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Behind the Craft

Peter Yang
Product Management
Product Development
Leadership
Growth Strategy
Online Course Creation
Chatgpt
Meetings
Individual Contributors
Manager Death Spiral
Team Empowerment
Teaching
Marketing Strategies
Tech Industry
Shopify
Career Development
Management
Startups
Customer Empathy
Product Building
Toast

Expert interviews and guides to help you level up as a product leader and creator fast.

PublishesWeeklyEpisodes99Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for Behind the Craft

Latest Episodes

Felix is an expert at using Claude Code and Figma MCP to design and build apps. Watch as he demos how you can build apps that look exactly like their Figma designs, build a game from a FigJam flow cart, and convert code back to Figma components that ... more

Geoff is the CPO of Ramp and runs one of the most AI-native orgs I’ve seen. He showed me an amazing Claude Code PM skill that his team uses to go from idea to product and shared live demos of Ramp’s internal AI agents for customer research, data anal... more

YouTube

Tom is the CEO of Pencil, one of the coolest AI design tools that I’ve ever tried. Watching 6 AI agents design a beautiful app in real-time will genuinely blow your mind. Tom showed me how it all works under the hood (a simple JSON file?!) and how yo... more

YouTube

Carl has gone deeper on Claude Code than any product leader that I know. He showed me exactly how to connect Claude Code to Google Workspace, Slack, Reddit, and Linear to get work done without opening any of these other apps. Watch as he demos how to... more

YouTube

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Recent Guests

Tom Krcha
CEO of Pencil, an AI design collaboration platform
Pencil
Episode: I Watched 6 AI Agents Design an App In Real Time And It Blew My Mind | Tom Krcha
Eno Reyes
Co-founder of Factory and AI coding agent expert
Factory
Episode: Full Tutorial: Use AI Agents for Coding AND Product Management | Eno Reyes (Factory)
Kieran Klaassen
CTO for Cora at Every and Claude Code power user
Cora
Episode: How to Make Claude Code Better Every Time You Use It | Kieran Klaassen
Sumeet Marwaha
Product Leader at Brex, focused on leveraging AI for data analysis
Brex
Episode: Build an AI Analyst with Claude Code in 50 Min | Sumeet Marwaha
Tanay Kothari
Co-founder and CEO of Wispr Flow
Wispr Flow
Episode: Full Tutorial: How to Use Voice AI to Work and Code 10x Faster | Tanay Kothari
Wade Foster
Co-founder and CEO of Zapier
Zapier
Episode: AI Agents, Clearly Explained in 40 Minutes | Wade Foster (Zapier)
Cat Wu
Product lead for Claude Code
Anthropic
Episode: Inside Claude Code: How an AI Native Team Actually Works | Cat Wu
Lee Robinson
Head of AI Education at Cursor, previously led Developer Experience at Vercel
Cursor
Episode: Cursor Tutorial for Beginners from Cursor's Head of AI Education (2025) | Lee Robinson
Meng To
Designer and founder of Aura, expert in using AI for design
Aura
Episode: Full Tutorial: Use AI to Create Beautiful Designs (No Generic Slop) | Meng To

Host

Peter
Host of the series, engaging in discussions and interviews with industry experts to provide valuable insights for product leaders and creators.

Reviews

4.7 out of 5 stars from 45 ratings
  • Tactical, Fast-Paced, and AI-Forward

    This podcast is filled with practical insights for leaders, especially engineering & product leaders in the modern, post-GenAI era. The best episode so far is with Claire Vo - great session where she did live prototyping with AI agents. If you're serious about learning first about AI innovations, this podcast should be on your radar. Subscribed and looking forward to more.

    Apple Podcasts
    5
    YourCTO
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical insights offered, especially valuable for engineering and product leaders.
Feedback often highlights the engaging guests and actionable content that aid in navigating the complexities of modern AI and tech.
Many find the sessions particularly relevant for those serious about learning and applying AI innovations in their professional roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Master Google AI Studio in 40 Minutes | Logan Kilpatrick
Q: What kind of traits do you look for for hires?
I look for people who build in public, have strong product insight, and demonstrate agency in solving problems proactively.
Master Google AI Studio in 40 Minutes | Logan Kilpatrick
Q: Has the culture changed where you can just ship stuff to some extent?
We do ship stuff, and the default is that we ship things quickly, though legal aspects require more thorough diligence.
Master Google AI Studio in 40 Minutes | Logan Kilpatrick
Q: What do you think? Has there been a culture shift internally to actually prioritize shipping?
Yes, there's been a significant culture shift towards shipping rapidly and efficiently, supporting the urgency to deliver high-quality products.
Build an AI Analyst with Claude Code in 50 Min | Sumeet Marwaha
Q: What are your top three steps for someone looking to start on building an MCP?
Identify core queries, define context for those queries, and structure them appropriately to enhance AI functionality.
Build an AI Analyst with Claude Code in 50 Min | Sumeet Marwaha
Q: Can you talk about at a high level how AI can help with like typical data tests?
AI can augment the typical analyst role by automating monitoring of dashboards and running queries effectively.

Audience Metrics

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Frequently Asked Questions About Behind the Craft

What is Behind the Craft about and what kind of topics does it cover?

The series features expert interviews and discussions centered around advancements in technology, specifically focusing on how artificial intelligence can enhance workflows in product development and management. The content covers a range of pertinent topics, including AI for coding, product management strategies, and the integration of various AI tools. Notably, episodes highlight live demonstrations, offering practical insights into leveraging AI for efficiency, automating tasks, and improving team collaboration in various professional environments. This podcast likely appeals to professionals looking to fast-track their skills and adapt to the rapidly evolving tech landscape.

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Which podcasts are similar to Behind the Craft?

These podcasts share a similar audience with Behind the Craft:

1. The a16z Show
2. The Startup Ideas Podcast
3. The AI Daily Brief: Artificial Intelligence News and Analysis
4. Dwarkesh Podcast
5. Practical AI

How many episodes of Behind the Craft are there?

Behind the Craft launched 2 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind the Craft?

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What guests have appeared on Behind the Craft?

Recent guests on Behind the Craft include:

1. Tom Krcha
2. Eno Reyes
3. Kieran Klaassen
4. Sumeet Marwaha
5. Tanay Kothari
6. Wade Foster
7. Cat Wu
8. Lee Robinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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