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CRM
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Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership. Amplify is a production of the Association for Accounting Marketing (AAM).

PublishesDailyEpisodes92Founded12 years ago
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Latest Episodes

Stop competing on price and start unlocking the subconscious psychology behind why clients choose your accounting firm. In this episode of Amplify, host John Tyreman sits down with Melina Palmer, CEO of The Brainy Business and behavioral economics ex... more

Do you know the real, psychological reasons why your clients choose to do business with you?

In this episode of Amplify, John Tyreman sits down with buyer psychology expert Katelyn Bourgoin, founder of Unignorable and the Why We Buy newsletter. Tog... more

In this episode of Amplify, host Cassy Clayman speaks with Neil Barrow, founder of Enabled BD, about the intricacies of building a business development function within accounting firms. They explore the common challenges firms face, the importance of... more

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In this episode of Amplify, host Cassy Clayman speaks with Adam Klein about the importance of customer intelligence in the accounting profession. They discuss how data and intelligence tools can enhance client relationships, the evolving tactics in b... more

YouTube

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Recent Guests

Melina Palmer
CEO and podcast host of The Brainy Business; author and speaker
The Brainy Business
Episode: Behavioral Economics for Accountants: Shifting Focus From Cost to Value
Katelyn Bourgoin
Founder of Unignorable, agency that helps experts articulate unignorable ideas
Unignorable
Episode: Unignorable Buyer Psychology: Why Buyers Buy Accounting Services | Katelyn Bourgoin
Neil Barrow
Founder of Enabled BD
Enabled BD
Episode: The BD Blueprint: How Accounting Firms Create Sustainable Growth
Adam Klein
Head of Industry for Accounting and Advisory at Interohive
Interohive
Episode: Customer Intelligence: Turning Client Data into Real Relationships
Mike Jones
Founder of Resound Creative and Kindred BD
Resound Creative; Kindred BD
Episode: Where Relationships Meet Tech: Balancing Automation and Human Connection
Rob Brown
Founder and host of Accounting Voices, author, speaker
Accounting Voices
Episode: The LinkedIn Playbook: Smart Outreach, Real Conversations, Better BD
Nikki Burgeson
Senior Director of Business Development and Sales at UHY
UHY
Episode: Beyond the Database: Building a CRM That Fuels Business Development
Brian Blaha
Former Chief Growth Officer at Whipley, Managing Director of Winding River Consulting; board chair for the Illinois Society of CPAs
Winding River Consulting; Whipfley
Episode: Scaling BD: Building Teams, Culture & Tech That Drives Growth
Ian Vason
Co-founder of Carbon; partner on Scale with Purpose
Carbon
Episode: Redefining Growth From the Inside Out | Amplify S8E1

Hosts

Cassy Clayman
Host of Amplify
Chris Camara
Co-host/Host of Amplify
Meg Hoevener
Host of Amplify

Reviews

5.0 out of 5 stars from 4 ratings
  • Amazing Content for Accounting Marketers

    This is a great podcast for people in the accounting marketing industry. AAMplify! has a great balance of marketing related topics as well as business development topics. Regardless of your role in the industry, there are shows and topics for you!

    Apple Podcasts
    5
    ScotchieIPA
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring senior-level perspectives and actionable insights.
Great balance of marketing and BD topics for accounting marketers.
Shows practical tactics and real-world examples you can apply.

Talking Points

Recent interactions between the hosts and their guests.

Marketing Automation Without a CRM? Building Smarter Campaigns with Limited Infrastructure
Q: What would you recommend to someone considering HubSpot?
James endorses starting with a solid content map, using HubSpot for social media management, and leveraging Operations Hub to integrate data from other systems, emphasizing the need for mapping fields and planning a roadmap.
Marketing Automation Without a CRM? Building Smarter Campaigns with Limited Infrastructure
Q: What's next in the HubSpot playbook for your firm?
James explains that refreshing downloadable assets and updating content for 2025 is a major upcoming project, alongside expanding internal uses of HubSpot for recruiting and internal communications.
Marketing Automation Without a CRM? Building Smarter Campaigns with Limited Infrastructure
Q: What is your favorite HubSpot functionality?
Meg asks James what his favorite HubSpot feature is, and James highlights CTAs and dynamic pop-ups tied to relevant content like webinars or industry-specific pages, which help drive registrations directly from the site.
The Story Only You Can Tell | Amplify S8E3
Q: What are some things firms should consider when it comes to CAS?
Communicate the pain points of clients, show how the back-end tasks can be relieved, and frame CAS as a time-saving, accurate service that reduces administrative headaches for clients and prospects.
The Story Only You Can Tell | Amplify S8E3
Q: What should partners be thinking about, and why should they invest in Summit?
The value lies in education, spontaneous conversations, and the organic network built with peers, vendors, and other marketers, which provides immediate educational value and long-term connections.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Amplify

What is Amplify about and what kind of topics does it cover?

A practical, practitioner-focused show for accounting firms looking to grow through smarter marketing, business development, and tech. Episodes regularly explore aligning people, processes, and tools—especially CRM, marketing automation, and AI—with real-world strategies for scaling BD, improving client insight, and enhancing cross-functional collaboration. Notable throughlines include the balance of automation with human touch, the role of leadership in adoption, and the emphasis on measurable, ROI-driven programs for firms of various sizes. A standout trait is its depth on leveraging technology without losing relationship-centric selling, plus actionable steps adaptable across small to large firms. Expect candid discussions with practitio... more

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Which podcasts are similar to Amplify?

These podcasts share a similar audience with Amplify:

1. The Daily

How many episodes of Amplify are there?

Amplify launched 12 years ago and published 92 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Amplify?

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What guests have appeared on Amplify?

Recent guests on Amplify include:

1. Melina Palmer
2. Katelyn Bourgoin
3. Neil Barrow
4. Adam Klein
5. Mike Jones
6. Rob Brown
7. Nikki Burgeson
8. Brian Blaha

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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