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Artwork for Apple Bitz XL

Apple Bitz XL w/ Brian Tong

Big IP | Realm
Apple Vision Pro
Apple
Ios 17.2
Macbook Pro
Spatial Video
Iphone 16
Augmented Reality
Artificial Intelligence
VR Technology
M3 Chip
Mac OS Sonoma
Vision Pro
Iphone 15
Spatial Audio
M3 Macbook Air
Apple Car
CES 2024
Visionos
Gaming
Samsung

Apple Bitz XL is everything good and bad inside the world of Apple from tech host Brian Tong. He brings on special guests and gives his raw honest take while having fun after covering and working for Apple for over 20 years. Support the show! www.patreon.com/briantong

PublishesWeeklyEpisodes369Founded8 years ago
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Tech NewsTechnologyNews

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Artwork for Apple Bitz XL

Latest Episodes

After all the rumors, Apple officially says that Google Gemini will be the foundation of the next Siri and Apple Intelligence, with new Apple Intelligence features to come as well. What does it mean for Apple now, what does it mean for you and what d... more

We kick off the new year with Special Guest KTLA's Tech Report Rich DeMuro and our Apple 2026 predicitons. Will the iPhone Fold be their most important product? Can they show us a true inspired version of Apple Intelligence? Do consumers even care ab... more

Ray Wong, Gizmodo's Senior Editor for Consumer Tech, joins me to talk about all the Good and Bad from Apple in 2025. There are things to like, things to dislike, and things that have implications that will affect Apple in the years to come.

You can ... more

Special guest Joel Feder from TheDrive.com joins the podcast to talk about the future of Apple, and its uncertain relationship with the automotive industry. Is it now turning its back on CarPlay and CarPlay Ultra? Is Apple losing traction in another ... more

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Recent Guests

Rich DeMuro
Tech reporter at KTLA
KTLA
Episode: Apple 2026 Predictions Show w/ Rich DeMuro (Apple Bitz XL, Ep. 366)
Joel Feder
Director of Product and Content at The Drive
The Drive
Episode: Why Are Automakers Dropping CarPlay? Is CarPlay Ultra In Trouble? (Apple Bitz XL, Ep. 364)
Alessandra McGinnis
Product marketing team member for Apple.
Apple
Episode: How Apple Built The New Spatial Persona For Vision Pro - Interview w/ Apple (Apple Bitz XL, Ep. 359)
Jeff Norris
Senior Director from the Vision Products Group.
Apple
Episode: How Apple Built The New Spatial Persona For Vision Pro - Interview w/ Apple (Apple Bitz XL, Ep. 359)
Gil Cabrera
Tech enthusiast and returning guest
Episode: Apple Stops Work On Apple Vision 'Air' To Focus on AI Smart Glasses (Apple Bitz XL, Ep. 356)
Deidre Kahlbeck
Senior Director for Apple Watch Product Marketing
Apple
Episode: The Latest iPhone 17 'Air' Rumors & The Siri Team Gets a Major Overhaul (Apple Bitz XL, Ep. 341)
Sumbul Desai
VP of Health at Apple
Apple
Episode: Apple's All-New M4 Mac mini, Macbook Pro & iMac lineup! Plus, Apple Execs Talk AirPods Pro 2 Hearing Aid Feature! (Apple Bitz XL, Ep. 325)
John Ternes
Senior VP of Hardware Engineering at Apple
Apple
Episode: Apple's All-New M4 Mac mini, Macbook Pro & iMac lineup! Plus, Apple Execs Talk AirPods Pro 2 Hearing Aid Feature! (Apple Bitz XL, Ep. 325)
Chris Lawley
iPad enthusiast and YouTuber, known for his insights on iPad usage and technology.
Christopher Lawley YouTube Channel
Episode: Apple Confirms New Macs Are Incoming! Plus, the iPad mini Review (Apple Bitz XL, Ep. 324)

Host

Brian Tong
Host of Apple Bitz XL and a well-respected tech commentator with over 20 years of experience working in the Apple ecosystem. Known for his insightful and entertaining approach to technology discussions.

Reviews

4.9 out of 5 stars from 1.9k ratings
  • Well….

    I have been an admirer of Brian for approximately 13 years, and I believe he has a strong personal conviction and a desire to continue advancing AI at Apple, despite the fact that many people are not concerned about it. It is different from how Brian used to be, but I continue to listen. Idk

    Apple Podcasts
    3
    Manny94rossa
    United Statesa month ago
  • The guy behind the guy!

    I had the privilege of working with btong way back in the early 2000s and not only is he a great , but when it cones to Apple products he is highly knowledgeable. If you are looking to learn about Apple products and trends do yourself a favor and subscribe to this podcast!

