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Artwork for What's The Trick?

What's The Trick?

Ben Hanlin
Tiktok
Creative Process
Comedy
Content Creation
The Guest
Creativity
Entrepreneurship
Romanticy
Youtube
Humor
Bb-8
Dom Jolly
The Hoosiers
Jack Savoretti
Matt Richardson
Social Chain
Community Engagement
Comedians
Authors
Content Creators

How do you take a spark of an idea and turn it into something original, finished, and unforgettable?

In this conversation, we sit down with some of The World’s most creative people and get geeky about their creative process. The breakthroughs, the failures, the step-by-step hard work that audiences never see.

Join Ben Hanlin as he interviews Comedians, Musicians, Writers, Content Creators and asks... more

PublishesWeeklyEpisodes27Founded8 months ago
Number of ListenersCategories
BusinessArts

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Artwork for What's The Trick?

Latest Episodes

Paul Zerdin shares the truth about winning America's Got Talent, revealing how 25 years of preparation, relentless refinement and calculated risks led to one of the biggest moments of his career. Sharing the reality of Las Vegas and burnout to buildi... more

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In this episode of "What’s The Trick?", Ben Hanlin sits down with Derren Brown to explore how to create a psychological hypnosis show.

If you want to develop your performing skills, this episode breaks down what actually works.

This episode is for:... more

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In this episode of "What’s The Trick?", Ben Hanlin sits down with Warrick Brownlow-Pike to explore how to become a professional puppeteer working for Jim Henson and The Muppets.

If you want to improve your character work, this episode breaks down wh... more

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In this episode of "What’s The Trick?", Ben Hanlin sits down with Nadia Casey to explore how to become funny, without being a comedian.

If you want to improve your timing, pace and humour thought process.

This episode is for:

- Creatives (writers... more

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Recent Guests

Nadia Casey
Comedy coach focused on helping everyday people be funnier
No More Funny Business
Episode: Nadia Casey: How we can all be funnier in real life…
Dominic McGregor
Co-founder of Social Chain
Social Chain
Episode: Dominic McGregor: How we built Social Chain into a £200m company
Derren Litten
Writer and creator of Benidorm
Benidorm (ITV)
Episode: Derren Litten: How One Sketch Became Benidorm
Matt Richardson
Comedian and presenter, friend and guest on the show
Self-employed / comedian
Episode: Matt Richardson: Why Most Comedians Never Make It
Nile Gray
TikTok creator known for catch flights not feelings and nostalgia content
TikTok content creator
Episode: Easter Special: What 10 Creative Guests Taught Me About Making Things That Work
Dan Rhodes
Magician and writer associated with Darren Brown projects
Magician/Writer
Episode: Easter Special: What 10 Creative Guests Taught Me About Making Things That Work
Tom Basden
Playwright/actor involved in The Ballad of Wallace Island and related projects
Playwright/Actor
Episode: Easter Special: What 10 Creative Guests Taught Me About Making Things That Work
Matt Barrie
Writer known for Sabrina the Teenage Witch series on Netflix; EastEnders background
Writer/Showrunner
Episode: Easter Special: What 10 Creative Guests Taught Me About Making Things That Work
Jeremy Vine
Broadcaster, TV and radio presenter
BBC/ITN/Media
Episode: Easter Special: What 10 Creative Guests Taught Me About Making Things That Work

Host

Ben Hanlin
Host of the show, conducts interviews with creatives, focusing on process and practical tips.

Reviews

4.9 out of 5 stars from 20 ratings
  • Excellent

    Really easy to listen to, insightful, great variety of guests. Ben is an excellent and flowing interviewer.

    Apple Podcasts
    5
    Ghfksggydbbakdh
    United Kingdom3 months ago
  • Refreshing and authentic

    It’s great to hear some real conversations prompted by brilliant questions. Getting a bit bored by the plethora of ego driven, highly edited podcasts out there that seem so false and contrived. What’s The Trick is so much more down to earth and authentic, and actually contains a lot of useful insights - unlike some podcasts which just plug whatever thing it is the guest wants you to buy. The guests on this show seem to be parting with genuine words of wisdom. And Ben’s mission and goals around t... more

    Apple Podcasts
    5
    Yogamadcat
    United Kingdom4 months ago
  • I love it.

