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WHAT THE TRUCK?!?

FreightWaves
Tariffs
Cargo Theft
Logistics
Trucking Industry
Freight Fraud
Supply Chain
Artificial Intelligence
Freight Brokerage
Supply Chain Management
Freight Market
Transportation
Transportation Industry
Freightwaves
FMCSA
Freight Industry
Market Trends
Chattanooga
Cybersecurity
Amazon Relay
Driver Retention

WHAT THE TRUCK?!? is FreightWaves' irreverent award-winning podcast breaking down the biggest stories in transportation and logistics. WTT?!? is all about the people that make freight move. On the show you'll hear from founders, CEOs, VCs, truckers, brokers, and influencers. Join the industry three times a week on FreightWavesTV and podcast players everywhere.

PublishesDailyEpisodes1019Founded8 years ago
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Artwork for WHAT THE TRUCK?!?

Latest Episodes

Malcolm Harris and Michael Vincent host another fast-paced episode of WHAT THE TRUCK?!?, covering cargo theft surges, roadside enforcement sweeps, and the real math behind heavy-duty fleet decarbonization.

In the top stories for today, police in Lee... more

This episode of WHAT THE TRUCK?!? delivers a fast-paced mix of sports banter, logistics headlines, and industry insights, running for a tight 44 minutes out of respect for Washington Commanders quarterback Jayden Daniels.

Episode Highlights:

FBI Ta... more

YouTube

On this Friday edition of WHAT THE TRUCK?!?, host Malcolm Harris and Michael Vincent who is broadcasting live from WHAT THE TRUCK?!? West in Fort Worth, Texas) dive into crucial financial protection strategies for freight brokers and the complex, rap... more

YouTube

This episode of WHAT THE TRUCK?!? is hosted by Malcolm Harris and Michael Vincent. The show, sponsored by Gnosis Freight, features three industry guests covering international trade, trucking community tools, and autonomous AI logistics:

Trey Boring... more

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Key Facts

Accepts Guests
Accepts Sponsors
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Patrick Van Hull
consultant representing Tungsten Automation
Tungsten Automation
Episode: $500K Cargo Heist, Fake Deliveries & The Global Trade Crisis
Patrick Sugar
EVP of Operations at Saia
Saia
Episode: The 72-Hour Supply Chain Hack Driving TikTok's Viral Sales Spikes
Brantly Fulton
CEO and Co-Founder at Lamar Global
Lamar Global
Episode: The 72-Hour Supply Chain Hack Driving TikTok's Viral Sales Spikes
Jing Jing Chen
VP of Growth at Basic 3PL
Basic 3PL
Episode: The 72-Hour Supply Chain Hack Driving TikTok's Viral Sales Spikes
Paul Singer
Co-founder and CEO of FleetWorks
FleetWorks
Episode: How Fake CDLs Are Passing Gate Inspection
Amir Haas
Founder and CEO of Eagle
Eagle
Episode: How Fake CDLs Are Passing Gate Inspection
Sami Khan
Co-founder and CEO of Novoia
Novoia
Episode: The $60M Lawyer Convicted in a Murder-Linked Trucking Scam
Matt Trapp
VP of Operations at Cox Fleet
Cox Fleet
Episode: The $60M Lawyer Convicted in a Murder-Linked Trucking Scam
John Nolan
Co-founder, CEO and Chief Systems Architect at Cipher & Row
Cipher & Row
Episode: 7 Migrants Dead in Rail Container: The Cartel’s Darkest Freight Secret

Hosts

Malcolm Harris
Host, What The Truck?!? and frequent FreightWaves contributor; specializes in industry analysis and market dynamics.
Michael Vincent
Co-host and analyst with focus on market trends, policy context, and industry operations.

Reviews

4.3 out of 5 stars from 94 ratings
  • Love the show, format

    Great show! The most connected guy in trucking

    Apple Podcasts
    5
    HGPILOT
    United States2 years ago
  • Adderall

    Take less.

    Apple Podcasts
    3
    ND-Tg
    United States3 years ago
  • Well worth the listen

    I may be biased. Just a bit ;p

    Thanks for pressing play.

