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Branded & Booked

Steph Weber
Short-Term Rentals
Guest Experience
Direct Bookings
Branding
Email Marketing
Airbnb
Influencer Marketing
Entrepreneurship
Property Management
Boutique Hotels
Hospitality
Social Media Marketing
Marketing
Real Estate Investment
Cabins On the Cumberland
Marketing Strategies
Social Media
Brand Strategy
Investment Strategies
Systems and Processes

Are you ready to stand out in the crowded world of short-term rentals and boutique hotels? Branded & Booked is the podcast for ambitious hosts and property owners who want to create rave-worthy brands and stay consistently booked. Hosted by Steph Weber, an expert in branding and marketing for STRs, this podcast is packed with actionable advice, inspiring stories, and behind-the-scenes insights to ... more

PublishesWeeklyEpisodes200Founded6 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Branded & Booked

Latest Episodes

Everyone wants more direct bookings.

But what if the question isn't "How do I get more direct bookings?" What if the real question is, "How do I build a business that guests want to book from directly?"

In this episode of Branded & Booked, I sit ... more

In this episode of Branded & Booked, I'm pulling back the curtain on the real booking and revenue numbers from May at Cabins on the Cumberland. If you've ever wondered whether investing in direct bookings is actually worth it, this episode provides t... more

YouTube

I genuinely think the hospitality industry is entering one of the biggest shifts we've seen in years — and the hosts who survive over the next 3–5 years are going to think very differently than the ones who thrived during the Airbnb gold rush.

In t... more

We're about 30 days away from leaving for a year-long camper trip with our boys… and honestly? Life feels a little chaotic right now.

In this episode of Branded & Booked, I'm sharing a very real behind-the-scenes update on what's been happening as ... more

YouTube

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People also subscribe to these shows.

Thanks For Visiting
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The Short Term Show8 Figure Airbnb and Short Term Rental Real Estate Investor Avery Carl
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The STR SisterhoodStacey St. John

Recent Guests

Katie Johnson
Attorney and STR host; specializes in short-term rental law
STR Law (strlaw.com)
Episode: EP 243: The Legal Mistakes STR Owners Keep Making with Katie Johnson
Marissa Grover
Co-host of Branded & Booked, property management/co-hosting entrepreneur
Episode: EP 240: How to Build a Team So You're Not "On" 24/7 Anymore
Yash Bhatt
Co-founder of Altitude 22, hospitality entrepreneur
Altitude 22
Episode: EP 236: Designing for Experience (and ROI): How Altitude 22 Hit $100K in 60 Days with Yash Bhatt
Andrés Pérez
Boutique hotel operator and real estate entrepreneur
The Iceberg Tahoe / Iceberg Lodge
Episode: EP 234: The 90-Day Hotel Transformation (And How It's Already Driving 30% Direct Bookings) with Andrés Pérez
Katie Klein
STR Owner, Podcaster, and PR Specialist
Episode: EP 229: 5-Star Hotel Principles Every STR & Boutique Hotel Owner Should Know with Katie Cline
Punith Upadhya
Mindset Coach and Entrepreneur
Punith Upadhya Coaching
Episode: EP 208: How to Train Your Team to Think Like You (and Trust Their Gut) with Punith Upadhya
Marisa Grover
Entrepreneur and property management expert specializing in vacation rentals
Marisa Grover's consulting business
Episode: EP 206: Systems + Ops That Give You Your Time Back with Marisa Grover
Ryan Rominger
Owner of Intrigue Property Management and team lead for Intrigue Realty Group
Intrigue Property Management, TrueBlood Real Estate
Episode: EP 191: Long-Term vs Short-Term Rental with Ryan Rominger
Harshad Lalan
Aerospace engineer turned short-term rental investor and designer.
Episode: EP 190: You're missing THIS in your STR design & guest experience - Interview with Harshad and Ishita Lalan

Host

Steph Weber
Host of Branded & Booked; branding and marketing expert for STRs and hospitality

Reviews

4.9 out of 5 stars from 77 ratings
  • Relatable and Reliable

    Steph’s podcast, and content in general is great. The transparency is refreshing, the relevance is great, and it’s just an easy listen to learn. Highly recommend!

    Apple Podcasts
    5
    DanMcDonald15x
    United States4 months ago
  • FULL OF VALUE!

    I’m so glad I found this podcast! Steph is extremely knowledgeable. Her podcast is jam packed with value. So worth the listen.

