吴文山 | 品牌认知与构建
两忘艺廊吴文山
天津工业大学品牌学客座教授
中国工艺美术协会会员
中央电视台铁壶文化推广人
渡和堂品牌创始人
广州文山设计公司创始人
品牌策划近30年，主张“一为和，和为美”品牌策划理念，以此建立了文山品牌的道法术器的系统化理论，擅长中国传统文化延伸产品的品牌打造。
自有渡和堂品牌运营中国市场八年，近200家连锁。
“一为和何为美”品牌策划理论创始人，近30年的商业品牌策划与设计经历，自我实践品牌【渡和堂】被央视作为传统文化衍生品牌的典范。中国工艺美术协会高级会员，中国陈设设计最高奖获得者，天津工业大学品牌学顾问教授。
本课程是人性化角度认知和塑造品牌的基本规律性讲解，由浅入深，循序渐进，适合品牌从业人员，视觉设计，产品设计以及连锁化品牌创业人员作为素质型课程来听。
由于是大学课堂的现场录音，并未剪辑，错漏之处请方家指正并包涵。
| Publishes | Daily | Episodes | 12 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | BusinessArtsDesignMarketing | ||
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自从1750年鲍姆加登的【美学】问世，美学作为一门专门学科至今也就200多年，而作为美的哲学的应用具体的领域之前，形式美的法则却是过度的知识，再往下就是三大构成：平面，立体，色彩构成，在包豪斯创建这构成学时，其实还有一个空间构成，再往下就是具体专业的设计和应用了，我把这“美学——形式美的法则——三大构成——具体专业”四大块知识分层表达成“道——法——术——器”好让同学们理解它是四个不同的的维度，由上至下，从无用到有用，从抽象到具体。由此看来，形式美法则也算是设计师的素质型知识，不是技能型知识，这... more
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吴文山 | 品牌认知与构建 launched 5 years ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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