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Artwork for Alloy Personal Training Business

Alloy Personal Training Business

Rick Mayo
Personal Training
Franchising
Fitness Industry
Alloy Personal Training
Entrepreneurship
Leadership
Strength Training
Client Retention
Customer Experience
Fitness
Marketing
Business Growth
Accountability
Community Engagement
Weight Loss
Marketing Strategies
Covid-19
Leadership Styles
Customer Service
Sales Techniques

Are you ready to take your fitness business to the next level? Be sure to visit us at: bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training ... more

PublishesWeeklyEpisodes336Founded7 years ago
Number of ListenersCategories
FitnessBusinessEntrepreneurshipHealth & Fitness

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Artwork for Alloy Personal Training Business

Latest Episodes

How do you know if you’re charging the right price? For a premium service, the answer has as much to do with consumer psychology as it does with math. Price is one of the first signals customers use to judge quality. When it’s set too low, they stop ... more

YouTube

What separates high-performing studios from the rest when it comes to sales? Mark Fisher has worked with hundreds of gym owners around the world, and the answer he keeps coming back to is pretty simple. The best studios do a handful of things every d... more

YouTube

What does it really take to be successful? In this episode, John Farkas sits down with us to talk about the habits, mindset, and strategies that separate high performers from the rest.

For John, consistency and discipline start with the product. He... more

YouTube

Paid media is getting more expensive and less predictable. So what do you do instead?

Kaitlin Bitting just joined Alloy as Director of Marketing, and she comes with agency experience, time at Campbell's Soup, and a front-row seat inside another majo... more

YouTube

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Recent Guests

Mark Fisher
Founder of Business for Unicorns, gym owner and Alloy franchisee.
Business for Unicorns
Episode: The 4 Sales Habits of High-Performing Studios with Mark Fisher
John Farkas
Alloy Personal Training franchise owner with four studios and a fifth under construction.
Alloy Personal Training
Episode: The Secrets to Success with John Farkas
Kaitlin Bitting
Director of Marketing for the Alloy Personal Training Franchise
Alloy Personal Training Franchise
Episode: Beyond Paid Ads: 3 Organic Marketing Tactics That Drive Results with Kaitlin Bitting
Matt Helland
Guest discussing summer engagement and revenue strategies
Alloy Personal Training Franchise
Episode: Make Summer Count: Key Actions for Success with Matt Helland
JP Middleton
Founder of Gym Members Now (GMN)
Gym Members Now
Episode: He Built a 7-Figure Gym Marketing Company from His Mom's Basement with JP Middleton
Erin Levzow
Fractional Chief Marketing Officer
CapitalSpring (consultant to Alloy)
Episode: The Fractional CMO Advantage: Scaling Smarter with Erin Levzow
Aaron Johnstone
Stakeholder at Franchise Ramp, former e-commerce entrepreneur and early Meta Ads specialist
Franchise Ramp
Episode: National Meets Local: Why Digital Marketing Works Better Together with Aren Johnstone
Jimmy Weeks
Founder of Internet Strategy Labs (ISL)
Internet Strategy Labs
Episode: Your Website Is Your Salesperson: Jimmy Weeks on Getting It Right
Brian Dickinson
Principal on the investment team at CapitalSpring
CapitalSpring
Episode: How CapitalSpring Evaluates and Scales Franchise Brands with Bryan Dickenson

Host

Rick Mayo
Host of Alloy Personal Training Business podcast; founder of Alloy Personal Training Franchise; long-time fitness industry leader

Reviews

4.8 out of 5 stars from 73 ratings
  • Pure Gold

    Excellent podcast for anyone that wants own or that owns their own business. Yes this is about the fitness business but many gold nuggets can apply to so many industries. Thanks Alloy!

    Apple Podcasts
    5
    coach derose
    United States4 years ago
  • A must for every SGPT

    I love listening to Rick’s podcast. He and his Alloy colleagues talk a lot of sense.

    For many years Rick has been ahead of the game. He understands what it truly is to provide great service, and that operating a successful gym goes way beyond equipment, coaching, and programming. Those are just the baseline that barely entitle you to call yourself an SGPT gym.

