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Artwork for Alloy Personal Training Business

Alloy Personal Training Business

Rick Mayo
Personal Training
Franchising
Fitness Industry
Entrepreneurship
Alloy Personal Training
Leadership
Strength Training
Client Retention
Customer Experience
Fitness
Marketing
Business Growth
Accountability
Community Engagement
Weight Loss
Marketing Strategies
Covid-19
Leadership Styles
Customer Service
Sales Techniques

Are you ready to take your fitness business to the next level? Be sure to visit us at: bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training ... more

PublishesWeeklyEpisodes329Founded7 years ago
Number of ListenersCategories
BusinessFitnessHealth & FitnessEntrepreneurship

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Artwork for Alloy Personal Training Business

Latest Episodes

What does it look like to have a world-class CMO in your corner without the full-time price tag?

In this episode, Alloy founder Rick Mayo sits down with Erin Levzow, CMO at CapitalSpring, to talk about the real value of fractional marketing leadersh... more

YouTube

What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people?

In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunde... more

YouTube

What's the difference between a website that looks great and one that actually brings in business?

In this episode, Alloy founder Rick Mayo sits down with Jimmy Weeks, CEO of Internet Strategy Labs, to dig into what separates high-performing website... more

YouTube

What does it really take to scale a fitness brand — and find the right investment partner to help you get there?

In this episode, we sit down with Bryan Dickinson from CapitalSpring to discuss his path into franchise-focused private equity, what it ... more

YouTube

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Recent Guests

Erin Levzow
Fractional Chief Marketing Officer
CapitalSpring (consultant to Alloy)
Episode: The Fractional CMO Advantage: Scaling Smarter with Erin Levzow
Aaron Johnstone
Stakeholder at Franchise Ramp, former e-commerce entrepreneur and early Meta Ads specialist
Franchise Ramp
Episode: National Meets Local: Why Digital Marketing Works Better Together with Aren Johnstone
Jimmy Weeks
Founder of Internet Strategy Labs (ISL)
Internet Strategy Labs
Episode: Your Website Is Your Salesperson: Jimmy Weeks on Getting It Right
Brian Dickinson
Principal on the investment team at CapitalSpring
CapitalSpring
Episode: How CapitalSpring Evaluates and Scales Franchise Brands with Bryan Dickenson
Rosheika Strachan
Communications specialist focused on supporting franchisees
Alloy Personal Training Franchise
Episode: Elevating the Franchise Experience Through Communication w/ Rosheika Strachan
Jay Croft
Marketing expert and author focusing on fitness for older adults
Prime Fit Content
Episode: Selling Longevity: Jay Croft on Marketing Fitness to the 50+ Crowd
Mike Arce
Fitness industry expert and author of 'The Standard Is You'
Loud Rumor
Episode: The Standard Is You: Raising the Bar with Mike Arce
Chris Hogan
A personal trainer who has lost 100 pounds and is passionate about helping others achieve their fitness goals.
Alloy Personal Training
Episode: Losing 100 lbs, Gaining Purpose: The Coach Who Turned Pain Into Power
Jody Donaldson
Franchisee and published author
Alloy Personal Training Franchise
Episode: Franchisee Spotlight with Jody Donaldson

Host

Rick Mayo
Founder/leader in the fitness franchise space; long-time host of franchise-focused content and the Alloy Personal Training Franchise network.

Reviews

4.8 out of 5 stars from 73 ratings
  • Pure Gold

    Excellent podcast for anyone that wants own or that owns their own business. Yes this is about the fitness business but many gold nuggets can apply to so many industries. Thanks Alloy!

    Apple Podcasts
    5
    coach derose
    United States4 years ago
  • A must for every SGPT

    I love listening to Rick’s podcast. He and his Alloy colleagues talk a lot of sense.

    For many years Rick has been ahead of the game. He understands what it truly is to provide great service, and that operating a successful gym goes way beyond equipment, coaching, and programming. Those are just the baseline that barely entitle you to call yourself an SGPT gym.

    Highly recommended.

