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WHAT THE TRUCK?!?

FreightWaves
Tariffs
Cargo Theft
Logistics
Freight Fraud
Trucking Industry
Supply Chain
Transportation
Freight Brokerage
Supply Chain Management
Freightwaves
Freight Market
Artificial Intelligence
Transportation Industry
Driver Shortage
FMCSA
Chattanooga
Freight Industry
Market Trends
Cybersecurity
Freight Theft

WHAT THE TRUCK?!? is FreightWaves' irreverent award-winning podcast breaking down the biggest stories in transportation and logistics. WTT?!? is all about the people that make freight move. On the show you'll hear from founders, CEOs, VCs, truckers, brokers, and influencers. Join the industry three times a week on FreightWavesTV and podcast players everywhere.

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Artwork for WHAT THE TRUCK?!?

Latest Episodes

Welcome back to a Friday edition of What The Truck?!

Malcolm Harris and Michael Vincent kick off the show with their signature banter before diving into some of the biggest stories shaping freight, transportation, and supply chain today.

In this epis... more

On this episode of What the Truck?!, Malcolm Harris and Michael Vincent break down Amazon’s latest logistics moves—from expanding warehouse robotics across Europe to officially entering the less-than-truckload (LTL) market. What does increased automa... more

Welcome to a packed Monday edition of WHAT THE TRUCK?!?, hosted by Malcolm Harris and Michael Vincent! In this episode, we dive deep into a multi-state cargo theft operation that recently led to eight indictments in New York after diverting $4.5 mill... more

Welcome to a Friday edition of What the Truck, hosted by Malcolm Harris! In this episode, Malcolm is joined by his co-host, Michael "The Dude" Vincent, to break down the latest news shaking up the logistics world and talk to the experts navigating th... more

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Recent Guests

Gerri Detweiler
Writer, speaker, educator and small business credit fintech expert
NAV (credit tools for small business)
Episode: The $4.5M "Newport" Crime Ring and the Wildest Traffic Jam in Logistics History
Aqil Naeem
CEO and founder of the E3 Group, AI transformation partner for freight
E3 Group
Episode: The $4.5M "Newport" Crime Ring and the Wildest Traffic Jam in Logistics History
Dusty Kushard
Director of Training at the Missouri Trucking School
Missouri Trucking School
Episode: Why Professional Drivers Are Demanding MORE In-Cab Surveillance
Johan Land
Chief Product Officer at Samsara
Samsara
Episode: Why Professional Drivers Are Demanding MORE In-Cab Surveillance
Travis Rhyan
Founder and CEO of Carrier1
Carrier1
Episode: Why Automated Shippers Are About to Savage Pre-Smartphone Brokerages
Graham Major-Ex
Executive Director of Green Business and E-Mobility at Sender
Sender
Episode: Why Automated Shippers Are About to Savage Pre-Smartphone Brokerages
Charles Kriete
Chief Executive Officer of Zonar
Zonar
Episode: C.H. Robinson’s Massive Carrier Purge: “Caught with Their Hands in the Cookie Jar”?
Joe Feeney
President of the Chattanooga Supply Chain Association, and leader at Taimen Transport
Taimen Transport / Chattanooga Supply Chain Association
Episode: C.H. Robinson’s Massive Carrier Purge: “Caught with Their Hands in the Cookie Jar”?
Mike Branch
Vice President of Data and Analytics at Geotab
Geotab
Episode: Why Traffic Hellholes Rank HIGHER for World Cup Freight Resiliency

Hosts

Malcolm Harris
Host, What The Truck?!? and frequent FreightWaves contributor; specializes in industry analysis and market dynamics.
Michael Vincent
Co-host and analyst with focus on market trends, policy context, and industry operations.

Reviews

4.3 out of 5 stars from 93 ratings
  • Love the show, format

    Great show! The most connected guy in trucking

    Apple Podcasts
    5
    HGPILOT
    United States2 years ago
  • Adderall

    Take less.

    Apple Podcasts
    3
    ND-Tg
    United States3 years ago
  • Well worth the listen

    I may be biased. Just a bit ;p

    Thanks for pressing play.

