Rephonic
Artwork for Behind the Bottle: Tequila Tales by Celia Maestri

Behind the Bottle: Tequila Tales by Celia Maestri

Celia Maestri
Casa Maestri
Tequila
Casa Maestri Tequila
Tequila De La Gente
Azulejos
Quality Control
Brand Story
Azul Imports
Private Label Tequila
Everything For a Smile
Memorial Tacos
Serpentes
Satoma Tequila
Mezcal
Casa Capistrano Tequila
Jay Navarro
Family Business
Tequila Tales By Celia Maestri
India
Global Markets

Behind every great tequila lies an unforgettable story.

Behind the Bottle: Tequila Tales by Celia Maestri uncorks intimate conversations with the makers, visionaries, and storytellers shaping the world of agave. In each one-on-one episode, Celia Maestri—founder and CEO of Casa Maestri—sits down with passionate guests to explore their personal journeys, challenges, and triumphs in the tequila indu... more

PublishesMonthlyEpisodes20Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for Behind the Bottle: Tequila Tales by Celia Maestri

Latest Episodes

Send us Fan Mail

In this episode of Behind the Bottle, we sit down with Tanya Sklar, Export Director of Wine & Spirits International and a proud 6th generation member of her family’s spirits legacy.

From learning the business at a young age to cont... more

YouTube

Send us Fan Mail

In this episode of Behind the Bottle, Martin Luca, founder of Casa Capistrano Tequila, shares how a visit to Mexico transformed his career and ignited a passion for tequila.

Inspired by his father’s expertise in wine, Martin develo... more

YouTube

Send us Fan Mail

In this episode, Celia Maestri talks with Selene Estrada, Director of Hispanic Portfolio at Mexcor, about her journey in the spirits industry and her mission to elevate Hispanic products worldwide.

Rooted in culture and driven by p... more

YouTube

Send us Fan Mail

In this Behind the Bottle episode, Saul Torres shares how a first-generation Mexican-American with no industry experience trusted timing, belief, and purpose to build Satoma Tequila.

A story rooted in faith, hard work, and the cour... more

YouTube

Send us Fan Mail

In this episode of Behind the Bottle, Adriana Arechiga, Operations Manager at Casa Maestri Tequila, shares how a career shift she didn’t see coming led her into an industry she never imagined herself in. What began as curiosity quic... more

YouTube

Send us Fan Mail

On this episode of Behind the Bottle, meet Melinda Finnegan, SVP of Sales at Casa Maestri Tequila. From Shark Tank success stories to scaling multimillion-dollar brands, Melinda shares her journey, key lessons in brand growth, and t... more

YouTube

Send us Fan Mail

In this episode of Behind the Bottle, we sit down with Dave Blagg to uncover the unexpected journey behind Serpentes Tequila. From owning a liquor store to stepping into the tequila industry, Dave shares how a chance meeting led to ... more

