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Behind the Craft

Peter Yang
Product Management
Product Development
Leadership
Growth Strategy
Online Course Creation
Chatgpt
Meetings
Individual Contributors
Manager Death Spiral
Team Empowerment
Marketing Strategies
Teaching
Tech Industry
Shopify
Management
Career Development
Startups
Product Building
Customer Empathy
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Expert interviews and guides to help you level up as a product leader and creator fast.

PublishesWeeklyEpisodes101Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for Behind the Craft

Latest Episodes

Alex is the product lead for Codex and Romain runs developer experience. They gave me a rare inside look at how the Codex team operates, including how they build products with Codex and how they ship without traditional specs and roadmaps. Alex also ... more

YouTube

Jenny is the head of design for Claude. She gave me a rare inside look at how Anthropic operates — including how she uses Cowork to design and build products and the real story behind how Cowork was built. Anthropic is shipping new features almost ev... more

YouTube

Felix is an expert at using Claude Code and Figma MCP to design and build apps. Watch as he demos how you can build apps that look exactly like their Figma designs, build a game from a FigJam flow cart, and convert code back to Figma components that ... more

YouTube

Geoff is the CPO of Ramp and runs one of the most AI-native orgs I’ve seen. He showed me an amazing Claude Code PM skill that his team uses to go from idea to product and shared live demos of Ramp’s internal AI agents for customer research, data anal... more

YouTube

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Recent Guests

Felix Lee
CEO of ADPList
ADPList
Episode: Master Claude Code + Figma MCP for Design in 50 Min | Felix Lee
Geoff Charles
Geoff from Ramp, discussed as guest expert on Ramp's AI-native approach
Ramp
Episode: Inside Ramp, the $32B Company Where AI Agents Run Everything | Geoff Charles
Tom Krcha
CEO of Pencil, an AI design collaboration platform
Pencil
Episode: I Watched 6 AI Agents Design an App In Real Time And It Blew My Mind | Tom Krcha
Eno Reyes
Co-founder of Factory and AI coding agent expert
Factory
Episode: Full Tutorial: Use AI Agents for Coding AND Product Management | Eno Reyes (Factory)
Kieran Klaassen
CTO for Cora at Every and Claude Code power user
Cora
Episode: How to Make Claude Code Better Every Time You Use It | Kieran Klaassen
Sumeet Marwaha
Product Leader at Brex, focused on leveraging AI for data analysis
Brex
Episode: Build an AI Analyst with Claude Code in 50 Min | Sumeet Marwaha
Tanay Kothari
Co-founder and CEO of Wispr Flow
Wispr Flow
Episode: Full Tutorial: How to Use Voice AI to Work and Code 10x Faster | Tanay Kothari
Wade Foster
Co-founder and CEO of Zapier
Zapier
Episode: AI Agents, Clearly Explained in 40 Minutes | Wade Foster (Zapier)
Cat Wu
Product lead for Claude Code
Anthropic
Episode: Inside Claude Code: How an AI Native Team Actually Works | Cat Wu

Host

Peter
Host of the series, engaging in discussions and interviews with industry experts to provide valuable insights for product leaders and creators.

Reviews

4.6 out of 5 stars from 52 ratings
  • Tactical, Fast-Paced, and AI-Forward

    This podcast is filled with practical insights for leaders, especially engineering & product leaders in the modern, post-GenAI era. The best episode so far is with Claire Vo - great session where she did live prototyping with AI agents. If you're serious about learning first about AI innovations, this podcast should be on your radar. Subscribed and looking forward to more.

    Apple Podcasts
    5
    YourCTO
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical insights offered, especially valuable for engineering and product leaders.
Feedback often highlights the engaging guests and actionable content that aid in navigating the complexities of modern AI and tech.
Many find the sessions particularly relevant for those serious about learning and applying AI innovations in their professional roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How OpenAI's Codex Team Builds with Codex (43 Min) | Alex & Romain
Q: Do you still write specs or do you rely on GPT to write them?
We write very few specs; when coordination across multiple people is needed or a thorny decision arises, we write very short specs, otherwise we rely on hands-on work and quick, focused planning.
Claude's Head of Design: Full Claude Cowork Tutorial in 40 Min | Jenny Wen
Q: Has the shift toward AI-assisted workflows changed planning and reviews?
Planning is looser and more iterative, with monthly planning and a small set of top priorities (P0s). Reviews still happen for high-priority projects, but the process is less rigid and more focused on visibility and cross-team learning.
Claude's Head of Design: Full Claude Cowork Tutorial in 40 Min | Jenny Wen
Q: How do you decide which tools to use for design vs. production work?
She uses Cowork for most tasks, ClaudeCode for production code work, and Claude for broader exploration and discovery, with the choice depending on whether the goal is ideation, prototyping, or implementation. The approach emphasizes iterative flow and staying close to the ground with real feedback.
Claude's Head of Design: Full Claude Cowork Tutorial in 40 Min | Jenny Wen
Q: What does a typical day look like for you using Claude Cowork there at Anthropic?
A typical day blends informal collaboration with engineers and product folks, focusing on getting product out the door, iterating on prototypes, and using Cowork to surface insights from multiple sources like user interviews and social feedback. In short, it's about moving fast, staying grounded in real data, and leveraging AI to spark ideas and drive decisions.
Inside Ramp, the $32B Company Where AI Agents Run Everything | Geoff Charles
Q: How does Ramp approach product development when AI plays a central role in building?
Ramp treats AI as a core accelerant, turning prompts into products and enabling PMs to write effective prompts for agents. The process emphasizes customer understanding, rapid prototyping, and a metrics-driven feedback loop, with AI handling coding, testing, and even release documentation to accelerate time-to-value.

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Frequently Asked Questions About Behind the Craft

What is Behind the Craft about and what kind of topics does it cover?

The series features expert interviews and discussions centered around advancements in technology, specifically focusing on how artificial intelligence can enhance workflows in product development and management. The content covers a range of pertinent topics, including AI for coding, product management strategies, and the integration of various AI tools. Notably, episodes highlight live demonstrations, offering practical insights into leveraging AI for efficiency, automating tasks, and improving team collaboration in various professional environments. This podcast likely appeals to professionals looking to fast-track their skills and adapt to the rapidly evolving tech landscape.

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Which podcasts are similar to Behind the Craft?

These podcasts share a similar audience with Behind the Craft:

1. Y Combinator Startup Podcast
2. AI + a16z
3. AI & I
4. AI News Today | Julian Goldie Podcast
5. No Priors: Artificial Intelligence | Technology | Startups

How many episodes of Behind the Craft are there?

Behind the Craft launched 2 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Craft?

Recent guests on Behind the Craft include:

1. Felix Lee
2. Geoff Charles
3. Tom Krcha
4. Eno Reyes
5. Kieran Klaassen
6. Sumeet Marwaha
7. Tanay Kothari
8. Wade Foster

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