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Artwork for What's The Trick?

What's The Trick?

Ben Hanlin
Creative Process
Tiktok
Content Creation
Comedy
The Guest
Creativity
Entrepreneurship
Romanticy
Youtube
Comedians
Authors
Content Creators
Community Engagement
Catch Flights, Not Feelings
Quicksilver
Booktok
Acting
Obama Llama
Dan Rhodes
Eastenders

How do you take a spark of an idea and turn it into something original, finished, and unforgettable?

In this conversation, we sit down with some of The World’s most creative people and get geeky about their creative process. The breakthroughs, the failures, the step-by-step hard work that audiences never see.

Join Ben Hanlin as he interviews Comedians, Musicians, Writers, Content Creators and asks... more

PublishesWeeklyEpisodes22Founded7 months ago
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BusinessArts

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Artwork for What's The Trick?

Latest Episodes

In this episode of "What’s The Trick?", Ben Hanlin sits down with Shoot From The Hip to explore how they turned an improv group in a full time career.

If you want to discover how to make a success improv show, this episode breaks down what actually ... more

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In this episode of "What’s The Trick?", Ben Hanlin sits down with Derren Litten to explore how he wrote Benidorm.

If you want to learn how to write your own show and have it commissioned, this episode breaks down what actually works.

This episode i... more

YouTube

In this episode of "What’s The Trick?", Ben Hanlin sits down with Matt Richardson to explore how to become a stand up comic.

If you want to improve your knowledge on ways to truly make it as a comedian, this episode breaks down what actually works. more

YouTube

This episode is a little different, and that is exactly why it matters.

Instead of focusing on one guest, one project, or one creative journey, Ben steps back and looks at what the first 10 episodes of What’s The Trick? have actually revealed. The r... more

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Recent Guests

Scott Bennett
Comedian known for his crowd work and relatable routines
Episode: Scott Bennett: How to Become a Full-Time Comedian (at 38 years old)
Matthew Barry
TV writer, exec producer known for his work on EastEnders and The Guest.
Episode: Matthew Barry: How to Become a TV Screenwriter (Sabrina, EastEnders, and The Guest)
Simon Brodkin
One of the UK's best comedians known for his character comedy, especially as Lee Nelson.
Episode: Simon Brodkin: How to Become a Stand-up Comedian
Matt Edmondson
Ideas machine, radio and TV presenter, board game creator
Episode: Matt Edmondson: How to Create a Global Board Game
Callie Hart
Author known for her Romanticy series, including Quicksilver and Brimstone.
Episode: Callie Hart: How to Write a Best-selling Book (Quicksilver)
Simon Squibb
Entrepreneur, social media content creator with a mission to make entrepreneurship accessible to everyone.
Episode: Simon Squibb: How to Create Viral Social Media Content

Host

Ben Hanlin
Host of What's The Trick?, widely associated with guiding conversations with leading creatives.

Reviews

5.0 out of 5 stars from 18 ratings
  • Excellent

    Really easy to listen to, insightful, great variety of guests. Ben is an excellent and flowing interviewer.

    Apple Podcasts
    5
    Ghfksggydbbakdh
    United Kingdom2 months ago
  • Refreshing and authentic

    It’s great to hear some real conversations prompted by brilliant questions. Getting a bit bored by the plethora of ego driven, highly edited podcasts out there that seem so false and contrived. What’s The Trick is so much more down to earth and authentic, and actually contains a lot of useful insights - unlike some podcasts which just plug whatever thing it is the guest wants you to buy. The guests on this show seem to be parting with genuine words of wisdom. And Ben’s mission and goals around t... more

    Apple Podcasts
    5
    Yogamadcat
    United Kingdom3 months ago
  • I love it.

    So good, it’s really refreshing to hear honest interviews and insights with leading figures in the arts. All without the classic DOAC sales which everyone seems to be jumping on. Ben is a great interviewer and I look forward to the rest of the series.

    Apple Podcasts
    5
    BookdCRM
    United Kingdom4 months ago
  • Fascinating creative podcasts

    Ben has a really easy and likeable tone and asks interesting and relatable questions. The guests seem to have had a great time chatting with him so all in all it works a treat. Look forward to finding out who he gets next!

    Apple Podcasts
    5
    andyscott69
    United Kingdom5 months ago
  • I’m lovin’ it!

    I’m really enjoying listening to how people get to where they are. Is it luck, talent, sheer determination?

    Apple Podcasts
    5
    Topdaytoday
    United Kingdom5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate honest interviews that avoid overt self-promotion.
Guests feel authentic and insightful, with thoughtful questions from the host.
Audio conversations are engaging and show a genuine curiosity about the creative process.
The host draws out practical wisdom and relatable experiences from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#99
Ireland/Arts

Talking Points

Recent interactions between the hosts and their guests.

Owen Cutts: How I made music with Stormzy
Q: How did you get from being a person in your teens to having a career in music? What were the milestones?
Owen shares that he found support from his creative family and had a lightbulb moment when a friend suggested he make records for other people, leading him to hustle for opportunities in the industry.
Tom Basden: How to Make a Career as a TV & Film Writer
Q: What would you say the trick is to make a career out of being a comedy, TV, film, writer?
You have to know what it is that you really, really love and the stuff that you really want to be making, and you need to be quite stubborn and not worry about getting knocked back.
Matthew Barry: How to Become a TV Screenwriter (Sabrina, EastEnders, and The Guest)
Q: Where did the idea for The Guest come from?
It started with the title; I was interested in the dynamics of a cleaner going into the homes of wealthier people, highlighting themes of class and social mobility.
Dan Rhodes: How to Become YouTube’s Biggest Magician
Q: What is the trick to having a career as a social media content creator?
Just first of all, if you don't really like it, then there's really no point, because like you're competing against people who enjoy it.
Scott Bennett: How to Become a Full-Time Comedian (at 38 years old)
Q: What do you think is the trick to being a professional comedian?
Scott emphasizes the importance of work ethic, stating that continuous effort is crucial to growth and success in comedy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Social Media Reach

Frequently Asked Questions About What's The Trick?

What is What's The Trick? about and what kind of topics does it cover?

A candid interview series that centers creative practitioners from across art, media, and entrepreneurship, exploring how they convert a spark into something tangible. Each episode dissects the creative process, the hard work behind breakthroughs, and the practical decisions that shape projects—from writing rooms and board games to stand-up stages and music production. Listeners can expect authentic conversations about collaboration, resilience, and the trade-offs between artistry and commercial reality, with plenty of actionable storytelling techniques and behind-the-scenes insight. A notable strength is the host's knack for drawing out relatable, step-by-step reflections that help aspiring creators see how to apply these “tricks” in their... more

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Which podcasts are similar to What's The Trick??

These podcasts share a similar audience with What's The Trick?:

1. The Rest Is Entertainment
2. THE ADAM BUXTON PODCAST
3. The News Agents
4. Full Disclosure with James O'Brien
5. Rosebud with Gyles Brandreth

How many episodes of What's The Trick? are there?

What's The Trick? launched 7 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What's The Trick??

Recent guests on What's The Trick? include:

1. Scott Bennett
2. Matthew Barry
3. Simon Brodkin
4. Matt Edmondson
5. Callie Hart
6. Simon Squibb

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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