    Apple Podcasts
    5
    Slhaidul
    United States4 months ago
  • So much good info!

    I’ve listed to a ton of Steph’s episodes, and I ALWAYS learn something. And I have a digital marketing background already! Just wanted highlight one episode: if you haven’t bought your property yet, online to ep. 205. As someone who is in the very early exploration stages, this episode was FULL of helpful ideas to work from as I progress!

    Apple Podcasts
    5
    cathlynmelvin
    United States7 months ago
  • The best!

    Wow! Steph is the best and delivers real actionable steps and ideas for branding, cohosting and all things short term rental related. 10/10 recommendations A+++++++

    Apple Podcasts
    5
    Dudette.3
    United Statesa year ago
  • Love them!!

    It’s so refreshing to hear a couple in the industry keeping it real & inspiring others - no inflated guru vibes here!!! 🥰 Tons of great tips & ideas!

    Apple Podcasts
    5
    Janelle_Low
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's transparency and expertise are repeatedly praised for real-world applicability.
Listeners describe it as relatable and high-value, with practical, actionable takeaways.
Guests and episodes are seen as authentic, avoiding guru vibes while delivering depth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#238
Canada/Business/Marketing
Apple Podcasts
#103
Argentina/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

EP 245: The Hospitality Industry Is About to Split in Two (And Most Hosts Aren't Ready) with Gil Chan
Q: What should hosts do now to prepare for AI-driven search and bookings?
Start early by collecting guest emails, defining your unique selling proposition, and building a consistent brand story across your site and social channels. Ensure your site has structured data, clear host information, and accessible contact details to increase confidence and conversion in AI-assisted search results.
EP 245: The Hospitality Industry Is About to Split in Two (And Most Hosts Aren't Ready) with Gil Chan
Q: What makes Crafted Stays different from traditional PMS websites?
Crafted Stays provides a platform that delivers high-converting, templated websites with ongoing, scalable SEO and marketing features, rather than bespoke, WordPress-based solutions. It emphasizes data-driven testing, AI-enabled search enhancements, and a strong host onboarding process to build trust and capture guest data.
EP 245: The Hospitality Industry Is About to Split in Two (And Most Hosts Aren't Ready) with Gil Chan
Q: How has AI changed the direct booking landscape and guest searching?
AI has shifted discovery to include rich intent signals and personalized criteria; guests use AI tools to plan trips, and sites that structure data well and surface relevant attributes (location, accessibility, nearby attractions) tend to convert better. This increases the value of optimized websites and structured data.
EP 240: How to Build a Team So You're Not "On" 24/7 Anymore
Q: Why do you think it's time to hire a VA and build a team when you're already busy?
Because the goal is to align your work with your personal goals and create a scalable system where you're not the bottleneck; VAs can take over repetitive tasks, letting you focus on growth and family time.
EP 236: Designing for Experience (and ROI): How Altitude 22 Hit $100K in 60 Days with Yash Bhatt
Q: How did you handle the remote management challenge during Sedona's renovation?
We built a remote operations system with regular check-ins, detailed digital walkthroughs, and weekly photo updates, so we could oversee progress without being on-site constantly, which kept the project moving smoothly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Branded & Booked

What is Branded & Booked about and what kind of topics does it cover?

This show analyzes how short-term rentals and boutique hotels can build standout brands to stay consistently booked. Across episodes, topics like direct bookings, branding strategy, guest experience, and the intersection of technology (AI, search, data) with hospitality tend to recur. The conversations often blend practical, implementable tactics with real-world case studies—showcasing property branding, marketing funnels, and ownership of guest journeys—making it useful for operators aiming to elevate a property and reduce reliance on intermediaries. A notable strength is the blend of tactical guidance with courageous, experience-driven storytelling from hospitality and real estate entrepreneurs, lawyers, and branding experts, plus a stron... more

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To see how many followers or subscribers Branded & Booked has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Branded & Booked?

These podcasts share a similar audience with Branded & Booked:

1. Thanks For Visiting
2. Hello & Welcome
3. The Short Term Show
4. The STR Sisterhood
5. No Vacancy The Podcast with Natalie Palmer

How many episodes of Branded & Booked are there?

Branded & Booked launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Branded & Booked?

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What guests have appeared on Branded & Booked?

Recent guests on Branded & Booked include:

1. Katie Johnson
2. Marissa Grover
3. Yash Bhatt
4. Andrés Pérez
5. Katie Klein
6. Punith Upadhya
7. Marisa Grover
8. Ryan Rominger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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