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Where Ecommerce insights meet unfiltered truth. Brace yourself for a show that's as unpredictable as it is invaluable. Forget safe and comfortable. We're all about raw, real-life experiences from pros who've been battling in the trenches for decades. It's not just informative; it's crazy good!

PublishesTwice weeklyEpisodes276Founded5 years ago
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Latest Episodes

Well, Scot Wingo asked for a RANT, so here it is. Scotty O goes off on the recent 3.5% fuel surcharge to Amazon sellers on their fulfilment costs. Driving Scotty O crazy is the constant little charges and never ending margin creep from Amazon! Always... more

What if we had a former CEO who can now speak freely about what is really happening in retail without any filters? Well, we are so fired up to have Eoin Comerford join the show. He is the former CEO for years at Moosejaw, a regional outdoor specialty... more

With incredible experience leading large teams at Barnes and Noble, Spanx and many other incredible retailers and brands, Sara Rosoff has some simple principals she is teaching leaders to make better decisions. A lifelong merchant, she shares with Su... more

Quick little FROM THE FLOOR episode as our friend, Senior Director of Engineering, Ecommerce at Hanna Andersson! He even walks into a new vendor, Monocle and says hello to friends, and tries to order coffee! Always Off Brand is always a Laugh & Learn... more

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Recent Guests

Sara Rosoff
Founder of Decision Forward Advisory; ecommerce executive with extensive retail experience
Decision Forward Advisory
Episode: "Ecommerce Decisions With an E.D.G.E!" with Sara Rosoff
Kelly O'Donovan
Bedding executive at Wayfair
Wayfair
Episode: "Live from eTail" - "Pillows, Plush Toppers, Live Comfortably!" with Kelly O'Donovan
Catherine Hayden
Chief Marketing Officer at Kate Farms
Kate Farms
Episode: "Live from eTail" - "Authenticity Marketing From Kate Farms with Catherine Hayden
Pavan Pant
Founder/CEO at Extuitive, presenting the AI prediction engine
Extuitive
Episode: "Live from eTail" - AI Can Predict What AD Will Work Best! With Pavan Pant
Abi Harmon
Industry leader, former CEO, wellness advocate
Independent/Entrepreneur
Episode: "Live from eTail" - Tech CEO to Teach Us How To Burn Stress! With Abi Harmon
Phillip Jackson
Industry veteran, recognized speaker and influencer
Episode: "Live from eTail" Generational Different AI Adoptions! With Sarah Levinger (Feat Lauren Livak Gilbert & Phillip Jackson)
Lauren Livak Gilbert
LLG, doctor of PDP insights; host/participant
Brain Driven Brands
Episode: "Live from eTail" Generational Different AI Adoptions! With Sarah Levinger (Feat Lauren Livak Gilbert & Phillip Jackson)
Chris Parsons
Author of Retail Rewired, retail executive with Canada/Walmart Canada experience
Retail Rewired (book)
Episode: "Live from eTail" Retail Rewired with Chris Parsons
Angela Caltagirone
One of the PB5star founders
PB5star
Episode: "Live from eTail" The Story of PB5star - New Court Shoes! - Angela Caltagirone Marisa Farnsworth

Hosts

Scott Ohsman
Co-host of Always Off Brand; extensive experience in ecommerce media and strategy.
Summer Jubelirer
Co-host of Always Off Brand; focuses on actionable ecommerce growth and storytelling.
Hayley Brucker
Co-host of Always Off Brand; contributes industry perspective and practical tips.
Scotty O
Co-host of Always Off Brand; adds a candid, humorous lens to ecommerce discussions.

Reviews

5.0 out of 5 stars from 51 ratings
  • Best online selling podcast around

    I have learned so much from listening to AOB. So fun and SO much information. I used some of their tips to have the best holiday season ever on Amazon. Thanks Summer, Scott and Haley!

