小马宋商业观察
小马宋播客内容主要是小马宋对商业世界的认知、观察和访谈，用CEO的视角观察商业，而不是记者、社会大众或者投资人。 主播是小马宋战略营销咨询创始人，《营销笔记》作者，得到APP首席营销顾问 写过一句广告语：零糖零脂零卡，就喝元气森林。 取过一个品牌名：小罐茶。 西安交大锅炉专业毕业，经历过两次公司上市，在戛纳广告节获过奖，自媒体人，创业三次，40岁再出发创办小马宋战略营销咨询，今天在业内小有名气。 小马宋咨询过的品牌包括：元气森林，瑞幸，古茗，得到，云海肴，半天妖，鲁花，伊利等等。
| Publishes | Weekly | Episodes | 88 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessSociety & Culture |
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如何找到你的天赋？
这里给出 2 个工具，你可以按照相应标准，用一个小时去找到它。
首先，问自己 3 个问题，你只需要去观察自己的感受和反应：
1）你最看不惯别人做哪件事？或有没有别人做的什么事让你生气？ 你觉得“这有什么难的”事，但总看到别人做不好的？那个地方很可能就藏着你的天赋。
2）被人禁止做哪件事，你会最痛苦？ 这个问题的逻辑是，当天赋被压制的时候会有一种特别深的不适感。
3）有没有哪件事，是别人觉得无聊，但你却乐在其中的？
比如很多有数字天赋的人做审计和财务类的工作很... more
大家好，我是小马宋。今天分享一篇餐饮的商业观察。
餐饮行业的变化，就像时尚圈一样，风格轮回转换，很多年前觉得很土很丑的东西，今天大家又觉得香了。
比如十来年前开始流行的大单品店，今天都在增加菜品，变成综合餐厅了。
太二从酸菜鱼做成了鲜料川菜，喜家德从虾仁水饺增加了冒菜，魏家凉皮从凉皮扩展到了粉面汉堡和咖啡。
具体可以看我过去的一篇文章《餐饮的大单品门店时代闭幕了》。
餐饮行业一直以来，就在追求快速高效，大家觉得麦当劳肯德基才是餐饮行业的标杆。所以过去二三十年中式快餐一直在向标准化、预制... more
大家好，我是小马宋。
今天分享我的一个商业观察：《品牌夏季战役：茶饮对冰激凌的一次火力侦查》。
五一假期之后，有两个画面同时出现在社交媒体上：
一个是郑州蜜雪冰城总部楼下，顶着烈日排了5小时队的人群，只为一杯定价9元的限定圣代碗，单日到访超过3万人次；
另一个是上海武康路霸王茶姬旗舰店，消费者在店外安静地等候，等的是一杯18到28元、叫"茶拉朵"的Gelato，小红书上的相关话题浏览量已超200万。
两个画面，同一个动作：茶饮品牌在卖冰淇淋。
但如果你以为这只是"夏天到了，品牌顺势推... more
今天这期节目，是乐刻运动联合创始人& 联席CEO 夏东 在 2026 年 4 月18 日 「杭州」举办的「小马宋十年·品牌咨询案例大会」中的演讲全部内容。
当天他的演讲主题为：《从服务新零售到产业互联网》。今天我们把夏东总的演讲内容分享出来，希望他的经历和思考，能对你有启发。
以下是本期节目，欢迎收听。
【本期嘉宾】：
嘉宾 | 夏东（ 乐刻运动联合创始人 & 联席CEO ）
详细经历：武汉大学工学学士，澳洲国立大学管理硕士学位。
原中国科技产业投资管理有限公司董事总经理、投委会委员... more
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- 建议
1.语速太快了 ，都要.75倍播放才能听清楚
2.建议开始时介绍一下嘉宾，并不是所有人都认识
3.说明一下这次感叹的目的和总结
Apple Podcasts3越改越不好了，失望Chinaa year ago - 不反思
听友都在反应听感不太好不舒服！有时快有时慢有时听不清
Apple Podcasts1你在3399Chinaa year ago - 扣一分给主持人匮乏性抢话头
稳住
Apple Podcasts4诗杨JanuaryChina3 years ago - 内容可以再细一点
内容其实所有东西加一起很乱，可以再把有些东西细化一点 把一些东西舍弃 做一个断舍离.
Apple Podcasts3还好吧iChina3 years ago - 建议，请看
喜欢小马宋老师的采访模式和节奏，但是希望能有更多的案例或者实务，因为全部听完，案例基本都差不多那几个
Apple Podcasts5id 218986490China3 years ago
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Apple Podcasts | #92 | China/Business |
Apple Podcasts | #244 |  Hong Kong/Business |
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| Listeners per Episode | Gender Skew | Location | |||
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5. 半拿铁 | 商业沉浮录
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小马宋商业观察 launched 3 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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