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Artwork for Marketing Your Business

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren
Artificial Intelligence
Marketing
Instagram
Storytelling
Youtube
Webinars
Charisma Hacking
Email Marketing
Russell Brunson
Emotional Connection
Content Creation
Video Marketing
Authenticity In Sales
Content Marketing
Clickfunnels
Member Retention
Marketing Strategies
Lead Magnets
Audience To Income Summit
Marketing Strategy

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build ... more

PublishesDailyEpisodes281Founded9 years ago
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MarketingBusiness

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Artwork for Marketing Your Business

Latest Episodes

Christelle Janse van Rensburg and Stefanie De Wet are sisters from South Africa, an architect and an engineer, who grew a kids' STEM craft business to 61 locations in three countries, then rebuilt the whole thing into a membership that now reaches 91... more

YouTube

Alesha has spent 26 years building a business teaching belly dance, and the way she grew it online is a masterclass for any membership owner. In this episode: the layoff and the tent that started it all, the 40 members she was earning from before she... more

YouTube

Marine Lacoste toured the world as a musician for a decade, then built a membership business by doing everything in the "wrong" order. When COVID ended the touring income overnight, she started building online, and she built the products and the memb... more

YouTube

Will Hamilton has built a tennis business since 2007, and the way he markets it is a playbook any creator can steal. In this episode he breaks down the $10,000 offer he sold out off one email, the order bump that converts a third of buyers, how comed... more

YouTube

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Recent Guests

Christelle (sister of Stefanie)
Architect turned entrepreneur; co-founder of CCC (Creative Crafting Club) and driver of the franchise-to-membership pivot
CCC (Creative Crafting Club)
Episode: 280: The $1,000/Month Business You Can Run in One Hour a Week - Creative Crafting Club
Stefanie (sister of Christelle)
Engineer turned entrepreneur; co-founder of CCC and co-architect of the online membership system
CCC (Creative Crafting Club)
Episode: 280: The $1,000/Month Business You Can Run in One Hour a Week - Creative Crafting Club
Alesha Yamal
Belly dancer-turned-educator and founder of Belly Dance Journey
Belly Dance Journey
Episode: 279: How to Get Members to Stay for Years (It's Not More Content) - Alesha Yamal
Marine Lacoste
Musician turned online piano educator and membership site founder
Online Rock Lessons / Marine Lacoste
Episode: 278: She Built the Membership BEFORE the Audience (and It Worked) - Marine Lacoste
Will Hamilton
Tennis coach and entrepreneur, creator of Singles/Doubles Playbooks and tennis experiences
Independent/ coach in tennis
Episode: 277: Sold a $10,000 Offer Off ONE Email (Before It Existed) - Will Hamilton
Lisa Kintuition
Published author who teaches using intuition to improve daily decision making
lisakintuition.com
Episode: 275: The Messaging Change That Took Her From 2K to 400K Followers - Lisa K
Lou Clarke
Third-generation bookkeeper and money mentor, Profit First Certified Professional
Lou Clarke (Founder of piggy bank method)
Episode: 272: From Bankruptcy to $1 Million With Her Piggy Bank Method - Lou Clarke
Victor Damásio
Marketing educator and entrepreneur who built a top Brazilian marketing community
Self-employed / various Brazilian ventures
Episode: 269: Why He Sells His Most Expensive Program First (Not Last) - Victor Damasio
Michelle Falzon
Course creator and expert on outcomes-based delivery
Episode: 267: Courses As We Know Them Are Over (Here's What Replaces Them) - Michelle Falzon

Host

Stu McLaren
Host of Marketing Your Business; co-founder at Membership.io; author of Predictable Profits

Reviews

4.9 out of 5 stars from 1k ratings
  • Practical, upbeat & awesome!

    I saw Stu speak years ago and thought he was awesome. I had no idea. He had a podcast. The bad news is I’ve been missing out, the good news is I can binge! I am a small business owner with a LOVE for marketing. This podcast is the perfect addition to my morning runs & my creative marketing itch! Thanks everyone! It’s so good!!

    Apple Podcasts
    5
    Shana | budgetbesties.com
    United States2 months ago
  • A must listen if you’re an entrepreneur!

    Stu thank you for bringing this show back! Your guidance has been priceless for me as I work on building my creative business and membership. Can’t recommend your show enough!