    Apple Podcasts
    5
    Dbaioni
    United States2 years ago
  • Lots of great information!!

    As a social marketing sales person, I have found this podcast to be very educational. I have gleaned a lot of useful information that I have applied to my business!

    Apple Podcasts
    5
    Bomilli
    United States2 years ago
  • Great Insights

    Love this podcast! Great info in an easy to digest format.

    Apple Podcasts
    4
    EmC7256
    United States3 years ago
  • Great Show

    Very informative and entertaining!!

    Apple Podcasts
    5
    smyers55
    United States3 years ago
  • Such a wealth of knowledge! 🧠

    Finally, an e-commerce podcast that’s just as fun to listen to as it is informative! Every episode of Always Off Brand is jam packed with actionable takeaways in an easy to consume package. You don’t want to miss it!

    Apple Podcasts
    5
    ASobering
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and episodes are described as informative and entertaining, with strong takeaways for growth.
Listeners praise practical, actionable ecommerce advice.
Audiences enjoy the hosts' candid, humorous approach to complex topics.

Talking Points

Recent interactions between the hosts and their guests.

"Live from eTail" Generational Different AI Adoptions! With Sarah Levinger (Feat Lauren Livak Gilbert & Phillip Jackson)
Q: What specific jobs do you see AI taking away?
Media buyers and certain upstream creative roles are at risk, but new jobs will emerge that require more strategic thinking and human-driven creativity; the overall impact will be a shift rather than a pure replacement.
"Live from eTail" The Story of PB5star - New Court Shoes! - Angela Caltagirone Marisa Farnsworth
Q: How did PB5star start and what was the path to launching the new court shoe brand?
The founders started from a background in larger brands, then teamed up to bring pickable court shoes to market, leaning into a niche with a strong product story, community events, and a careful rollout across D2C and wholesale channels, including an Amazon launch and ongoing site improvements.
"How Do You Survive the AI Job Cuts!" with Chris Perry
Q: Chris, do you feel like some of these companies are overreacting?
Yes, many companies are making shortsighted decisions, cutting talent before understanding how to integrate AI without losing human insight and strategic thinking.
"Amazon 2025 Q4 Earnings!" Scotty O Style
Q: What do you think about the current state of the AI market?
The AI market is barbelled, with significant spending in AI labs and emerging applications, but enterprises are still assessing and moving production workloads.
"PEOPLE MATTER" with Martin Heubel
Q: What was the turning point for you to decide to become self-employed?
Feeling fed up with working so much for somebody else's benefit and wanting to control my own career path led me to entrepreneurship.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Always Off Brand

What is Always Off Brand about and what kind of topics does it cover?

This show delivers practical, battle-tested insights from ecommerce veterans, with a focus on actionable strategies for building and growing online brands. Episodes frequently cover direct-to-consumer dynamics, retail media, AI and automation in marketing, and the realities of scaling in a fast-moving marketplace. Listeners get candid anecdotes, fresh perspectives on trends like AI-assisted shopping, and useful frameworks for navigating Amazon, Shopify, and omnichannel strategies. A standout aspect is the hosts' mix of humor and honesty, which keeps complex topics approachable while maintaining a sharp eye on performance and growth opportunities for brands at any stage.

This program is particularly notable for featuring practitioners who b... more

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Which podcasts are similar to Always Off Brand?

These podcasts share a similar audience with Always Off Brand:

1. Outdoor Unfiltered
2. The Watson Weekly: eCommerce Strategy & News
3. Pivot
4. The Daily
5. The Bulwark Podcast

How many episodes of Always Off Brand are there?

Always Off Brand launched 5 years ago and published 276 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Always Off Brand?

Recent guests on Always Off Brand include:

1. Sara Rosoff
2. Kelly O'Donovan
3. Catherine Hayden
4. Pavan Pant
5. Abi Harmon
6. Phillip Jackson
7. Lauren Livak Gilbert
8. Chris Parsons

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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