电商新知
昼影电商智库全栈播客 -《电商新知》感谢关注！我将会每天为你带来最新的电商行业动态、运营技巧、成功案例解析以及专家访谈。
电商从来不是‘靠运气试错’的生意，而是需要系统化知识支撑的学科。期待和我们一起拆解电商本质，跟着实战案例学全栈运营，从‘零散凑技巧’变成‘体系化增长’。
一起把电商这件事做深、做透，拿到实实在在的增长结果！”
感谢收听。想获取播客核心笔记或更多电商实战干货，欢迎关注公众号「昼影电商智库」，回复【资料】领取干货包，我们只讲落地，只重结果。
| Publishes | Weekly | Episodes | 129 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessHow ToEducationEntrepreneurship |
Listen to this Podcast
Latest Episodes
为什么出价、创意、人群反复调整，预算烧光却零成交？你不是操作失误，而是在为平台 AI 测试买单！本期播客彻底揭开计划空烧的底层真相，帮你跳出认知陷阱。
拆解 2026 淘系 ECPM 竞价核心逻辑，指出价仅占权重 20%-30%，人群资产权重才是决定流量与扣费的关键。讲透空烧本质：人群资产为 0，只能落入泛流量测试池，陷入 “高成本 + 零转化” 死循环。
对比 “链接赛马” 与 “人群资产赛马” 的本质差异，拆解人群资产→AI 召回→流量池→扣费的完整闭环。分享从空烧到稳出单的五步实战方案，教... more
2026淘宝天猫广告大变天！CPM竞价+智能扣费成主流，质量分决定你花多少钱。选对渠道、用好AI工具、精准人群匹配，才能降本又爆单。你的广告还在烧钱没效果？
02:02 2026年广告花费的关键：提升质量分而非单纯压低出价04:05 淘宝天猫五大核心付费渠道解析，如何选择合适的投放需求？06:05 全面解析智能计划、自定义计划和精准人群推广的新变化及操作技巧！08:05 揭秘二零二六年人群标签的新玩法，助你提升精准推广效果10:08 全栈推广：精准人群、避免错误，提升效果的具体建议12:11 全... more
2026 年淘系洗牌加剧，狂铺货靠运气的玩法早已失灵，不少商家深陷流量归零、库存积压的死局！本期播客直击淘系新生存法则，教你放弃铺货狂欢，用精细化运营构建竞争壁垒，实现长期盈利。
深析铺货模式的三大致命陷阱，解读平台扶优汰劣的四重清场机制。分享标品 “大爆款 + 小爆款矩阵”、非标品 “小爆款群 + 趋势品动销” 的盈利模型，拆解精细化选品、上新、冷启、打爆的完整落地 SOP。
无论你是还在铺货内耗的中小商家，还是想突破增长瓶颈的资深运营，都能学到可落地的精细化策略，把资源聚焦优质潜力品，告别粗... more
还在堆关键词、换主图、刷销量却流量停滞？
为何有的商品单量不高排名却稳，有的销量暴涨一停单就暴跌？
2026 年淘系搜索早已告别销量比拼，本期播客拆解其核心底层逻辑，教你用 “词圈意图，图筛人群，成交定召回” 解锁精准流量。
解析淘系双路召回机制，讲清关键词作为流量入场券的意图匹配逻辑，以及主图作为人群筛选器的视觉打分规则。
详解行为密度对搜索权重的核心影响，以及成交样本如何锚定人群、放大精准流量。分享词图人三体合一的实操闭环，三步实现意图、人群、成交的高度对齐。
无论你是电商运营新手还是资深操... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #7 | China/Business/Entrepreneurship |
Apple Podcasts | #46 |  South Korea/Business/Entrepreneurship |
Apple Podcasts | #98 | China/Business |
Apple Podcasts | #137 |  Hong Kong/Business/Entrepreneurship |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About 电商新知
Where can I find podcast stats for 电商新知?
Rephonic provides a wide range of podcast stats for 电商新知. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 电商新知 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 电商新知 get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 电商新知, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for 电商新知?
Rephonic provides comprehensive predictive audience data for 电商新知, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does 电商新知 have?
To see how many followers or subscribers 电商新知 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to 电商新知?
These podcasts share a similar audience with 电商新知:
How many episodes of 电商新知 are there?
电商新知 launched 9 months ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 电商新知?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for 电商新知?
Rephonic pulls ratings and reviews for 电商新知 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for 电商新知?
Rephonic provides full transcripts for episodes of 电商新知. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.