Rephonic
Artwork for Apple Bitz XL

Apple Bitz XL w/ Brian Tong

Big IP | Realm
Apple
Apple Vision Pro
Apple Intelligence
Siri
Iphone 16
Artificial Intelligence
Ios 18
Apple Watch
Iphone 17
Samsung
Foldable Iphone
Ipad
Vision Pro
Macbook Pro
Smart Home
WWDC 25
Google
Ios 17.2
Ios 26
Augmented Reality

Apple Bitz XL is everything good and bad inside the world of Apple from tech host Brian Tong. He brings on special guests and gives his raw honest take while having fun after covering and working for Apple for over 20 years. Support the show! www.patreon.com/briantong

PublishesTwice monthlyEpisodes389Founded8 years ago
Number of ListenersCategories
TechnologyNewsTech News

Listen to this Podcast

Artwork for Apple Bitz XL

Latest Episodes

It's a conversation with Tech Influencers and Reporters after the Apple Fall Event keynote. Listen to reportersass they, and even leaving space or the time the you won't find. Did the iPhoen Duo do enough? Are the 18 Pro and 18 Por lineup feel more ... more

Special guest Gizmodo's Ray Wong joins the podcast, where we talk about everything we expect to see, and you can be sure there is a whole lot of iPhone Ultra talk. Will the iPhone 18 Pro and 18 Pro Max be overlooked this year? What about the Apple Wa... more

Apple just had layoffs specific to teams working on the Apple Vision Pro, and that means more 'The Vision Pro is Dead' takes on the internet. But where is the Apple Vision Pro today compared to what they promised? We know Apple is shifting its focus ... more

Apple has a three-year plan for the iPhone Ultra, with annual upgrades. The 20th Anniversary iPhone is not being cancelled. Apple is seriously rethinking the Apple Watch design, and Friday Night Baseball goes 3D in Apple Immersive Video and more!

Le... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Jeremy Duncan
VR content creator, aka Jay Dunn, Getting Things Done
Getting Things Done / VR content creator
Episode: Is The Apple Vision Pro, Dead? Just Staying Afloat? Or Very Much Alive? (Apple Bitz XL, Ep. 385)
Krystal Lora
Guest panelist
Episode: WWDC 26 Reactions w/ Tech YouTubers - What Did We Like? And What Needs Work? (Apple Bitz XL, Ep. 380)
Lance Ulanoff
Editor at Large for TechRadar
TechRadar
Episode: Tim Cook Is Out And John Ternus Is In As Apple CEO - Whats Next For Apple? (Apple Bitz XL, Ep. 375)
Rich DeMuro
Tech reporter at KTLA
KTLA
Episode: Apple 2026 Predictions Show w/ Rich DeMuro (Apple Bitz XL, Ep. 366)
Ray Wong
Tech journalist and regular guest on Apple Bitz XL
Gizmodo
Episode: The Good & Bad Apples In 2025 (Apple Bitz XL, Ep. 365)
Joel Feder
Director of Product and Content at The Drive
The Drive
Episode: Why Are Automakers Dropping CarPlay? Is CarPlay Ultra In Trouble? (Apple Bitz XL, Ep. 364)
Alessandra McGinnis
Product marketing team member for Apple.
Apple
Episode: How Apple Built The New Spatial Persona For Vision Pro - Interview w/ Apple (Apple Bitz XL, Ep. 359)
Jeff Norris
Senior Director from the Vision Products Group.
Apple
Episode: How Apple Built The New Spatial Persona For Vision Pro - Interview w/ Apple (Apple Bitz XL, Ep. 359)
Gil Cabrera
Tech enthusiast and returning guest
Episode: Apple Stops Work On Apple Vision 'Air' To Focus on AI Smart Glasses (Apple Bitz XL, Ep. 356)

Host

Brian Tong
Host of the main show, leads discussions and delivers in-depth analysis on Apple products and ecosystem trends.

Reviews

4.9 out of 5 stars from 1.9k ratings
  • Speculative

    Kind of feels like Brian got bored with reporting on available and announced products and is now far more about the speculation market now. In the last year the podcast has been more about how Brian would run Apple and less about products and software.

    Apple Podcasts
    2
    Computer Janitor
    United States2 months ago
  • Well….

    I have been an admirer of Brian for approximately 13 years, and I believe he has a strong personal conviction and a desire to continue advancing AI at Apple, despite the fact that many people are not concerned about it. It is different from how Brian used to be, but I continue to listen. Idk

    Apple Podcasts
    3
    Manny94rossa
    United States9 months ago
  • The guy behind the guy!

    I had the privilege of working with btong way back in the early 2000s and not only is he a great , but when it cones to Apple products he is highly knowledgeable. If you are looking to learn about Apple products and trends do yourself a favor and subscribe to this podcast!

