把栏杆拍遍
玩儿票说书人凯撒大家好，我是Bob，一个8年+的跨境电商从业者。把栏杆拍遍，出自著名词人辛弃疾的《水龙吟·登建康赏心亭》，表达的是忧虑和无奈，对应这个时代，跨境电商从业者对全球电商的困惑，忧虑和无奈，因此，这里，Bob将分享所见与所践，所闻与所问，所得与所失，从Bob的角度，和各位掰开捣碎说个明白
| Publishes | Twice weekly | Episodes | 24 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Categories | MarketingBusinessTechnology | ||
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Latest Episodes
大家好，我是Bob。
本期播客，BOB 将重启「DTC vs 品牌」系列的第二集
本期节目聊透了被用滥的“社群（community）”一词背后的真正含义。
当你开始意识到社群是个动词，而非名词，你正在完成一个重要的范式转移：从直接卖给消费者（DTC），转向与消费者一起把产品（DWC）做对。节目拆解了实现这一转变的五个步骤，从设立专门岗位、每天读差评，到让产品拥有用户愿意主动分享的“一句话”。死磕发货后三十天，才是品牌增长真正的秘密。
�️ 精彩节点00:02:30 增长的底层逻辑：社群的重要性与... more
大家好，我是 Bob
今天，我们的话题：继续深聊海外广告及海外社媒的打法：一条被反复转发的广告方法论，和它被误读的方式
本期节目聚焦于一位顶尖内容大师关于达人广告的分享。本节目的核心是探讨诊断在不同品牌阶段（比如：Sol De Janiero 与 大疆）的截然不同含义，以及如何避免视频中四个可能导致错误决策的陷阱。
� 精彩回顾
00:02:02：创意策略与品牌增长：视频内容的价值和影响00:04:09：视频解析：DTC品牌成功背后的策略与方法00:08:20：诊断品牌营销问题：创意、渠道与衡量... more
大家好，我是 Bob，
�️ 本期话题：一块手机背面的地皮，和四条关于 AI 的流行论断。两件事，看起来离得很远，但其实是同一件事：当我们谈论一个行业的时候，我们到底在谈论什么
一块被“遗忘”的背板，如何养活了整个手机壳产业
�精彩回顾00:02:05：iPhone发布会背后的细节与意义00:07:37：手机背后的可见性、差异性与可控性：探讨手机设计的三层意义00:15:16：解析手机壳的物理形态与品牌溢价00:22:51：手机背面的价值00:30:30：磁吸技术的崛起：充电宝、壳和录音卡的革命... more
大家好，我是Bob。
本期播客，BOB 将重启「DTC vs 品牌」系列。一切始于一个卖家朋友的困惑：卖了六年帐篷，却不敢说自己有品牌。品牌究竟是什么？BOB 给出的定义是：品牌是一个同时包含实用价值和情感价值的承诺。品牌不是生意的替代品，而是生意的复利。
2026 年了，当运营和供应链能力都被拉平，你凭什么被记住？这个系列共十期，将带你从起点到终章，一步步拆解DTC品牌的底层逻辑。
�️精彩节点00:04:42：跨境电商行业的机遇与挑战：持续稳定的增长之道00:09:26：尖端品牌之路：探索品... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #249 |  United States/Business/Marketing |
Apple Podcasts | #174 |  United Kingdom/Business/Marketing |
Apple Podcasts | #17 | China/Business/Marketing |
Apple Podcasts | #248 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
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把栏杆拍遍 launched 4 months ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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