Ready?Go!
微博:携隐Melody
公众号:携隐Melody
小红书:纵横四海
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Publishes | Twice monthly | Episodes | 15 | Founded | a year ago |
---|---|---|---|---|---|
Language | Number of Listeners | Categories | BusinessSelf-ImprovementEducationManagement |
在今天的消费市场上,一种没有品牌的“商品力量”正在悄然崛起。它们没有设计感的Logo、没有品牌故事,甚至连包装都极为简陋,却频频出现在各大平台的销量榜单上。它们被称为“白牌”,主打低价、高效、快速上架、快速测试。在很多品类中,消费者其实并不知道自己买的是哪家的产品,只知道它“便宜好用”,“评分不错”,“月销10万+”。白牌正在变成一套新的生意逻辑:它不是品牌的反义词,而是“以算法和价格为驱动”的另类品牌组织形式。在某些电商平台的品类中,白牌商品甚至占据了超过35%的销售份额。在这期节目中,我们以... more
一片小小的止痛药,引发了美国有史以来最严重的公共健康危机之一:药物滥用。
这款药名叫奥斯康定,普渡制药的一款原本被宣传为“革命性、低成瘾”的处方止痛药。而它背后的操盘者,是一个表面低调、实则权力通天的家族:萨克勒家族。他们不仅是普渡制药的实际控制者,也是全球众多艺术馆、大学、医学机构背后的金主。几十年来,他们以医学慈善家的身份活跃在上流社会,同时在暗处推动一场以“合法药物”包装的滥用风暴。
在这期节目中,我们将深入拆解这场商业神话:萨克勒家族如何凭借医学背景与广告操盘经验,将一款原本定位于癌症晚... more
潮玩,曾经只是小众玩家的收藏品,而今天,它已成为年轻人表达自我、建立社群认同的重要载体。在这个赛道上,泡泡玛特无疑是最具代表性的玩家。它不仅让潮玩走进大众视野,更以独特的商业模式和文化塑造能力,定义了一个全新的消费类别。泡泡玛特的崛起并非偶然。从早期作为潮流杂货集合店的摸索,到2016年签下Molly并引爆市场,再到构建自有IP矩阵、盲盒机制、设计师平台与线下渠道网络,它几乎以一己之力撑起了中国潮玩行业的规模化进程。更重要的是,它让原本“无用但可爱”的潮玩,变成了“有情绪价值、有社交属性”的精神... more
“快时尚”是一种以“快、狠、准”著称的零售模式,是时尚服饰领域非常重要的一个分支。它核心在于迅速捕捉潮流、低成本试错、小批量生产和极速上架。它打破了传统时装业按季度上新的节奏,把从设计到销售的周期压缩到几周甚至几天,满足了消费者“常买常新”的心理。这一模式不仅提高了服装更新频率,也催生了极高的库存周转效率。真正将快时尚推向全球舞台的,是Zara。作为鼻祖,Zara最早在90年代就构建了“小单快反”的模式:通过垂直整合的供应链、绑定自有工厂、实时收集门店反馈,快速生产小批量新品,并根据市场反应决定... more
非常喜欢,提升了我对商业和人性的认识
在哪里看线下活动时间
这个女的经常打断男的说话,各种抢话,男的脾气也太好了
调理好性格再来说书
爱听ready go 系列,不够听啦
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #41 | |
Apple Podcasts | #171 | |
Apple Podcasts | #191 | |
Apple Podcasts | #202 | |
Apple Podcasts | #6 | |
Apple Podcasts | #12 |
Listeners, social reach, demographics and more for this podcast.
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Interests | Professions | Age Range | |||
Household Income | Social Media Reach |
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纵横四海丨Ready Go launched a year ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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