports betting, markets, and analytics driven by two hosts who balance deep technical insight with accessible betting intuition. Recent episodes show a blend of SaaS-style analytics (prediction markets, data-driven player evaluation, and market dynamics) with practical betting strategies around football, basketball, and major events like the Super Bowl. The show often features guests from analytics, trading, sports law, and prediction markets, producing a mix of rigorous quantitative perspectives and real-world betting experience. Expect thoughtful conversations about market structure, AI and data in betting, and how data science intersects with sports strategy, all peppered with approachabl... more

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Which podcasts are similar to Bet The Process?

These podcasts share a similar audience with Bet The Process:

1. Circles Off - Sports Betting Podcasts
2. Risk of Ruin
3. Deep Dive Gambling Podcast
4. Beating The Book with Gill Alexander
5. Gambling With an Edge

How many episodes of Bet The Process are there?

Bet The Process launched 9 years ago and published 364 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Bet The Process?

Recent guests on Bet The Process include:

1. Seth Partnow
2. Steve Sands
3. Jordan Majewski
4. Ken Pom
5. Jacob Fortinsky
6. Shane Battier
7. Ted Knutson
8. Kris Abdelmessih

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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