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Branded & Booked

Steph Weber
Short-Term Rentals
Guest Experience
Direct Bookings
Branding
Email Marketing
Influencer Marketing
Airbnb
Entrepreneurship
Property Management
Boutique Hotels
Hospitality
Social Media Marketing
Marketing
Real Estate Investment
Cabins On the Cumberland
Marketing Strategies
Social Media
Brand Strategy
Investment Strategies
Systems and Processes

Are you ready to stand out in the crowded world of short-term rentals and boutique hotels? Branded & Booked is the podcast for ambitious hosts and property owners who want to create rave-worthy brands and stay consistently booked. Hosted by Steph Weber, an expert in branding and marketing for STRs, this podcast is packed with actionable advice, inspiring stories, and behind-the-scenes insights to ... more

PublishesWeeklyEpisodes200Founded6 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Branded & Booked

Latest Episodes

Influencer marketing is not just about getting pretty content. It's about creating a moment people want to be part of.

In this episode of Branded and Booked, I'm breaking down what boutique hotels, micro resorts, and short-term rental brands can le... more

I feel like everywhere I turn right now, someone is talking about AI…how fast it is, how efficient it is, how it can replace entire roles on your team. And while I do think there's a place for it (and we're absolutely exploring that on the operations... more

If you've ever answered a guest message at the dinner table… in the middle of a family moment… or felt like you're "on" 24/7 in your hosting business… this episode is for you.

In this episode, I'm joined again by Marissa Grover, and we're getting r... more

Peak season is here, and I know a lot of you are gearing up the same way you always have… watching your calendar, adjusting pricing, and hoping the algorithm works in your favor.

But in this episode of Branded & Booked, I'm challenging that entire ... more

Key Facts

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The STR SisterhoodStacey St. John

Recent Guests

Marissa Grover
Co-host of Branded & Booked, property management/co-hosting entrepreneur
Episode: EP 240: How to Build a Team So You're Not "On" 24/7 Anymore
Yash Bhatt
Co-founder of Altitude 22, hospitality entrepreneur
Altitude 22
Episode: EP 236: Designing for Experience (and ROI): How Altitude 22 Hit $100K in 60 Days with Yash Bhatt
Andrés Pérez
Boutique hotel operator and real estate entrepreneur
The Iceberg Tahoe / Iceberg Lodge
Episode: EP 234: The 90-Day Hotel Transformation (And How It's Already Driving 30% Direct Bookings) with Andrés Pérez
Katie Klein
STR Owner, Podcaster, and PR Specialist
Episode: EP 229: 5-Star Hotel Principles Every STR & Boutique Hotel Owner Should Know with Katie Cline
Punith Upadhya
Mindset Coach and Entrepreneur
Punith Upadhya Coaching
Episode: EP 208: How to Train Your Team to Think Like You (and Trust Their Gut) with Punith Upadhya
Marisa Grover
Entrepreneur and property management expert specializing in vacation rentals
Marisa Grover's consulting business
Episode: EP 206: Systems + Ops That Give You Your Time Back with Marisa Grover
Ryan Rominger
Owner of Intrigue Property Management and team lead for Intrigue Realty Group
Intrigue Property Management, TrueBlood Real Estate
Episode: EP 191: Long-Term vs Short-Term Rental with Ryan Rominger
Harshad Lalan
Aerospace engineer turned short-term rental investor and designer.
Episode: EP 190: You're missing THIS in your STR design & guest experience - Interview with Harshad and Ishita Lalan
Ishita Lalan
Licensed architect and co-founder of Ishita Interiors, specializing in design for short-term rentals.
Ishita Interiors
Episode: EP 190: You're missing THIS in your STR design & guest experience - Interview with Harshad and Ishita Lalan

Host

Steph Weber
Host of the show-focused branding and marketing conversations for STRs and boutique hotels; leads with transparency, practical strategies, and a people-first approach to branding.

Reviews

4.9 out of 5 stars from 75 ratings
  • Relatable and Reliable

    Steph’s podcast, and content in general is great. The transparency is refreshing, the relevance is great, and it’s just an easy listen to learn. Highly recommend!

    Apple Podcasts
    5
    DanMcDonald15x
    United States2 months ago
  • FULL OF VALUE!