    Apple Podcasts
    5
    DoomerT
    United States7 years ago
  • The show about freight

    There are few freight shows that get how to have fun and how to make these concepts relatable. This show isn’t one of them. It’s not just a great show about supply chain, it’s simply a fantastic podcast in general. The guy who doesn’t like the enthusiasm sleeps in dirty underwear under a wet blanket.

    Apple Podcasts
    5
    MomBonJovi
    United States7 years ago
  • Tone it down

    I wanna listen to this podcast and learn more about the industry but the over the top enthusiasm and fake personas is exhausting.

    Apple Podcasts
    1
    bucketboy18
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are typically senior execs or tech leaders offering practical insights and real-world experience.
Hosts balance serious analysis with engaging banter and high-energy delivery.
Broad, data-driven discussions with industry leaders that stay current on freight market dynamics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The 72-Hour Supply Chain Hack Driving TikTok's Viral Sales Spikes
Q: Patrick, let's stay there for a second because everybody's always saying visibility, visibility, visibility. What does visibility actually mean in practice?
Visibility means meeting customers where they are, whether via API/EDI connectivity or a slick UX, with data that is accurate and accessible end-to-end, from pickup to delivery, including real-time ETAs and turn-by-turn delivery details.
Cartels Are Laundering Millions Through Banana Reefers & Freight Fronts
Q: Lance, where can we get more information about FreightFAX and your work?
Visit freightfax.io to pre-register and receive the first three reports when the service goes live; you can also connect on LinkedIn for follow-up questions.
7 Migrants Dead in Rail Container: The Cartel’s Darkest Freight Secret
Q: How does Cipher & Row help brokers and shippers verify who they're doing business with?
We provide an audit trail for onboarding and transactions, using AI to scan carrier documents, compare them with FMCSA data, and maintain a history of trust scores so fraud can be detected and prevented across multiple interactions, not just at the door.
7 Migrants Dead in Rail Container: The Cartel’s Darkest Freight Secret
Q: Why is charging infrastructure such a hot topic now, and how does EV Realty plan to address it in practical terms?
It's about moving beyond pilots and finding sites with significant grid power near where trucks operate, then coordinating with utilities and data to locate suitable industrial real estate. We're building a network of hubs that can serve multiple fleets, with a mix of spec and build-to-suit projects to scale as range expands.
Staging a Freight Crash Could Soon Cost You 20 Years in Prison
Q: What makes physical AI different from other AI approaches in warehouses?
Danielle explains that physical AI combines sensing (cameras, drones, vision systems) with data platforms so warehouses can observe, reason, and act in the real world, augmenting human labor rather than fully replacing it.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About WHAT THE TRUCK?!?

What is WHAT THE TRUCK?!? about and what kind of topics does it cover?

The program consistently covers the intersection of transportation, logistics, and freight technology, with heavy emphasis on market dynamics, policy shifts, and security concerns. Episodes frequently feature industry leaders—carriers, brokers, tech providers, and regulators—discussing pricing, risk management, regulatory changes, and the adoption of AI and digital tooling in freight operations. A notable strength is the show's ability to blend sharp analysis with accessible banter and real-world case studies, plus regular sponsor and eventPromos that keep the content timely and actionable for professionals seeking practical insights, partnerships, or speaking opportunities. Highlights include deep dives into regulatory shifts, court decisi... more

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Which podcasts are similar to WHAT THE TRUCK?!??

These podcasts share a similar audience with WHAT THE TRUCK?!?:

1. FreightWaves Today
2. Freightonomics
3. The Joe Rogan Experience
4. PBD Podcast
5. Louder with Crowder

How many episodes of WHAT THE TRUCK?!? are there?

WHAT THE TRUCK?!? launched 8 years ago and published 1019 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on WHAT THE TRUCK?!??

Recent guests on WHAT THE TRUCK?!? include:

1. Patrick Van Hull
2. Patrick Sugar
3. Brantly Fulton
4. Jing Jing Chen
5. Paul Singer
6. Amir Haas
7. Sami Khan
8. Matt Trapp

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