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Behind Her Empire

Yasmin Nouri
Entrepreneurship
Women's Health
Nutrition
Hormonal Health
Gut Health
Mental Health
Perimenopause
Hormones
Women Empowerment
PCOS
Covid-19
Hormonal Imbalances
Beauty Industry
Stress Management
Motherhood
Clean Beauty
Resilience
Seed Cycling
Health and Wellness
Skincare

Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life.

Hosted... more

PublishesTwice monthlyEpisodes387Founded6 years ago
Number of ListenersCategories
EntrepreneurshipHealth & FitnessBusiness

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Artwork for Behind Her Empire

Latest Episodes

Jenny Lei is the founder of Freja, the cult-favorite vegan handbag brand that you've probably seen on Hailey Bieber, Sarah Jessica Parker, and all over your feed.

But here's what you might not know. Jenny started Freja with no fashion background, no... more

Mariam Naficy is the founder and chairman of Minted — the online marketplace where independent artists around the world sell everything from cards to wall art to home decor. She's also the founder and CEO of Arcade, an AI platform reimagining how phy... more

This week I'm joined by my co-founder of Beeya Wellness, Kaya Purohit, and together we're sitting down with Dr. Tanda Cook and Dr. Katie Collier. If you've been around the show, you already know them. This is their fourth time on the podcast, and the... more

Ingrid Carney is the founder of Ingrid & Isabel, the largest maternity brand in the United States. 

Before any of that, she co-founded a Silicon Valley startup that ended with the dot com bust. Then she got pregnant, couldn't button her pants on the... more

Key Facts

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Recent Guests

Mariam Naficy
Founder and chairwoman of Minted; founder of Arcade (AI-enabled design)
Minted; Arcade
Episode: #385: She Had No Sales & Almost Quit — Then One Pivot Changed Everything. Today It Does $300M+ in Revenue. Mariam Naficy, Serial Entrepreneur
Dr. Tanda Cook
Naturopathic doctor; expert on autoimmune and thyroid health
Beeya Wellness clinic / medical practice
Episode: #384: The Real Reasons Women in Their 30s & 40s Are Developing Autoimmune and How to Protect Your Body Now with Dr. Tanda Cook and Dr. Katie Collier
Dr. Katie Collier
Naturopathic doctor; specialist in autoimmune triggers and gut health
Beeya Wellness
Episode: #384: The Real Reasons Women in Their 30s & 40s Are Developing Autoimmune and How to Protect Your Body Now with Dr. Tanda Cook and Dr. Katie Collier
Ingrid Carney
Founder of Ingrid & Isabel
Ingrid & Isabel
Episode: #383: “You're Not Behind, You're Just Building": How This Founder Built America's #1 Maternity Brand With $28K, No Connections & Zero Permission to Start - Ingrid Carney, Founder of Ingrid & Isabel
Monique Rodriguez
Founder and CEO of Mielle Organics
Mielle Organics
Episode: #382: The Power of Manifestation and Vision Boarding: From Labor & Delivery Nurse to Building a Billion Dollar Brand with Monique Rodriguez, Founder of Mielle Organics
Leah Marcus
Co-Founder of Good Girl Snacks
Good Girl Snacks
Episode: #379: How Two Best Friends Quit Their Jobs at 23, Went Viral, Landed a Khloé Kardashian Collab & Got into Whole Foods and Erewhon with Zero Experience with Leah Marcus and Yasaman Bakhtiar, Co-Founders of Good Girl Snacks
Yasaman Bakhtiar
Co-Founder of Good Girl Snacks
Good Girl Snacks
Episode: #379: How Two Best Friends Quit Their Jobs at 23, Went Viral, Landed a Khloé Kardashian Collab & Got into Whole Foods and Erewhon with Zero Experience with Leah Marcus and Yasaman Bakhtiar, Co-Founders of Good Girl Snacks
Cyndi Ramirez-Fulton
Founder and CEO of Chillhouse
Chillhouse
Episode: #378: She Dropped Out of College Twice. Then Built & Sold a Multi-Million Dollar Brand. Cyndi Ramirez-Fulton, Founder of Chillhouse
Luna Aziz
Founder and CEO of Legendary Milk, a wellness brand focused on lactation support
Legendary Milk
Episode: #376: No Investors. No Ads. How to Launch and Scale Through Word of Mouth with Luna Aziz, Founder of Legendairy Milk

Host

Yasmin Noori
Host of Behind Her Empire; lead interviewer focused on empowering women founders and their journeys.

Reviews

4.9 out of 5 stars from 337 ratings
  • Love this podcast

    I have been hooked as a female and aspiring entrepreneur. ❤️

    Apple Podcasts
    5
    aly zarz
    United States5 months ago
  • Sisterhood Support in Podcast Form

    As an entrepreneur and founder, I feel held by sisterhood as I listen to the words of Yasmin and the women speaking. Synchronicity laid this podcast in my hands, and it is the exact nourishment my system needed. I feel inspired, enlivened, and encouraged by the women as I continue to walk my path… which is surrounded by women beside, in front of, and those coming behind us. We all walk together. Thank you, Yasmin, Behind Her Empire, and all the women speaking and listening. Much love and gratitu... more

    Apple Podcasts
    5
    Katy: It’s Love Y’all
    United States9 months ago
  • A must listen

    I absolutely love Yasmin’s podcast! Every episode feels so authentic, inspiring, and full of value. I really enjoy listening to her. She always brings thoughtful insights that keep me engaged from start to finish. I look forward to every new episode!

