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Best of Book Marketing

Lainey Cameron and Paulette Stout
Author Websites
Book Marketing
Women's Fiction
Amazon Ads
Cover Design
Marketing For Authors
Branding
Keywords
Metadata
Bidding
Covers
Debuts (book Debuts)
Search Engine Optimization
Author Branding
AI In Graphic Design
Blurbs
Rights Reversion
Color Palette
Category Targeting
Sponsored Products

A book marketing podcast hosted by Lainey Cameron and Paulette Stout, showcasing what’s worth your time, what’s just hype, and what fellow authors learned along the way! Find tips, resources and free downloads at www.bestofbookmarketing.com

PublishesMonthlyEpisodes25Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Best of Book Marketing

Latest Episodes

With special guest, USA Today and Wall Street Journal bestselling author, Pamela Kelley.

In this episode, specially timed for Women's Fiction month in June, we dive into all things book marketing for women's fiction.

Pamela Kelley is a USA Today an... more

You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one.

In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand is... more

With special guest, Jean M Grant.

Author journeys take many turns, and a huge one is when you get your rights back from your publisher.

In this episode, we discuss what to do after getting your publishing rights back. Where to start, what it means... more

Your author website is your front door to your readers. But what's the best way to build it, manage it and make sure your author website is an asset and not a burden?

On this episode of The Best of Book Marketing Podcast, we cover author websites f... more

Key Facts

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Accepts Sponsors
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Recent Guests

Pamela Kelley
USA Today and Wall Street Journal best-selling author of Women's Fiction, Family Sagas and Suspense
Author (Pamela Kelley)
Episode: How to Market Women's Fiction
Jean M. Grant
Former scientist and award-winning author; talks about republishing and rights reversion
Author, multiple genres
Episode: Getting Back Your Publishing Rights
Christine Gunderson
Author; Behind White Picket Fences (June 9 release)
Independent/Publisher relations mentioned
Episode: Book Marketing - What We'd Tell Our Debut Selves
Gabi Coatsworth
Author; memoir-to-novels trajectory; Feel Good Fiction advocate
Author
Episode: Book Marketing - What We'd Tell Our Debut Selves
Liz McLaughlin
Harvard University IT professional and cybersecurity expert
Harvard University
Episode: Scams, Scams, and more!
Kimberly Belle
Edgar Award-winning USA Today and internationally best-selling author
Author (thrillers)
Episode: How to Market a Thriller
Saleema Ishaq
Former copywriter, award-winning thriller author and marketing thinker
Author/Marketing thinker
Episode: How to Market a Thriller
Damon Freeman
Founder and Creative Director of Damonza
Damonza
Episode: Book Cover Design Tips with Damonza
Janet Margot
Founder, Book Geeks Media; former Amazon Ads insider
Book Geeks Media
Episode: Amazon Ads for Authors

Hosts

Lainey Cameron
Host of Best of Book Marketing; co-host; focus on author branding, marketing strategy, and platform building.
Paulette Stout
Co-host and author/marketer; drives conversations on book marketing strategies, debuts, and publishing decisions.

Reviews

4.9 out of 5 stars from 22 ratings
  • Amazing information!

    I'm so happy and grateful to receive all of this valuable information! Marketing is such a sea, and Lainey and Paulette are tossing us life jackets to keep us afloat. Thank you, ladies!

    Apple Podcasts
    5
    Life In Jest Podcast
    United States10 months ago
  • Such a Valuable, Fun Resource!!

    Thank you, Lainey and Paulette! Your episodes are full of such helpful information and are really fun to watch! Appreciate the generosity in which you share with the writing community.

    Apple Podcasts
    5
    Wendy Kennar
    United Statesa year ago
  • Your new BFFs in marketing!

    I’m an author who loathes marketing but Lainey and Paulette’s know-how and real world approach make me feel like I can tackle some tips I’ve been afraid to try. And all without stressing me out! Love this podcast!

    Apple Podcasts
    5
    JoJo Ell
    United Statesa year ago
  • A Must-Listen if you are an author in today’s market!

    Lainey and Paulette provide an invaluable view into what to do in today’s publishing landscape. As a new or an aspiring author, publishing can be overwhelming. Paulette and Lainey will give you the straight scoop and a generous amount of resources. I listened to the first four episodes back-to-back. Well worth the listen and a follow!

    Apple Podcasts
    5
    LG O’Connor
    United States2 years ago
  • A Must-Listen for Anyone Eager to Learn and Grow!

    Lainey and Paulette's podcast is a treasure trove of insights, offering listeners a deep dive into book marketing. Their engaging discussions are a testament to their expertise and passion, making it a must-listen for anyone eager to learn and grow. With each episode, they provide valuable takeaways, so be sure to have your pen and paper at the ready for a truly enriching experience. Hats off to these knowledgeable hosts for creating such an informative and captivating podcast!

    Apple Podcasts
    5
    Amanda Speights
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, no-fluff advice for authors.
Shows are described as supportive and resource-rich for writers.
Hosts are praised for honesty about mistakes and real-world tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#165
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Book Marketing - What We'd Tell Our Debut Selves
Q: How should authors think about genre labeling and finding their niche?
Describe your work with language that resonates with readers, even if it defies neat genre boxes; the important part is connecting with the right audience who loves your unique blend.
Book Marketing - What We'd Tell Our Debut Selves
Q: What marketing tactics did you find most effective for reaching readers?
Newsletters, book clubs, targeted social outreach, and author collaborations proved most sustainable, while expensive traditional promo routes often offered diminishing returns for the debut year.
How to Market a Thriller
Q: What is your most valuable, repeatable tactic for building momentum after a launch?
Maintain momentum by consistent, authentic marketing that integrates the author's brand across multiple channels, leveraging communities, newsletters, collaborations, and events rather than relying on any one tactic.
How to Market a Thriller
Q: Is there a seasonality or timing strategy you rely on for thriller releases?
Timing differs by publishing model; traditionally published authors often have longer lead times (9–12 months) with lineups, while indie authors can promote closer to release and maintain momentum with ongoing marketing activities.
How to Market a Thriller
Q: What has contributed most to your success as an author, Kimberly?
Kimberly emphasizes that there is no single magical button; success comes from a combination of persistence, finding the right publishing home, and a steady, long-term growth strategy rather than quick hits.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Best of Book Marketing

What is Best of Book Marketing about and what kind of topics does it cover?

This show centers on practical, author-focused marketing tactics for independent and traditionally published writers. Episodes cover branding, platform building, and author websites, with hands-on guidance for launches, pricing, newsletters, and reader engagement. A recurring thread is using community, data-driven ads, and a consistent author experience to grow visibility, yardstick-ed by guest experts in rights, covers, Amazon ads, and genre-specific marketing. The tone tends to be candid and actionable, often balancing creative storytelling with tactical steps, checklists, and templates that writers can implement themselves. Noteworthy strengths include guest contributions from experienced publishing professionals and a clear emphasis on ... more

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Best of Book Marketing launched 2 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Best of Book Marketing?

Recent guests on Best of Book Marketing include:

1. Pamela Kelley
2. Jean M. Grant
3. Christine Gunderson
4. Gabi Coatsworth
5. Liz McLaughlin
6. Kimberly Belle
7. Saleema Ishaq
8. Damon Freeman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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