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Artwork for XChateau Wine Podcast

XChateau Wine Podcast

Robert Vernick, Peter Yeung
Wine Industry
Sustainability
Vineyards
Vineyard Management
Wine
Vinitaly
Duckhorn Portfolio
Sparkling Wine
Italian Wines
California
Wine Marketing
Non-Alcoholic Wine
Wine Spectator
Napa Valley
Wine Pricing
Wine Enthusiast Media
Gen Z
Vinitaly International Academy
Irrigation Technology
Consumer Behavior

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with u... more

PublishesTwice monthlyEpisodes228Founded6 years ago
Number of ListenersCategories
FoodArtsBusinessMarketing

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Artwork for XChateau Wine Podcast

Latest Episodes

With the goal of living a purposeful life, Vida Valiente was founded in Napa as a combination luxury winery and charity.  The foundation is focused on providing last dollar scholarships and mentorship to 1st generation college students.  The winery i... more

A 7th generation shipper and 2nd generation winegrower, Basile Aloy of Avignonesi in Tuscany, has a unique perspective on the geopolitical and macroeconomic events happening today and how they impact the cost of wine. Oil prices, war, tariffs, and cl... more

Though the seeds were already sown for quality wines in California, the famous Judgement of Paris Tasting in 1976 set the wine world ablaze and created new energy not just in America, but across the world for fine wine production and appreciation.  A... more

As the birthplace of wine and the vinifera grape species, Georgia (the country), has wine deeply embedded in its culture.  Yet, having survived conquest by three empires, fine wines are not the current norm in Georgia, where the Russian Communists fo... more

Key Facts

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Recent Guests

Basile Aloy
Chairman of Avignonesi, CEO of EBE and Victrix Global Shipping Companies
Avignonesi, EBE, Victrix Global Shipping
Episode: The macroeconomics of shipping and wine w/ Basile Aloy, Avignonesi
Irakli Gilauri
Owner of Gilauri Wines, former public company CEO in Georgia
Gilauri Wines
Episode: Reconnecting with ancient terroir w/ Irakli Gilauri, Gilauri Wine
Aly Wente
Fifth generation wine grower and chief revenue officer of Wente Family Estates
Wente Family Estates
Episode: Making history relevant for the modern consumer w/ Aly Wente, Wente Family Vineyards
Andy Robinson
Winemaker, Seghesio Family Vineyards
Seghesio Family Vineyards
Episode: The Economics of Old Vines w/ Andy Robinson, Seghesio
Shekar Sathyanarayana
Founder of Nalla, Indian immersive cultural experience
Nalla
Episode: Bringing Indian food to wine w/ Shekar Sathyanarayana, Nalla
Chris Baker
President of Brassfield Estate Winery
Brassfield Estate Winery
Episode: The relationship business w/ Chris Baker, Brassfield Estate
Matthew Crafton
Winemaker and president of Chateau Montelena
Chateau Montelena
Episode: Implementing a luxury strategy w/ Matt Crafton, Chateau Montelena
Karen MacNeil
Wine writer and author of The Wine Bible
Author, The Wine Bible
Episode: A discourse in the communications of wine w/ Karen MacNeil, The Wine Bible & Come Over October
Jeremy Hart
Chief Strategy Officer and co-founder of SOM AI
SOM AI
Episode: Getting more sales analytics manpower with AI w/ Jeremy Hart, Somm.ai

Hosts

Robert Vernick
Host with a focus on wine business, marketing, and industry analysis; co-host in-depth conversations with industry leaders.
Peter Yeung
Co-host and guest interviewer with expertise in wine business, marketing, and industry storytelling.

Reviews

4.9 out of 5 stars from 153 ratings
  • Very informative and entertaining

    As a business consultant for the wine sector I listen to a lot of podcasts. This one is engaging topics and guests are super relevant. Absolutely recommended

    Apple Podcasts
    5
    Celfauve
    United Statesa year ago
  • Best Wine Podcast!

    As someone in the wine industry, I listen to a lot of wine podcasts and I think XChateau is the most interesting and informative one. They dive into the most diverse topics from production to sales to logistics to technology to… I learn something about a new crevice of the industry, every episode!

    Apple Podcasts
    5
    yswfuu
    United States3 years ago
  • A must podcast! Don’t miss it…

    Thank you so very much to both of you for this dynamic fun and pedagogical podcast . I have followed Attorneysomm for more than a year and admire his compromise and respect for this profession. Famous already for the admirable YouTube videos talking about wineries, Châteaux, terroirs, characteristics of wines and recommending really good wines for a very reasonable prices to be enjoyed at the moment or to be collectible. His IG account is a trip to knowledge, beauty and magical moments. Active ... more

    Apple Podcasts
    5
    gabriela_dng
    Mexico3 years ago
  • Highly recommend!!!

