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Artwork for WHAT THE TRUCK?!?

WHAT THE TRUCK?!?

FreightWaves
Red Sea
Artificial Intelligence
Freightwaves
Global Trade
CARB Regulations
Canada
Satellite Connectivity
2024 Election
Drayage
Sonic Boom
X59
Logistics Automation
Forward Air
Waire Program
Omni
Project44
Fourkites
Slushy Trend
Supply Chain
Cargo Theft

WHAT THE TRUCK?!? is FreightWaves' irreverent award-winning podcast breaking down the biggest stories in transportation and logistics. WTT?!? is all about the people that make freight move. On the show you'll hear from founders, CEOs, VCs, truckers, brokers, and influencers. Join the industry three times a week on FreightWavesTV and podcast players everywhere.

PublishesDailyEpisodes962Founded8 years ago
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Artwork for WHAT THE TRUCK?!?

Latest Episodes

In this “hump day” edition of WHAT THE TRUCK, host Malcolm Harris takes the wheel solo while co-host Michael Vincent is on vacation. The episode dives deep into the “black hole” of the supply chain—the yard—and explores the evolving landscape of logi... more

In this Monday edition of WHAT THE TRUCK?!?, hosts Malcolm and The Dude are joined by FreightWaves Editor-at-Large John Kingston to break down the explosive conclusion of the “Operation Sideswipe” trial. The discussion centers on the federal convicti... more

YouTube

This Friday edition of WHAT THE TRUCK?!? embraces the spirit of March Madness as hosts Malcolm and The Dude dive into a “fully loaded” show featuring expert insights on the freight market and the future of energy.

Episode Highlights:

• Market Deep D... more

YouTube

Welcome to another episode of WHAT THE TRUCK?!?, broadcasting live from the 3PL Summit! Join your hosts, Malcolm Harris and Michael “The Dude” Vincent, as they dive into the biggest headlines and innovations shaping the logistics industry today.

In t... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Mazen Danaf
Principal Economist
Uber Freight
Episode: 159,000 Drivers Choose Weed Over Wheels
Larkin Ison
Head of Industry Relations, Rilla
Rilla
Episode: 159,000 Drivers Choose Weed Over Wheels
Samantha Greene
Regional underwriting officer at Travelers
Travelers
Episode: Why 90% of New Drivers Quit in the First Year
Matt Muenster
Breakthrough's Chief Economist
Breakthrough
Episode: Why 90% of New Drivers Quit in the First Year
David Julian
Chief Technology Officer
Netradyne
Episode: Why 90% of New Drivers Quit in the First Year
Dr. Vernard Jenkins II
NightSwift executive, former Air Force Academy athlete
NightSwift
Episode: The 4,000-Worker Purge
Jonathan Briffa
Managing Director at Republic Partners
Republic Partners
Episode: 1.4 Million Truckloads at Risk?!?
Mike Riccio
Owner of More Than Miles Consulting, transportation industry veteran
More Than Miles Consulting
Episode: Operation Sideswipe: The "Slammer" Scam Killing Trucking Profits
Tom Curee
Executive at Curee, involved in a partnership discussed on the show
Curee
Episode: The $200,000 Driver Purge That Could Make Roads More Dangerous

Hosts

Malcolm Harris
Host of What The Truck?!? and related FreightWaves programs; frequent moderator and industry commentator.
Michael Vincent
Co-host known for counterpoints, data-driven insights, and market context.

Reviews

4.3 out of 5 stars from 92 ratings
  • Love the show, format

    Great show! The most connected guy in trucking

    Apple Podcasts
    5
    HGPILOT
    United States2 years ago
  • Adderall

    Take less.

    Apple Podcasts
    3
    ND-Tg
    United States3 years ago
  • Well worth the listen

    I may be biased. Just a bit ;p

    Thanks for pressing play.

    Apple Podcasts
    5
    DoomerT
    United States6 years ago
  • The show about freight

    There are few freight shows that get how to have fun and how to make these concepts relatable. This show isn’t one of them. It’s not just a great show about supply chain, it’s simply a fantastic podcast in general. The guy who doesn’t like the enthusiasm sleeps in dirty underwear under a wet blanket.

    Apple Podcasts
    5
    MomBonJovi
    United States6 years ago
  • Tone it down

    I wanna listen to this podcast and learn more about the industry but the over the top enthusiasm and fake personas is exhausting.

    Apple Podcasts
    1
    bucketboy18
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners find the high-energy, banter-heavy style polarizing; a few desire a more restrained tone.
Listeners appreciate the data-driven market analysis and candid conversations with industry leaders.
Guests and topics are consistently relevant to freight tech, safety, and broker workflows, contributing to strong perceived credibility.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The 4,000-Worker Purge
Q: What should shippers and carriers look for in AI solutions to avoid buzzword fatigue?
Seek vendors who are solving actual problems, demonstrate measurable value, and allow users to see tangible benefits without needing to understand underlying tech intricacies.
The 4,000-Worker Purge
Q: What are concrete AI applications in the automotive transport space, especially around paperwork and payments?
Automation can streamline invoicing, payments, load tracking, and carrier vetting; tools like SuperPay automate payments, while AI can check numbers, extract data from notes, and reduce manual verification.
The 4,000-Worker Purge
Q: How many people actually use AI without realizing it, and what does that imply for the industry?
AI is already embedded in everyday tech like smartphones and autocorrect; the industry benefits when solutions solve real problems and are easy to adopt rather than requiring deep technical insight from every user.
1.4 Million Truckloads at Risk?!?
Q: Five years from now, what will the logistics industry look like from an investment and consolidation standpoint?
The market will likely see more normalized deal activity with disciplined buyers, a focus on value-added services, and partnerships that align culture and strategy, enabling profitable growth rather than pure scale.
1.4 Million Truckloads at Risk?!?
Q: What is the most attractive thing right now in logistics from an acquisition standpoint for someone running a brokerage?
Buyers are looking for differentiated services, diversified customer bases, and strong leadership teams; capabilities and density that set a company apart are highly valued, with profitable growth and strategic fit taking precedence over simple top-line expansion.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About WHAT THE TRUCK?!?

What is WHAT THE TRUCK?!? about and what kind of topics does it cover?

A fast-paced, data-informed show that covers the freight and logistics industry from multiple angles—market dynamics, policy/regulation, technology, safety, and fraud. Episodes frequently blend macro trends (rates, capacity, tender activity) with practical, on-the-ground insights from tech platforms, brokers, and carriers. Guests range from data-driven executives to AI and risk specialists, and conversations often hinge on real-world implications for brokers, shippers, and carriers, with a healthy dose of banter and industry humor. The show's strength lies in translating complex market shifts into actionable takeaways, while spotlighting innovative solutions in procurement, safety, and automation. It's likely to appeal to logistics professi... more

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Which podcasts are similar to WHAT THE TRUCK?!??

These podcasts share a similar audience with WHAT THE TRUCK?!?:

1. FreightWaves NOW
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Ben Shapiro Show
4. The Tucker Carlson Show
5. Odd Lots

How many episodes of WHAT THE TRUCK?!? are there?

WHAT THE TRUCK?!? launched 8 years ago and published 962 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on WHAT THE TRUCK?!??

Recent guests on WHAT THE TRUCK?!? include:

1. Mazen Danaf
2. Larkin Ison
3. Samantha Greene
4. Matt Muenster
5. David Julian
6. Dr. Vernard Jenkins II
7. Jonathan Briffa
8. Mike Riccio

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