15Cast
ValorValor Econômico estreia a primeira temporada do videocast 15Cast, uma série de entrevistas com líderes de grandes marcas anunciantes e das maiores agências de publicidade do Brasil sobre inovação no mercado de publicidade e marketing.
| Publishes | Weekly | Episodes | 18 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Portuguese | Category | Business | ||
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Latest Episodes
Universo dos esportes eletrônicos (eSports) é uma das apostas da fabricante de computadores para trazer uma nova percepção da marca pelas novas gerações, afirma Barbara Toscano, diretora de Marketing da Lenovo na América Latina, ao 15Cast
Sorvetes e macarons com sabores inspirados em perfumes e hidratantes labiais de frutas são experiências criadas pela centenária empresa brasileira de cosméticos para rejuvenescer a marca "sem perder a essência", conta Sissi Freeman em entrevista ao 1... more
Digitalização da economia ampliou alcance das marcas e influenciou o consumo dos moradores de favelas, especialmente entre os jovens, destaca o presidente da ONG Central Única das Favelas (Cufa) Global, Marcus Vinícius Athayde, ao 15Cast.
Experiência com a criação de um canal para seu pet no Instagram ensinou Ted Ketterer sobre o equilíbrio da relação entre marcas e influenciadores nas redes sociais, conta o executivo ao 15Cast
No Brasil há dez anos, sendo três com veículos elétricos, fabricante chinesa adotou estratégia de marketing local “sempre com uma pegada muito brasileira”, conta o diretor de Marca e Comunicação da empresa, Pablo Toledo, ao 15Cast, videocast de marke... more
Cidade virtual no game "Fortnite", interação com a assistente de inteligência artificial Bia e experiência em serviços são táticas do banco para atrair novas gerações, hoje disputadas por outros bancos e fintechs, conta a diretora de Marketing do Bra... more
Padronização de métricas de campanhas entre diferentes mídias e mapeamento de políticas públicas são prioridades da associação de publicidade digital, diz a CEO Denise Porto Hruby, ao 15Cast
Em entrevista ao "15Cast", a vice-presidente de Consumer do Grupo Boticário, Renata Gomide de Carvalho, fala sobre como entender atitudes e o comportamento do consumidor vem antes do recorte de idade na estratégia de negócios e marketing do Grupo Bot... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #90 |  Brazil/Business |
Top Business Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
Frequently Asked Questions About 15Cast
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How many episodes of 15Cast are there?
15Cast launched a year ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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