Ad It Up+: Making Ad Tech Simple(r)
Kristin SanfordA podcast that makes ad tech make sense.
Each episode breaks down the complex, (and often confusing) world of advertising technology into real, digestible conversation that anyone can follow. From programmatic and pixels to measurement, creative, and AI, we’ll unpack the buzzwords, the complex processes, and break down how it all actually works as well as why it matters.
Whether you’re new to t... more
| Publishes | Twice monthly | Episodes | 5 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Categories | MarketingBusinessTechnology | ||||
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Latest Episodes
In this mini episode, we're tackling one of ad tech's biggest pain points: acronyms. From DCO and CTV to ROAS, KPI, and MTA, the industry is full of shorthand that can make even seasoned marketers feel lost. We break down some of the most common crea... more
Ever wonder why you keep seeing certain ads, or why some seem perfectly timed? It's not random.
In this episode, we're breaking down the fundamentals of digital advertising delivery. Learn the different types of ad placements, how advertisers decide... more
Listen for an easy-to-understand break down ad servers, diving into what they are, how they work, and why they're so important in modern advertising.
In episode 2, we dive deeper into the ad tech ecosystem, breaking down how the process works from ideating an ad, to setting it live, to fine tuning it, and more.
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Reviews
- Perfect for Newbies & Veterans
The coolest and most valuable ad tech podcast in the biz! Kristin is amazing at teaching and explaining. Perfect for newbies and industry vets looking to stay sharp. Highly recommended!
Apple Podcasts5Rob McEvily
United States2 months ago - Just what I have been looking for!
Ad It Up+ does an incredible job making the confusing world of ad tech actually understandable. Kristin does a fantastic job breaking down complex industry concepts into simple, relatable language that is so easy to digest. The conversational style makes learning feel effortless. Highly recommend for anyone curious about the ad tech space. I am looking forward to upcoming episodes and appreciate all of the thought put into this! 10/10
Apple Podcasts5xbobzillaxUnited States2 months ago - Great Intro Show
This is a great show for anyone getting started in ad tech. It’s what I didn’t know I needed when I started out!
Apple Podcasts5anonymouslyxoxoUnited States2 months ago - AdTech for Dummies
Great content, super stackable!
Apple Podcasts5LyricalGUnited States2 months ago - Amazing! Finally something that actually explains it well
I’ve been waiting for a podcast like this for forever. I’m so glad that someone finally made one that explains this stuff in a way I get. Can’t wait to hear more!
Apple Podcasts5LukuleonUnited States2 months ago
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