Best of LinkedIn: Strategic B2B Marketing
Thomas Allgeyer, Frenus GmbH🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From cura... more
| Publishes | Daily | Episodes | 173 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||
Listen to this Podcast
Latest Episodes
AI and marketplaces are pushing partner teams toward structured co-sell playbooks and measurable execution.
We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.
This edition explores the transformative... more
Marketing Technology Evolution: How AI-Led Operations, Data Governance, and Composable Architectures Are Reshaping Modern Revenue Strategy
We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.
We at Frenu... more
The Rise of Agentic Workflows in Modern Go-to-Market Operations
We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.
We at Frenus help ICT & Tech providers identify niche channel partners by compressing the ... more
The Future of B2B Events: Designing Experiences That Drive Revenue, Relationships, and Measurable Impact
We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.
This edition reveals that modern event strate... more
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Apple Podcasts | #94 |  United Kingdom/Business/Marketing |
Apple Podcasts | #87 |  Poland/Business/Marketing |
Apple Podcasts | #134 |  Ukraine/Business/Marketing |
Apple Podcasts | #216 |  Austria/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A practitioner-friendly show that curates and analyzes practical B2B marketing insights, with a consistent emphasis on ABM, field and channel strategies, and go-to-market execution. Across episodes, the conversation centers on how enterprise buyers behave in complex purchasing journeys, the role of data, and how to structure and orchestrate teams, tech stacks, and governance to turn insights into measurable pipeline. Notable is the emphasis on human judgment, data foundations, and authentic storytelling as essential complements to automation and AI-enabled workflows. The format often references real-world frameworks, case studies, and practitioner perspectives from LinkedIn-focused communities, making it a go-to resource for marketers seeki... more
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These podcasts share a similar audience with this podcast:
1. Marketing School - Digital Marketing and Online Marketing Tips
How many episodes of this podcast are there?
this podcast launched a year ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Danielle Sacker
2. Isabella Bedoya
3. Carolyn Healy
4. Maximus Greenwald
5. Mahesh Iyer
6. Andrew Risenfeld
7. Sandeep Kalati
8. Brendan Short
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