    Highly recommended.

    Apple Podcasts
    5
    Chriswhants
    United Kingdom4 years ago
  • Amazing Podcast

    I love how this podcast is educational and entertaining. Rick is a great communicator that provides world class content with humor. Highly Recommend!!

    Apple Podcasts
    5
    Jakegley
    United States5 years ago
  • A must for all gym business owners

    Hands down my favorite podcasts. Episodes are short and to the point. Makes it a super easy listen. Rick keeps it entertaining and educational. He’s a master at dropping simple knowledge bombs. If you are a gym owner you are doing your business a disservice by not listening to this podcast.

    Apple Podcasts
    5
    RiseRyan
    United States5 years ago
  • One of the best in the Fitness Biz

    Rick is one of my Go-to resources in all things fitness business. Very few have done it for longer or better. Invest your time and listen to anything Rick says or does. Matt is a smart dude too. 😎

    Apple Podcasts
    5
    Kris Martinez
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Appreciation for guest diversity across marketing, tech, and investment topics
Listeners praise concise, actionable gym business insights
Positive feedback on entertaining yet educational format
Many notes on how content translates to improvements in member engagement and revenue
Praise for real-world案例 and actionable marketing tactics

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The 4 Sales Habits of High-Performing Studios with Mark Fisher
Q: If people want to find out more about you or Business for Unicorns, where would you send them?
Fisher directs listeners to businessforunicorns.com and gives mark@businessforunicorns.com as an email contact.
The 4 Sales Habits of High-Performing Studios with Mark Fisher
Q: What are the four pillars of top performers?
Fisher identifies lead generation, hot-lead follow-up, a consultative sales conversation, and cold-lead follow-up.
The Secrets to Success with John Farkas
Q: What is the secret to running a successful Alloy or a successful business in general?
Farkas identifies four principles: obsess over the product and service, communicate clearly, continually iterate on basic systems, and set realistic expectations for business growth and staff development.
The Fractional CMO Advantage: Scaling Smarter with Erin Levzow
Q: What common best practices help franchisees be successful with marketing?
Successful franchisees blend digital and grassroots efforts, track attribution closely, and invest across multiple faucets while maintaining a shared, data-driven narrative with the franchisor.
The Fractional CMO Advantage: Scaling Smarter with Erin Levzow
Q: What are the cornerstones of Erin's mentoring programs for Alloy and its franchisees?
The program centers on teaching the why behind media choices, setting clear analytics, and coaching teams to delegate and scale, ensuring franchisees understand and adopt the overall strategic approach.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About Alloy Personal Training Business

What is Alloy Personal Training Business about and what kind of topics does it cover?

This show centers on growing and operating fitness-related businesses, with a strong emphasis on franchising, marketing, pricing discipline, and member engagement. Episodes mix practical tactics—organic marketing, digital and local strategies, website and analytics optimizations—with strategic discussions about partnerships, capital, and scaling franchise networks. Notably, frequent guests include franchise leaders, marketing executives, and industry investors, offering actionable playbooks for gym owners and multi-location operators. The format tends to combine real-world examples, data-driven insights, and candid lessons from building and scaling fitness brands, making it useful for listeners aiming to improve franchise performance, marke... more

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How many listeners does Alloy Personal Training Business get?

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Which podcasts are similar to Alloy Personal Training Business?

These podcasts share a similar audience with Alloy Personal Training Business:

1. Gym Business Coach Podcast
2. Gym Business - Business for Unicorns Podcast
3. Little Gym, Big Heart with Devin Gage
4. Fitness Business University Podcast
5. Huberman Lab

How many episodes of Alloy Personal Training Business are there?

Alloy Personal Training Business launched 7 years ago and published 336 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Alloy Personal Training Business?

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What guests have appeared on Alloy Personal Training Business?

Recent guests on Alloy Personal Training Business include:

1. Mark Fisher
2. John Farkas
3. Kaitlin Bitting
4. Matt Helland
5. JP Middleton
6. Erin Levzow
7. Aaron Johnstone
8. Jimmy Weeks

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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