    Apple Podcasts
    5
    Chriswhants
    United Kingdom4 years ago
  • Amazing Podcast

    I love how this podcast is educational and entertaining. Rick is a great communicator that provides world class content with humor. Highly Recommend!!

    Apple Podcasts
    5
    Jakegley
    United States4 years ago
  • A must for all gym business owners

    Hands down my favorite podcasts. Episodes are short and to the point. Makes it a super easy listen. Rick keeps it entertaining and educational. He’s a master at dropping simple knowledge bombs. If you are a gym owner you are doing your business a disservice by not listening to this podcast.

    Apple Podcasts
    5
    RiseRyan
    United States5 years ago
  • One of the best in the Fitness Biz

    Rick is one of my Go-to resources in all things fitness business. Very few have done it for longer or better. Invest your time and listen to anything Rick says or does. Matt is a smart dude too. 😎

    Apple Podcasts
    5
    Kris Martinez
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest expertise and real-world examples make complex topics approachable for listeners.
The host delivers clear, no-nonsense guidance for gym operators and franchisees.
Strong emphasis on data-driven marketing and actionable tactics for franchise networks.
Insightful take on franchise growth and the practicalities of scaling across locations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Fractional CMO Advantage: Scaling Smarter with Erin Levzow
Q: What common best practices help franchisees be successful with marketing?
Successful franchisees blend digital and grassroots efforts, track attribution closely, and invest across multiple faucets while maintaining a shared, data-driven narrative with the franchisor.
The Fractional CMO Advantage: Scaling Smarter with Erin Levzow
Q: What are the cornerstones of Erin's mentoring programs for Alloy and its franchisees?
The program centers on teaching the why behind media choices, setting clear analytics, and coaching teams to delegate and scale, ensuring franchisees understand and adopt the overall strategic approach.
The Fractional CMO Advantage: Scaling Smarter with Erin Levzow
Q: What kind of resources can a growth partner bring to Alloy and its brands?
Erin explains that resources span recruiting and mentoring marketing talent, building comprehensive marketing strategies and media plans, and coaching marketers so brands can execute effectively rather than working in isolation.
How CapitalSpring Evaluates and Scales Franchise Brands with Bryan Dickenson
Q: How does CapitalSpring evaluate a franchise concept beyond the financials?
They assess the concept's reason for existence, competitive differentiation, go-to-market model, unit economics, and the simple, scalable operating playbook, looking for a first-mover advantage and strong retention advantages that translate across geographies.
Entrepreneurship or Franchising: What’s the Right Fit for You?
Q: What should someone consider if they are torn between starting their own business or should they look into franchise ownership?
They should ask themselves about their risk tolerance, how well they work within a system, and what their end goals are for their business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Alloy Personal Training Business

What is Alloy Personal Training Business about and what kind of topics does it cover?

The show focuses on scaling and operating fitness franchises, with a strong emphasis on franchise marketing, systems, and growth strategy. Episodes frequently cover national-to-local marketing alignment, data-driven decision making, recruitment and retention in franchise networks, and practical leadership guidance for multi-unit operators. A standout angle is its blend of hands-on tactics (websites, funnels, dashboards) with big-picture growth moves (private equity partnerships, territory expansion, and scalable franchising models). The host and guests typically speak from decades of fitness-industry experience, offering actionable takeaways for gym owners, operators, and franchisors looking to optimize performance and expand with disciplin... more

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How many listeners does Alloy Personal Training Business get?

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Which podcasts are similar to Alloy Personal Training Business?

These podcasts share a similar audience with Alloy Personal Training Business:

1. Gym Business Coach Podcast
2. Little Gym, Big Heart with Devin Gage
3. Fitness Business University Podcast
4. The GaryVee Audio Experience
5. Gym Business - Business for Unicorns Podcast

How many episodes of Alloy Personal Training Business are there?

Alloy Personal Training Business launched 7 years ago and published 329 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Alloy Personal Training Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Alloy Personal Training Business?

Recent guests on Alloy Personal Training Business include:

1. Erin Levzow
2. Aaron Johnstone
3. Jimmy Weeks
4. Brian Dickinson
5. Rosheika Strachan
6. Jay Croft
7. Mike Arce
8. Chris Hogan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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