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Artwork for WHAT THE TRUCK?!?

WHAT THE TRUCK?!?

FreightWaves
Tariffs
Cargo Theft
Logistics
Artificial Intelligence
Trucking Industry
Freight Fraud
Supply Chain
Freight Brokerage
Freight Market
Supply Chain Management
Freightwaves
Transportation Industry
Transportation
FMCSA
Freight Industry
Market Trends
Chattanooga
Amazon Relay
Driver Retention
Truck Parking

WHAT THE TRUCK?!? is FreightWaves' irreverent award-winning podcast breaking down the biggest stories in transportation and logistics. WTT?!? is all about the people that make freight move. On the show you'll hear from founders, CEOs, VCs, truckers, brokers, and influencers. Join the industry three times a week on FreightWavesTV and podcast players everywhere.

PublishesDailyEpisodes1029Founded9 years ago
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Business NewsDaily NewsNews

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Artwork for WHAT THE TRUCK?!?

Latest Episodes

What happens when predictive AI, cross-border trucking disruptions, cargo theft and hidden supply-chain taxes collide? We’re breaking it all down on this Friday edition of WHAT THE TRUCK?!?

Malcolm Harris and Michael Vincent cover the biggest storie... more

YouTube

Malcolm and The Dude kick off another packed Wednesday show! From crazy cargo thefts to major supply chain insights, they dive into the biggest stories hitting the freight and logistics industry.

Episode Breakdown:

• $500k+ Copper Theft: A look a... more

YouTube

This Friday edition of WHAT THE TRUCK?!? Malclolm and Michael Vincent kick off the show with some banter before diving into major freight industry headlines and expert interviews.

Key Industry Headlines

• Colorado Federal Court Ruling: U-Haul was... more

YouTube

Malcolm and The Dude dissect recent CargoNet reports regarding Labor Day cargo theft spikes, questioning the data manipulation versus real-world risk. They also dive into former President Donald Trump’s comments on trade deficits and cross-border sup... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

FreightWaves Today
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FreightonomicsFreightWaves
The Journal.
The Journal.The Wall Street Journal & Spotify Studios

Recent Guests

Hannah Hurks
Founder and CEO
Boss Lady Logistics
Episode: $1 Million Meth Cabbages and Cartel Trucking Brokerages
Diane Hutzel
Executive Director and Director of Philanthropy
Saint Christopher Truckers Relief Fund
Episode: $1 Million Meth Cabbages and Cartel Trucking Brokerages
Johannes Ariens
CEO of Range Zero Emissions
Range Zero Emissions
Episode: $1 Million Meth Cabbages and Cartel Trucking Brokerages
Carl Rundell
President and CEO
Truck Specialized Parking Services (TSPS)
Episode: How Mexican Cartels Are Using Pizza Shops To Move Meth Across the Border
Guy Yehiav
President
SmartSense
Episode: How Mexican Cartels Are Using Pizza Shops To Move Meth Across the Border
Keith Miao
CEO at Birdstop
Birdstop
Episode: How Mexican Cartels Are Using Pizza Shops To Move Meth Across the Border
Kurtis McBride
CEO, Miovision
Miovision
Episode: Why "Traditional" Load Boards Are Dead And How AI "Agents" Are Replacing Them
Rusty Kirby
VP of Transportation and Logistics, Pilot Flying J
Pilot Flying J
Episode: Why "Traditional" Load Boards Are Dead And How AI "Agents" Are Replacing Them
Nate Veeh
AVP of Business Development, Altitude; Geotab data expert
Altitude, Geotab
Episode: Why "Traditional" Load Boards Are Dead And How AI "Agents" Are Replacing Them

Hosts

Malcolm Harris
Host of What The Truck?!?; FreightWaves contributor; broadly covers freight news, policy, and industry trends
Michael Vincent
Co-host; covers logistics and technology topics with a practical, operator-facing angle

Reviews

4.3 out of 5 stars from 94 ratings
  • Love the show, format

    Great show! The most connected guy in trucking

    Apple Podcasts
    5
    HGPILOT
    United States2 years ago
  • Adderall

    Take less.

    Apple Podcasts
    3
    ND-Tg
    United States3 years ago
  • Well worth the listen

    I may be biased. Just a bit ;p

    Thanks for pressing play.

