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Artwork for Apple Bitz XL

Apple Bitz XL w/ Brian Tong

Big IP | Realm
Apple Vision Pro
Apple
Ios 17.2
Macbook Pro
Spatial Video
Iphone 16
Augmented Reality
Artificial Intelligence
VR Technology
M3 Chip
Iphone 15
Mac OS Sonoma
Vision Pro
Spatial Audio
Apple Car
M3 Macbook Air
CES 2024
Visionos
Gaming
Samsung

Apple Bitz XL is everything good and bad inside the world of Apple from tech host Brian Tong. He brings on special guests and gives his raw honest take while having fun after covering and working for Apple for over 20 years. Support the show! www.patreon.com/briantong

PublishesWeeklyEpisodes362Founded8 years ago
Number of ListenersCategories
Tech NewsTechnologyNews

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Artwork for Apple Bitz XL

Latest Episodes

We could still see a new Apple TV 4K and HomePod mini in November. All the products we expect to see from Apple in 2026. Plus, Apple's Q4 Earnings and the takeaways on the company's health from them.

You can help support this show and my independent... more

I talked to the Apple Vision Pro Team with iJustine about how they created their new Spatial Personas, and we did it for the first time ever in a FaceTime call. Hear what the team has to say about the new rendering process and how they made such a si... more

What you need to know about the new M5 iPad Pro, M5 MacBook Pro & M5 Apple Vision Pro! Who does it make sense for to either upgrade or make a purchase for the first time? Plus, Apple's finally working on a touchscreen MacBook Pro

You can help suppor... more

Apple could be dropping new M5 Apple Devices this week. Here's everything we know about the new M5 MacBook Pro, M5 iPad Pro, and M5 Apple Vision Pro & More! Plus, Apple rebrands Apple TV+ to Apple TV, and new reports about their smartglasses strategy... more

Key Facts

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Recent Guests

Alessandra McGinnis
Product marketing team member for Apple.
Apple
Episode: How Apple Built The New Spatial Persona For Vision Pro - Interview w/ Apple (Apple Bitz XL, Ep. 359)
Jeff Norris
Senior Director from the Vision Products Group.
Apple
Episode: How Apple Built The New Spatial Persona For Vision Pro - Interview w/ Apple (Apple Bitz XL, Ep. 359)
Ray Wong
Senior Editor of Consumer Tech at Gizmodo
Gizmodo
Episode: Apple iPhone 17, Air, 17 Pro/17 Pro Max Review (Apple Bitz XL, Ep. 355)
Deidre Kahlbeck
Senior Director for Apple Watch Product Marketing
Apple
Episode: The Latest iPhone 17 'Air' Rumors & The Siri Team Gets a Major Overhaul (Apple Bitz XL, Ep. 341)
Sumbul Desai
VP of Health at Apple
Apple
Episode: Apple's All-New M4 Mac mini, Macbook Pro & iMac lineup! Plus, Apple Execs Talk AirPods Pro 2 Hearing Aid Feature! (Apple Bitz XL, Ep. 325)
John Ternes
Senior VP of Hardware Engineering at Apple
Apple
Episode: Apple's All-New M4 Mac mini, Macbook Pro & iMac lineup! Plus, Apple Execs Talk AirPods Pro 2 Hearing Aid Feature! (Apple Bitz XL, Ep. 325)
Chris Lawley
iPad enthusiast and YouTuber, known for his insights on iPad usage and technology.
Christopher Lawley YouTube Channel
Episode: Apple Confirms New Macs Are Incoming! Plus, the iPad mini Review (Apple Bitz XL, Ep. 324)
Greg Joswiak
Senior Vice President of Worldwide Marketing at Apple
Apple
Episode: The US Department Of Justice Has Sued Apple. Plus, An Interview w/ Joz! (Apple Bitz XL, Ep. 301)
Gil Cabrera
General Counsel for Apple Bitz
Episode: The US Department Of Justice Has Sued Apple. Plus, An Interview w/ Joz! (Apple Bitz XL, Ep. 301)

Host

Brian Tong
Host and tech commentator known for an honest and engaging take on Apple products and tech news, backed by over 20 years of experience in the industry.

Reviews

4.9 out of 5 stars from 1.9k ratings
  • Informative show with great guests when they come on

    I have been a follower of Brian Tong since his CNET days and the show just keeps getting better over time. He has a great work ethic that is shown with his content, and he gives a balanced approach to Apple as well as the perspective from a consumer’s point of view, which really matters to me. A lot of content creators in the tech world think about it from their point of view when it comes to products, and of course he does that as well, but he also thinks realistically when it comes to which pr... more

    Apple Podcasts
    5
    cboyer1992
    United Statesa month ago
  • Doesn’t think much of Apple

    Seems to emphasize anything he can think of to put Apple down. Then, repeats it over and over in later episodes. Yep, should be named something other than Apple Bitz.