    Apple Podcasts
    5
    DoomerT
    United States6 years ago
  • The show about freight

    There are few freight shows that get how to have fun and how to make these concepts relatable. This show isn’t one of them. It’s not just a great show about supply chain, it’s simply a fantastic podcast in general. The guy who doesn’t like the enthusiasm sleeps in dirty underwear under a wet blanket.

    Apple Podcasts
    5
    MomBonJovi
    United States6 years ago
  • Tone it down

    I wanna listen to this podcast and learn more about the industry but the over the top enthusiasm and fake personas is exhausting.

    Apple Podcasts
    1
    bucketboy18
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are typically senior execs or tech leaders offering practical insights and real-world experience.
Hosts balance serious analysis with engaging banter and high-energy delivery.
Broad, data-driven discussions with industry leaders that stay current on freight market dynamics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Professional Drivers Are Demanding MORE In-Cab Surveillance
Q: How do you balance driver privacy with the visibility that cameras and monitoring provide?
There are controls like turning off cameras, blurring faces, and data staying within the cab; the aim is to enhance safety and driver well-being while giving fleets the tools to act on risk and defend themselves in discovery processes.
Why Professional Drivers Are Demanding MORE In-Cab Surveillance
Q: Johan, what are fleets actually seeing real value out of when it comes to AI today?
Fleets are experiencing tangible benefits from AI in real-time safety alerts, improved maintenance forecasting, and smarter routing, with more than 20% of vehicles already equipped and seeing reductions in incidents and efficiency gains, not just hype.
Why Automated Shippers Are About to Savage Pre-Smartphone Brokerages
Q: Biggest myth in FreightTech?
The host asks the guest about common misconceptions; the guest answers that the biggest myth is the need to build everything in-house, implying a strategic advantage to partnerships and leveraging existing tech rather than rebuilding from scratch.
The $4.5M "Newport" Crime Ring and the Wildest Traffic Jam in Logistics History
Q: Aqil, break it down for us. What has changed the most in cargo theft, and are criminals getting more sophisticated or is the industry catching up?
Criminals are evolving with the times, blending cybercrime disciplines with physical theft, while the industry is responding with better awareness and AI-driven verification to reduce impersonation and double brokering.
The DOJ Just Unsealed a Global Shipping Conspiracy (And Why It’s 6 Years Late)
Q: How do tariff refunds actually work and who helps?
Refunds require filing through the ACE portal, accurate data, and often professional assistance from brokers or consultancies like UHY to navigate eligibility and processing timelines.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About WHAT THE TRUCK?!?

What is WHAT THE TRUCK?!? about and what kind of topics does it cover?

The program consistently covers the intersection of transportation, logistics, and freight technology, with heavy emphasis on market dynamics, policy shifts, and security concerns. Episodes frequently feature industry leaders—carriers, brokers, tech providers, and regulators—discussing pricing, risk management, regulatory changes, and the adoption of AI and digital tooling in freight operations. A notable strength is the show's ability to blend sharp analysis with accessible banter and real-world case studies, plus regular sponsor and eventPromos that keep the content timely and actionable for professionals seeking practical insights, partnerships, or speaking opportunities. Highlights include deep dives into regulatory shifts, court decisi... more

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To see how many followers or subscribers WHAT THE TRUCK?!? has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to WHAT THE TRUCK?!??

These podcasts share a similar audience with WHAT THE TRUCK?!?:

1. FreightWaves NOW
2. Freightonomics
3. The Shawn Ryan Show
4. The Way I Heard It with Mike Rowe
5. The Auron MacIntyre Show

How many episodes of WHAT THE TRUCK?!? are there?

WHAT THE TRUCK?!? launched 8 years ago and published 995 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on WHAT THE TRUCK?!??

Recent guests on WHAT THE TRUCK?!? include:

1. Gerri Detweiler
2. Aqil Naeem
3. Dusty Kushard
4. Johan Land
5. Travis Rhyan
6. Graham Major-Ex
7. Charles Kriete
8. Joe Feeney

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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