消费圈内人
旺仔珂珂糖我们是一档关注整个消费生态链的对谈类播客。《消费圈内人》，年轻人的第一个 MBA。播客文字稿在同名公众号：消费圈内人。 主播旺仔珂珂糖： 行走中的人形锦鲤和大众点评，在VC、互联网、消费行业都搬过砖，对世界充满好奇心。通常来说，是个捧哏。 主播郑立涛： 消费和企业服务领域投资人，商业世界的旁观者，寻找商业与世界的规律和本质。公众号：与运气竞争。 在本档播客中，我们不仅关注呈现在用户面前光鲜亮丽的品牌本身，我们更关注支撑品牌谓之“品牌”背后的生态链玩家——平台方、投资方、供应链、渠道商、代运营服务商、MCN、品牌咨询公司… 就像那句话所说的——“一线有神灵”，直接对话这个生态链上一线从业者，也许能获得更多启发与收获。 每期我们都会邀请一位消费生态链上的玩家来一起聊聊消费圈内事，也希望通过这档播客能结识更多消费圈内人。 如果你是消费圈内人，想要认识更多圈内人。请加：wangzaikeketan... more
| Publishes | Weekly | Episodes | 29 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Category | Business | ||
Listen to this Podcast
Latest Episodes
AI 如何融合进消费品&设计从业者日常的工作流程？能不能给我们带来实质性的工作效率优化呢？我们本期的嘉宾：知名健康零食品牌食验室的创始人思达老师，以及东西制造局的两位创始人Mona老师和陈允信老师。他们通过自己的亲身实践，实现了将AI 融合到日常产品开发的工作流中，在产品定义和包装设计两个环节利用AI 提升了很大的效率。
🤖️
这一期节目呢，我们希望跟几位嘉宾好好聊聊，AI到底是如何在他们的工作中，实质性地帮助公司获得更多灵感创意，从而开发新产品、并且做出包装设计的。相信这些话题也会对很多... more
今年5月份，我们推出过一期复盘瑞幸如何逆袭和翻盘的节目，当时引起了很强烈的反响。
回听指路：Vol.12 翻盘与逆袭：瑞幸咖啡的前世今生与中国咖啡市场的诸国混战 | 消费圈内人案例系列 01
5个月过去了，瑞幸咖啡的声量相比当时又变强了许多。这段时间里，我们看到瑞幸持续地推出爆款产品、持续破圈引发全网刷屏，而我们一直也对瑞幸保持着很深度的追踪。对于这样优秀的案例，值得持续跟进和学习。
消费圈内人从成立至今，给大家分享过各种各样的商业案例。搞懂最优秀的玩家是怎么成长起来的，就足以收获巨大的启... more
任何一个消费生意，本质上都是在寻找品类机会和渠道红利。过去这些年，很多人都从跨境电商赛道里赚到了大量财富，而Tiktok电商更是每位关注跨境电商赛道的伙伴们都不应该错过的超级渠道。
过去的几年里，抖音电商在国内增长非常迅猛，也带动了一大波all in抖音电商的商家实现了指数级的业绩增长；而同样在海外高歌猛进的Tiktok，背后实际上也有非常大的电商机会。消费圈内人一直致力于给大家揭秘各个电商平台的一线运营打法，希望帮助听众伙伴们挖掘更多潜在的利润增长点。
这期节目，我们邀请了Tiktok电商... more
本期节目由：美妆内行人x消费圈内人x加倍美力 联合呈现
在2023年谈消费品投资，似乎是一件反热点的事
但我们相信，反常识的观察与分析，能够带来有别于主流声音的洞察和判断
随着潮水退去，很多过去看不清的市场趋势，反而更值得拿出来探讨
——————————————
本期节目美妆内行人与消费圈内人一起，联合两位美妆投资领域的专家Gina和June作为嘉宾，一起探讨的美妆、护肤、消费医疗等多领域的现状及趋势。
整体来看，国内美妆行业的投融资处于预冷状态，但依然有偶现的投资机会，其中消费医疗... more
Reviews
- 超级棒的播客 强烈推荐
很喜欢立涛和珂珂
Apple Podcasts5大米Martin
Hong Kong2 years ago - 好烂的机械读稿节目
第一次听这个节目
一上来一大串广告
接着两位主播拼命读稿 不带喘气 根本不像是一个访谈节目 更像是互相机械读稿比赛 好烂啊
Apple Podcasts1Momo_momo-China2 years ago - 男主持业务能力有待提高
节目内容很不错
但男主持很爱插嘴，话题转折非常强硬，听感很差。说话可以慢一点，适当加一些停顿，而不是一口气不间断说完，你说着不累，听众听着难受。建议男主持要么提高说话能力，要么转幕后吧。
Apple Podcasts1janejj0331
United Kingdom2 years ago - 消费之光
低迷的市场，不确定的环境，有一档这个节目听小伙伴娓娓道来，感觉心灵得到了治愈，也更明确了长期要走的路在何方～
Apple Podcasts5改版后有的不爽China2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #211 | China/Business |
Apple Podcasts | #239 | Hong Kong/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
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消费圈内人 launched 3 years ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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