AI & Marketing Research with Dr. Eva Wolf
EvaNot another AI news podcast. This is a research radar — a twice-weekly briefing that surfaces peer-reviewed studies on AI and marketing, tells you what the evidence actually says, and helps you decide what's worth a deeper read.
| Publishes | Daily | Episodes | 53 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Most businesses don’t have an AI marketing tool problem.
They have an AI process problem.
In this episode of AI Marketing Research Radar, Dr. Eva Wolf breaks down why so much AI-generated marketing feels generic, empty, or like “AI slop” — and what... more
When your AI says it's predicting the future, is it actually forecasting — or just remembering? And what happens to brand loyalty when an AI agent, not a human, is the one making the purchase? Three papers this week examine whether we are actually ge... more
When your AI pricing tool receives more market data, does it actually compete harder — or does it quietly learn to charge more? And if the AI writing your content was trained to please the average user, who is that person, and is your audience actual... more
Are your marketing workflows actually keeping up with generative AI — or are you using powerful tools without the governance to back them up? This episode examines three recent research papers that each point to the same uncomfortable gap: most organ... more
The AI tools your team is racing to adopt — have they ever been tested on a real customer? This week's radar covers three genuinely interesting papers across AI creative production, sustainable tourism marketing, and retail analytics. The ideas are w... more
AI tools are being deployed across banking, education, and marketing workflows — but the research suggests the gap between a promising feature and a real business outcome is wider than most teams assume. In digital banking, AI features only convert t... more
AI recommendation systems can now generate personalized ads, hold real shopping conversations, and show customers what a product looks like on them. So why are most marketing teams still running the same algorithm they had three years ago — and what ... more
When AI writes your content, runs your CRM, and briefs your customers before they ever reach a human expert — are you building a smarter brand, or quietly eroding the trust that makes it work? That is the question connecting today's three papers, and... more
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Apple Podcasts | #85 |  France/Business/Marketing |
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Frequently Asked Questions About AI & Marketing Research
What is AI & Marketing Research about and what kind of topics does it cover?
A research-forward briefing that surfaces peer-reviewed studies at the intersection of AI and marketing, translating findings into practical guidance for practitioners. Across episodes, the show emphasizes critical thinking over hype, highlighting data depth, governance, data privacy, and human oversight as the core drivers of real impact. Listeners can expect structured, evidence-based takeaways, playbooks for auditing data and tools, and cautionary notes about credibility, measurement, and bias. A notable strength is the pragmatic, test-focused mindset—viewed through multiple papers and real-world scenarios—that helps teams decide what's worth piloting rather than chasing unproven claims. The format also stresses collaboration between pri... more
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How many episodes of AI & Marketing Research are there?
AI & Marketing Research launched 2 months ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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