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Behind the Craft

Peter Yang
Product Management
Artificial Intelligence
Claude Code
User Experience
Product Development
Prototyping
Machine Learning
Leadership
Work-Life Balance
AI Agents
Productivity
Chatgpt
Generative AI
Collaboration
Openai
AI Tools
Career Development
Parenting
Time Wealth
AI Evaluations

Expert interviews and guides to help you level up as a product leader and creator fast.

PublishesWeeklyEpisodes104Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for Behind the Craft

Latest Episodes

Tibo is a solo founder making $1M+ a month (!) after bootstrapping 5 AI products. I got him to walk through his exact playbook for validating ideas fast, acquiring users, and pricing AI products. If you want to bootstrap an AI business from scratch, ... more

Ryan is the VP of Product at Mercury, my favorite fintech product. We covered three things that’s on every AI builder’s mind — how to build a Claude Code second brain, how to make your product agent-ready with APIs and MCPs, and what Mercury’s data r... more

YouTube

Dylan is the co-founder and CEO of Figma. I asked him some tough questions on whether AI can learn taste, how he plans to compete with AI startups, and whether design systems constrain creativity. Two thirds of Figma users are now non-designers and i... more

YouTube

Alex is the product lead for Codex and Romain runs developer experience. They gave me a rare inside look at how the Codex team operates, including how they build products with Codex and how they ship without traditional specs and roadmaps. Alex also ... more

YouTube

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Recent Guests

Dylan Field
CEO and co-founder of Figma
Figma
Episode: Figma CEO on How Anyone Can Get Good at Design in the AI Era | Dylan Field
Felix Lee
CEO of ADPList
ADPList
Episode: Master Claude Code + Figma MCP for Design in 50 Min | Felix Lee
Geoff Charles
Geoff from Ramp, discussed as guest expert on Ramp's AI-native approach
Ramp
Episode: Inside Ramp, the $32B Company Where AI Agents Run Everything | Geoff Charles
Tom Krcha
CEO of Pencil, an AI design collaboration platform
Pencil
Episode: I Watched 6 AI Agents Design an App In Real Time And It Blew My Mind | Tom Krcha
Eno Reyes
Co-founder of Factory and AI coding agent expert
Factory
Episode: Full Tutorial: Use AI Agents for Coding AND Product Management | Eno Reyes (Factory)
Kieran Klaassen
CTO for Cora at Every and Claude Code power user
Cora
Episode: How to Make Claude Code Better Every Time You Use It | Kieran Klaassen
Sumeet Marwaha
Product Leader at Brex, focused on leveraging AI for data analysis
Brex
Episode: Build an AI Analyst with Claude Code in 50 Min | Sumeet Marwaha
Tanay Kothari
Co-founder and CEO of Wispr Flow
Wispr Flow
Episode: Full Tutorial: How to Use Voice AI to Work and Code 10x Faster | Tanay Kothari
Wade Foster
Co-founder and CEO of Zapier
Zapier
Episode: AI Agents, Clearly Explained in 40 Minutes | Wade Foster (Zapier)

Host

Peter
Host of the series, engaging in discussions and interviews with industry experts to provide valuable insights for product leaders and creators.

Reviews

4.6 out of 5 stars from 52 ratings
  • Tactical, Fast-Paced, and AI-Forward

    This podcast is filled with practical insights for leaders, especially engineering & product leaders in the modern, post-GenAI era. The best episode so far is with Claire Vo - great session where she did live prototyping with AI agents. If you're serious about learning first about AI innovations, this podcast should be on your radar. Subscribed and looking forward to more.

    Apple Podcasts
    5
    YourCTO
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical insights offered, especially valuable for engineering and product leaders.
Feedback often highlights the engaging guests and actionable content that aid in navigating the complexities of modern AI and tech.
Many find the sessions particularly relevant for those serious about learning and applying AI innovations in their professional roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#206
United States/Technology
Apple Podcasts
#214
United Kingdom/Technology
Apple Podcasts
#139
New Zealand/Technology
Apple Podcasts
#150
Netherlands/Technology
Apple Podcasts
#160
Ukraine/Technology
Apple Podcasts
#178
Philippines/Technology

Talking Points

Recent interactions between the hosts and their guests.

Figma CEO on How Anyone Can Get Good at Design in the AI Era | Dylan Field
Q: How should companies handle internal reviews versus direct customer feedback when iterating on new features?
Limit internal review cycles to avoid bottlenecks and bring prototypes or five-option explorations directly to customers or real users whenever possible. Early external feedback accelerates learning, while internal reviews can still inform strategy but should not delay shipping or learning.
Figma CEO on How Anyone Can Get Good at Design in the AI Era | Dylan Field
Q: Should teams rely on long roadmaps or stay highly adaptive given rapid AI advances?
Long-term vision is necessary for hard, deterministic projects, but teams must stay highly responsive to rapidly evolving capabilities. The best approach is to plan for the long term where appropriate while maintaining agility to react to new developments, ensuring velocity is balanced with direction and impact.
Figma CEO on How Anyone Can Get Good at Design in the AI Era | Dylan Field
Q: How do you think about AI learning taste or style in agents, and can agents learn to design well?
Agents can explore a wide possibility space when guided with clear intent and references, but the ultimate judgment lies with the human designer. Training and interaction with AI can accelerate exploration, while humans curate, refine, and steer toward meaningful, context-aware outcomes.
Figma CEO on How Anyone Can Get Good at Design in the AI Era | Dylan Field
Q: What is your definition of taste, and how does someone get good at taste in a design context?
Taste is about navigating possibilities with clear preferences and the ability to articulate what is intended and what is not, complemented by a strong point of view that informs the product direction. It grows through exposure to diverse work, critique, and iterating with teams and users to refine what resonates and why.
How to Build for AI Agents and a Claude Code Second Brain in 25 Min | Ryan Wiggins
Q: Can you describe the most impactful internal use of Claude Code and MCP at Mercury?
An automated data analyst that answers 80 to 90 percent of questions across XFN teams, plus a coaching system that provides timely performance feedback, helping individuals improve behaviors and stay accountable.

Audience Metrics

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Frequently Asked Questions About Behind the Craft

What is Behind the Craft about and what kind of topics does it cover?

The series features expert interviews and discussions centered around advancements in technology, specifically focusing on how artificial intelligence can enhance workflows in product development and management. The content covers a range of pertinent topics, including AI for coding, product management strategies, and the integration of various AI tools. Notably, episodes highlight live demonstrations, offering practical insights into leveraging AI for efficiency, automating tasks, and improving team collaboration in various professional environments. This podcast likely appeals to professionals looking to fast-track their skills and adapt to the rapidly evolving tech landscape.

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Which podcasts are similar to Behind the Craft?

These podcasts share a similar audience with Behind the Craft:

1. How I AI
2. Y Combinator Startup Podcast
3. AI & I
4. The Startup Ideas Podcast
5. AI News Today | Julian Goldie Podcast

How many episodes of Behind the Craft are there?

Behind the Craft launched 2 years ago and published 104 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Craft?

Recent guests on Behind the Craft include:

1. Dylan Field
2. Felix Lee
3. Geoff Charles
4. Tom Krcha
5. Eno Reyes
6. Kieran Klaassen
7. Sumeet Marwaha
8. Tanay Kothari

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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