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Artwork for Becoming a Cut Flower Grower

Becoming a Cut Flower Grower

Lydia Watson
Gardening
Cut Flowers
Cut Flower Business
Sweet Peas
Seed Sowing
Cut Flower Growing
Dahlias
Floristry
Composting
Flower Selection
Cut Flower Sales
Cut Flower Gardening
Trial Beds
Growing Flowers
Perennials
Weed Management
Organic Gardening
Homemade Seed Compost
Self-Education
Market Awareness

Becoming a Cut Flower Grower is a raw and honest podcast about growing and selling cut flowers and the realities of what it really takes to build a cut flower business from the ground up.

Hosted by a working cut flower grower, the podcast combines practical insight with thoughtful reflections on the decisions, trade-offs, and rhythms of the work — from production and selling, to confidence, susta... more

PublishesTwice weeklyEpisodes129Foundeda year ago
Number of ListenersCategories
BusinessLeisureHome & GardenEntrepreneurship

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Artwork for Becoming a Cut Flower Grower

Latest Episodes

Hello, welcome to Friday 10 April 2026. 

We had a one-day heatwave this week and it was roasting! 24 degrees centigrade! Wow! And today it's back to 13 degrees - quite a change. It's musical chairs in the greenhouse with the seedlings: one minute th... more

YouTube

Hello, welcome to Tuesday 7 April 2026. 

I hope you had a lovely Easter weekend. I spent the weekend on the field and was mostly doing battle with nettles, clearing beds and making space for all the annual seedlings rapidly filling up my greenhouse.... more

YouTube

Hello, welcome to Friday 3 April 2026. Happy Good Friday!

Storm 'Dave' has landed and it's very windy here. My honeysuckle arch blew down, the cockerels are getting blown across the field and anything I put down gets whisked away.

I've spent most o... more

YouTube

Hello, welcome to Tuesday 31 March 2026. 

Fuel prices are shooting up really quickly and it's already impacting many of us, in one way or another. I've often mentioned the statistic that 80 to 90 percent of cut flowers sold in the UK are imported bu... more

YouTube

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Number of Listeners
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Recent Guests

Unnamed Fellow Grower
A fellow grower who visited Lydia's plot and shared advice on cultivation.
Episode: A Fellow Grower Visits, Something Ate My Apples & Grasses, The Lavenders Are Coming Back & The Zinnias Are Kicking Off
Richard Bailey
Horticultural expert with experience in growing flowers
Episode: Mini-Digger Excitement! Dahlia Cuttings with Hollow Stems - What Do They Mean for Cut Flowers?

Host

Lydia
Host and working cut flower grower documenting year-long journey in the cut flowers space.

Reviews

4.9 out of 5 stars from 26 ratings
  • A Great Listen

    This is a fantastic podcast for new flower farmers, those just starting out or home growers thinking about setting up a cutting patch. Twice a week Lydia articulately runs us through ‘the highs and lows’ of her flower farming journey in a honest and sincere manner. Her determination to create a flourishing flower farming business is admirable. As a fellow flower farmer myself I have encountered many of the challenges that she has and I wish her every success in her flower farming journey.

    Apple Podcasts
    5
    Green Fox Farmer
    United Kingdom5 months ago
  • A chill guy

    Very calming and very fun to listen and this is probably one of my favourite podcast cause it’s just so calm just nice to listen to and the music is amazing and one of my favourite parts is in the music it is like do do do do

    Apple Podcasts
    5
    Spooooooncer
    United Kingdoma year ago
  • A chill guy

    Very calming and very fun to listen like I’m 11 and this is probably one of my favourite podcast cause it’s just so calm just nice to listen to and the music is amazing and one of my favourite parts is in the music it is like do do do do

    Apple Podcasts
    5
    Spooooooncer
    United Kingdoma year ago
  • Fabulous, honest and informative

    I am a full on true crime junkie however I stumbled across this podcast by accident and I am absolutely thrilled that I did. Utterly raw and honest about the struggles with cut flower growing, personal belief and confidence. Feel so happy to be going on the authors journey with her. Highly recommended to anyone and you don’t have to be even interested in cut flowers as it’s so lovely to just hear someone’s journey into starting something new. Think what I am trying to say is that this podcast is... more

    Apple Podcasts
    5
    Cazzab25
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Honest journey through entrepreneurship with relatable storytelling and useful insights.
A thoughtful, honest look at the realities of growing and selling cut flowers.
Calming, practical listening with valuable tips for budding growers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why I Plant Sweet Peas in Toilet Rolls (And Some Other Seed Starting Techniques) & Annuals I'm Growing in 2026
Q: What plants do you put together in a bed to maximize space and performance?
It depends on whether you're turning beds, but the key ideas are to mix plants of similar height and similar soil/light needs to prevent overcrowding and staking conflicts, and to consider interplanting annuals with perennials or foliage to maximize space and year-round interest.
Why I Plant Sweet Peas in Toilet Rolls (And Some Other Seed Starting Techniques) & Annuals I'm Growing in 2026
Q: Which soil blocker do you use, and what size do you recommend for beginners?
I use a Ladbrokes Soil Blockers Micro 20, which is the smallest model, but I've realized I may need a bigger size to give seedlings more soil and reduce transplant shock, so I'd recommend starting with a larger size if possible and upgrading as you gain experience.
My First Tulip Disaster, How Not To Be (Too) Frightened Of Florists & Should We Ban Imported Flowers?
Q: What about a ban on imported flowers?
The host argues against a complete ban on imported flowers citing potential negative impacts on the floristry market and the necessity of imports for certain times of the year.
Snow Has Arrived, Answering Your Brilliant Questions & My New Year Resolution
Q: What are your plans for succession planting this year?
Lydia intends to use flowering dates and harvesting dates to structure her succession planting for 2026, learning from previous years' experiences.
Snow Has Arrived, Answering Your Brilliant Questions & My New Year Resolution
Q: Will the bearded iris rhizomes get enough sun being interplanted with peonies?
Lydia believes they will receive enough sun, as she supports the peonies with string to promote sunlight exposure to the iris rhizomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About Becoming a Cut Flower Grower

What is Becoming a Cut Flower Grower about and what kind of topics does it cover?

A candid, practical look at building a small-cut-flower business from the ground up. Episodes blend hands-on growing updates with pricing, marketing, and selling—often focusing on cost awareness, regional market realities, and direct-to-consumer versus florist relationships. A recurring strength is the host's transparent, diary-like storytelling about the realities, trade-offs, and rhythms of growing flowers for sale on a tight budget, with regular plant profiles and actionable takeaways for aspiring growers and micro-entrepreneurs. Notable for its self-contained, actionable formats (shopfront setup, pricing experimentation, and live business pivots) and for treating cut flowers as a viable, seasonal business rather than a luxury, this show... more

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Becoming a Cut Flower Grower launched a year ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Becoming a Cut Flower Grower?

Recent guests on Becoming a Cut Flower Grower include:

1. Unnamed Fellow Grower
2. Richard Bailey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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