    Apple Podcasts
    5
    Donya A.
    Canada10 months ago
  • Great interviewer

    Just listened to the interview with Elizabeth Stein. I thought it was so inspiring! One of the best entrepreneurial interviews

    Apple Podcasts
    5
    Wellness journeys and tips
    United Statesa year ago
  • Changed my life and my business

    Yasmin’s advice and ability to create helpful moments from her guest’s has deeply impacted how I run my small business. She’s helped me dream bigger for my business and my life! Best podcast ever!

    Apple Podcasts
    5
    K9BKody
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience cites motivation and practical tips for starting or growing a business.
Listeners praise authentic, actionable conversations with diverse women founders.
Many remarks highlight the host's preparedness and the guests' transparency.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#385: She Had No Sales & Almost Quit — Then One Pivot Changed Everything. Today It Does $300M+ in Revenue. Mariam Naficy, Serial Entrepreneur
Q: What was the turning point that moved you from hesitation to building Minted?
The turning point was decisively asking artists and customers what they actually wanted, which led to crowdsourced designs for save-the-date cards and later holiday cards. This shift unlocked authentic demand and accelerated growth, moving Minted from near-failure to a scalable creator-driven marketplace.
#383: “You're Not Behind, You're Just Building": How This Founder Built America's #1 Maternity Brand With $28K, No Connections & Zero Permission to Start - Ingrid Carney, Founder of Ingrid & Isabel
Q: What was the turning point with Target and how did you manage the inventory risk for a national rollout?
Target's interest led to a four-day test decision; Ingrid funded inventory to ensure the product wouldn't go dark after the test, and by 2009 the line expanded across doors, with a dedicated Isabel by Ingrid & Isabel line.
#383: “You're Not Behind, You're Just Building": How This Founder Built America's #1 Maternity Brand With $28K, No Connections & Zero Permission to Start - Ingrid Carney, Founder of Ingrid & Isabel
Q: How did you approach penetrating retail in the early days, and what role did showrooms and direct outreach play?
She started by demonstrating in stores, sending letters with free Bellabands to top stores, leveraging showrooms to expand quickly, and then pursued major retailers once early stores confirmed demand.
#383: “You're Not Behind, You're Just Building": How This Founder Built America's #1 Maternity Brand With $28K, No Connections & Zero Permission to Start - Ingrid Carney, Founder of Ingrid & Isabel
Q: So when did that idea for Bellaband first come about, and what was the next step to get it off the ground?
The idea emerged during Ingrid's pregnancy and she prototyped with tube tops, then validated with a mommy group, converting early prototypes into market-ready versions and building a patent around the concept to protect the invention.
#382: The Power of Manifestation and Vision Boarding: From Labor & Delivery Nurse to Building a Billion Dollar Brand with Monique Rodriguez, Founder of Mielle Organics
Q: What strategies helped you tackle negative beliefs and fear before taking the leap?
Rodriguez explains that everyone experiences negative thoughts, but the key is to retrain the mind, feed yourself with faith and positive inputs, and actively choose not to dwell on doubt while leaning on scripture and personal discipline.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Age Range
Household Income
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Frequently Asked Questions About Behind Her Empire

What is Behind Her Empire about and what kind of topics does it cover?

A strong focus on female founders who built consumer brands, scale through bootstrapping or community-driven growth, and navigate the intersection of money, family, and leadership. Episodes frequently highlight brand-building pivots, partnerships with retailers or majors, and lessons learned from scaling, manufacturing challenges, and marketing—often with a candid look at burnout, motherhood, and resilience. Notable threads include leveraging community, authenticity in branding, and practical, actionable advice for aspiring entrepreneurs and wellness-focused founders. The format tends to center conversations with women who turned a personal challenge into a scalable business, making it a compelling listen for listeners pursuing financial in... more

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How many listeners does Behind Her Empire get?

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What are the audience demographics for Behind Her Empire?

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How many subscribers and views does Behind Her Empire have?

To see how many followers or subscribers Behind Her Empire has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Behind Her Empire?

These podcasts share a similar audience with Behind Her Empire:

1. The Dream Bigger Podcast
2. The Wellness Process
3. Hot Smart Rich with Maggie Sellers Reum
4. The Bossticks
5. The Foundr Podcast with Nathan Chan

How many episodes of Behind Her Empire are there?

Behind Her Empire launched 6 years ago and published 387 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind Her Empire?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Behind Her Empire?

Recent guests on Behind Her Empire include:

1. Mariam Naficy
2. Dr. Tanda Cook
3. Dr. Katie Collier
4. Ingrid Carney
5. Monique Rodriguez
6. Leah Marcus
7. Yasaman Bakhtiar
8. Cyndi Ramirez-Fulton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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