This series of audio podcasts form a web writing workshop developed for internal training purposes, covering: understanding how web users read online; streamlining pages for ease of use; and creating engaging copy.
Publishes | Daily | Episodes | 6 | Founded | 12 years ago |
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Categories | BusinessEducation |
Before publishing your web page. Presented by Katy McAulay of the University's Corporate Communications office.
How to present links in your copy. Presented by Katy McAulay of the University's Corporate Communications office.
Tone of voice and methods to help you engage your audience. Presented by Katy McAulay of the University's Corporate Communications office.
How to structure your page and copy effectively. Presented by Katy McAulay of the University's Corporate Communications office.
The importance of defining your page and how to do this. Presented by Katy McAulay of the University's Corporate Communications office.
How web users read online and why web is different to print. Presented by Katy McAulay of the University's Corporate Communications office.
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Efficient and informative
I liked the brevity of this course. I provided me some context for me to rewrite my non-profit’s web page.
I watched this series and immediately knew what I was doing wrong. Read it a second time then completely reworked one web site. Tomorrow I rework the second - not revise, rework. Crystal clear. The presenter knows her subject and communicates excellently. An eye and mind opener
Vera Nice Tips to write better for an online audience.
Well presented & concise course that reminded me of some basics I had been sidestepping. This will help me better define my process more clearly to my clients so they understand the importance of well written web copy. Thanks!
The first lesson is "Why web is different to print"!
I think the idea is right, but the implementation is poor. The first lecture is presented as if being given to a live audience, complete with silences as the lecturer waits for audience 'responses'. Since the app has no way of knowing the right time to pause and no way to gauge the response, this just struck me as 'daft'. The lecturer then proceeds to get responses from the real audience she had at the time of giving this talk. These taped segments have not been well audio-engineered - the volum... more
Found this class to be very useful for what I am doing on the web.
Listeners, engagement and demographics and more for this podcast.
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Writing for the web launched 12 years ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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