运动品牌Talk
日曜体育负责报道运动品牌的一切
| Publishes | Monthly | Episodes | 13 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Categories | Business NewsBasketballNewsSports |
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【聊天的人】 hualun@翻转体育播客 张宾@体育产业独立评论、运动品牌TALK播客这届世界杯，当大家的目光都聚焦在巨星和豪门身上时，我却被一些冷门球队的球衣吸引了。这些球队的赞助商，不再是耐克阿迪，而是一些我们既熟悉又陌生的中国品牌。这背后是一种偶然，还是一套精心设计的商业策略？从代工厂起家的中国品牌，是如何一步步走到世界足球的最高舞台，并选择了一条“农村包围城市”的独特路径？为了掰开聊聊这个话题，我继续和长期关注体育产业、熟悉运动品牌行业的体育产业独立评论负责人张宾。节目中，我们会深入探讨... more
德国男足已经告别本届世界杯，2027年他们将不再身穿阿迪达斯，这件事本身就足以震动整个体育产业。当一个长达70年、深度绑定了国家荣誉与民族工业象征的合作关系宣告终结时，我们讨论的已远不止是一份商业合同。外界的讨论众说纷纭，但大多停留在“耐克出价更高”的表面。这是否是一场蓄谋已久的“偷家”？观察品牌们如何在世界杯期间博弈，是一种别样的乐趣。而阿迪达斯和耐克的斗争，叠加上几十年来的缠斗，就是最值得观赏的品牌宿命鏖战。【聊天的人】
hualun@翻转体育播客
张宾@体育产业独立评论、运动品牌TALK播... more
主题：斐乐FILA“过山车”般的百年发展历程——品牌简史系列主播：张宾品牌简史系列第二期，讲一下斐乐FILA的发展历程。在百年成长历程中，FILA有过风生水起的阶段，也曾经历过暗黑岁月。它就像一个内心善良的淘气孩子，付出过成长的代价，也获得过丰硕回报，大部分时间就像坐过山车一样惊险刺激。它的故事值得我们仔细体会。
主题：法国鳄鱼品牌九十年沉浮录——品牌简史系列主播：张宾
我们开讲一个系列，运动品牌简史。这个系列的第一期先来聊聊法国鳄鱼。
他的创始人瑞恩-拉科斯特不仅是网球天才，还是个发明家，他如何将一个小鳄鱼标志变成全球知名品牌？一起探索这个色彩艳丽的POLO衫背后，那些不为人知的历史与创新吧。
02:00 运动天才与发明家的双重基因06:02 网球界的天才选手与家庭的矛盾抉择08:03 辉煌时刻：赢得十个大满贯冠军，成为年度最佳网球选手13:02 “鳄鱼”这个绰号的由来15:39 瑞恩-拉科斯特的发明... more
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Apple Podcasts | #64 | China/News/Business News |
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| Listeners per Episode | Gender Skew | Location | |||
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运动品牌Talk launched 2 years ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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