    Apple Podcasts
    5
    DoomerT
    United States7 years ago
  • The show about freight

    There are few freight shows that get how to have fun and how to make these concepts relatable. This show isn’t one of them. It’s not just a great show about supply chain, it’s simply a fantastic podcast in general. The guy who doesn’t like the enthusiasm sleeps in dirty underwear under a wet blanket.

    Apple Podcasts
    5
    MomBonJovi
    United States7 years ago
  • Tone it down

    I wanna listen to this podcast and learn more about the industry but the over the top enthusiasm and fake personas is exhausting.

    Apple Podcasts
    1
    bucketboy18
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many praise guest diversity and practical takeaways for sponsors and guests alike.
Some criticism centers on overly animated presentation and volume inconsistencies.
Fans like the balance of industry insight with approachable banter.
Listeners appreciate the credible, data-driven takes on transportation and supply chain issues.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

1,800 Lbs of Weed Crossed 5 States and Nobody Got Arrested
Q: What does Nordian's edge computing solution actually enable for OEMs in practice?
Nordian provides centimeter-level positioning and edge AI that works on the device itself, enabling reliable operation in environments with no connectivity, and supporting an ecosystem where devices can run autonomous, real-time decision-making without reliance on external networks.
How a Georgia Tax Preparer Scammed Independent Truckers in a 54-Count Indictment
Q: For shippers looking to incorporate AI, what should they be asking you about when evaluating an AI vendor?
Listeners are advised to prioritize data readiness and integration with their internal systems (ERP, SAP, TMS), ensuring context and automation capabilities are in place to avoid AI hallucinations and enable actionable insights.
How a Georgia Tax Preparer Scammed Independent Truckers in a 54-Count Indictment
Q: Jake, what happens when two systems are technically giving you data about the same shipment, but they're telling you two completely different things?
Hoffman explains you measure across accuracy, completeness, and latency, regularly evaluating sources to determine which data source is most reliable for a given moment, and you use a layer above to switch between sources as needed.
Why 1 in 4 Brokers Will Need This Overlooked Benefit Before Age 65
Q: So Ryan, talk to me a little bit about, because when people in logistics think about protecting themselves financially, they usually think health or life insurance. Why is that the case?
The key is that many brokers don't realize illnesses, not injuries, are a leading cause of disability claims; plus many plans don't cover commissions, premiums can be taxable, and there are strategies to stack employer and individual policies to fill gaps.
The 72-Hour Supply Chain Hack Driving TikTok's Viral Sales Spikes
Q: Patrick, let's stay there for a second because everybody's always saying visibility, visibility, visibility. What does visibility actually mean in practice?
Visibility means meeting customers where they are, whether via API/EDI connectivity or a slick UX, with data that is accurate and accessible end-to-end, from pickup to delivery, including real-time ETAs and turn-by-turn delivery details.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About WHAT THE TRUCK?!?

What is WHAT THE TRUCK?!? about and what kind of topics does it cover?

The show routinely covers big-picture trends and tactical details shaping transportation, logistics, and freight tech. Episodes mix interviews with startup founders, C-suite executives, brokers, and policy/finance experts to unpack topics like AI and automation in logistics, cross-border trade, security and fraud in freight, real-time visibility, EVs and infrastructure, and regulatory shifts such as tariffs and compliance. A recurring strength is translating complex industry dynamics into practical takeaways for operators, tech buyers, and decision-makers, often paired with a candid, conversational banter that keeps high-level topics accessible. Noteworthy is the show's willingness to blend hard industry analysis with hands-on case studies,... more

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Which podcasts are similar to WHAT THE TRUCK?!??

These podcasts share a similar audience with WHAT THE TRUCK?!?:

1. FreightWaves Today
2. Freightonomics
3. Apple News Today
4. Motivation Daily by Motiversity
5. The Journal.

How many episodes of WHAT THE TRUCK?!? are there?

WHAT THE TRUCK?!? launched 9 years ago and published 1029 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on WHAT THE TRUCK?!??

Recent guests on WHAT THE TRUCK?!? include:

1. Hannah Hurks
2. Diane Hutzel
3. Johannes Ariens
4. Carl Rundell
5. Guy Yehiav
6. Keith Miao
7. Kurtis McBride
8. Rusty Kirby

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