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Behind the Craft

Peter Yang
Product Management
Product Development
Leadership
Growth Strategy
Online Course Creation
Chatgpt
Meetings
Individual Contributors
Team Empowerment
Manager Death Spiral
Teaching
Marketing Strategies
Tech Industry
Shopify
Career Development
Management
Startups
Customer Empathy
Product Building
Duolingo

Expert interviews and guides to help you level up as a product leader and creator fast.

PublishesWeeklyEpisodes88Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for Behind the Craft

Latest Episodes

Teresa is a well-known product coach and author who runs her entire life and business using two Claude Code terminals and a note taking app. It was genuinely mind blowing to watch her use Claude Code to manage her to do list, delegate her research, a... more

YouTube

Yana is Head of AI at Amplitude and a good friend. We had some real talk about how to stay scrappy inside a big company, including how to avoid decision by committee and endless internal debates. Yana also demoed her favorite AI workflows to triage h... more

YouTube

As VP of Alexa, Daniel builds product for 600M Alexa devices. He had a great answer to my tough question: β€œWhy has it taken so long to add AI to Alexa?” and then gave a live demo of what an AI-powered Alexa looks like. We also had a great chat about ... more

Xinran is a top AI instructor who has taught 100s of product teams how to design and prototype with AI. He shared 5 practical techniques to avoid generating AI slop β€” from side-by-side exploration to reverse prompting to component libraries β€” that yo... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Tanay Kothari
Co-founder and CEO of Wispr Flow
Wispr Flow
Episode: Full Tutorial: How to Use Voice AI to Work and Code 10x Faster | Tanay Kothari
Colin Matthews
A seasoned developer and instructor specializing in SaaS applications and AI tools.
Episode: Full Tutorial: From Prototype to a Real SaaS App in 40 Minutes | Colin Matthews
Wade Foster
Co-founder and CEO of Zapier
Zapier
Episode: AI Agents, Clearly Explained in 40 Minutes | Wade Foster (Zapier)
Cat Wu
Product lead for Claude Code
Anthropic
Episode: Inside Claude Code: How an AI Native Team Actually Works | Cat Wu
Aman Khan
Head of product at Arise
Arise
Episode: Complete Beginner's Course on AI Evaluations: Step by Step (2025) | Aman Khan
Lee Robinson
Head of AI Education at Cursor, previously led Developer Experience at Vercel
Cursor
Episode: Cursor Tutorial for Beginners from Cursor's Head of AI Education (2025) | Lee Robinson
Meng To
Designer and founder of Aura, expert in using AI for design
Aura
Episode: Full Tutorial: Use AI to Create Beautiful Designs (No Generic Slop) | Meng To
Sam Gregg-Wallace
VP of Talent at Shopify
Shopify
Episode: How to Advance Your Career Without Managing People | Sam Gregg-Wallace
Arvind Jain
CEO of Glean
Glean
Episode: I Built a $100M Company in 3 Years by Betting on AI Agents | Arvind Jain (CEO Glean)

Host

Peter Yang
Host and interviewer, focusing on expert insights and practical advice for product leaders and creators.

Reviews

4.7 out of 5 stars from 35 ratings
  • Tactical, Fast-Paced, and AI-Forward

    This podcast is filled with practical insights for leaders, especially engineering & product leaders in the modern, post-GenAI era. The best episode so far is with Claire Vo - great session where she did live prototyping with AI agents. If you're serious about learning first about AI innovations, this podcast should be on your radar. Subscribed and looking forward to more.

    Apple Podcasts
    5
    YourCTO
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience feedback highlights the quality of guest expertise, emphasizing the impact of guest experiences shared during sessions.
Listeners appreciate the tactical and fast-paced nature of the discussions, noting the focus on practical insights for leaders, particularly in engineering and product fields.
The episodes often showcase innovative use of AI tools, making it a valuable resource for those looking to advance their skills in specific areas like app development and design.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#206
United States/Technology
Apple Podcasts
#82
United Kingdom/Technology
Apple Podcasts
#80
Mexico/Technology
Apple Podcasts
#94
Norway/Technology
Apple Podcasts
#99
Israel/Technology
Apple Podcasts
#116
Denmark/Technology

Talking Points

Recent interactions between the hosts and their guests.

Full Tutorial: Build Your Personal Operating System with Claude Code | Teresa Torres
Q: What are your three tips to get started?
Whenever you find yourself explaining context to Claude, consider capturing that context in a context file instead.
A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder
Q: What do you think about the culture around AI and product management?
Companies like Cursor and OpenAI are managing to keep headcount low and empower everyone to work with AI, making fast shipping essential.
A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder
Q: How do you get the freedom or the agency to just ship stuff?
At Amplitude, we banned decisions by committee, enabling PMs and engineers to move fast and ship quickly.
An Inside Look at What Alexa Can Now Do with AI (December 2025) | Daniel Rausch
Q: What do you think Alexa should be able to do in a year?
Alexa will continue to evolve, becoming more integrated and proactive across devices and services, making everyday tasks easier for users.
An Inside Look at What Alexa Can Now Do with AI (December 2025) | Daniel Rausch
Q: How do you try to actually keep this thing simple?
By figuring out a product's one main function, simplifying communication, and ensuring that customer experience remains straightforward.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Craft

What is Behind the Craft about and what kind of topics does it cover?

This show features expert interviews and practical guides tailored to help listeners enhance their skills as product leaders and creators. Through discussions with influential figures in the technology sector, insights are shared on leveraging AI and innovative approaches in product development, design, and workflow efficiency. The content is geared towards both experienced professionals and those looking to break into the field, offering actionable advice on improving productivity, understanding emerging tools, and navigating the complexities of modern technology-driven environments.

Listeners can expect to gain valuable knowledge from a diverse array of guests, including CEOs, product leads, and industry experts, all focused on the inter... more

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How many episodes of Behind the Craft are there?

Behind the Craft launched 2 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Craft?

Recent guests on Behind the Craft include:

1. Tanay Kothari
2. Colin Matthews
3. Wade Foster
4. Cat Wu
5. Aman Khan
6. Lee Robinson
7. Meng To
8. Sam Gregg-Wallace

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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