    Apple Podcasts
    5
    Tablet Lover
    United States4 months ago
  • Very good insights!

    Thank you for all the great information, guests and insights. Always taking something out of it.

    Apple Podcasts
    5
    SabrinaB1982
    Germany4 months ago
  • Fabulous

    I’ve been a Stu fan since I did his membership course in 2020. It changed my life and now have a fabulous online business thanks to him. I’m loving the bite sized marketing tips and the conversations with amazing guests. Keep up the Amazing work team Stu!

    Apple Podcasts
    5
    Rachael EEE
    United Kingdom4 months ago
  • Great tips for all businesses

    I love listening to Stu‘s advice. I first came across him through a fellow art educator, Patty Palmer. Today’s episode really inspired me about creating my own summit. His advice is practical, and his resources are affordable and helpful. I just signed up for the summit and I’m very excited!

    Apple Podcasts
    5
    fosterartforall
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are varied and credible, contributing useful, real-world strategies for growing memberships and online courses.
The host delivers concise, high-energy episodes that feel achievable and motivating.
Fans praise the show's positivity and focus on value over fluff.
Listeners find the insights practical and actionable with clear takeaways they can apply right away.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

279: How to Get Members to Stay for Years (It's Not More Content) - Alesha Yamal
Q: When did you realize your online offering could become a real business beyond a hobby?
It took about two years of experimentation and building, with initial earnings around $6,000 in the first year. The shift happened after realizing the potential of a structured membership with onboarding, live classes, and a community, which I later formalized after learning from Amy Porterfield.
279: How to Get Members to Stay for Years (It's Not More Content) - Alesha Yamal
Q: Can you give us an overview of what you do and who your members are?
My primary work is teaching people to find confidence, creativity, and health through belly dance; the majority of my members are women ages roughly 30 to 70 who dance for fun and personal growth rather than professionally.
275: The Messaging Change That Took Her From 2K to 400K Followers - Lisa K
Q: How did you structure your daily reel content to keep it lightweight and effective?
Create short, under-60-second reels with a hook, three teaching points, and a call to action, then batch or reuse based on data and AI-assisted variations to maintain consistency.
275: The Messaging Change That Took Her From 2K to 400K Followers - Lisa K
Q: What was the first major change you made to break out of the growth plateau?
Niche down and reframe messaging around a spiritual interpretation of intuition to match the beliefs of the core audience, which removed the need to convince people and allowed content to resonate more deeply.
272: From Bankruptcy to $1 Million With Her Piggy Bank Method - Lou Clarke
Q: Why did you shift away from the one-on-one model?
Because one-on-one coaching can change individual families, but I wanted to reach the world; moving to a one-to-many model enables broader impact and sustainable growth through memberships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Marketing Your Business

What is Marketing Your Business about and what kind of topics does it cover?

This show focuses on practical, battle-tested marketing strategies for creators and business owners aiming to scale with high-margin memberships, purposeful launches, and sustainable growth. Across episodes, listeners hear real-world tactics on audience building, offer design, evergreen funnels, storytelling, and leveraging partnerships, with heavy emphasis on actionable steps, testing ideas quickly, and maintaining a low-stress path to profitability. A standout trait is the mix of founder-level journeys, tactical frameworks, and candid reflections on money mindset and community-building that helps practitioners implement immediately. The format tends to favor concise, repeatable lessons, guest-case studies, and frameworks you can apply to ... more

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How many listeners does Marketing Your Business get?

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To see how many followers or subscribers Marketing Your Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Your Business?

These podcasts share a similar audience with Marketing Your Business:

1. The Amy Porterfield Show
2. The Mind Your Business Podcast
3. The Jasmine Star Show
4. The Marie Forleo Podcast
5. Build Your Tribe | Grow Your Business with Social Media

How many episodes of Marketing Your Business are there?

Marketing Your Business launched 9 years ago and published 281 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Your Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Your Business?

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What guests have appeared on Marketing Your Business?

Recent guests on Marketing Your Business include:

1. Christelle (sister of Stefanie)
2. Stefanie (sister of Christelle)
3. Alesha Yamal
4. Marine Lacoste
5. Will Hamilton
6. Lisa Kintuition
7. Lou Clarke
8. Victor Damásio

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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