电商新知
全栈运营知识库全栈播客 -《电商新知》感谢关注！我将会每天为你带来最新的电商行业动态、运营技巧、成功案例解析以及专家访谈。
电商从来不是‘靠运气试错’的生意，而是需要系统化知识支撑的学科。期待和我们一起拆解电商本质，跟着实战案例学全栈运营，从‘零散凑技巧’变成‘体系化增长’。
一起把电商这件事做深、做透，拿到实实在在的增长结果！”
【全栈运营知识库】团队·V：QZYYZSK
| Publishes | Daily | Episodes | 117 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | How ToEducationBusinessEntrepreneurship |
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Latest Episodes
还在纠结付费推广会抢搜索流量？想知道如何让每一分推广费都撬动免费流量增量？本期播客聚焦电商流量增长核心命题，拆解付费与免费流量的底层逻辑。
打破 “直通车抢搜索流量” 的认知误区，详解老推广（关键词 + 货品 + 消费者运营）与新全站推广的差异化路径，教你通过精准关键词布局、货品竞争力提升、分阶段人群运营，让付费数据反哺自然流量权重。
针对全站推 ROI 设置、预算消耗、付费放量等实操痛点，给出分阶段解决方案，明确 “免费增幅＞付费增幅” 的放量核心原则。不管是新店铺快速起量，还是成熟店铺突破流... more
电商直通车怎么投才不浪费钱？测试、扫流、收割、防守、助跑五大阶段，教你用付费流量撬动免费流量，一步步提升投产比。你的推广是在碰运气，还是真有策略？02:04 如何通过数据维度判断宝贝潜力？均匀测款与竞争力测试的差异分析04:05 数据指标与宝贝推广策略的关系：如何选择高UV价值的宝贝进行推广？06:06 智能推广全解析：如何选择关键词和人群提高点击率？08:08 智能推广：如何通过关键词和创意图优化提高转化率和ROI10:12 智能推广与周期精准投：优化细节揭示，提升ROI的效果最大化！12:1... more
2026年增值税法落地，电商合规大考来了！自然人卖家还能“裸奔”吗？刷单、多平台开店、赠品促销……老套路全失效？平台直接扣税，数据联网监管，不合规=出局。你的生意经，还念得下去吗？
02:04 电商纳税新规定：自然人卖家销售额超过五百万必须登记为一般纳税人04:06 电商税收征管新条例：平台扣缴机制与个人卖家税收征管06:08 直播带货强制扣税：品牌方与主播之间的税务纠纷解决方案08:10 电商企业税务风险与合规要求解析，如何避免赠品引发的税务问题？10:16 电商企业的税收优化策略：抵扣进项税... more
02:02 跟着流量的节奏去投放：时段策略矩阵和用户行为的奥秘04:02 淘宝人群运营策略：如何通过水滴计划优化目标和出价方式找到精准用户？06:03 淘宝人群运营之道：聚焦高转化城市，优化目标与出价方式08:03 如何正确设置投放目标？复购周期长的品类需避免促复购，专注于首购和会员转化10:04 如何优化水滴计划？解析底层逻辑、时段策略和人群运营12:06 解析水滴计划的底层逻辑、时段策略和人群运营，实现低成本转化增长！·························最后想跟大家说：电商从来... more
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Apple Podcasts | #5 | China/Business/Entrepreneurship |
Apple Podcasts | #73 | China/Business |
Apple Podcasts | #149 |  Hong Kong/Business/Entrepreneurship |
Apple Podcasts | #167 |  South Korea/Business/Entrepreneurship |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
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| Household Income | Social Media Reach | ||||
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Which podcasts are similar to 电商新知?
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How many episodes of 电商新知 are there?
电商新知 launched 6 months ago and published 117 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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