Behind the Signs Podcast
Behind the Signs PodcastA podcast for the people who power the sign industry. Hosted by Joe Arenella, founder of Sign Tracker, and his daughter Liz Arenella Toynes of Studio Dzo, Behind the Signs brings real conversations with sign shop owners, fabricators, designers, and industry leaders across the country. Whether you’re launching your first sign shop, scaling a growing team, or just looking for fresh inspiration, ... more
| Publishes | Twice monthly | Episodes | 26 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
If you've ever felt like you're working 60-70 hours a week and still not making the money you should be — this episode is for you.
Are you pricing your sign work to actually make money — or just to stay busy? In this episode of Behind the Signs, Joe and Liz get real about one of the most common pain points in the sign industry: pricing, quoting, and knowing your numbers.
Finding reliable local installers — or trustworthy national sign companies to work with — has always been one of the biggest pain points in the sign industry. In this episode of Behind the Signs, Joe and Liz sit down with three powerhouse guests to b... more
Joe and Liz take a step back from tactical advice to discuss something more foundational: understanding your core values and how they drive business success. This is the reset every sign shop owner needs as we move into 2026.
Joe and Liz sit down with Rick Chavez, a graphic design and environmental design veteran with over 30 years of experience, to discuss why design should be the foundation of every successful sign shop—not an afterthought or a loss leader.
Join Joe and Liz as they close out 2025 with a special panel discussion featuring veteran sign shop owners Tami Napolitano (Awesome Graphics, 31+ years) and Kevin McBroom (Martin Signs, 38+ years). This episode tackles the real questions sign shop ow... more
In this episode of Behind the Signs, hosts Joe and Liz tackle one of the most critical yet overlooked aspects of running a successful sign shop: project management systems.
Whether you're just starting out or running an established shop, this epis... more
Design is the heart of every great sign — yet many sign shops still give it away for free. In this episode of Behind the Signs, Joe and Liz break down why this outdated practice is costing shops thousands, hurting designers, and devaluing the entire ... more
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Which podcasts are similar to Behind the Signs Podcast?
These podcasts share a similar audience with Behind the Signs Podcast:
1. Slightly Serious Sign Podcast
2. REAL AF with Andy Frisella
3. The Way I Heard It with Mike Rowe
4. The Diary Of A CEO with Steven Bartlett
5. The Daily
How many episodes of Behind the Signs Podcast are there?
Behind the Signs Podcast launched a year ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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