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Behind the Craft

Peter Yang
Product Management
Product Development
Leadership
Growth Strategy
Online Course Creation
Chatgpt
Meetings
Individual Contributors
Manager Death Spiral
Team Empowerment
Teaching
Marketing Strategies
Tech Industry
Shopify
Management
Career Development
Startups
Product Building
Customer Empathy
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Expert interviews and guides to help you level up as a product leader and creator fast.

PublishesWeeklyEpisodes79Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for Behind the Craft

Latest Episodes

Everyone calls their AI product an “agent” but Notion’s actually live up to the hype. It took Akshay (Notion’s co-founder) and Ryan (AI lead) 2 years of failure to build agents that can create databases, respond to Slack, and more. We had a great cha... more

Josh is the the VP of Gemini, Google Labs (NotebookLM), and AI Studio and widely considered one of Google’s most beloved leaders. In our interview, he demoed how to get the most out of Gemini and NotebookLM, the startup culture inside Google, and whe... more

YouTube

Today, I want to share a new episode with Ryan Carson.Ryan is a serial founder who has developed an amazing 3-file system to vibe code without frustration that has 5,000+ stars on Github. In our interview, he demoed adding a new feature to his produc... more

YouTube

Today, I want to share a new episode with Hamel Husain.

Hamel has trained 2,000+ PMs and engineers from companies like OpenAI, Anthropic, and Google on how to run AI evals. In my new episode, he shares a free master class on how to build evals for a... more

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Recent Guests

Cat Wu
Product lead for Claude Code
Anthropic
Episode: Inside Claude Code: How an AI Native Team Actually Works | Cat Wu
Lee Robinson
Head of AI Education at Cursor, previously led Developer Experience at Vercel
Cursor
Episode: Cursor Tutorial for Beginners from Cursor's Head of AI Education (2025) | Lee Robinson
Meng To
Designer and founder of Aura, expert in using AI for design
Aura
Episode: Full Tutorial: Use AI to Create Beautiful Designs (No Generic Slop) | Meng To
Sam Gregg-Wallace
VP of Talent at Shopify
Shopify
Episode: How to Advance Your Career Without Managing People | Sam Gregg-Wallace
Colin Matthews
An educator who has taught over a thousand students on how to prototype apps with AI.
Episode: The Best AI Coding Tools to Use in 2025 | Colin Matthews
Arvind Jain
CEO of Glean
Glean
Episode: I Built a $100M Company in 3 Years by Betting on AI Agents | Arvind Jain (CEO Glean)
Yana Welinder
Founder of Kraftful, an AI system platform that helps product teams build products by extracting insights from user reviews, surveys, and more.
Kraftful
Episode: AI Does 90% of My Work Now as a Product Leader | Yana Welinder (Kraftful)
Eric Simons
CEO of Bolt, an AI coding platform
Bolt
Episode: We were going to shut down our company…now we’re worth $700M | Eric Simons (Bolt)
Ebi Atawodi
Director of Product for YouTube Studio
YouTube
Episode: This Vision Playbook Will Change YouTube and Your Life | Ebi Atawodi

Host

Peter
Host and interviewer, focusing on product leadership and technological insights.

Reviews

4.8 out of 5 stars from 32 ratings
  • Tactical, Fast-Paced, and AI-Forward

    This podcast is filled with practical insights for leaders, especially engineering & product leaders in the modern, post-GenAI era. The best episode so far is with Claire Vo - great session where she did live prototyping with AI agents. If you're serious about learning first about AI innovations, this podcast should be on your radar. Subscribed and looking forward to more.

    Apple Podcasts
    5
    YourCTO
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a focus on real-world applications, which many find beneficial to their professional development.
Listeners appreciate the practical insights provided by expert guests, especially regarding AI in product management.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#166
United States/Technology
Apple Podcasts
#144
United Kingdom/Technology
Apple Podcasts
#20
Russia/Technology
Apple Podcasts
#65
India/Technology
Apple Podcasts
#75
Switzerland/Technology
Apple Podcasts
#94
United Arab Emirates/Technology

Talking Points

Recent interactions between the hosts and their guests.

Inside Gemini and NotebookLM: How Google is Shipping Non-Stop | Josh Woodward
Q: How do you scale this personal assistant to more people?
We are exploring integrating users' personal data while ensuring privacy and security, which would allow Gemini to give personalized advice based on users' own life contexts.
Inside Gemini and NotebookLM: How Google is Shipping Non-Stop | Josh Woodward
Q: What kind of people do you look for to bring on these small teams?
We look for people who love to tinker and build, express themselves through prototypes, are great at learning quickly, are kind and humble, and have a high-energy and optimistic attitude.
AI Evaluations Crash Course in 50 Minutes (2025) | Hamel Husain
Q: But that's not the ideal approach, right? Ideally, you want to do some of this before, or maybe dog food with your team first?
Absolutely. The best scenario is to dog food it with some friendly customers first.
AI Evaluations Crash Course in 50 Minutes (2025) | Hamel Husain
Q: Did you use some AI to summarize the trace data that you labeled?
While it's important to look at the data manually, you can use AI to assist in the analysis.
Full Tutorial: From Design to Code with Claude Code in 40 Minutes | Meaghan Choi
Q: How do you think the design and maybe like the PM role will evolve?
Meaghan believes there's a fluidity in responsibilities across roles, especially with the introduction of coding tools, allowing for efficient collaboration and decision making.

Audience Metrics

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Frequently Asked Questions About Behind the Craft

What is Behind the Craft about and what kind of topics does it cover?

This podcast features expert interviews and practical guides focusing on the intersection of product leadership and creation in the technology sector. With a strong emphasis on the impact of artificial intelligence and evolving methodologies in product management, listeners gain insights into essential skills and innovative practices that enable them to adapt and thrive in a rapidly changing landscape. Unique offerings include actionable advice from industry leaders and comprehensive tutorials that help listeners improve their techniques and workflows. It appeals particularly to those eager to refine their skills in managing technology products and utilizing AI to enhance productivity in their teams.

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Which podcasts are similar to Behind the Craft?

These podcasts share a similar audience with Behind the Craft:

1. Y Combinator Startup Podcast
2. No Priors: Artificial Intelligence | Technology | Startups
3. a16z Podcast
4. Lightcone Podcast
5. AI + a16z

How many episodes of Behind the Craft are there?

Behind the Craft launched 2 years ago and published 79 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Craft?

Recent guests on Behind the Craft include:

1. Cat Wu
2. Lee Robinson
3. Meng To
4. Sam Gregg-Wallace
5. Colin Matthews
6. Arvind Jain
7. Yana Welinder
8. Eric Simons

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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