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Behind the Category

Frontlines.io

Looking to build your own B2B market category? Learn directly from founders on the front lines working to create their own market categories. Brought to you by Frontlines.io

PublishesMonthlyEpisodes14Founded3 years ago
Category
Business

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Artwork for Behind the Category

Latest Episodes

Kari Hanson, currently CMO of Robin, shares the inside story of how she helped create and dominate the Identity Governance category during her tenure at SailPoint. In this episode, we explore the strategic decisions, market dynamics, and execution ta... more

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ben Sesser, CEO and founder of BrightHire, an interview intelligence platform th... more

Welcome to another episode of Behind the Category — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're talking with Eric Olden, CEO and Founder of Strata Identity, an identity orchestration platform... more

Welcome to another episode of Behind the Category, where we explore the stories of founders who have successfully created and dominated new market categories. In today's episode, we're joined by Guy Tytunovich, CEO and Co-Founder of CHEQ, a go-to-mar... more

Bryan Law is the Chief Marketing Officer at ZoomInfo, the go-to-market platform that has transformed the way businesses approach market engagement and strategy. Before his tenure at ZoomInfo, Bryan's career spanned a variety of roles where he focused... more

In today's episode of Behind the Category, we speak with Daniel Barber, CEO and Co-Founder of DataGrail, a data privacy management company that's raised more than $84 Million in funding.

Topics Discussed:

* Daniel’s international background, and... more

In today's episode of Category Visionaries, we speak with Ben Sesser, CEO & Co-Founder of BrightHire, an interview intelligence platform that's raised $36 Million in funding.

Topics Discussed:

* Ben’s career background in HR, and what it taught ... more

In today's episode of Category Visionaries, we speak with Uri Marchand, CEO and Co-Founder of Overwolf, an in-game creation platform that has raised over $150 Million in funding.

Topics Discussed:

* Uri’s childhood as a gamer and the lessons lea... more

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How many episodes of Behind the Category are there?

Behind the Category launched 3 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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