《一个人的电商》完结
一个电商运营运营实操，全是干货！
“凡客体”亲历者复盘电商运营实务，摸得着，看得见。
全面披露电商运营内幕与操盘细节:韩寒王珞丹代言与“凡客体”营销的全程运作、创业“初刻”案例首次全方位深度剖析、小米狂飙背后的三个秘密、被实战验证的互联网营销的方法论、可快速复制的执行细节与内部文档……
本书堪称传统企业转型互联网的必读书。
徐小平、梁宁 倾情作序！
雷军、陈年、汪林朋、陈彤、王峰、刘韧、张向东、郝鸿峰、贾鹏雷 鼎力推荐！
这个时代在经历前所未有的转型甚至颠覆，任何行业都将与互联网无缝融合，成为“互联网+”。有很多写电商的书，大多都用浓墨重彩阐释互联网转型的必要性，而讲到如何落地实操则浅尝即止，令人心潮澎拜之后不知如何下手。于是有了这本既有方法论，更重视实操细节的书。
许晓辉，在知名电商公司凡客诚品过高管，有海量投放与品牌营销的实战经验；也曾有创业慢生活品牌“初刻...
| Episodes | 1 | Founded | a year ago | Language |  ZH-CN |
|---|---|---|---|---|---|
| Categories | EntrepreneurshipBusiness | ||||
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《一个人的电商：运营策略与实操手记》是许晓辉撰写的一本关于电商运营和创业的书籍，通过对电商行业的观察、自身创业经历的反思以及对相关案例的分析，分享了电商运营的策略和实操经验，以下是精华总结：
1. 电商有逻辑
- 消费环境起变化：消费者成为中心，品牌需以用户为中心，提供好产品和服务。
- 丛林法则与烧钱游戏：电商行业曾经历烧钱抢市场的阶段，但这种模式不可持续，品牌需注重产品和服务质量，提高用户体验。
- 线上商业地产的流量生意：电商可以看作是线上商业地产，其核心是流量变现，品牌需要选择适... more
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Apple Podcasts | #149 | China/Business/Entrepreneurship |
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