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Artwork for 吴文山 | 品牌认知与构建

吴文山 | 品牌认知与构建

文山品道

吴文山 more

PublishesDailyEpisodes12Founded3 years ago
Language
ZH-CN
Categories
BusinessDesignMarketingArts

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Artwork for 吴文山 | 品牌认知与构建

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自从1750年鲍姆加登的【美学】问世,美学作为一门专门学科至今也就200多年,而作为美的哲学的应用具体的领域之前,形式美的法则却是过度的知识,再往下就是三大构成:平面,立体,色彩构成,在包豪斯创建这构成学时,其实还有一个空间构成,再往下就是具体专业的设计和应用了,我把这“美学——形式美的法则——三大构成——具体专业”四大块知识分层表达成“道——法——术——器”好让同学们理解它是四个不同的的维度,由上至下,从无用到有用,从抽象到具体。由此看来,形式美法则也算是设计师的素质型知识,不是技能型知识,这... more

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3 years ago

品牌描述:十大模块(下)

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3 years ago

系统构建品牌话述系统,“十大模块”的内容构建,环环紧扣,因果相生,周密系统,免疫周全,是品牌的基础文案素材建设的总纲。

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3 years ago

品牌构建:系统构建

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3 years ago

品牌构建:命名与理念

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3 years ago

三调查——定位——卖点——命名——理念——思想

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3 years ago

品牌构建:三调查

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3 years ago

品牌的三观塑造是拟人化品牌手段。

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3 years ago

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