负责报道运动品牌的一切
Publishes | Monthly | Episodes | 11 | Founded | a year ago |
---|---|---|---|---|---|
Language | Categories | SportsBasketballNewsBusiness News |
主题:斐乐FILA“过山车”般的百年发展历程——品牌简史系列主播:张宾品牌简史系列第二期,讲一下斐乐FILA的发展历程。在百年成长历程中,FILA有过风生水起的阶段,也曾经历过暗黑岁月。它就像一个内心善良的淘气孩子,付出过成长的代价,也获得过丰硕回报,大部分时间就像坐过山车一样惊险刺激。它的故事值得我们仔细体会。
主题:法国鳄鱼品牌九十年沉浮录——品牌简史系列主播:张宾
我们开讲一个系列,运动品牌简史。这个系列的第一期先来聊聊法国鳄鱼。
他的创始人瑞恩-拉科斯特不仅是网球天才,还是个发明家,他如何将一个小鳄鱼标志变成全球知名品牌?一起探索这个色彩艳丽的POLO衫背后,那些不为人知的历史与创新吧。
02:00 运动天才与发明家的双重基因06:02 网球界的天才选手与家庭的矛盾抉择08:03 辉煌时刻:赢得十个大满贯冠军,成为年度最佳网球选手13:02 “鳄鱼”这个绰号的由来15:39 瑞恩-拉科斯特的发明... more
主题:安踏收购狼爪背后的深意主播:张宾×劲松
安踏收购德国狼爪,这事儿你怎么看?
两位主播从一个北京大风夜聊起,说到防风保暖的冲锋衣,引出了安踏这次的大动作。为什么安踏要拿下这个在户外圈里有着不错口碑的品牌?这场收购又能给安踏带来什么新变化?来听听我们的解读吧!02:02 狼爪品牌的发展历程08:22 狼爪在中国市场的销售成绩与公众印象之间的落差12:30 为什么说安踏收购狼爪是意料之外,但在情理之中?16:42 安踏集团的户外装备布局与战略考量37:36 这是安踏品牌全球化战略的里程碑事件吗?... more
主题:阿迪达斯为何能上演王者归来的戏码?主播:张宾×劲松
阿迪达斯逆袭归来,去年财报亮眼!从奢侈品扩张到大中华区强势增长,阿迪究竟做对了什么?北美市场遇冷背后,哪些新兴市场成其新增长点?品牌战略调整、与中国设计师合作、产品定价策略,这些改变如何助力阿迪重回巅峰?听我们娓娓道来。
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #52 | |
Apple Podcasts | #136 | |
Apple Podcasts | #224 |
Listeners, social reach, demographics and more for this podcast.
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运动品牌Talk launched a year ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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