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AI Unscripted

PwC Belgium
Artificial Intelligence
Pwc
KBC
AG Insurance
Luminus
Pwc Belgium
Microsoft
Genai
Healthcare
Agentic AI
Kate
K. Leuven
University Of Namur
Europe
Louvain-La-Neuve

Unveiling the human stories behind AI innovation Join us on 'AI Unscripted,' a captivating vodcast series presented by PwC Belgium that takes a deep dive into the world of artificial intelligence (AI) through the eyes of those who shape it. In each episode, we sit down with visionary leaders, industry experts and everyday individuals who use AI in their work and daily lives. Our conversations go b... more

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Latest Episodes

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Your banking app has already completely transformed everyday banking. The next shift’s even bigger—banking that feels like a conversation. At the end of April, just a few days before becoming CEO of Belfius, we engaged with Olivier ... more

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Energy independence is no longer an abstract policy goal when your region imports most of its oil and gas and global tensions spike prices overnight. We sat down with Grégoire Dallemagne, CEO of Luminus, one of Belgium’s largest ele... more

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AI’s finally crossing the line from demos to day-to-day work, and the hardest part isn’t the model, it’s the operating system around it. We sit down with Claudia Max, Regional CEO of Allianz Benelux, to get specific about how a majo... more

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Tired of hearing about "AI transformation" without seeing a clear path to implementation? This discussion takes a different turn. It sets the essential groundwork that makes AI truly effective in insurance. We engage with Heidi Delo... more

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Welcome to a special episode of AI Unscripted, recorded during our recent strategy session in Antwerp. This conversation brings together leading voices to explore the urgency, risks, and opportunities of the AI revolution—and what i... more

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What does it take to reinvent a bank for the AI era? In this episode, we sit down with Johan Thijs, CEO of KBC Group, who shares how his background in applied mathematics and actuarial science shaped a bold, data-driven strategy for... more

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What if the quickest route to AI success isn't about building new systems. We sit down with Thierry Geerts, CEO of Beci, Brussels Chamber of Commerce and former Google Belgium director, to explore why small businesses in Brussels mi... more

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While skepticism often grabs attention, data may reveal a different narrative. A select group of companies is already harnessing AI to create tangible business value. We delve into new survey insights with Xavier Verhaeghe to explor... more

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Recent Guests

Grégoire Dallemagne
CEO of Luminus
Luminus
Episode: How AI’s electrifying the energy transition with Luminus’ CEO Grégoire Dallemagne
Claudia Max
CEO Allianz Benelux
Allianz Benelux
Episode: Insuring the AI future with insights from Allianz's Claudia Max
Heidi Delobelle
Executive at AG Insurance, leading AI initiatives in the company
AG Insurance
Episode: AG Insurance CEO Heidi Delobelle on using AI to serve customers faster
Thierry Geerts
CEO of Beci (Brussels Chamber of Commerce)
BECI
Episode: Supporting Belgian SMEs with AI: insights from BECI's CEO Thierry Geerts
Xavier Verhaeghe
Europe leader with respect to AI, innovation, technology
PwC Belgium
Episode: Bonus episode: 2026 AI Business Predictions - a conversation on the future of value and impact
Marijke Schroos
General Manager, Microsoft Belgium
Microsoft Belgium
Episode: AI Adoption: inside-out perspectives with Microsoft
Oscar Monville
Colleague of PwC and junior cloud data and AI expert
PwC
Episode: AI at work: a junior perspective on business, learning, and human value

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Talking Points

Recent interactions between the hosts and their guests.

AI Adoption: inside-out perspectives with Microsoft
Q: What was the biggest mistake made using AI so far?
Over-enthusiastic early adoption without taking time to reflect and design prompts properly; the lesson was to slow down, reflect, and engineer prompts more thoughtfully to achieve better results.
AI Adoption: inside-out perspectives with Microsoft
Q: What is the first AI app you use every day?
The guest uses the M365 Copilot on mobile first thing in the morning to scan missed items, check team chats, calendar, and email, to prioritize follow-ups and stay organized.
Episode 11: Leveraging AI to future-proof the tax function
Q: What's the long-term impact on tax professionals—will AI replace them?
AI will transform the role, handling repetitive analysis and data processing while creating new opportunities for professionals who can design, supervise, and work with the AI systems; it's about evolving the skill set rather than replacement.
Episode 11: Leveraging AI to future-proof the tax function
Q: How do you manage risk when using AI with confidential client data?
We upskill staff, implement awareness programs, and create ring-fenced tools that limit access to sensitive information, plus a governance framework to manage use and align with the client's risk appetite.
Episode 11: Leveraging AI to future-proof the tax function
Q: Can you explain how AI helps the tax function today in terms of efficiency and accuracy?
AI reduces the data burden by handling large data volumes, supports day-to-day communication with stakeholders, and enhances research and data cleaning, leading to faster and more accurate outputs.

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Frequently Asked Questions About AI Unscripted

What is AI Unscripted about and what kind of topics does it cover?

This program consistently centers on real-world AI adoption across industries, with a strong emphasis on governance, ROI, and responsible transformation. Episodes explore practical AI use cases—from customer experience improvements and automation to data governance and risk management—while addressing challenges such as regulation, change management, and workforce evolution. A notable throughline is the emphasis on human leadership and governance as critical enablers of scalable AI, often featuring executives from energy, insurance, technology, and financial services, plus perspectives from PwC Belgium that provide a pragmatic, implementable lens for enterprises navigating AI adoption. The show's unique angle lies in pairing enterprise-scal... more

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1. De 7
2. Het kwartier

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AI Unscripted launched 2 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AI Unscripted?

Recent guests on AI Unscripted include:

1. Grégoire Dallemagne
2. Claudia Max
3. Heidi Delobelle
4. Thierry Geerts
5. Xavier Verhaeghe
6. Marijke Schroos
7. Oscar Monville

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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