
Ready?Go!
微博:携隐Melody
公众号:携隐Melody
小红书:纵横四海
加入听友群:公众号「携隐Melody」回复「商业」
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| Publishes | Weekly | Episodes | 36 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | ManagementBusinessEducationSelf-Improvement |

小时候提到澡堂,你想到的可能是泡澡、搓背,最多再蒸个桑拿。但今天的新式汤泉,已经完全是另一种生意:上万平方米的空间里,塞进自助餐、水果、按摩、电竞、电影院、儿童乐园,甚至可以让你从早待到晚,直接睡上一夜。
2025年,中国洗浴行业市场规模预计突破1,100亿元,订单量同比增长超过30%,18—35岁的年轻消费者已经占到58%。
这一期,我们想聊的,就是“洗澡”这件再普通不过的小事,是怎么被一步步商业化的。从一千年前的商业浴堂,到国营澡堂、商务洗浴、韩式汗蒸、日式温泉,再到今天的新式汤泉,中国人为... more
2026年5月,一位21岁的大学女生在楼道里被父亲雇人强行拖走,送往河南一家名为"励萱教育"的特训学校。原因仅仅是:父母不满意她交的男朋友。
这不是孤例。从2006年的杨永信,到2017年的豫章书院,再到今天的励萱教育,这类机构像野草一样,打击一批又冒出一批。
本期节目,我们就从商业角度拆解这门生意,为什么杨永信永远不倒:
获客:如何把"不听话"变成可销售的标签?运营:运营管理要素是什么,为什么能形成如此暴利?交付:表演式的"变好"如何说服家长?监管:为什么灰色地带多,换个壳就能重来?
600亿... more
2026年7月22日,Nike正式通知滔搏和宝胜两大合作伙伴,全面终止在中国大陆所有线上平台的Nike产品销售合作。消息一出,滔搏股价暴跌24%,一天蒸发约22亿港元市值;宝胜股价也下跌近9%。一纸通知,影响的是两家公司加起来接近80亿元的线上业务。
这期节目,我们从Nike四十多年的中国渠道发展史讲起:1980年代Nike如何进入中国市场?为什么曾经大力发展经销商体系,2008年后又开始集中渠道权力?电商平台崛起后,为什么Nike选择把线上也交给经销商运营,如今又要全部收回?
更重要的是,我们... more
2026年6月,大象新闻记者卧底5个月,曝光了一个"鸡蛋投资"骗局:最低投资3,419元认养蛋鸡,承诺年化500%回报。这不是新鲜事。100多年前,一个叫Panzi的意大利人就用邮政券套利的故事,骗了4万波士顿工人。从那以后,这种"新人的钱养老人"的模式,就被叫做庞氏骗局。
而这一百年间,它也一直在变:
最初,它靠高息诱惑,Panzi的邮政券套利骗局,承诺45天50%回报,简单粗暴,欺骗工人群体。后来,它学会了伪装,Madoff的骗局不说暴富,说"稳定收益10%",专门针对那些不想冒险的富人。再... more
👌
商业故事都很有意思 多更新
最爱听ready go!!!!
非常喜欢,提升了我对商业和人性的认识
在哪里看线下活动时间
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #126 | |
Apple Podcasts | #37 | |
Apple Podcasts | #168 | |
Apple Podcasts | #11 | |
Apple Podcasts | #148 | |
Apple Podcasts | #171 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Ready Go launched 2 years ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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