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Behind the Craft

Peter Yang
Product Management
Product Development
Leadership
Growth Strategy
Online Course Creation
Chatgpt
Meetings
Individual Contributors
Team Empowerment
Manager Death Spiral
Teaching
Marketing Strategies
Tech Industry
Shopify
Management
Career Development
Startups
Product Building
Airbnb
Duolingo

Expert interviews and guides to help you level up as a product leader and creator fast.

PublishesWeeklyEpisodes82Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for Behind the Craft

Latest Episodes

Ami is the one of my favorite product leaders, period. In my new episode, she breaks down why shipping fast beats the best strategy, how to build simple products that win, how to ask AI for brutally honest feedback, and more. Ami led product at Faire... more

Colin has taught 1000s of students how to build SaaS apps with AI. In this episode, he showed me exactly why my vibe coded prototype was insecure and how to convert it into a real SaaS app with auth, payments, and more. If you want to learn to build ... more

YouTube

Wade is the co-founder and CEO of Zapier. We’re both sick of everyone calling everything an “AI agent” so we had some real talk about what actually works instead. Wade gave me a practical demo of his AI workflow that triages 100+ emails to 10 and sha... more

YouTube

Everyone calls their AI product an “agent” but Notion’s actually live up to the hype. It took Akshay (Notion’s co-founder) and Ryan (AI lead) 2 years of failure to build agents that can create databases, respond to Slack, and more. We had a great cha... more

YouTube

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Recent Guests

Wade Foster
Co-founder and CEO of Zapier
Zapier
Episode: AI Agents, Clearly Explained in 40 Minutes | Wade Foster (Zapier)
Cat Wu
Product lead for Claude Code
Anthropic
Episode: Inside Claude Code: How an AI Native Team Actually Works | Cat Wu
Lee Robinson
Head of AI Education at Cursor, previously led Developer Experience at Vercel
Cursor
Episode: Cursor Tutorial for Beginners from Cursor's Head of AI Education (2025) | Lee Robinson
Meng To
Designer and founder of Aura, expert in using AI for design
Aura
Episode: Full Tutorial: Use AI to Create Beautiful Designs (No Generic Slop) | Meng To
Sam Gregg-Wallace
VP of Talent at Shopify
Shopify
Episode: How to Advance Your Career Without Managing People | Sam Gregg-Wallace
Colin Matthews
An educator who has taught over a thousand students on how to prototype apps with AI.
Episode: The Best AI Coding Tools to Use in 2025 | Colin Matthews
Arvind Jain
CEO of Glean
Glean
Episode: I Built a $100M Company in 3 Years by Betting on AI Agents | Arvind Jain (CEO Glean)
Yana Welinder
Founder of Kraftful, an AI system platform that helps product teams build products by extracting insights from user reviews, surveys, and more.
Kraftful
Episode: AI Does 90% of My Work Now as a Product Leader | Yana Welinder (Kraftful)
Eric Simons
CEO of Bolt, an AI coding platform
Bolt
Episode: We were going to shut down our company…now we’re worth $700M | Eric Simons (Bolt)

Host

Peter
Host and interviewer, focusing on product leadership and technological insights.

Reviews

4.8 out of 5 stars from 32 ratings
  • Tactical, Fast-Paced, and AI-Forward

    This podcast is filled with practical insights for leaders, especially engineering & product leaders in the modern, post-GenAI era. The best episode so far is with Claire Vo - great session where she did live prototyping with AI agents. If you're serious about learning first about AI innovations, this podcast should be on your radar. Subscribed and looking forward to more.

    Apple Podcasts
    5
    YourCTO
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a focus on real-world applications, which many find beneficial to their professional development.
Listeners appreciate the practical insights provided by expert guests, especially regarding AI in product management.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#127
France/Technology
Apple Podcasts
#81
Chile/Technology
Apple Podcasts
#227
Austria/Technology

Talking Points

Recent interactions between the hosts and their guests.

Full Tutorial: From Prototype to a Real SaaS App in 40 Minutes | Colin Matthews
Q: What tools do you recommend for debugging and troubleshooting during development?
Using tools like Sentry for error monitoring and logging can help you maintain product stability and understand user behavior.
Full Tutorial: From Prototype to a Real SaaS App in 40 Minutes | Colin Matthews
Q: How can one securely manage user data in a SaaS application?
It's critical to implement a secure authentication system and manage access rules to ensure that users can only access their data.
Full Tutorial: From Prototype to a Real SaaS App in 40 Minutes | Colin Matthews
Q: What are the common features of a SaaS application?
A SaaS application typically includes email integration, user authentication, product analytics, and error logging, among others.
AI Agents, Clearly Explained in 40 Minutes | Wade Foster (Zapier)
Q: Is there a test run or something if I want to build the same email agent that you have?
You can start with small tasks like adding labels to emails before moving on to more complex actions like generating draft responses.
AI Agents, Clearly Explained in 40 Minutes | Wade Foster (Zapier)
Q: What kind of use cases actually work right now for a full agent?
Coding agents are definitely the most popular, but there are others starting to work with focused tasks.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About Behind the Craft

What is Behind the Craft about and what kind of topics does it cover?

This podcast features expert interviews and practical guides focusing on the intersection of product leadership and creation in the technology sector. With a strong emphasis on the impact of artificial intelligence and evolving methodologies in product management, listeners gain insights into essential skills and innovative practices that enable them to adapt and thrive in a rapidly changing landscape. Unique offerings include actionable advice from industry leaders and comprehensive tutorials that help listeners improve their techniques and workflows. It appeals particularly to those eager to refine their skills in managing technology products and utilizing AI to enhance productivity in their teams.

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Which podcasts are similar to Behind the Craft?

These podcasts share a similar audience with Behind the Craft:

1. Y Combinator Startup Podcast
2. No Priors: Artificial Intelligence | Technology | Startups
3. AI + a16z
4. a16z Podcast
5. AI & I

How many episodes of Behind the Craft are there?

Behind the Craft launched 2 years ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind the Craft?

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What guests have appeared on Behind the Craft?

Recent guests on Behind the Craft include:

1. Wade Foster
2. Cat Wu
3. Lee Robinson
4. Meng To
5. Sam Gregg-Wallace
6. Colin Matthews
7. Arvind Jain
8. Yana Welinder

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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