
Steve Henke (Harpeth Marketing) and Paul Griffiths (Client Advocates) talk about all things "Marketing and Sales" and how market research and insight agencies can more effectively grow. If you are a leader in an insight agency, or are interested in how to more effectively use brand building and sales activation to grow the market research company you work for, this is a podcast for you.
| Publishes | Monthly | Episodes | 15 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

In the second of our HOTSEAT 🔥episodes, it is Steve Henke's turn to be grilled by Paul Griffiths.
Steve talks about the advantages and disadvantages of the seller-doer model that many insight agencies employ. He goes on to give advice, tips and tri... more
In this special HOTSEAT 🔥 episode, Steve Henke puts Paul Griffiths through his paces!
Paul is grilled about the often overlooked importance of internal feedback within agencies. He highlights the irony that while agencies focus heavily on client fe... more
Steve Henke and Paul Griffiths discuss the pros and cons of outsourcing sales and marketing functions for market research and insight agencies.
When is it beneficial to outsource, and when it is better to keep functions in-house?
They also discuss... more
In this episode, Steve Henke and Paul Griffiths discuss the critical aspects of key account management for insights agencies.
We explore the importance of building strong relationships with key clients, the challenges posed by relying on a few large... more
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Apple Podcasts | #186 |
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this podcast launched a year ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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