
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: www.punchy.... more
| Publishes | Daily | Episodes | 30 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||

It feels like every startup wants to create a new category.Â
Category creation has become the holy grail — but it’s not the only way to win.
Differentiating your company within an emerging category can be just as powerful.
(And it’s not all on you... more
Sometimes product marketers have to launch a little early. Sometimes they have to launch a LOT early 🙂Â
So how do you create a positioning and messaging strategy for a product that isn’t fully formed or completely understood? When you haven’t got e... more
Not enough people talk about using your intuition during messaging development. Because it’s a total secret weapon.
The best product marketing teams have a gut sense about which messages will land with their customers, resulting in stronger hypothes... more
How do you bridge the gap between your product today and the vision for tomorrow?
Pretty much every high-growth startup faces this messaging challenge: striking the balance between “what is” vs “what could be.”
Luckily, awesome marketing leaders li... more
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Apple Podcasts | #178 |
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