    Apple Podcasts
    5
    James OG Apple Mac Genius
    United States10 months ago
  • Informative show with great guests when they come on

    I have been a follower of Brian Tong since his CNET days and the show just keeps getting better over time. He has a great work ethic that is shown with his content, and he gives a balanced approach to Apple as well as the perspective from a consumer’s point of view, which really matters to me. A lot of content creators in the tech world think about it from their point of view when it comes to products, and of course he does that as well, but he also thinks realistically when it comes to which pr... more

    Apple Podcasts
    5
    cboyer1992
    United Statesa year ago
  • Doesn’t think much of Apple

    Seems to emphasize anything he can think of to put Apple down. Then, repeats it over and over in later episodes. Yep, should be named something other than Apple Bitz.

    Apple Podcasts
    2
    2youngbloods
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring strong expertise and make episodes engaging.
Listeners praise the host's depth of knowledge on Apple and balanced reviews.
Some criticism about ad load and occasional inconsistency in cadence and length.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#83
United States/Technology
Apple Podcasts
#72
United Kingdom/Technology
Apple Podcasts
#84
Canada/Technology
Apple Podcasts
#64
Australia/Technology
Apple Podcasts
#216
Italy/Technology
Apple Podcasts
#40
Argentina/Technology

Talking Points

Recent interactions between the hosts and their guests.

Apple iPhone 17, Air, 17 Pro/17 Pro Max Review (Apple Bitz XL, Ep. 355)
Q: What was your experience generally with the battery based on how you use the phone?
I'm getting around 20-ish to 15 percent by the end of the day, but I'm also pretty aggressive in managing the power myself.
Apple iPhone 17, Air, 17 Pro/17 Pro Max Review (Apple Bitz XL, Ep. 355)
Q: Which phone are you going for?
I'm going with the iPhone Air.
Apple Smart Home Hub & M5 MacBook Pro Pushed to 2026, But New Vision Pro In 2025? (Apple Bitz XL, Ep. 348)
Q: Why is there a perception of a need for a shake-up in Apple's leadership?
There are concerns about Apple's lack of innovation and execution in new technologies like AI under Tim Cook's leadership.
Apple Smart Home Hub & M5 MacBook Pro Pushed to 2026, But New Vision Pro In 2025? (Apple Bitz XL, Ep. 348)
Q: What products are being pushed to 2026?
The Apple Smart Home Hub and M5 MacBook Pro models are now planned for early 2026.
Apple 2025 Predictions Show - What To Expect & Their Biggest Threats! (Apple Bitz XL, Ep. 330)
Q: What are your predictions for the future leadership of Apple and Tim Cook's role?
There are signs that Tim Cook may be preparing to hand off leadership to someone like John Ternes, who has a solid grasp of product and the innovative culture, blending Cook's operational expertise with a focus on design.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Apple Bitz XL

What is Apple Bitz XL about and what kind of topics does it cover?

Apple Bitz XL centers on Apple-centric tech news, rumors, and product deep-dives, with a focus on hardware releases, pricing shifts, and AI-driven features shaping the ecosystem. Episodes routinely dissect upcoming devices (MacBook Neo, iPhone, Vision Pro variants, foldables), software bets (iOS 27, Siri, on-device AI), and strategic moves like pricing and supply-chain dynamics. The host typically leads with strong opinions, balanced consumer perspectives, and guest panels that contribute diverse expert takes, making it a go-to for listeners who want practical analysis and clear buying guidance in a fast-moving tech landscape. A notable strength is the blend of hands-on impressions, industry context, and discussion of long-term roadmap impl... more

Where can I find podcast stats for Apple Bitz XL?

Rephonic provides a wide range of podcast stats for Apple Bitz XL. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Apple Bitz XL and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Apple Bitz XL get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Apple Bitz XL, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Apple Bitz XL?

Rephonic provides comprehensive predictive audience data for Apple Bitz XL, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Apple Bitz XL have?

To see how many followers or subscribers Apple Bitz XL has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Apple Bitz XL?

These podcasts share a similar audience with Apple Bitz XL:

1. 9to5Mac Happy Hour
2. AppleInsider Podcast
3. Macworld Podcast
4. The MacRumors Show
5. 9to5Mac Daily

How many episodes of Apple Bitz XL are there?

Apple Bitz XL launched 8 years ago and published 389 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Apple Bitz XL?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Apple Bitz XL?

Rephonic pulls ratings and reviews for Apple Bitz XL from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Apple Bitz XL?

Rephonic provides full transcripts for episodes of Apple Bitz XL. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Apple Bitz XL?

Recent guests on Apple Bitz XL include:

1. Jeremy Duncan
2. Krystal Lora
3. Lance Ulanoff
4. Rich DeMuro
5. Ray Wong
6. Joel Feder
7. Alessandra McGinnis
8. Jeff Norris

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days