    Apple Podcasts
    2
    2youngbloods
    United States2 months ago
  • Google bitz Xl

    This should be called the Google Bitz since ya talk about google so much.. but you are so out of touch you in your tech bubble thinks that normal people are switching to Google you are crazy and out of touch..Apple does not have to stress Google devices it’s software that makes devices successful and IOS is still the best and most favored software in America

    Apple Podcasts
    3
    Dubzxn
    United States2 months ago
  • Authentic and original

    Always look forward to new episodes here

    Apple Podcasts
    5
    Free n Easy too
    United States6 months ago
  • Just found this and love it

    Well, I guess the title really says it all. I found this in Apple Podcasts only because I was there reading transcripts of some other show; normally I use Overcast.

    I will be listening to a lot of your old shows and everything going forward. Thanks so much.

    Apple Podcasts
    5
    Pcunix
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some reviews express concerns about audio quality and consistency in episode release schedules.
Many find the combination of humor and expertise refreshing, catering to both casual listeners and hardcore tech fans.
Overall, the host is praised for providing detailed analyses of Apple news and products.
Listeners appreciate the candid insights and entertaining delivery of content about Apple.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#229
United States/Technology
Apple Podcasts
#226
Canada/Technology
Apple Podcasts
#204
Australia/Technology
Apple Podcasts
#52
Saudi Arabia/Technology
Apple Podcasts
#95
Hong Kong/Technology
Apple Podcasts
#102
United Arab Emirates/Technology

Talking Points

Recent interactions between the hosts and their guests.

Apple iPhone 17, Air, 17 Pro/17 Pro Max Review (Apple Bitz XL, Ep. 355)
Q: What was your experience generally with the battery based on how you use the phone?
I'm getting around 20-ish to 15 percent by the end of the day, but I'm also pretty aggressive in managing the power myself.
Apple iPhone 17, Air, 17 Pro/17 Pro Max Review (Apple Bitz XL, Ep. 355)
Q: Which phone are you going for?
I'm going with the iPhone Air.
Apple Smart Home Hub & M5 MacBook Pro Pushed to 2026, But New Vision Pro In 2025? (Apple Bitz XL, Ep. 348)
Q: Why is there a perception of a need for a shake-up in Apple's leadership?
There are concerns about Apple's lack of innovation and execution in new technologies like AI under Tim Cook's leadership.
Apple Smart Home Hub & M5 MacBook Pro Pushed to 2026, But New Vision Pro In 2025? (Apple Bitz XL, Ep. 348)
Q: What products are being pushed to 2026?
The Apple Smart Home Hub and M5 MacBook Pro models are now planned for early 2026.
Apple 2025 Predictions Show - What To Expect & Their Biggest Threats! (Apple Bitz XL, Ep. 330)
Q: What are your predictions for the future leadership of Apple and Tim Cook's role?
There are signs that Tim Cook may be preparing to hand off leadership to someone like John Ternes, who has a solid grasp of product and the innovative culture, blending Cook's operational expertise with a focus on design.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Apple Bitz XL

What is Apple Bitz XL about and what kind of topics does it cover?

This show focuses on the latest news and developments within the Apple ecosystem, exploring everything from product launches to technological advancements. Episodes highlight key announcements during events, as well as ongoing discussions about competition with other tech companies. The host presents a mix of informative commentary interspersed with personal anecdotes and humor, creating an engaging experience. Unique to this show is the host's extensive background in the industry, providing listeners with insights that are both expert and entertaining, appealing to both Apple enthusiasts and general tech consumers alike.

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How many listeners does Apple Bitz XL get?

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Which podcasts are similar to Apple Bitz XL?

These podcasts share a similar audience with Apple Bitz XL:

1. AppleInsider Podcast
2. 9to5Mac Happy Hour
3. Macworld Podcast
4. The MacRumors Show
5. The CultCast

How many episodes of Apple Bitz XL are there?

Apple Bitz XL launched 8 years ago and published 362 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Apple Bitz XL?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Apple Bitz XL?

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What guests have appeared on Apple Bitz XL?

Recent guests on Apple Bitz XL include:

1. Alessandra McGinnis
2. Jeff Norris
3. Ray Wong
4. Deidre Kahlbeck
5. Sumbul Desai
6. John Ternes
7. Chris Lawley
8. Greg Joswiak

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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