B2B Marketing - A Guidebook for the Classroom to the Boardroom
B2B Marketing GuidebookThis is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that new B2B marketing book. Your host is the Chief Editor and international recognized and awarded mark... more
| Publishes | Weekly | Episodes | 37 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Many believe lead scanning is dead as tradeshows and events belong to the past in the New Normal after the COVID pandemic. But what Oliver in this little coffee talk is talking about was even amazing Uwe himself, as connoisseur of the industry. It lo... more
Uber as the largest mobility company does not own any cars. AirBnB as the words largest accommodation company does not own any hotels. Facebook as the words leading content generator does not create any content itself. So, why do industrial companies... more
This third BEST OF of the B2B Marketing Guidbeook podcast episode dives into the ever-more important topic of conent. Uwe is featuring terms such as Content Enablement, Smart Content, Customer Centricity or Contingence-centric Content Management. Tun... more
The first BEST OF epiosde was a huge success and multiplied the reach of our B2B Marketing Guidebook podcast. Tune-in and find out which authors are being featured in this second BEST OF and do not miss to learn and profit from their unique experienc... more
Tune-in and win! In recent months, the publisher of the B2B Marketing Guidebook Uwe Seebacher himself, has conducted more than 30 café talks with some of the best and leading international marketing managers and experts. This has resulted in a unique... more
Many more interesting thoughts and perspectives on what industry and B2B markting will need to deal with in the near future are discussed and elborated. Tune-in to the second part of the coffee talk of Uwe and Waldemar on "Time to innovate" and find ... more
Switch on and take a virtual seat for a unique coffee talk with one of only 20 B2B Marketing professors in the world - and for sure one of the leading ones in that area. "It's time for innovations" and "technical sales is dead" are just two of the s... more
Tune-in and meet one of the leading marketers in the Americas Mr. Julián Garritz. Uwe and Julián jointly authored the Spanish version of the already best selling German original edition of the 50 pages "B2B Marketing Essential" with highly recognized... more
Key Facts
Reviews
- Very informative
Really interesting and informative. Nothing is being sold. Really sympathetic podcast with highly knowledgeable editor and guests with very good questions and talks that seem to be really not prearranged. Each episode contains valuable and updated information. A real good source for easy listening and excellent B2B Marketing essentials. Looking forward to the book!
Apple Podcasts5Taho208
Austria5 years ago - Excellent!
This really is great stuff! Enjoyed each episode and look forward to the next ones. I like the little music pieces...
Apple Podcasts5B2B Marketing HeroAustria5 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #74 |  Indonesia/Business/Marketing |
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Audience Metrics
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B2B Marketing launched 5 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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