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Behind the Craft

Peter Yang
Product Management
Product Development
Leadership
Growth Strategy
Online Course Creation
Chatgpt
Meetings
Individual Contributors
Manager Death Spiral
Team Empowerment
Marketing Strategies
Teaching
Tech Industry
Shopify
Management
Career Development
Startups
Product Building
Customer Empathy
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Expert interviews and guides to help you level up as a product leader and creator fast.

PublishesWeeklyEpisodes75Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for Behind the Craft

Latest Episodes

Today, I want to share a new episode with Meaghan Choi.As the design lead for Claude Code, Meaghan not only designs new features but also ships code on a regular basis. She showed me her exact design to code workflow along with her top 3 use cases fo... more

YouTube

Today, I want to share a new episode with Cat Wu.Cat is the product lead for Claude Code and I got her to share how one of the most AI-native teams in tech actually works. Highlights include getting user feedback every 10 minutes, going straight to p... more

YouTube

Today, I want to share a new episode with Alex Finn.Alex is a founder who has built a complete “Claude Life” operating system to automate research, curate AI news, analyze brain dumps, and more. I asked him to walk through exactly how to set up this ... more

YouTube

Today, I want to share a new episode with Nan Yu (Linear’s Head of Product).Despite only having 2 PMs, Linear has scaled to over 15,000 companies including OpenAI and Ramp. In our chat, Nan and I did a fun exercise to rank what PM skills still matter... more

YouTube

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Recent Guests

Cat Wu
Product lead for Claude Code
Anthropic
Episode: Inside Claude Code: How an AI Native Team Actually Works | Cat Wu
Lee Robinson
Head of AI Education at Cursor, previously led Developer Experience at Vercel
Cursor
Episode: Cursor Tutorial for Beginners from Cursor's Head of AI Education (2025) | Lee Robinson
Meng To
Designer and founder of Aura, expert in using AI for design
Aura
Episode: Full Tutorial: Use AI to Create Beautiful Designs (No Generic Slop) | Meng To
Sam Gregg-Wallace
VP of Talent at Shopify
Shopify
Episode: How to Advance Your Career Without Managing People | Sam Gregg-Wallace
Colin Matthews
An educator who has taught over a thousand students on how to prototype apps with AI.
Episode: The Best AI Coding Tools to Use in 2025 | Colin Matthews
Arvind Jain
CEO of Glean
Glean
Episode: I Built a $100M Company in 3 Years by Betting on AI Agents | Arvind Jain (CEO Glean)
Yana Welinder
Founder of Kraftful, an AI system platform that helps product teams build products by extracting insights from user reviews, surveys, and more.
Kraftful
Episode: AI Does 90% of My Work Now as a Product Leader | Yana Welinder (Kraftful)
Eric Simons
CEO of Bolt, an AI coding platform
Bolt
Episode: We were going to shut down our company…now we’re worth $700M | Eric Simons (Bolt)
Ebi Atawodi
Director of Product for YouTube Studio
YouTube
Episode: This Vision Playbook Will Change YouTube and Your Life | Ebi Atawodi

Host

Peter
Host and interviewer, focusing on product leadership and technological insights.

Reviews

4.7 out of 5 stars from 28 ratings
  • Tactical, Fast-Paced, and AI-Forward

    This podcast is filled with practical insights for leaders, especially engineering & product leaders in the modern, post-GenAI era. The best episode so far is with Claire Vo - great session where she did live prototyping with AI agents. If you're serious about learning first about AI innovations, this podcast should be on your radar. Subscribed and looking forward to more.

    Apple Podcasts
    5
    YourCTO
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a focus on real-world applications, which many find beneficial to their professional development.
Listeners appreciate the practical insights provided by expert guests, especially regarding AI in product management.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#73
India/Technology
Apple Podcasts
#117
Russia/Technology
Apple Podcasts
#143
Chile/Technology
Apple Podcasts
#235
South Africa/Technology
Apple Podcasts
#236
Israel/Technology

Talking Points

Recent interactions between the hosts and their guests.

Full Tutorial: From Design to Code with Claude Code in 40 Minutes | Meaghan Choi
Q: How do you think the design and maybe like the PM role will evolve?
Meaghan believes there's a fluidity in responsibilities across roles, especially with the introduction of coding tools, allowing for efficient collaboration and decision making.
Full Tutorial: From Design to Code with Claude Code in 40 Minutes | Meaghan Choi
Q: How do you get engineers or get people to give you GitHub access and start doing this stuff?
Meaghan mentions that at Anthropic, anyone can code and it's a collaborative environment, making it easy to get access and support from engineers.
Full Tutorial: From Design to Code with Claude Code in 40 Minutes | Meaghan Choi
Q: How does it feel to be finally a designer who ships to prod on a regular basis?
Meaghan finds it both terrifying and magical, having always been interested in development, now feeling empowered with coding tools.
Full Tutorial: Build an AI Co-Pilot for Your Life with Claude Code | Alex Finn
Q: How can listeners implement AI into their daily tasks?
By regularly thinking about how AI can simplify processes, setting up subagents and slash commands for different needs and being proactive in integrating it into workflows.
Full Tutorial: Build an AI Co-Pilot for Your Life with Claude Code | Alex Finn
Q: How did you go step by step in setting up your newsletter researcher?
By creating a folder with markdown files for important links and using Claude Code prompts, I set up a command that researches newsletters and drafts them in my voice.

Audience Metrics

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Frequently Asked Questions About Behind the Craft

What is Behind the Craft about and what kind of topics does it cover?

This podcast features expert interviews and practical guides focusing on the intersection of product leadership and creation in the technology sector. With a strong emphasis on the impact of artificial intelligence and evolving methodologies in product management, listeners gain insights into essential skills and innovative practices that enable them to adapt and thrive in a rapidly changing landscape. Unique offerings include actionable advice from industry leaders and comprehensive tutorials that help listeners improve their techniques and workflows. It appeals particularly to those eager to refine their skills in managing technology products and utilizing AI to enhance productivity in their teams.

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How many listeners does Behind the Craft get?

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Which podcasts are similar to Behind the Craft?

These podcasts share a similar audience with Behind the Craft:

1. Y Combinator Startup Podcast
2. No Priors: Artificial Intelligence | Technology | Startups
3. Lightcone Podcast
4. Training Data
5. a16z Podcast

How many episodes of Behind the Craft are there?

Behind the Craft launched 2 years ago and published 75 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Craft?

Recent guests on Behind the Craft include:

1. Cat Wu
2. Lee Robinson
3. Meng To
4. Sam Gregg-Wallace
5. Colin Matthews
6. Arvind Jain
7. Yana Welinder
8. Eric Simons

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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