运营价值观
充电时间原“电商治愈系”节目改版
| Publishes | Twice weekly | Episodes | 121 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | BusinessInvesting | ||
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企业文化，人人都在提。可是你们单位的“企业文化”是可以量化的吗？它跟你的工资奖金直接挂钩吗？在庞大的阿里巴巴商业帝国，这二者不仅挂钩，而且关系还非常紧密。因为马老板对《亮剑》精神很感兴趣，阿里的这套文化体系被叫做“政委体系”。在每个季度的全体员工考核中，对价值观行为标准的打分会占到每个员工总分值的50%之多。这意味着，究竟是不是一个“阿里人”，对员工的薪酬、股票，以及晋升都起到很大影响。而在多数企业，这些往往只作为参考因素，或者占据评价体系很小的比例。 阿里的价值观包括什么呢？激情、敬业、诚信是... more
不知道现在年轻的朋友对国营百货商店还有没有印象？在我小时候，人们买布、买鞋、买衣服、买食品都有专门的场所，过年之前买新衣置办年货，差不多要跑遍整座城市。这些年，商业综合体横空出世，吃喝玩乐购一条龙，甚至由于网购的冲击，购物反而成了配角，饭店、电影院、KTV才是主角。你有没有仔细思考过，这是为什么呢?
你可能脱口而出：方便呗！但这个方便背后，又藏着哪些新的商业逻辑呢？不妨再来举个例子，提到宜家，很多人首先想到的不是主营的家居产品，而是宜家餐厅里的甜筒和肉丸子。但你知道吗，宜家餐厅每年贡献的直接消... more
随着法国和克罗地亚杀入决赛，世界杯的热潮来到了顶点，能吸引全球目光的事件面前，各个品牌早已褪去少女的羞涩，用尽招数往上贴，，今年最火的玩法是退款式营销，法国队夺冠，华帝退全款的广告早就刷遍了整个朋友圈事实上，除去华帝还有很多家同样采取了退款式的营销手段：万和电气——阿根廷夺冠全免单 玛莎控股——德国夺冠全额返还合同首批贷款 美菱——比利时夺冠M鲜生冰箱就免单，不过现在，这几家都已经可以把心放肚子里了，支持的球队为他们剩下了一大笔钱。那问题就来了，华帝怎么办？本期头头是道您将听到，法国队真的夺冠了... more
王菊是怎么火的？你的产品能爆火吗？《创造101 》背后的营销方法论！为什么王菊、杨超越们越黑越火？流量等于社交货币。你的社交货币，价值几何？新时代的粉丝经济藏着多大的掘金机会？看完热闹我们应该学会哪些门道？怎样借势媒体增加产品销售？一期节目为你梳理《创造101》火了背后对我们有用的方法论摸清来龙去脉，从此【头头是道】。
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运营价值观 launched 11 years ago and published 121 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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