电商新知
昼影电商智库全栈播客 -《电商新知》感谢关注！我将会每天为你带来最新的电商行业动态、运营技巧、成功案例解析以及专家访谈。
电商从来不是‘靠运气试错’的生意，而是需要系统化知识支撑的学科。期待和我们一起拆解电商本质，跟着实战案例学全栈运营，从‘零散凑技巧’变成‘体系化增长’。
一起把电商这件事做深、做透，拿到实实在在的增长结果！”
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| Publishes | Daily | Episodes | 123 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | EducationEntrepreneurshipBusinessHow To |
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Latest Episodes
为什么关键词优化到位，免费流量却不爆发？同质化市场中，一张主图如何实现流量翻倍？本期播客拆解淘系图片差异化核心逻辑，教你用 “视觉钩子 + 文本漏斗” 构建人群流量护城河。
解析向量召回时代图片的核心价值，从 “点击率工具” 升级为 “人群资产载体”。
分享三大差异化路径：细分市场精准切入、大众市场细节博弈、全店视觉统一化打造。
详解关键词与主图 “向量对齐” 的协同技巧，以及图片迭代、文案优化的实操方法。
无论你是中小店铺破局，还是成熟店铺打造竞争壁垒，都能学到可落地的策略，让主图精准网罗潜在... more
还在为 “内容刷屏却没生意” 发愁？为什么同样做小红书和天猫短视频，有人盈利有人亏损？本期播客拆解可复制的内容生意逻辑，让每一分内容投入都有明确回报。
厘清小红书 “前置心智铺垫”、天猫短视频 “站内流量放大”、超短投放 “精准转化收割” 的闭环链路，打破 “内容玄学” 误区。详解天猫短视频拿系统推荐位的核心标准，小红书心智占领的关键指标，以及素材跨平台复用技巧。分享超短投放 “素材先行” 的放量原则，教你分阶段核算链路 ROI，用进店成本红线把控投放边界。
无论你是想打通内容到生意的链路，还是... more
本期播客聚焦阿里妈妈万相台精准投放技巧，拆解流量购买底层逻辑，解决商家投放中预算浪费、人群跑偏、PPC 过高的核心痛点。 我们会讲透万相台从坑产排名到分层售卖的三大流量逻辑转变，解析浅层、中层、深层流量的成本与转化规律，让你读懂链路付费的底层逻辑。 同时详细拆解手动出价、控成本点击等 5 种出价模式的优劣与适用场景，还会根据产品转化周期，分低客单短决策、高客单长决策两类，给出针对性投放策略和实战案例。 不管是新手商家还是资深运营，都能从这期内容里掌握匹配流量层级、选对出价模式的核心方法，让万相台... more
2026 年高客单店铺为何纷纷回归关键词标准计划？
智能计划看似省心，却易陷入 “付费有单、不付费无单” 的困境！本期播客拆解标准计划的核心逻辑，破解高客单精准引流难题。
厘清标准计划与智能计划的核心差异，详解低出高溢、中出中溢、高出低溢三种出价模式的适用场景。聚焦人群纠正与精准放量两大核心场景，分享用达摩盘分析人群、“上下坡法” 平衡流量与成本的实操步骤。
规避盲目追低价、关键词泛滥等常见误区，明确标准计划 “可控性强、流量精准” 的核心优势。无论你是高客单商家、新品冷启动，还是想纠正人群跑... more
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Apple Podcasts | #12 | China/Business/Entrepreneurship |
Apple Podcasts | #118 | China/Business |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
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Which podcasts are similar to 电商新知?
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1. 半拿铁 | 商业沉浮录
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3. 商业就是这样
4. 知行小酒馆
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电商新知 launched 8 months ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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