    So good, it’s really refreshing to hear honest interviews and insights with leading figures in the arts. All without the classic DOAC sales which everyone seems to be jumping on. Ben is a great interviewer and I look forward to the rest of the series.

    Apple Podcasts
    5
    BookdCRM
    United Kingdom5 months ago
  • Fascinating creative podcasts

    Ben has a really easy and likeable tone and asks interesting and relatable questions. The guests seem to have had a great time chatting with him so all in all it works a treat. Look forward to finding out who he gets next!

    Apple Podcasts
    5
    andyscott69
    United Kingdom6 months ago
  • I’m lovin’ it!

    I’m really enjoying listening to how people get to where they are. Is it luck, talent, sheer determination?

    Apple Podcasts
    5
    Topdaytoday
    United Kingdom6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise approachable, insightful questions and a natural interview flow.
The show is described as authentic and down-to-earth, avoiding overly salesy content.
Guests highlight practical takeaways and creative discipline.
Some listeners note the breadth of guests as a strength and inspiration for their own work.
Fans value energy and enthusiasm in hosts and guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#163
United Kingdom/Arts
Apple Podcasts
#147
Poland/Arts

Talking Points

Recent interactions between the hosts and their guests.

Dominic McGregor: How we built Social Chain into a £200m company
Q: What mindset or strategies would you give to freelancers aiming to scale into founders?
Shift from selling time to selling impact, pursue frontier opportunities, and build assets within communities that deliver ongoing value rather than one-off services; stay consistent, data-informed, and unafraid to stand out.
Dominic McGregor: How we built Social Chain into a £200m company
Q: What was your process for creating a viral campaign for a big brand like 20th Century Fox, and how did you measure its impact?
We paired five YouTubers with a cinema-related narrative, used our own communities to amplify the content, and focused on creating shareable, story-driven content that drove massive trailer views and conversation, proving the payoff of social-first campaigns beyond traditional ad buys.
Derren Litten: How One Sketch Became Benidorm
Q: Fast Five: What is the trick to having a career in comedy writing and creation?
Luck is essential, but you also create luck by leaving the house, saying yes to opportunities, and actively seeking out meetings and experiences that could lead to work.
Derren Litten: How One Sketch Became Benidorm
Q: Fast Five: If you could keep one project or character in a time capsule, what would it be?
He would preserve the live Benidorm stage show, valuing the anticipation and experience of live performance over a recording or DVD.
Derren Litten: How One Sketch Became Benidorm
Q: Fast Five question: If you could steal the skills or expertise of anyone dead or alive, whose would you choose?
Derren chooses Joe Longthorne for his extraordinary singing and mimicry abilities, acknowledging he would give up his own talents to sing like that. He values unique, extraordinary performance skills highly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
Professions
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Frequently Asked Questions About What's The Trick?

What is What's The Trick? about and what kind of topics does it cover?

A lively interview show focused on creativity across arts, comedy, music, writing, and content creation. Guests range from stand-up comedians and magicians to TV writers and musicians, with conversations centering on how ideas are born, tested, and refined into lasting work. The host leans into practical techniques, relatable storytelling, and personal journeys, offering actionable takeaways for creators and aspiring guests alike. A notable trait is the mix of hands-on craft tips with behind-the-scenes anecdotes, making it valuable for listeners seeking inspiration, realistic career paths, and tangible strategies for ideation and execution.

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Which podcasts are similar to What's The Trick??

These podcasts share a similar audience with What's The Trick?:

1. The Louis Theroux Podcast
2. The Romesh Ranganathan Show
3. Wolf & Owl with Romesh Ranganathan and Tom Davis
4. The Rest Is Entertainment
5. Parenting Hell with Rob Beckett and Josh Widdicombe

How many episodes of What's The Trick? are there?

What's The Trick? launched 8 months ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What's The Trick??

Recent guests on What's The Trick? include:

1. Nadia Casey
2. Dominic McGregor
3. Derren Litten
4. Matt Richardson
5. Nile Gray
6. Dan Rhodes
7. Tom Basden
8. Matt Barrie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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