Rephonic
Artwork for 运营价值观

运营价值观

充电时间

原“电商治愈系”节目改版

PublishesTwice weeklyEpisodes121Founded9 years ago
Language
ZH-CN
Categories
BusinessInvesting

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Artwork for 运营价值观

Latest Episodes

关注“充电时间”,回复关键词“判断力01”。

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5 years ago

企业文化,人人都在提。可是你们单位的“企业文化”是可以量化的吗?它跟你的工资奖金直接挂钩吗?在庞大的阿里巴巴商业帝国,这二者不仅挂钩,而且关系还非常紧密。因为马老板对《亮剑》精神很感兴趣,阿里的这套文化体系被叫做“政委体系”。在每个季度的全体员工考核中,对价值观行为标准的打分会占到每个员工总分值的50%之多。这意味着,究竟是不是一个“阿里人”,对员工的薪酬、股票,以及晋升都起到很大影响。而在多数企业,这些往往只作为参考因素,或者占据评价体系很小的比例。 阿里的价值观包括什么呢?激情、敬业、诚信是... more

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6 years ago

FBI和疫苗风波有毛关系

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6 years ago

不知道现在年轻的朋友对国营百货商店还有没有印象?在我小时候,人们买布、买鞋、买衣服、买食品都有专门的场所,过年之前买新衣置办年货,差不多要跑遍整座城市。这些年,商业综合体横空出世,吃喝玩乐购一条龙,甚至由于网购的冲击,购物反而成了配角,饭店、电影院、KTV才是主角。你有没有仔细思考过,这是为什么呢? more

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6 years ago

随着法国和克罗地亚杀入决赛,世界杯的热潮来到了顶点,能吸引全球目光的事件面前,各个品牌早已褪去少女的羞涩,用尽招数往上贴,,今年最火的玩法是退款式营销,法国队夺冠,华帝退全款的广告早就刷遍了整个朋友圈事实上,除去华帝还有很多家同样采取了退款式的营销手段:万和电气——阿根廷夺冠全免单 玛莎控股——德国夺冠全额返还合同首批贷款 美菱——比利时夺冠M鲜生冰箱就免单,不过现在,这几家都已经可以把心放肚子里了,支持的球队为他们剩下了一大笔钱。那问题就来了,华帝怎么办?本期头头是道您将听到,法国队真的夺冠了... more

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6 years ago

王菊是怎么火的?你的产品能爆火吗?《创造101 》背后的营销方法论!为什么王菊、杨超越们越黑越火?流量等于社交货币。你的社交货币,价值几何?新时代的粉丝经济藏着多大的掘金机会?看完热闹我们应该学会哪些门道?怎样借势媒体增加产品销售?一期节目为你梳理《创造101》火了背后对我们有用的方法论摸清来龙去脉,从此【头头是道】。

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6 years ago

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运营价值观 launched 9 years ago and published 121 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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