You Did What !?
TU-AMA Marketing PodcastsYou Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibiliti... more
| Publishes | Twice monthly | Episodes | 67 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Sheri and Jim were excited to welcome two leading experts and Marketing Professors - Kristin Minetti, California St. University, Chico and Eileen Acello, Florida Atlantic University. Each brings terrific marketing knowledge and hands-on experience to... more
Wow, welcome Toni Porter, who's enthusiasm is infectious!
Toni has had a great career path after graduation, with Marketing roles at L'Oreal, Urban Outfitters and Crate & Barrel.
She has a thoroughly modern role, working remotely to build the brand... more
The band is back together!
After a summer of internships and study abroad, the full team is back for the first episode of the new school year. And the Marketing world did not disappoint, with a plethora of announcements.
* Cracker Barrel and Amer... more
A summer cornucopia of topics.
Mahjong - fountain of youth?
Retail experiences - Ulta, Printemps
Gap resurgence
Gen Z co-buying homes
Converse "Chuck Taylors"
2026 Super Bowl ads - $8million for 30 seconds
Live Music Concerts
Waymo coming to... more
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #79 |  Australia/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About You Did What !?
What is You Did What !? about and what kind of topics does it cover?
This show centers on practical marketing insight with a hands-on, classroom-to-boardroom vibe. Across episodes, hosts Sheri Lambert and Jim Thompson guide conversations with students, marketing academics, and industry professionals, exploring current brand activations, retail strategy, experiential marketing, and the increasingly blurred lines between digital and in-person experiences. Guests range from store-brand strategists and executives to professors and student researchers, often focusing on real-world campaigns, ethical considerations in personalization and AI, and how brands engage communities. The format tends to mix tangible case studies with broader lessons in storytelling, brand partnerships, and consumer behavior, making it hel... more
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How many episodes of You Did What !? are there?
You Did What !? launched 3 years ago and published 67 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on You Did What !??
Recent guests on You Did What !? include:
1. Kristin Minetti
2. Eileen McBrattney Acello
3. Toni Porter
4. Min-Mei Buck
5. Keenan Mugatam
6. Minmei Buck
7. Keenan Mahadam
8. Keenan Muhadam
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.