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Artwork for Best of LinkedIn: Strategic B2B Marketing

Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH
Account-Based Marketing
Martech
Social Selling
Artificial Intelligence
Linkedin
AI In B2B Marketing
Sales and Marketing Alignment
B2B Marketing
Channel Marketing
ABM Strategy
Data and Analytics
Segmentation
Targeting
Marketing Automation
CRM
Customer Engagement
Measurement Metrics
AI In Marketing
Buyer Journey
Partner Enablement

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 7,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curat... more

PublishesDailyEpisodes59Founded4 months ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Best of LinkedIn: Strategic B2B Marketing

Latest Episodes

From Gimmick to Growth Driver: Navigating AI’s Role in Go-to-Market Between Automation and Human Trust

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview... more

The LinkedIn Blueprint for B2B Growth: From Trust to Tangible Revenue

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers extensive advice on maximising success on LinkedIn, heavily f... more

The Future of Partner Ecosystems: AI-Driven Growth, End-to-End Attribution, and GTM Alignment

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition focuses on the evolving landscape of B2B ... more

From Booth Size to Real Impact: How Experiential Marketing, Authentic Engagement, and Smart Tech Redefine Event Success

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehe... more

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Recent Guests

Patty Radford Henderson
Highlighting critical insights about MarTech budget usage.
Episode: Best of LinkedIn: MarTech Insights CW 30/ 31
Philip Bacon
Discussed the importance of a thorough MarTech audit for efficiency.
Episode: Best of LinkedIn: MarTech Insights CW 30/ 31
Purellia Roquejo
Shared a personal experience with transitioning to an effective tech stack.
Episode: Best of LinkedIn: MarTech Insights CW 30/ 31
Tony Uphoff
Advocated for a shift in viewing technology as an outcomes engine.
Episode: Best of LinkedIn: MarTech Insights CW 30/ 31
Martin Schoening-Wamen
Explained the need for structuring tech stacks around data providers.
Episode: Best of LinkedIn: MarTech Insights CW 30/ 31
Jim Dunn
Described a hybrid approach to MarTech platforms.
Episode: Best of LinkedIn: MarTech Insights CW 30/ 31
Laurel Wilhelm-Volpe
Highlighted decision-making in the MarTech complexity.
Episode: Best of LinkedIn: MarTech Insights CW 30/ 31
Christian Thomas
Discussed the hidden costs of a best-of-breed approach.
Episode: Best of LinkedIn: MarTech Insights CW 30/ 31
Daniel Robbins
Provided an example of AI efficacy in marketing workflows.
Episode: Best of LinkedIn: MarTech Insights CW 30/ 31

Hosts

Thomas Allgaier
Co-Host providing insights based on LinkedIn content, discussing MarTech trends and insights, and sharing expertise on ABM trends.
Frenes
Co-host discussing various aspects of B2B marketing and market research.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#153
Brazil/Business/Marketing
Apple Podcasts
#168
Philippines/Business/Marketing
Apple Podcasts
#227
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Best of LinkedIn: INBOUND 2025
Q: What does this massive product cadence tell us about HubSpot's overall direction?
It underscores HubSpot's AI-first product strategy, indicating a comprehensive re-architecture toward a system that fully integrates AI at its core.
Best of LinkedIn: INBOUND 2025
Q: How does the evolution of smart CRM impact day-to-day work for B2B marketing and sales pros?
The evolution includes features like Flexible Views for customized dashboards that streamline data interaction based on specific roles, reducing manual entry and improving efficiency.
Best of LinkedIn: INBOUND 2025
Q: What exactly is loop marketing?
Loop marketing is a newly proposed operating model focused on integrating human creativity with AI efficiency, creating hybrid teams for improved processes.
Best of LinkedIn: Field Marketing CW 34/ 35
Q: Are virtual events still relevant in today's hybrid world?
Yes, they offer global reach and unique strengths and should be recognized as distinct tools.
Best of LinkedIn: Field Marketing CW 34/ 35
Q: How do you decide which new opportunities fit your marketing bullseye?
Discipline is essential; evaluate every opportunity's alignment with your goals and values.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on high-impact insights within the rapidly evolving landscape of B2B marketing, this content offers a wealth of knowledge around Account-Based Marketing (ABM), Field and Channel strategies, and Go-to-Market execution. Episodes feature discussions that highlight practical strategies, expert commentary, and best practices, making the complex world of strategic marketing more understandable and applicable for professionals. Unique approaches, such as leveraging community-building and emphasizing connections within the marketing profession, are consistently explored. Listeners can expect to gain actionable insights that can drive real results in their marketing endeavors, positioning them to better navigate the noise often associated w... more

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1. The Digital Marketing Podcast
2. Marketing School - Digital Marketing and Online Marketing Tips
3. All-In with Chamath, Jason, Sacks & Friedberg

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this podcast launched 4 months ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Patty Radford Henderson
2. Philip Bacon
3. Purellia Roquejo
4. Tony Uphoff
5. Martin Schoening-Wamen
6. Jim Dunn
7. Laurel Wilhelm-Volpe
8. Christian Thomas

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