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Artwork for Apple Bitz XL

Apple Bitz XL w/ Brian Tong

Big IP | Realm
Apple
Apple Vision Pro
Apple Intelligence
Iphone 16
Siri
Ios 18
Artificial Intelligence
Apple Watch
Iphone 17
Ipad
Macbook Pro
Foldable Iphone
Smart Home
WWDC 25
Samsung
Ios 17.2
Ios 26
Augmented Reality
AI Features
Iphone 16 Pro

Apple Bitz XL is everything good and bad inside the world of Apple from tech host Brian Tong. He brings on special guests and gives his raw honest take while having fun after covering and working for Apple for over 20 years. Support the show! www.patreon.com/briantong

PublishesTwice monthlyEpisodes376Founded8 years ago
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NewsTechnologyTech News

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Artwork for Apple Bitz XL

Latest Episodes

Apple officially announced that Tim Cook will step down as CEO and John Ternus, Senior Vice President of Hardware Engineering, will be the next CEO. What does this mean for Apple's future?

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Apple's iPhone 18 Pro brings a new unexpected color, the MacBook Neo is a winner, and it's only April, and dummy models of the iPhone Fold, 18 Pro, and 18 Pro Max leak. Plus, Apple and Amazon will be working together on future satellite features afte... more

Apple has officially discontinued the Mac Pro. Special Guest Ray Wong and I take a look back at what made it important to Apple's history and why it was inevitable. WWDC26 is officially set for June 8th to 12th, but what does Apple need to do to impr... more

Apple surprises with a new AirPods Max 2 announcement that feels like it should have happened two years ago. Tim Cook talks about his future with Apple. Plus, the new MacBook Neo, M5 MacBook Air, M5 Pro/Max MacBook Pro, and Studio Display XDR Reviews... more

Key Facts

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Recent Guests

Rich DeMuro
Tech reporter at KTLA
KTLA
Episode: Apple 2026 Predictions Show w/ Rich DeMuro (Apple Bitz XL, Ep. 366)
Joel Feder
Director of Product and Content at The Drive
The Drive
Episode: Why Are Automakers Dropping CarPlay? Is CarPlay Ultra In Trouble? (Apple Bitz XL, Ep. 364)
Alessandra McGinnis
Product marketing team member for Apple.
Apple
Episode: How Apple Built The New Spatial Persona For Vision Pro - Interview w/ Apple (Apple Bitz XL, Ep. 359)
Jeff Norris
Senior Director from the Vision Products Group.
Apple
Episode: How Apple Built The New Spatial Persona For Vision Pro - Interview w/ Apple (Apple Bitz XL, Ep. 359)
Ray Wong
Senior Editor of Consumer Tech at Gizmodo
Gizmodo
Episode: Apple iPhone 17, Air, 17 Pro/17 Pro Max Review (Apple Bitz XL, Ep. 355)
Deidre Kahlbeck
Senior Director for Apple Watch Product Marketing
Apple
Episode: The Latest iPhone 17 'Air' Rumors & The Siri Team Gets a Major Overhaul (Apple Bitz XL, Ep. 341)
Sumbul Desai
VP of Health at Apple
Apple
Episode: Apple's All-New M4 Mac mini, Macbook Pro & iMac lineup! Plus, Apple Execs Talk AirPods Pro 2 Hearing Aid Feature! (Apple Bitz XL, Ep. 325)
John Ternes
Senior VP of Hardware Engineering at Apple
Apple
Episode: Apple's All-New M4 Mac mini, Macbook Pro & iMac lineup! Plus, Apple Execs Talk AirPods Pro 2 Hearing Aid Feature! (Apple Bitz XL, Ep. 325)
Chris Lawley
iPad enthusiast and YouTuber, known for his insights on iPad usage and technology.
Christopher Lawley YouTube Channel
Episode: Apple Confirms New Macs Are Incoming! Plus, the iPad mini Review (Apple Bitz XL, Ep. 324)

Host

Brian Tong
A tech host with over 20 years of experience in the industry, known for his candid critiques and entertaining style. He offers a balanced approach to discussing the good and bad surrounding Apple products.

Reviews

4.9 out of 5 stars from 1.9k ratings
  • Well….

    I have been an admirer of Brian for approximately 13 years, and I believe he has a strong personal conviction and a desire to continue advancing AI at Apple, despite the fact that many people are not concerned about it. It is different from how Brian used to be, but I continue to listen. Idk

    Apple Podcasts
    3
    Manny94rossa
    United States4 months ago
  • The guy behind the guy!

    I had the privilege of working with btong way back in the early 2000s and not only is he a great , but when it cones to Apple products he is highly knowledgeable. If you are looking to learn about Apple products and trends do yourself a favor and subscribe to this podcast!

