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Behind the Signs Podcast

Behind the Signs Podcast

A podcast for the people who power the sign industry. Hosted by Joe Arenella, founder of Sign Tracker, and his daughter Liz Arenella Toynes of Studio Dzo, Behind the Signs brings real conversations with sign shop owners, fabricators, designers, and industry leaders across the country. Whether you’re launching your first sign shop, scaling a growing team, or just looking for fresh inspiration, ... more

PublishesWeeklyEpisodes18Founded6 months ago
Number of ListenersCategory
Business

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Latest Episodes

In this episode of Behind the Signs, hosts Joe and Elizabeth sit down with Leigh Termath, co-owner of VI Print Services in Nanaimo, BC, to talk about what every sign shop owner eventually faces — mistakes.

In this episode of Behind the Signs, Joe and Liz dive into one of the most uncomfortable—but unavoidable—realities of running a sign business: making mistakes.

In this episode of Behind the Signs, Liz and Joe dive into one of the most important (and often overlooked) aspects of running a successful sign shop — customer retention. From handwritten thank-you cards and swag boxes to company mottos and vetting ... more

In this episode of the Behind the Signs Podcast, we sit down with John Lewis, owner of Lewis Sign Builders in Buda, Texas. From inheriting the family business at 29 to growing it into one of the most respected sign shops in Austin, John shares the re... more

In this episode of Behind the Signs, Joe and Liz dive deep into one of the most polarizing topics in the sign industry: sales. But this isn’t your typical cold-call, pitch-heavy sales talk. Instead, they explore how different models of relationship b... more

What does the future of sign shop training look like?

In this special live episode of the Behind the Signs Podcast, recorded at the ISA Sign Expo 2025 in Las Vegas, hosts Liz and Joe sit down with two of the industry’s leading educators: Wendy Gra... more

In this episode of Behind the Signs, Joe and Liz break down one of the most frequently asked questions from the community—how do you train your team and grow your sign shop through education? Whether you’re hiring your first employee or developing a ... more

What does it take to build a thriving sign shop, expand across state lines, and manage it all remotely? In this episode of Behind the Signs, we sit down with Tami from Awesome Graphics, a trailblazer in the sign industry who has scaled her business w... more

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1. Slightly Serious Sign Podcast

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Behind the Signs Podcast launched 6 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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