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People Doing Things

Ed Little
Spill
London
Wild Thingz
Roots Allotments
Jenki Matcha
Matcha
Better Sundays
Top Cuvée
Natural Wine
Fliss Newland
Oat Cult
No Dig Revolution
United Kingdom
The Pass
Hard Kombucha
Wahaca
Rwanda
Hospitality Industry
Ben Da Costa
UK Government

'People Doing Things' is a podcast series celebrating and inspiring the entrepreneurs of tomorrow. Hosted by Ed Little a brand strategist and founder who runs his own branding agency called Roleplay, helping brands find their role in culture and play the part.

PublishesMonthlyEpisodes124Founded6 years ago
Number of ListenersCategories
EntrepreneurshipSociety & CultureBusiness

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Artwork for People Doing Things

Latest Episodes

Welcome Tarek Moursi, the founder of Better Sundays - the hard kombucha brand proving that you don't have to choose between a good time and a good gut.

We've spent the last decade watching the 'low and no' category take off, and while it's great fo... more

Say hello Claudia Boyer, co-founder of JENKI - the UK's favourite matcha brand, coming to a high street near you. Swapping the coffee jitters for a 'calm focus'.

As a coffee lover, I've always been curious (yet skeptical) of matcha. Isn't it just '... more

Say hello to Lou and Sofia, co-founders of SPILL - the tea brand on a mission to 'spill the tea' on a broken global industry.

We've all been there: standing in the supermarket aisle, reaching for a box of bags for a couple of quid. It's convenient,... more

Say hello to Joseph De Klee, the founder and publisher of The Pass - the tabloid publication staging a coup against the shallow scroll of the hype-led algorithm.

Since the rise of fast-form, video-based social content, we've been 'robbed' of honest... more

Key Facts

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Recent Guests

Tarek Moursi
Founder of Better Sundays
Better Sundays
Episode: Better Sundays - Tarek Moursi
Claudia Boyer
Co-founder of Jenki
Jenki Matcha
Episode: JENKI - Claudia Boyer
Sofia Buttarazzi
Co-founder of Spill
Spill
Episode: Spill - Lou Cheadle and Sofia Buttarazzi
Lou Cheadle
Co-founder of Spill
Spill
Episode: Spill - Lou Cheadle and Sofia Buttarazzi
Joseph De Klee
Founder of The Pass, publisher
The Pass
Episode: The Pass - Joseph De Klee
Mark Selby
Founder and CEO of Wahaca
Wahaca
Episode: Wahaca - Mark Selby
Christian Samuel
Co-founder of Roots Allotments
Roots Allotments
Episode: Roots Allotments - Christian Samuel
Ben da Costa
Founder of Oat Cult
Oat Cult
Episode: Oat Cult - Ben da Costa
Danielle Close
Founder of My Skin Feels
My Skin Feels
Episode: My Skin Feels - Danielle Close

Host

Ed Little
Host of the show and branding strategist behind Roleplay, known for steering brand conversations and guest lineups.

Reviews

4.9 out of 5 stars from 95 ratings
  • Rename it “Posh People Doing Things”

    Look, this is theoretically a great podcast. Most of the interviews are truly insightful. However it desperately needs some more diversity. Every interview seems to be the same carbon copy well-to-do wealthy Londoner, might as well be listening to Made in Chelsea.

    Apple Podcasts
    3
    Tom-B-24
    United Kingdom2 years ago
  • Obsessed

    Genuinely never miss an episode

    Apple Podcasts
    5
    lottieu123
    United Kingdom4 years ago
  • Always a great listen!

    Inspiring stories from the best founders in the UK - Ed does a fantastic job of asking the right questions to draw out powerful insight.

    Apple Podcasts
    5
    Tom L'E
    United Kingdom4 years ago
  • Great listening!

    You’re smashing it Ed! Love the humour, honesty and variety of brands!

    Apple Podcasts
    5
    K.Eyles
    Australia4 years ago
  • Favourite podcast!

    As a new founder in the drinks industry, I absolutely love to soak up all the advice from your guests! So helpful for my journey! I’m making lots of mistakes - highs and lows, so good to know I’m not alone and lots of ideas & good energy for the future! 💥

    Lizzie

    Braw Liquor Club

    Apple Podcasts
    5
    Bettyblue-eyes
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows strong practical takeaways for growing consumer brands.
Overall positive with appreciation for authenticity and energy, though a reviewer noted a lack of diversity in guest backgrounds.
Guests are diverse in category but some listeners want more variety in backgrounds.
The host asks insightful questions that pull actionable lessons from guests.

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Talking Points

Recent interactions between the hosts and their guests.

Spill - Lou Cheadle and Sofia Buttarazzi
Q: What was the heart or the problem Spill aimed to solve at a top level?
The episode highlights that nobody had addressed the structural issues in tea, such as living wages for farmers, while also emphasizing a taste upgrade for the mainstream. Spill sought to solve both by sourcing more fairly and improving flavour, showing that better sourcing can coexist with better taste.
Roots Allotments - Christian Samuel
Q: How did you fund growth to date and what's the next stage financially?
Growth was funded primarily with equity from investors and shareholders, with plans to expand financing through debt alongside equity to support scaling to 1,000 communities.
JENKI - Claudia Boyer
Q: What were the first three steps you took after deciding to pursue matcha?
They began by returning to basics: identifying the need for a more relatable way to present matcha to Londoners, understanding coffee culture, and prioritizing direct sourcing and in-store experiences to educate customers before scaling.
Wahaca - Mark Selby
Q: What advice would you give the next generation of entrepreneurs?
Define a standout point of difference and be bold about it, but pair bold ideas with rigorous business modelling—the numbers need to work and the product must truly differentiate you from competitors.
Wahaca - Mark Selby
Q: What does Wahaca 2.0 signify for the brand's future?
A shift to an elevated dining experience with sustainability at the core, clearer storytelling about producers, and a design that reflects modern Wahaca while staying true to the brand's roots—a move designed to attract new audiences without losing existing fans.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Age Range
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Frequently Asked Questions About People Doing Things

What is People Doing Things about and what kind of topics does it cover?

A show focused on early-stage founders, brand building, and mission-driven consumer brands, with a strong emphasis on food & beverage, retail, and hospitality. Episodes often feature founders sharing bootstrapped growth, product development, go-to-market pivots, and lessons learned from navigating distribution, partnerships, and funding. The conversations typically blend practical founder storytelling with branding insights, offering actionable takeaways for listeners looking to launch or scale consumer brands in the UK and beyond. Noteworthy are the candid, hands-on anecdotes, cross-category guest mix, and a persistent focus on authenticity, community, and sustainable growth.

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How many listeners does People Doing Things get?

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How many subscribers and views does People Doing Things have?

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Which podcasts are similar to People Doing Things?

These podcasts share a similar audience with People Doing Things:

1. Working Hard with Grace Beverley
2. How To Fail With Elizabeth Day
3. Dish
4. The Louis Theroux Podcast
5. My Therapist Ghosted Me

How many episodes of People Doing Things are there?

People Doing Things launched 6 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on People Doing Things?

Recent guests on People Doing Things include:

1. Tarek Moursi
2. Claudia Boyer
3. Sofia Buttarazzi
4. Lou Cheadle
5. Joseph De Klee
6. Mark Selby
7. Christian Samuel
8. Ben da Costa

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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