Innovating experiences with service design | Smaply podcast
SmaplyThe experiences of customers, patients, citizens, employees... are key to your organization’s success and therefore should be coordinated very carefully. This podcast is your go-to-place to learn about how to design human-centered services and get advice from practitioners. Read more about experience innovation on https://www.smaply.com/blog or create your own journey maps, personas and stakeholde... more
| Publishes | Infrequently | Episodes | 19 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | ManagementBusinessMarketing | ||||
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Latest Episodes
Service design, and specifically journey mapping, has huge potential to change the travel & tourism industry in a positive way. As individual suppliers harness the potential journey mapping offers, they can craft more compelling experiences for their... more
In this webinar, we talked about how to manage customer experience across online and offline channels. The main question was what the challenge of omnichannel customer experience management is. Furthermore, we looked into the details of how you can r... more
In this webinar, we talked about how to become a human-centered organization: What's the first step that you can take? What are challenges that you are likely to face? What are chances for first success moments? And who do you need to involve in the ... more
In this webinar, we talked about presenting customer journey maps: How to approach different audiences, how to tailor journey map details to stakeholder groups, and about types of visualizations and exports for different use cases. After watching thi... more
Journey mapping and marketing go so much hand in hand that one might think it’s self-explanatory. But just like for any other person, also marketers sometimes have a hard time empathizing with customers. Customer journey mapping can help marketers to... more
Like many other sectors, the world of banking is facing persistent pressure to innovate within a society undergoing rapid technological, environmental and social change. Due to these changes, the way we engage with banks and access money isn't the sa... more
NGOs have experience management in their DNA: the primary goal of both NGOs and experience designers is to make the world a better place. Journey mapping as a tool can support them in reaching this goal in a more structured way. Supporting people in ... more
As a software-as-a-service company that develops SaaS tools for journey mapping, this topic is at the very heart of our culture. Throughout the last few years, journey mapping has grown deeper and deeper into our daily routines, now we are using it a... more
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Apple Podcasts | #208 |  Finland/Business/Management |
Top Management Podcasts
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