YouTube

Send us Fan Mail

Desde Venezuela hasta los escenarios en Estados Unidos, Jay Navarro "El Chamo Norteño" abre su corazón para contarnos cómo persiguió su sueño musical. Aquí descubrirás qué lo inspira a componer, cómo nació su amor por la música mexi... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Tanya Sklar
Sixth generation in the alcohol business; involved with distribution and brand development
Wine & Spirits International / Casa Maestri distribution partner
Episode: The Family Legacy That Sparked Her Passion for Spirits (with Tanya Sklar)
Martin Luca
Founder/owner of Casa Capistrano Tequila
Casa Capistrano Tequila
Episode: How a Trip to Mexico Sparked His Journey into Tequila (with Martin Luca)
Celene Estrada
Hispanic portfolio director at Morales Bevers Group (MBG)
Morales Bevers Group (MBG)
Episode: Her Mission Is to Share the Magic of Mexican Spirits with the World (with Selene Estrada)
Saul Torres
Entrepreneur, founder of Satoma Tequila
Satoma Tequila
Episode: The Leap He Never Planned to Take, That Became a Dream Come True (with Saul Torres)
Adriana Arechiga
Engineer by training with a background in industrial/product design engineering, who transitioned into tequila brand management and operations
Casa Maestri (U.S. operations)
Episode: An Unexpected Career Shift That Led Her Into the World of Tequila (with Adriana Arechiga)
Melinda Finnegan
Key member of Casa Maestri team
Casa Maestri
Episode: She Took Brands to Shark Tank Wins — Now She’s Growing Casa Maestri Tequila (with Melinda Finnegan)
Dave Blagg
Liquor-store owner turned tequila founder
Serpentes (Casa Maestri collaboration)
Episode: The Snake Bottle That Changed Everything: From Liquor Store Owner to Tequila Founder (with Dave Blagg)
Jay Navarro
Venezuelan singer known as 'El Chamo Norteño'
Casa Maestri collaboration
Episode: La Historia del Venezolano Que Lleva la Música Mexicana y el Tequila en el Alma (Con Jay Navarro)
Mario Villanueva
Director of Distilladora del Valle Tequila, Casa Maestri
Casa Maestri / Distilladora del Valle Tequila
Episode: How Casa Maestri’s 90% Women, Family-Run Distillery Is Revolutionizing Tequila (with Mario Villanueva)

Host

Celia Maestri
Host of Behind the Bottle: Tequila Tales

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Top Entrepreneurship Podcasts

Proven Podcast
Proven PodcastCharles Schwartz
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
Business MVP
Business MVPSammy Peterson
The Money Mondays
The Money MondaysDan Fleyshman

Talking Points

Recent interactions between the hosts and their guests.

An Unexpected Career Shift That Led Her Into the World of Tequila (with Adriana Arechiga)
Q: Can you walk us through what a project manager does in a tequila launch?
A project manager coordinates licensing, packaging, production, and all the logistical pieces for a client, guiding them from concept through testing and into production, while ensuring everything aligns with the client's vision and compliance requirements.
They Made Their Own Tequila...and Let the People Vote! (with Jorge and Daniel from Tequila de la Gente)
Q: What differentiates you from celebrity tequila brands?
They emphasize that they are ordinary people—not celebrities—and that they built the brand from the bottom up with community participation, which creates a unique storytelling angle.
They Made Their Own Tequila...and Let the People Vote! (with Jorge and Daniel from Tequila de la Gente)
Q: Where does the name Tequila de la Gente come from?
The name emerged organically from a process of four founders sharing frustrations and then inviting friends and family to rate four profiles, ultimately choosing a name that reflected collective input.
They Made Their Own Tequila...and Let the People Vote! (with Jorge and Daniel from Tequila de la Gente)
Q: How did you guys meet and become partners?
Both are from West Texas, connected through school and family, and ended up marrying sisters, which strengthened their long-standing bond and collaboration.
The Snake Bottle That Changed Everything: From Liquor Store Owner to Tequila Founder (with Dave Blagg)
Q: What has the experience been like working with the Casa Maestri team?
Blagg emphasizes feeling welcomed and supported, the importance of listening to mentors like Mario, and the value of being present at the distillery to understand production intimately. This close collaboration helped him pivot and grow Serpentes successfully.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on intimate, founder- and maker-level conversations inside the tequila world, highlighting personal journeys, family histories, and the craft behind brands. Episodes frequently explore how relationships, mentorship, and hands-on collaboration shape product storytelling, distribution, and growth—from private-label operations to international launches and hospitality partnerships. A recurring thread is how culture, heritage, and community inform business decisions, with guests ranging from brand founders and industry veterans to artists and philanthropists who intersect with tequila in meaningful ways. The format tends to blend practical lessons on building brands with vivid, human anecdotes about resilience, curiosity, and ... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of this podcast are there?

this podcast launched a year ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tanya Sklar
2. Martin Luca
3. Celene Estrada
4. Saul Torres
5. Adriana Arechiga
6. Melinda Finnegan
7. Dave Blagg
8. Jay Navarro

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days