    Apple Podcasts
    5
    James OG Apple Mac Genius
    United States3 months ago
  • Informative show with great guests when they come on

    I have been a follower of Brian Tong since his CNET days and the show just keeps getting better over time. He has a great work ethic that is shown with his content, and he gives a balanced approach to Apple as well as the perspective from a consumer’s point of view, which really matters to me. A lot of content creators in the tech world think about it from their point of view when it comes to products, and of course he does that as well, but he also thinks realistically when it comes to which pr... more

    Apple Podcasts
    5
    cboyer1992
    United States4 months ago
  • Doesn’t think much of Apple

    Seems to emphasize anything he can think of to put Apple down. Then, repeats it over and over in later episodes. Yep, should be named something other than Apple Bitz.

    Apple Podcasts
    2
    2youngbloods
    United States4 months ago
  • Google bitz Xl

    This should be called the Google Bitz since ya talk about google so much.. but you are so out of touch you in your tech bubble thinks that normal people are switching to Google you are crazy and out of touch..Apple does not have to stress Google devices it’s software that makes devices successful and IOS is still the best and most favored software in America

    Apple Podcasts
    3
    Dubzxn
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback has been mixed, with some citing concerns over consistency in episode quality and production.
Listeners appreciate the host's informative and entertaining approach to technology, especially regarding Apple products.
There is a consensus that the podcast provides balanced perspectives, combining personal anecdotes with industry insights.
Many enjoy the interactive discussions and guest appearances, noting the engaging format brought by the host's humor and relatability.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#100
Indonesia/Technology
Apple Podcasts
#184
Brazil/Technology
Apple Podcasts
#192
South Korea/Technology
Apple Podcasts
#193
India/Technology
Apple Podcasts
#199
Philippines/Technology
Apple Podcasts
#208
Ukraine/Technology

Talking Points

Recent interactions between the hosts and their guests.

Apple iPhone 17, Air, 17 Pro/17 Pro Max Review (Apple Bitz XL, Ep. 355)
Q: What was your experience generally with the battery based on how you use the phone?
I'm getting around 20-ish to 15 percent by the end of the day, but I'm also pretty aggressive in managing the power myself.
Apple iPhone 17, Air, 17 Pro/17 Pro Max Review (Apple Bitz XL, Ep. 355)
Q: Which phone are you going for?
I'm going with the iPhone Air.
Apple Smart Home Hub & M5 MacBook Pro Pushed to 2026, But New Vision Pro In 2025? (Apple Bitz XL, Ep. 348)
Q: Why is there a perception of a need for a shake-up in Apple's leadership?
There are concerns about Apple's lack of innovation and execution in new technologies like AI under Tim Cook's leadership.
Apple Smart Home Hub & M5 MacBook Pro Pushed to 2026, But New Vision Pro In 2025? (Apple Bitz XL, Ep. 348)
Q: What products are being pushed to 2026?
The Apple Smart Home Hub and M5 MacBook Pro models are now planned for early 2026.
Apple 2025 Predictions Show - What To Expect & Their Biggest Threats! (Apple Bitz XL, Ep. 330)
Q: What are your predictions for the future leadership of Apple and Tim Cook's role?
There are signs that Tim Cook may be preparing to hand off leadership to someone like John Ternes, who has a solid grasp of product and the innovative culture, blending Cook's operational expertise with a focus on design.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Apple Bitz XL

What is Apple Bitz XL about and what kind of topics does it cover?

Content primarily revolves around Apple and its extensive ecosystem, including new product releases, software updates, and industry trends. The host engages with various guests to analyze key developments such as AI advancements, device launches, and challenges faced by the company in a competitive landscape. Unique to this content is the blend of technical insights with a personable, entertaining approach, making it relatable to both tech enthusiasts and everyday consumers. Furthermore, discussions often include broader implications for technology and its societal impacts, positioned around Apple's narrative.

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Which podcasts are similar to Apple Bitz XL?

These podcasts share a similar audience with Apple Bitz XL:

1. 9to5Mac Happy Hour
2. 9to5Mac Daily
3. MacBreak Weekly (Audio)
4. Waveform: The MKBHD Podcast
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How many episodes of Apple Bitz XL are there?

Apple Bitz XL launched 8 years ago and published 369 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Apple Bitz XL?

Recent guests on Apple Bitz XL include:

1. Rich DeMuro
2. Joel Feder
3. Alessandra McGinnis
4. Jeff Norris
5. Gil Cabrera
6. Deidre Kahlbeck
7. Sumbul Desai
8. John Ternes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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