电商新知
昼影电商智库全栈播客 -《电商新知》感谢关注！我将会每天为你带来最新的电商行业动态、运营技巧、成功案例解析以及专家访谈。
电商从来不是‘靠运气试错’的生意，而是需要系统化知识支撑的学科。期待和我们一起拆解电商本质，跟着实战案例学全栈运营，从‘零散凑技巧’变成‘体系化增长’。
一起把电商这件事做深、做透，拿到实实在在的增长结果！”
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| Publishes | Weekly | Episodes | 132 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | How ToEducationBusinessEntrepreneurship |
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Latest Episodes
电商推广总跑偏？溢价无效、人群不准、标签滞后，问题到底出在哪？是操作失误，还是算法在“捣鬼”？
看清流量贩子的逻辑，才能跳出高溢价陷阱。精准投放的关键，你真的用对了吗？
02:03 广告投放的关键：ECPM、点击率、转化率和质量分的综合考量04:07 突破限制，引入泛流量——解析广告计划活跃度的影响因素06:10 如何正确设置出价和溢价？新计划与老计划的差异与解决方案08:12 算法推荐背后的挑战：如何应对用户需求的快速变化？10:15 精准长尾词出价与兴趣人群种草：扩大覆盖范围的完美流量闭环1... more
2026年618变了！不再拼低价，而是拼AI、拼体验、拼效率。平台简化玩法、拉长周期，商家如何借力突围？这场大促背后，藏着电商的新活法。
04:04 京东：如何通过流量分层扶持和微信生态实现用户激活和销售平稳？06:06 电商巨头竞技场：抖音与阿里的内容驱动消费战略对比分析08:06 AI技术驱动内容电商发展：2026年抖音六幺八的新趋势10:09 电商平台之间的AI赋能工具较量：商家如何赢得竞争主动权？12:10 2026年六幺八电商大战：AI和规则优化的主角地位14:10 价格竞争不再是唯一... more
淘宝天猫的推荐算法，真不是靠砸钱就能有流量。样本决定召回，召回决定曝光。为什么你投了钱却没转化？冷启动期怎么快速积累有效点击？精准成交样本又该如何集中爆发？
搞懂算法三大原则和三层边界，才能让流量越推越准。你的店铺向量，正在被每一笔成交悄悄塑造。分段内容：02:03 淘宝算法的本质：通过样本匹配选出高转化商品04:04 如何让商品在淘宝算法中脱颖而出？解析样本采集法的奥秘！06:10 算法背后的秘密：如何通过高纯度成交给商品带来更高的权重和流量倾斜？08:11 冷启动期、聚类验证期和稳定放量期：... more
为什么出价、创意、人群反复调整，预算烧光却零成交？你不是操作失误，而是在为平台 AI 测试买单！本期播客彻底揭开计划空烧的底层真相，帮你跳出认知陷阱。
拆解 2026 淘系 ECPM 竞价核心逻辑，指出价仅占权重 20%-30%，人群资产权重才是决定流量与扣费的关键。讲透空烧本质：人群资产为 0，只能落入泛流量测试池，陷入 “高成本 + 零转化” 死循环。
对比 “链接赛马” 与 “人群资产赛马” 的本质差异，拆解人群资产→AI 召回→流量池→扣费的完整闭环。分享从空烧到稳出单的五步实战方案，教... more
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Apple Podcasts | #11 | China/Business/Entrepreneurship |
Apple Podcasts | #129 | China/Business |
Apple Podcasts | #214 |  South Korea/Business/Entrepreneurship |
Apple Podcasts | #249 |  Taiwan/Business/Entrepreneurship |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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1. 半拿铁 | 商业沉浮录
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电商新知 launched 10 months ago and published 132 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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