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Artwork for WHAT THE TRUCK?!?

WHAT THE TRUCK?!?

FreightWaves
Red Sea
Artificial Intelligence
Freightwaves
Global Trade
CARB Regulations
Canada
Satellite Connectivity
2024 Election
Drayage
Sonic Boom
X59
Forward Air
Logistics Automation
Waire Program
Omni
Fourkites
Project44
Slushy Trend
Cargo Theft
Supply Chain

WHAT THE TRUCK?!? is FreightWaves' irreverent award-winning podcast breaking down the biggest stories in transportation and logistics. WTT?!? is all about the people that make freight move. On the show you'll hear from founders, CEOs, VCs, truckers, brokers, and influencers. Join the industry three times a week on FreightWavesTV and podcast players everywhere.

PublishesDailyEpisodes907Founded8 years ago
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Artwork for WHAT THE TRUCK?!?

Latest Episodes

On this fiery episode of What the Truck?!?, host Malcolm Harris is joined by two incredible guests to tackle the most pressing issues in the freight industry. First up is Bill Catania, CEO of OneRail, who dives deep into the world of AI-driven logist... more

This episode of What The Truck?!? dives into major transportation headlines and features two standout guests shaping the logistics landscape.

The show opens with news updates from FreightWaves’ John Kingston, who discusses a spike in Chapter 11 fili... more

YouTube

It’s a marvelous Monday on What The Truck?!? with your host Malcolm Harris, bringing you the latest on trends, talent, and technology shaking up the freight world.

In today’s episode:

Tim Crawford, CEO of Tenstreet, breaks down Q3 driver hiring and... more

Host Malcolm Harris brings the energy for another jam-packed Friday edition of What The Truck?! — where freight meets fire conversation.

In This Episode:

Ian Jefferies, President & CEO of the Association of American Railroads (AAR), gives us the in... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
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Recent Guests

Bill Catania
CEO of OneRail
OneRail
Episode: Freight Under Fire
Trent Tello
CEO and founder of Forever Freight Broker, aiming to empower truckers through brokerage education.
Forever Freight Broker
Episode: Mozzarella, Market Shifts & the Cure for Freight’s Cancer
Beth Young
Technology expert at Velocity, focusing on supply chain solutions.
Velocity
Episode: Mozzarella, Market Shifts & the Cure for Freight’s Cancer
Carly Gumby
VP of Revenue at Transfix
Transfix
Episode: Trends, Talent & Tech Storms — Driver Retention, AI Fatigue & RFP Strategies!
Tim Crawford
CEO of Tenstreet
Tenstreet
Episode: Trends, Talent & Tech Storms — Driver Retention, AI Fatigue & RFP Strategies!
Kari Gonzalez
CEO of MXV Rail and expert in rail research and safety
MXV Rail
Episode: Tracks, Trucks & Tech: Securing the Future of Freight
Ian Jefferies
President and CEO of the Association of American Railroads
Association of American Railroads
Episode: Tracks, Trucks & Tech: Securing the Future of Freight
David Spencer
VP of Market Intelligence at Arrive Logistics
Arrive Logistics
Episode: Market moves, and smart dudes
David Mendelson
Chief Product Officer at Super Dispatch
Super Dispatch
Episode: Under the Hood: Tech Talk with David and Wes

Reviews

4.3 out of 5 stars from 89 ratings
  • Love the show, format

    Great show! The most connected guy in trucking

    Apple Podcasts
    5
    HGPILOT
    United States2 years ago
  • Adderall

    Take less.

    Apple Podcasts
    3
    ND-Tg
    United States2 years ago
  • Well worth the listen

    I may be biased. Just a bit ;p

    Thanks for pressing play.

    Apple Podcasts
    5
    DoomerT
    United States6 years ago
  • The show about freight

    There are few freight shows that get how to have fun and how to make these concepts relatable. This show isn’t one of them. It’s not just a great show about supply chain, it’s simply a fantastic podcast in general. The guy who doesn’t like the enthusiasm sleeps in dirty underwear under a wet blanket.

    Apple Podcasts
    5
    MomBonJovi
    United States6 years ago
  • Tone it down

    I wanna listen to this podcast and learn more about the industry but the over the top enthusiasm and fake personas is exhausting.

    Apple Podcasts
    1
    bucketboy18
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback has pointed toward overly enthusiastic delivery, which may not appeal to everyone, but the expertise is generally well-received.
Insightful and relevant discussions about the freight industry keep listeners updated on dynamic market trends.
Great show! The hosts maintain an engaging balance of humor and informative content, making it enjoyable for logistics professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#108
United States/News/Business News
Apple Podcasts
#17
Mexico/News/Business News
Apple Podcasts
#92
Denmark/News/Business News
Apple Podcasts
#174
Philippines/News/Business News
Apple Podcasts
#226
Mexico/News
Apple Podcasts
#226
Poland/News/Business News

Talking Points

Recent interactions between the hosts and their guests.

Market moves, and smart dudes
Q: When it comes to your forecast and the models that you and your team are looking at, are you leveraging external data and resources specifically?
David explained that Arrive Logistics puts out a monthly shipper update for free, indicating that they are focusing on communication with customers and understanding their needs before making new forecasts.
Freight Under Fire
Q: What immediate steps can brokers take to prevent fraud?
Brokers should focus on validating identity comprehensively and adopt a zero-tolerance policy towards processes that compromise security.
Freight Under Fire
Q: How can OneRail rethink authentication in the light of evolving threats?
OneRail approaches authentication as a perpetual process involving continuous data triangulation to ensure security proactively instead of reactively.
Cargo Conversations with Mike and Tyler
Q: What advice do you have for industry leaders examining the benchmark study?
Focus on customer service and treating transportation as a differentiator rather than just a cost center.
Cargo Conversations with Mike and Tyler
Q: What should decision makers look for when choosing vendor partners in AI?
They should evaluate vendor credibility beyond demonstrations, ensuring vendors have robust support systems and a lasting presence in the market.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About WHAT THE TRUCK?!?

What is WHAT THE TRUCK?!? about and what kind of topics does it cover?

Focused on the ever-evolving landscape of transportation and logistics, the content covers major industry developments, advances in freight technology, and insights from a diverse array of guests who include industry leaders and innovators. Noteworthy topics discussed frequently include renewable fuels, freight fraud, mental health for truck drivers, business trends, and the regulatory environment impacting the trucking sector. The hosts engage listeners with a mix of industry news and lively discussions, making it a blend of informative and entertaining content suitable for logistics professionals and enthusiasts alike.

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To see how many followers or subscribers WHAT THE TRUCK?!? has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to WHAT THE TRUCK?!??

These podcasts share a similar audience with WHAT THE TRUCK?!?:

1. The Ramsey Show
2. FreightWaves NOW
3. FreightCasts
4. The Ben Shapiro Show
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of WHAT THE TRUCK?!? are there?

WHAT THE TRUCK?!? launched 8 years ago and published 907 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on WHAT THE TRUCK?!??

Recent guests on WHAT THE TRUCK?!? include:

1. Bill Catania
2. Trent Tello
3. Beth Young
4. Carly Gumby
5. Tim Crawford
6. Kari Gonzalez
7. Ian Jefferies
8. David Spencer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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