Behind The Shelf
CurionThis podcast will be a market-facing show focused on product innovation, consumer behavior, and what actually makes products succeed beyond the boardroom. It will move away from corporate storytelling and instead spotlight real insights, and data-backed perspectives from across the CPG, FMCG, beauty and retail landscape. Some episodes will also offer insights from founder journeys of stellar brand... more
| Publishes | Twice monthly | Episodes | 9 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
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Latest Episodes
What if the best way to reinvent a category isn't to create something new, but to fix what's been overlooked? Lindsay Hancock saw a gap in the bakery aisle that was hiding in plain sight, and created a cookie mix designed to close it.
In this episod... more
What if the plant-based revolution was missing the whole point?
On this episode of Behind the Shelf, host Keren Novack sits down with Hailey Swartz, Co-founder and Co-CEO of Actual Veggies, to unpack a contrarian approach to the plant-based category... more
What if the strongest innovation in food isn’t about making bigger promises, but making healthy choices easier?
In this episode of Behind the Shelf, Keren Novack sits down with Jessica Hamel, founder of PlantChi, to explore how “seasonings with bene... more
What if the key to launching a global product wasn't about reinventing the wheel, but bringing an authentic cultural tradition to an entirely new market?
In this episode of Behind the Shelf, Keren Novack sits down with Roger Velasquez, Co-Founder of... more
What if the secret to building a breakthrough CPG brand wasn't inventing something entirely new, but reimagining something familiar?
In this episode of Behind the Shelf, Keren Novack speaks with Sean Knecht, cofounder of Tantos, and President of Pri... more
What if the real barrier to healthier food isn't what consumers want, but how they shop?
In this episode of Behind the Shelf, host Keren Novack sits down with Jacob Trumbull, founder of Roaring Fork Mill, to explore the hidden forces shaping the fut... more
What if the secret to building a cult-following brand wasn't fancy manufacturing or massive marketing budgets, but genuine human connection?
In this episode of Behind the Shelf, Keren Novack sits down with Maggie Schmieder, founder of Bitty Balm, to... more
What if the biggest mistake food brands make is assuming consumers want innovation more than great taste?
In this episode of Behind the Shelf, Keren Novack sits down with Jason Burke, founder and CEO of New Primal, to explore the realities of buildi... more
Key Facts
Recent Guests
Host
Reviews
- Fascinating Podcast!
Thought provoking! Love hearing the founders’ journeys and about the small details, successes, and struggles behind the products we see in stores!
Apple Podcasts5EHH255
United Statesa month ago - A refreshing take on brand growth
Jason Burke challenges the idea that innovation is always the answer. The discussion around why consistency and execution often outperform flashy new products was incredibly insightful.
Apple Podcasts5nina.2307
Spain3 months ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Top Marketing Podcasts
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Behind The Shelf
What is Behind The Shelf about and what kind of topics does it cover?
A market-facing show focused on product innovation, consumer behavior, and what drives true product success beyond boardroom talk. Episodes center on real-world lessons from founders, brand leaders, and operators, highlighting data-backed insights, shelf dynamics, pricing, and go-to-market strategies for CPG, beauty, and retail brands. Notable strengths include practical frameworks for product-market fit, authentic storytelling grounded in consumer feedback, and a bias toward actionable takeaways over hype, making complex product decisions tangible for practitioners.
Where can I find podcast stats for Behind The Shelf?
Rephonic provides a wide range of podcast stats for Behind The Shelf. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Behind The Shelf and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Behind The Shelf get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Behind The Shelf, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Behind The Shelf?
Rephonic provides comprehensive predictive audience data for Behind The Shelf, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Behind The Shelf have?
To see how many followers or subscribers Behind The Shelf has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
How many episodes of Behind The Shelf are there?
Behind The Shelf launched 3 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Behind The Shelf?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Behind The Shelf?
Rephonic pulls ratings and reviews for Behind The Shelf from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Behind The Shelf?
Rephonic provides full transcripts for episodes of Behind The Shelf. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Behind The Shelf?
Recent guests on Behind The Shelf include:
1. Hailey Swartz
2. Jessica Hamel
3. Roger Velasquez
4. Sean Knecht
5. Jacob Trumbull
6. Maggie Schmieder
7. Jason Burke
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.