Behind the Signs Podcast
Behind the Signs PodcastA podcast for the people who power the sign industry. Hosted by Joe Arenella, founder of Sign Tracker, and his daughter Liz Arenella Toynes of Studio Dzo, Behind the Signs brings real conversations with sign shop owners, fabricators, designers, and industry leaders across the country. Whether you’re launching your first sign shop, scaling a growing team, or just looking for fresh inspiration, ... more
| Publishes | Twice monthly | Episodes | 31 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
The sign industry has a skilled labor problem — and for decades, there's been no formal education pipeline to fix it. Wendy Graves (Make It Happen Signage Academy) and Christy Ralston (Ivy Tech Community College) are changing that with the first comm... more
In Part 2 of our conversation with Victoria Lioznyanski of Brilliant Speaker Academy, we get into the practical side of overcoming public speaking anxiety — and what happens when you finally do.
Most sign shop owners are losing jobs they should be winning — not because of their work, but because of how they communicate. In Part 1 of this episode, Joe and Liz sit down with Victoria Liozynyanskya, founder of Brilliant Speaker Academy, to dig i... more
HR consultant Vedelcia Garcia is back for Part 2 of her deep dive into the people side of running a sign business. In this episode, she and the hosts tackle the stuff most small business owners avoid thinking about — until it's too late. From what ha... more
An HR expert breaks down exactly what sign shop owners need to have in place — and what could possibly save them any costly legal trouble.
If you've ever felt like you're working 60-70 hours a week and still not making the money you should be — this episode is for you.
Are you pricing your sign work to actually make money — or just to stay busy? In this episode of Behind the Signs, Joe and Liz get real about one of the most common pain points in the sign industry: pricing, quoting, and knowing your numbers.
Finding reliable local installers — or trustworthy national sign companies to work with — has always been one of the biggest pain points in the sign industry. In this episode of Behind the Signs, Joe and Liz sit down with three powerhouse guests to b... more
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Frequently Asked Questions About Behind the Signs Podcast
What is Behind the Signs Podcast about and what kind of topics does it cover?
The show centers on practical, real-world guidance for running sign shops and related businesses, with frequent focus on communication, sales, design value, project management, and people strategy. Episodes blend founder storytelling with expert guests from HR, design, and industry organizations to translate complex topics into actionable tactics—ranging from public speaking and client education to pricing, quoting, and scaling operations. A notable pattern is the emphasis on tangible processes (checklists, templates, post-mortems) and leveraging industry resources to drive growth, resilience, and better client relationships. The format often features two hosts sharing personal experiences alongside guests who offer domain expertise, making... more
Where can I find podcast stats for Behind the Signs Podcast?
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How many listeners does Behind the Signs Podcast get?
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What are the audience demographics for Behind the Signs Podcast?
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How many subscribers and views does Behind the Signs Podcast have?
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Which podcasts are similar to Behind the Signs Podcast?
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How many episodes of Behind the Signs Podcast are there?
Behind the Signs Podcast launched a year ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Behind the Signs Podcast?
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Where can I see ratings and reviews for Behind the Signs Podcast?
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What guests have appeared on Behind the Signs Podcast?
Recent guests on Behind the Signs Podcast include:
1. Victoria Lioznyanski
2. Victoria Liozynyanskya
3. Vedelcia Garcia
4. Videlcia Garcia
5. Sean Borga
6. Tabitha Bowen
7. Matt DeSalvatore
8. Betsy Swan
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.