    Apple Podcasts
    5
    James OG Apple Mac Genius
    United States6 months ago
  • Informative show with great guests when they come on

    I have been a follower of Brian Tong since his CNET days and the show just keeps getting better over time. He has a great work ethic that is shown with his content, and he gives a balanced approach to Apple as well as the perspective from a consumer’s point of view, which really matters to me. A lot of content creators in the tech world think about it from their point of view when it comes to products, and of course he does that as well, but he also thinks realistically when it comes to which pr... more

    Apple Podcasts
    5
    cboyer1992
    United States7 months ago
  • Doesn’t think much of Apple

    Seems to emphasize anything he can think of to put Apple down. Then, repeats it over and over in later episodes. Yep, should be named something other than Apple Bitz.

    Apple Podcasts
    2
    2youngbloods
    United States8 months ago
  • Google bitz Xl

    This should be called the Google Bitz since ya talk about google so much.. but you are so out of touch you in your tech bubble thinks that normal people are switching to Google you are crazy and out of touch..Apple does not have to stress Google devices it’s software that makes devices successful and IOS is still the best and most favored software in America

    Apple Podcasts
    3
    Dubzxn
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the informative nature of the show, often praising the host's insights and industry knowledge.
Many reviews highlight the engaging format and the value of guest appearances, encouraging potential listeners to tune in.
There are mixed feelings about the podcast's focus, with some enjoying its coverage of Apple while others feel it strays too much into other tech topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#185
United States/Technology
Apple Podcasts
#152
Canada/Technology
Apple Podcasts
#185
United Kingdom/Technology
Apple Podcasts
#235
Australia/Technology
Apple Podcasts
#50
Mexico/Technology
Apple Podcasts
#60
Indonesia/Technology

Talking Points

Recent interactions between the hosts and their guests.

Apple iPhone 17, Air, 17 Pro/17 Pro Max Review (Apple Bitz XL, Ep. 355)
Q: What was your experience generally with the battery based on how you use the phone?
I'm getting around 20-ish to 15 percent by the end of the day, but I'm also pretty aggressive in managing the power myself.
Apple iPhone 17, Air, 17 Pro/17 Pro Max Review (Apple Bitz XL, Ep. 355)
Q: Which phone are you going for?
I'm going with the iPhone Air.
Apple Smart Home Hub & M5 MacBook Pro Pushed to 2026, But New Vision Pro In 2025? (Apple Bitz XL, Ep. 348)
Q: Why is there a perception of a need for a shake-up in Apple's leadership?
There are concerns about Apple's lack of innovation and execution in new technologies like AI under Tim Cook's leadership.
Apple Smart Home Hub & M5 MacBook Pro Pushed to 2026, But New Vision Pro In 2025? (Apple Bitz XL, Ep. 348)
Q: What products are being pushed to 2026?
The Apple Smart Home Hub and M5 MacBook Pro models are now planned for early 2026.
Apple 2025 Predictions Show - What To Expect & Their Biggest Threats! (Apple Bitz XL, Ep. 330)
Q: What are your predictions for the future leadership of Apple and Tim Cook's role?
There are signs that Tim Cook may be preparing to hand off leadership to someone like John Ternes, who has a solid grasp of product and the innovative culture, blending Cook's operational expertise with a focus on design.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Apple Bitz XL

What is Apple Bitz XL about and what kind of topics does it cover?

Focusing on the ever-evolving landscape of technology, this show covers various aspects of Apple and its product ecosystem. The host engages in discussions about upcoming events, product releases, and industry trends, often featuring insightful guest appearances from industry experts and journalists. Notably, the show emphasizes a balance of critiques and praises, providing listeners with a comprehensive view of Apple products and the tech industry as a whole. With a mix of informative content and entertaining exchanges, it resonates particularly well with Apple enthusiasts seeking both news and opinions on the latest developments.

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To see how many followers or subscribers Apple Bitz XL has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Apple Bitz XL?

These podcasts share a similar audience with Apple Bitz XL:

1. AppleInsider Podcast
2. 9to5Mac Happy Hour
3. The MacRumors Show
4. Macworld Podcast
5. 9to5Mac Daily

How many episodes of Apple Bitz XL are there?

Apple Bitz XL launched 8 years ago and published 376 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Apple Bitz XL?

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Where can I see ratings and reviews for Apple Bitz XL?

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What guests have appeared on Apple Bitz XL?

Recent guests on Apple Bitz XL include:

1. Rich DeMuro
2. Joel Feder
3. Alessandra McGinnis
4. Jeff Norris
5. Ray Wong
6. Deidre Kahlbeck
7. Sumbul Desai
8. John Ternes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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