中欧名师大讲坛
中欧国际工商学院在这个充满不确定性的时代，坚持学习或许是对抗焦虑、懈怠和未知的最佳方式。这是一份来自中欧教授的学习锦囊：从领导力到管理之道，从创业方法论到行业新趋势……中欧名师带你洞悉问题本质，积蓄前行的信心、知识和力量。
| Publishes | Twice weekly | Episodes | 192 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessEducationHow ToManagement |
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Latest Episodes
高德于9月推出“扫街榜”，美食榜单上线23天即突破4亿用户，日活跃用户规模在十一假期首日达3.6亿人次，刷新互联网产品增长纪录。这一数据标志着高德从导航工具向生活服务平台的转型迈出关键一步。高德为何要推出扫街榜，又为何可以迅速走红，其未来的发展方向和挑战是什么？中欧国际工商学院战略学教授陈威如对这些问题予以解答。
近两年，新能源汽车价格持续走低，均价已从2023年的18.4万元降至2025年的16.1万元。“价格战”带来的直接结果是行业利润的下降——2017年中国汽车行业整体利润率为7.8%，到2024年只有4.3%。今年6月份，中国汽车工业协会和《人民日报》也相继发文，反对新能源车企“内卷式竞争”。 中欧国际工商学院教授王高与助理研究员张锐在《经济观察报》上合作刊文指出，新能源车企不断“卷”价格，归根结底是产品差异化不够、产能过大。文章通过对汽车行业的两个发展阶段进行分析，强调车企要放眼更长远的深刻变... more
近日，中美关系再起波澜。美国总统特朗普再次威胁将对中方加征100%关税，但随后很快改口，称希望“和中方坐下来好好聊聊”。始于2018年的中美贸易摩擦，历经多轮关税博弈与短暂缓和，在2025年特朗普再度执政后进一步升级至高水平关税。这场冲突未能解决美国贸易逆差，反而推高其通胀成本，同时促使中国加速供应链多元化和自主创新。贸易战7年后，下一步怎么走？中国手中的谈判筹码到底有多少？中欧国际工商学院经济学教授芮博澜（Ramasamy, Bala）的研究发现，美国需要中国，远多于中国需要美国。
在“乡村振兴”成为国家战略、“古村活化”成为时代命题的今天，中国传统村落正迎来前所未有的关注与挑战。但在遍地开花的文旅项目中，真正能够实现“宜居宜业”、可持续发展的古村生态却凤毛麟角。如何让一个年久失修、人口流失的古村重新焕发生命力？ 面对这个时代命题，十里芳菲钓源项目对此交出了一份极佳的答卷。在中欧国际工商学院战略学与国际商务副教授蔡舒恒的案例研究中，钓源的成功不仅是新文旅的实践样本，更可能成为全国古村落转型升级的“钓源模式”。
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Apple Podcasts | #15 |  Singapore/Education/How To |
Apple Podcasts | #20 | China/Education/How To |
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Apple Podcasts | #221 |  Mexico/Education/How To |
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中欧名师大讲坛 launched 5 years ago and published 192 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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