中欧名师大讲坛
中欧国际工商学院在这个充满不确定性的时代，坚持学习或许是对抗焦虑、懈怠和未知的最佳方式。这是一份来自中欧教授的学习锦囊：从领导力到管理之道，从创业方法论到行业新趋势……中欧名师带你洞悉问题本质，积蓄前行的信心、知识和力量。
| Publishes | Daily | Episodes | 89 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessHow ToEducationManagement |
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随着全球化的推进，越来越多的企业和组织中急需拥有跨文化背景和思维的领导者，而如何寻找优秀的跨文化领导者呢？近日，中欧国际工商学院管理学教授、米其林领导力和人力资源管理教席教授李秀娟在浦东人才港上进行了“全球领导力——跨文化维度”的分享。 她深度阐释了领导力三商（智商、情商和文化智商）中的文化智商，提出优秀的跨文化领导者必须具备较高的全球认同，同时也要意识到“相对文化地位”对跨文化管理的重要影响。最后，李秀娟教授分享了磨炼跨文化能力的四个步骤。
从淄博、哈尔滨、甘肃天水等网红城市的出圈，到露营、滑雪等新生活方式的流行，再到虎头局、钟薛高、花西子、元气森林等新消费品牌的崛起......近些年，“爆款”成为备受人们关注的现象。近期，曾经被称为“雪糕刺客”的钟薛高大降价，又把大家的视野拉回到曾经的火爆一时的新消费品牌。 企业在打造网红爆款和品牌长期建设之间，该如何做出决策？要不要追热点，网红爆款到底能走多远？爆款之后，应该做什么？中欧国际工商学院市场营销学助理教授鲁薏就这些问题予以解答。
今天的供应链，已经成为一种“产业集群”。产业加速变革的趋势，叠加全球格局的深度调整，推动了供应链的重构。同时，诞生于中国的链主企业正与供应链上的伙伴们一起，拥抱“出海”带来的新机遇，也不得不应对各类潜在风险和挑战，并从中调整自己的位置。 近期，中欧运营及供应链管理学教授、供应链创新研究院院长赵先德接受了《中国企业家》杂志的专访，就“链主”的诞生和进化、链主与供应商的关系、链主的高质量发展和“出海”等话题，进行了深入探讨。
2024年开局，股市震荡，超出了很多投资者的风险承受范围。曾被投资者寄予厚望的长期投资策略在震荡市场中也稍显乏力，获取收益的难度大大增加。新的一年，对于投资者来说，应如何布局才能在市场起伏中走得更远？ 中欧国际工商学院金融与会计学教授芮萌对韩国和美国的投资市场历史进行了梳理和分析，并根据过往的历史启示，对个人投资者提出了几点建议：以变应变，做好大类资产配置；在自身能力圈内进行投资；坚持长期价值投资；保持长期乐观的心态和信心。
过去的2023年，ChatGPT和GPT-4吸引了大量关注，人工智能也因此掀起新一轮风口。AI领域的创业和投资机会到底在哪里？什么是好行业、好公司和好团队？AI时代我们可做什么，又应避免做什么？中欧国际工商学院战略学教授张宇将为大家深度解读。（注：分析讨论是基于截至2023年11月初的已有信息所做。）
北京时间2月16日凌晨，OpenAI（美国人工智能研究公司）发布了最新的生成式人工智能产品Sora，该模型可以从文本提示创建并生成长达一分钟的短视频。 过去一年，生成式人工智能技术的发展取得了显著进步，预示着各行各业都将面临颠覆和机遇，但也不断引发人们对技术带来的潜在社会和未来劳动力市场影响的担忧。中欧国际工商学院经济学与决策科学教授方跃深入分析了人工智能对劳动力市场影响的现状和对未来发展趋势，以及企业应如何应对。
“大过年的，吃点好的！”抱着这样的心态，让不少饭店每日“爆单”，餐饮人感叹今年春节忙到“起飞”。中国的餐饮文化有着悠久的历史，从古代的酒馆到如今的餐厅，餐饮饭店既是绵长的历史传承，同时也是社会变迁的见证。这种变迁承载着中国人的情感与回忆，记录着时代的印记。我们推出中欧国际工商学院苏锡嘉教授《杂说饭店》（下篇），共话中国人的幸福滋味，也祝您大快朵颐，大饱口福。
你的新年目标设定好了吗？据福布斯杂志的一项统计结果显示，几乎每个人都会在新年伊始许下愿望，但通常只有8%的人实现了这些目标。那么，我们还有必要在新的一年立下flag吗？中国还有句古话叫做“事以密成”，我们应该公开自己的新年目标，还是要偷偷努力，然后惊艳所有人？ 中欧组织行为学助理教授郑雪从心理学的角度，回答了这几个关于目标设定的问题。她认为，设定目标可以给个体带来意义感和目的感，指引我们前进的方向。另外，提前官宣目标确实不利于目标的达成，但是我们可以将愿望分享给志同道合的人。
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Apple Podcasts | #49 | China/Education/How To |
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