    I’m so glad I found this podcast! Steph is extremely knowledgeable. Her podcast is jam packed with value. So worth the listen.

    Apple Podcasts
    5
    Slhaidul
    United States2 months ago
  • So much good info!

    I’ve listed to a ton of Steph’s episodes, and I ALWAYS learn something. And I have a digital marketing background already! Just wanted highlight one episode: if you haven’t bought your property yet, online to ep. 205. As someone who is in the very early exploration stages, this episode was FULL of helpful ideas to work from as I progress!

    Apple Podcasts
    5
    cathlynmelvin
    United States5 months ago
  • The best!

    Wow! Steph is the best and delivers real actionable steps and ideas for branding, cohosting and all things short term rental related. 10/10 recommendations A+++++++

    Apple Podcasts
    5
    Dudette.3
    United Statesa year ago
  • Love them!!

    It’s so refreshing to hear a couple in the industry keeping it real & inspiring others - no inflated guru vibes here!!! 🥰 Tons of great tips & ideas!

    Apple Podcasts
    5
    Janelle_Low
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience values real-world stories and strategies that can be implemented quickly.
Fans highlight authenticity and practical, no-fluff guidance.
Listeners praise actionable branding advice and transparent hosting style.

Talking Points

Recent interactions between the hosts and their guests.

EP 240: How to Build a Team So You're Not "On" 24/7 Anymore
Q: Why do you think it's time to hire a VA and build a team when you're already busy?
Because the goal is to align your work with your personal goals and create a scalable system where you're not the bottleneck; VAs can take over repetitive tasks, letting you focus on growth and family time.
EP 236: Designing for Experience (and ROI): How Altitude 22 Hit $100K in 60 Days with Yash Bhatt
Q: How did you handle the remote management challenge during Sedona's renovation?
We built a remote operations system with regular check-ins, detailed digital walkthroughs, and weekly photo updates, so we could oversee progress without being on-site constantly, which kept the project moving smoothly.
EP 236: Designing for Experience (and ROI): How Altitude 22 Hit $100K in 60 Days with Yash Bhatt
Q: What was the core mindset behind Altitude 22's branding and design integration?
The core mindset was that branding, design, and guest experience must be purposeful and aligned from day one; branding provides the guiding voice, design delivers the feel, and guest experience ensures every interaction reinforces the brand, not just as a visual, but as a living experience.
EP 218: How Strategy-Driven Interiors Are Winning in Today's STR Market with Jordan from Somerled Designs
Q: What are some of the strategies used to help investors understand the importance of design?
Jordan explains that they conduct a free consultation that relies heavily on data analysis to compare the client's property performance against competitors, showing potential ROI from investing in design improvements.
Ep 217: What 5 STR Owners Changed in Their Marketing—And the Direct Booking Results They Saw
Q: What do you feel was your biggest takeaway from STR Marketing Bootcamp?
Understanding that I was really under-utilizing email marketing and how I could work that into my business to benefit my direct bookings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Frequently Asked Questions About Branded & Booked

What is Branded & Booked about and what kind of topics does it cover?

A fast-moving show centered on branding, marketing, and guest experience for short-term rentals and boutique hotels. Across episodes, hosts and guests dissect practical strategies to drive direct bookings, craft a compelling brand narrative, and create memorable guest experiences—from naming properties and branding systems to experiential touches and hospitality lessons learned from real properties and micro-resorts. The format blends case studies, frameworks, and personal stories to help property owners elevate their marketing, differentiate in a crowded market, and build sustainable, guest-driven businesses. Noteworthy angles include personal branding as a trust signal, the shift toward direct-to-guest channels, and the emphasis on authen... more

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Which podcasts are similar to Branded & Booked?

These podcasts share a similar audience with Branded & Booked:

1. Thanks For Visiting
2. Hello & Welcome
3. The Short Term Show
4. The STR Sisterhood
5. No Vacancy The Podcast with Natalie Palmer

How many episodes of Branded & Booked are there?

Branded & Booked launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Branded & Booked?

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What guests have appeared on Branded & Booked?

Recent guests on Branded & Booked include:

1. Marissa Grover
2. Yash Bhatt
3. Andrés Pérez
4. Katie Klein
5. Punith Upadhya
6. Marisa Grover
7. Ryan Rominger
8. Harshad Lalan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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