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Artwork for Behind the Craft

Behind the Craft

Peter Yang
Product Management
Artificial Intelligence
Claude Code
User Experience
Product Development
AI Agents
Prototyping
Machine Learning
Openai
Leadership
Work-Life Balance
Productivity
AI Prototyping
Anthropic
Chatgpt
Generative AI
Collaboration
AI Tools
Openclaw
Career Development

Expert interviews and guides to help you level up as a product leader and creator fast.

PublishesWeeklyEpisodes129Founded3 years ago
Number of ListenersCategory
Technology

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Artwork for Behind the Craft

Latest Episodes

Pomp and I worked together at Facebook a decade ago before he became an investor, best-selling author, and public company CEO with an audience of 3.3M. We had a great chat about how to build an extraordinary career and life and how he's building Silv... more

YouTube

Micky is a full-stack engineer who has taught 100K+ people how to build with AI. In our episode, he walked me through his 4-step agentic engineering workflow to avoid pumping out slop: Isolate every task, build to a clear structure, prove via validat... more

YouTube

Sam is the co-founder of Granola, the AI meeting notes app now valued at $1.5B. Granola has helped me survive (and even enjoy) countless meetings, so I was excited to learn how Sam uses AI to show up prepared. We also talked about building an AI-nati... more

YouTube

Copy my best AI workflows to save time and automate busywork: www.behindthecraft.com

🤝 Subscribe to my practical AI newsletter read by 150K+ professionals: creatoreconomy.so

Peng and Lauren are the lead designer and engineer for Gr... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Anthony Pompliano
Investor, best-selling author, public company CEO, and founder of Silvia
Silvia
Episode: We Built an AI CFO to Help You Grow Your Net Worth | Anthony Pompliano
Michael Shimeles
Full-stack engineer who teaches people to build with AI
Episode: The 4-Step Agentic Engineering Workflow I Use to Ship Real Apps | Ras Mic
Sam Stephenson
Co-founder of Granola
Granola
Episode: How to Use AI to Survive (and Even Enjoy) Meetings | Sam Stephenson
Peng Zheng
Designer on Grok Bot team
Grok Bot Team
Episode: We Built Grok Bot. Here Are Our 14 Best Bots | Peng Zheng & Lauren Tan
Lauren Tan
Engineer on Grok Bot team
Grok Bot Team
Episode: We Built Grok Bot. Here Are Our 14 Best Bots | Peng Zheng & Lauren Tan
Ethan Bloch
Product lead for ChatGPT Finance
ChatGPT (OpenAI)
Episode: How to Save Money Now with ChatGPT Finances (6 Real Use Cases) | Ethan Bloch
Pedro Franceschi
Co-founder and CEO of Brex
Brex
Episode: Stop Building AI Agents. Build AI Employees Instead (Live Demo) | Pedro Franceschi
Sue Khim
Co-founder and CEO of Brilliant.org
Brilliant.org
Episode: AI Makes Cheating Easy. Here’s How It Can Make Kids Smarter Instead | Sue Khim
Amol Jain
Head of engineering at Replit
Replit
Episode: How to Vibe Code Apps That Become Real Businesses | Amol Jain

Host

Peter Yang
Host guiding interviews and technical discussions; frequently introduces and steers conversations.

Reviews

4.4 out of 5 stars from 66 ratings
  • Tactical, Fast-Paced, and AI-Forward

    This podcast is filled with practical insights for leaders, especially engineering & product leaders in the modern, post-GenAI era. The best episode so far is with Claire Vo - great session where she did live prototyping with AI agents. If you're serious about learning first about AI innovations, this podcast should be on your radar. Subscribed and looking forward to more.

    Apple Podcasts
    5
    YourCTO
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Sponsor integrations feel natural and relevant to workflows.
Live demos and real-world AI workflows are a standout.
Solid mix of founder and engineer perspectives, great for actionable takeaways.
Tactical, fast-paced with practical AI-forward content.
Guest roster is deep in AI product & engineering expertise, not theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#202
United States/Technology
Apple Podcasts
#222
Canada/Technology
Apple Podcasts
#196
Australia/Technology
Apple Podcasts
#54
Philippines/Technology
Apple Podcasts
#73
South Africa/Technology
Apple Podcasts
#79
Hong Kong/Technology

Talking Points

Recent interactions between the hosts and their guests.

The 4-Step Agentic Engineering Workflow I Use to Ship Real Apps | Ras Mic
Q: Do you write some sort of a spec or do you just kind of via voice like, hey, get this feature here, it's like stream conscious?
He plans by talking back and forth with an agent for several minutes, using the conversation to develop the feature idea. He sometimes asks the agent to save details in a file when he wants to revisit them later.
The 4-Step Agentic Engineering Workflow I Use to Ship Real Apps | Ras Mic
Q: Can you just briefly explain a couple of lines for people who don't know what service layer architecture is?
Shimeles describes a separation between an orchestration layer, which handles business rules and when actions happen, and a service layer, which contains reusable functions. He says the structure makes code easier for people and agents to understand and reduces duplicate functions.
We Built an AI CFO to Help You Grow Your Net Worth | Anthony Pompliano
Q: What are some stuff that they should be thinking about? What are some use cases you'd be thinking about to kind of manage their assets?
Pompliano describes personalized tax planning, generating financial statements, documenting asset decisions for family members, estate planning, and asking financial questions with full personal context.
We Built an AI CFO to Help You Grow Your Net Worth | Anthony Pompliano
Q: How do you find good people and dedicate responsibility to them?
Pompliano recommends hiring for agency and company fit, then using paid work trials to assess candidates' productivity, communication, and ability to take feedback.
We Built Grok Bot. Here Are Our 14 Best Bots | Peng Zheng & Lauren Tan
Q: How do you approach training and system design to avoid brittleness or overruns?
Start small, observe how bots perform, convert successful behaviors into reusable skills, and gradually build routines that run autonomously, with memory and guardrails to prevent overuse or misalignment; trust and gradual onboarding are key.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Craft

What is Behind the Craft about and what kind of topics does it cover?

This show centers on practical, high-signal conversations for product leaders and builders navigating AI-assisted workflows, agent design, and tooling. Episodes commonly feature technologists and product leaders from top AI labs and startup ecosystems, sharing hands-on implementations, architecture patterns, and go-to-market considerations for AI-powered products. Notable strengths include in-depth demonstrations (live demos, code-oriented walkthroughs) and candid discussions about scalability, memory, and governance in autonomous agents. The format tends to mix technical how-tos with strategic insight, making it especially relevant for engineers, product managers, and founder-operators who want actionable guidance and real-world context. A... more

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Which podcasts are similar to Behind the Craft?

These podcasts share a similar audience with Behind the Craft:

1. How I AI
2. Y Combinator Startup Podcast
3. Lenny's Podcast: Product | Career | Growth
4. The Every Podcast
5. The Startup Ideas Podcast

How many episodes of Behind the Craft are there?

Behind the Craft launched 3 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Craft?

Recent guests on Behind the Craft include:

1. Anthony Pompliano
2. Michael Shimeles
3. Sam Stephenson
4. Peng Zheng
5. Lauren Tan
6. Ethan Bloch
7. Pedro Franceschi
8. Sue Khim

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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