Best of LinkedIn: Strategic B2B Marketing
Thomas Allgeyer, Frenus GmbH🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From cura... more
| Publishes | Daily | Episodes | 216 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
Listen to this Podcast
Latest Episodes
The Future of Marketing Technology: Agentic AI, Data Governance, and Marketing Automation
We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenus supports enterprise marketing teams in unlockin... more
The Future of Go-to-Market: AI, GTM Engineering, and Data-Driven Revenue Growth
We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by ... more
The Future of Field Marketing: AI, Event Intelligence, and Revenue-Driven Engagement
We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams to optimize their ... more
The Future of Account-Based Marketing: AI Automation, Sales Alignment, and Agent-Based Growth
We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.
We at Frenus support enterprise marketing teams t... more
Recent Guests
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #84 |  Chile/Business/Marketing |
Apple Podcasts | #144 |  Colombia/Business/Marketing |
Apple Podcasts | #199 |  Japan/Business/Marketing |
Apple Podcasts | #229 |  United Arab Emirates/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show consistently gravitates around ABM, GTM execution, field and channel marketing, and the evolving role of AI and data in B2B marketing. Episodes synthesize practitioner insights from LinkedIn discussions, case studies, and strategic frameworks to help marketers build leaner, more integrated tech stacks and repeatable go-to-market plays. A recurring strength is translating complex Martech topics into actionable playbooks—focusing on governance, data quality, and cross-functional alignment to drive measurable business impact. The format often blends candid anecdotes with practical frameworks, making it valuable for listeners aiming to optimize marketing operations, improve partner and field programs, and scale revenue engines in tech... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The Daily
How many episodes of this podcast are there?
this podcast launched a year ago and published 216 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Patty Radford Henderson
2. Philip Bacon
3. Purellia Roquejo
4. Tony Uphoff
5. Martin Schoening-Wamen
6. Jim Dunn
7. Laurel Wilhelm-Volpe
8. Christian Thomas
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