A Go-To-Market Perspective
Robert KarelB2B tech marketers must deliver on the fundamentals: build a trusted brand, develop differentiated positioning, and generate qualified demand that sales can convert into revenue. At the same time, we must harness rapid advances in artificial intelligence (AI) to improve marketing scale and efficiency. Do more with less before being asked.
The core idea behind the A Go-To-Market Perspective podcast... more
| Publishes | Daily | Episodes | 4 | Founded | 16 days ago |
|---|---|---|---|---|---|
| Categories | BusinessManagementMarketing | ||||
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Latest Episodes
There is no straight-line path from product marketing to CMO. Each winding and twisting journey is wildly different. Join Rob as he sits down with Thomas Brence, Chief Marketing Officer at Collibra, to describe the steps he took as his role evolved f... more
The market for senior-level marketing roles is changing fast. In this episode, Rob sits down with executive marketing recruiter Michael King to unpack what it really takes to land a senior marketing role in 2026. They dive into today’s buyer’s market... more
Customer engagement is not simply a support function. It’s increasingly a primary driver of cross-sell, retention, and long-term account growth in B2B go-to-market strategies.
In this episode, Rob speaks with Ashley Swift, Director of Customer Marke... more
Pricing and packaging have always sat at the intersection of product, go-to-market, and finance, but AI is fundamentally reshaping how B2B SaaS companies think about value, monetization, and growth.
In this episode, Rob chats with Ismail Madni, Sr D... more
Key Facts
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Apple Podcasts | #37 |  Israel/Business/Marketing |
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