    Overall, I highly recommend this wine podcast to anyone who is interested in learning more about wine or just enjoys a good glass of vino. The hosts are engaging, the topics are interesting, and the information is both educational and entertaining. Cheers to a great podcast!

    Apple Podcasts
    5
    Terence Jack
    United States4 years ago
  • Best Sustainable Wine Podcast Series to Date…

    Peter and Robert recently delivered a content rich series of podcasts focused on sustainability and the business impacts driving this momentum. This series was skillfully organization around Anna Britton’s seven sustainability pillars with the and the XChateau team bringing in leading wine industry guests whom delivered one of the best in-depth explorations of this powerful topic. Recommend listening and forwarding these episodes to anyone in your sustainable business circles.

    Apple Podcasts
    5
    cmlyogi
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audio quality is generally good and hosts ask strong, focused questions.
Content is timely, spanning marketing, distribution, and media perspectives.
Listeners praise practical, actionable wine business insights.
Guests are consistently high-caliber with diverse expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#137
United States/Arts/Food
Apple Podcasts
#115
United Kingdom/Arts/Food
Apple Podcasts
#201
Canada/Arts/Food
Apple Podcasts
#175
Italy/Arts/Food
Apple Podcasts
#200
Australia/Arts/Food
Apple Podcasts
#23
Denmark/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Making history relevant for the modern consumer w/ Aly Wente, Wente Family Vineyards
Q: What hasn't worked in marketing or hospitality, and what has the team learned from those experiences?
Aly notes that experiences focused solely on selling a table or focusing too heavily on technical details without storytelling fail to engage guests, highlighting the need for a narrative that connects the wine to history and memorable experiences.
Making history relevant for the modern consumer w/ Aly Wente, Wente Family Vineyards
Q: How did Cresta Blanca influence marketing and branding strategy for the modern brand, Cresta Blanca by Wente?
Aly and Peter describe reviving Cresta Blanca to honor Charles Wetmore, leveraging the historical branding on packaging and connecting it to California wine origins, while using the tie-in to history as a selling point for today's consumers.
Making history relevant for the modern consumer w/ Aly Wente, Wente Family Vineyards
Q: What is Wente Family Estates known for today, and what is it historically recognized for?
Aly explains that Wente is the longest continuously family-owned winery in the US, famous for its Chardonnay and the Wente Clone lineage, which helped establish California Chardonnay as a distinct style.
The Economics of Old Vines w/ Andy Robinson, Seghesio
Q: There is a notion that old vine wines taste better or are more concentrated. Is there an actual taste difference in your experience?
There are studies and practical observations suggesting more flavor compounds and a textural complexity in old vines, but it's hard to control all variables perfectly; nonetheless, many tasters perceive greater depth and structure in old-vine wines.
Implementing a luxury strategy w/ Matt Crafton, Chateau Montelena
Q: What KPI or outcome is Montelena aiming for in the first couple of years after the distributor change?
The goal is to rebalance the product mix and placement, move away from heavy grocery/chain exposure, and build lasting relationships with the right accounts. They expect gradual, long-term shifts over 24-36 months, driven by better allocation, market targeting, and the belief that disciplined channel integration will yield stronger brand equity and price integrity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About XChateau Wine Podcast

What is XChateau Wine Podcast about and what kind of topics does it cover?

This show focuses on the business side of wine, exploring topics such as marketing, distribution, branding, and consumer trends through in-depth conversations with industry leaders, consultants, and innovators. Episodes often tie heritage and provenance to modern strategies, examine how data and technology shape sales, and highlight cross-cultural influences, media, and sustainability in the wine world. A standout aspect is the blend of historic winery perspectives with forward-looking tactics—from old-vine economics to AI-driven selling and media-driven branding—making it valuable for professionals seeking practical, strategy-oriented insights and real-world case studies.

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How many listeners does XChateau Wine Podcast get?

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Which podcasts are similar to XChateau Wine Podcast?

These podcasts share a similar audience with XChateau Wine Podcast:

1. SOMM TV wine & food
2. GuildSomm Podcast
3. VinePair Podcast
4. Wine Blast with Susie and Peter
5. Wine Enthusiast Podcast

How many episodes of XChateau Wine Podcast are there?

XChateau Wine Podcast launched 6 years ago and published 228 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact XChateau Wine Podcast?

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What guests have appeared on XChateau Wine Podcast?

Recent guests on XChateau Wine Podcast include:

1. Basile Aloy
2. Irakli Gilauri
3. Aly Wente
4. Andy Robinson
5. Shekar Sathyanarayana
6. Chris Baker
7. Matthew Crafton
8. Karen MacNeil

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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