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Artwork for WHAT THE TRUCK?!?

WHAT THE TRUCK?!?

FreightWaves
Red Sea
Artificial Intelligence
Freightwaves
Global Trade
CARB Regulations
Canada
Satellite Connectivity
2024 Election
Drayage
Sonic Boom
X59
Forward Air
Logistics Automation
Waire Program
Omni
Fourkites
Project44
Slushy Trend
Cargo Theft
Supply Chain

WHAT THE TRUCK?!? is FreightWaves' irreverent award-winning podcast breaking down the biggest stories in transportation and logistics. WTT?!? is all about the people that make freight move. On the show you'll hear from founders, CEOs, VCs, truckers, brokers, and influencers. Join the industry three times a week on FreightWavesTV and podcast players everywhere.

PublishesDailyEpisodes953Founded8 years ago
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Artwork for WHAT THE TRUCK?!?

Latest Episodes

On this episode of WHAT THE TRUCK?!?, Malcolm and The Dude dive deep into the current state of the supply chain with two industry heavyweights.

First, John Howland joins the desk to break down the shifting dynamics of the freight market and what carr... more

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In this live edition of WHAT THE TRUCK?!? from the “Queen City” of Charlotte, NC, host Malcolm Harris sits down with industry experts to dissect a freight market at a major turning point. Malcolm is first joined by Brian Reilly, VP of Enterprise Sale... more

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In this episode of WHAT THE TRUCK?!?, Thomas Wasson dives deep into the major geopolitical events impacting global supply chains, specifically focusing on recent attacks in the Persian Gulf and the Iranian blockade of the Strait of Hormuz. The show a... more

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In this episode of WHAT THE TRUCK?!?, hosts Malcolm Harris and Michael Vincent wrap up the month of February 2026 with a deep dive into industrial trends, autonomous infrastructure, and AI-driven safety.

Industrial Rebound and Broker Liability

JP Ham... more

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Key Facts

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Recent Guests

Jeff Jacobs
Chairman and CEO of TAI Software
TAI Software
Episode: The “Dead Horse” of Logistics: Why No One is Vetting Your Carriers
Rush Feldhacker
Senior Director of Sales at Tabi Connect
Tabi Connect
Episode: The “Dead Horse” of Logistics: Why No One is Vetting Your Carriers
Justin Malone
Director of Field Safety at The Miner Corporation
The Miner Corporation
Episode: Why The $1.5 Billion Cartel War For Avocados Is Happening
Matthew Everson
SVP of Sales and Marketing at IntelliTrans
IntelliTrans
Episode: Why The $1.5 Billion Cartel War For Avocados Is Happening
Martin Murtland
Vice President of Product at Fleetworthy
Fleetworthy
Episode: Why The Supreme Court Just Nuked Global Tariffs
Chris Torrence
Chief Strategy Officer at MapUp, experienced logistics professional
MapUp
Episode: Why Illinois Just Got Put On The FMCSA “Death Clock”
Robbie Nathan
Co-founder and CEO of Envoy AI, a veteran in the logistics industry
Envoy AI
Episode: Why Illinois Just Got Put On The FMCSA “Death Clock”
Jennifer Karpus-Romain
Executive Director of the Transportation Marketing and Sales Association
Transportation Marketing and Sales Association (TMSA)
Episode: Why Your Paper BOL is a $52 Billion Security Hole
Noi Mahoney
Cross-border expert and specialist at FreightWaves
FreightWaves
Episode: Why 40,000 Drivers Are About To Lose Their CDLs

Host

Malcolm Harris
Host of WHAT THE TRUCK?!? and a prominent figure in the transportation industry, he engages with various guests to discuss significant topics revolving around logistics and freight management technology.

Reviews

4.3 out of 5 stars from 92 ratings
  • Love the show, format

    Great show! The most connected guy in trucking

    Apple Podcasts
    5
    HGPILOT
    United States2 years ago
  • Adderall

    Take less.

    Apple Podcasts
    3
    ND-Tg
    United States3 years ago
  • Well worth the listen

    I may be biased. Just a bit ;p

    Thanks for pressing play.

    Apple Podcasts
    5
    DoomerT
    United States6 years ago
  • The show about freight

    There are few freight shows that get how to have fun and how to make these concepts relatable. This show isn’t one of them. It’s not just a great show about supply chain, it’s simply a fantastic podcast in general. The guy who doesn’t like the enthusiasm sleeps in dirty underwear under a wet blanket.

    Apple Podcasts
    5
    MomBonJovi
    United States6 years ago
  • Tone it down

    I wanna listen to this podcast and learn more about the industry but the over the top enthusiasm and fake personas is exhausting.

    Apple Podcasts
    1
    bucketboy18
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a mix of opinions on the hosts' enthusiasm, with some loving the energy while others find it excessive.
Listeners appreciate the combination of humor and insightful industry analysis.
Feedback highlights the program's ability to convey complex logistics topics in an engaging manner, making it both entertaining and informative.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Illinois Just Got Put On The FMCSA “Death Clock”
Q: What's the biggest systemic problem that the industry needs to solve right here, right now?
We need to create more collaboration instead of friction in the industry.
Why Illinois Just Got Put On The FMCSA “Death Clock”
Q: What is one major problem right now in the industry that not necessarily a lot of people are giving thought to?
There's a systemic issue in the freight brokerage model with consistent margin compression and a combative nature between stakeholders.
Why Illinois Just Got Put On The FMCSA “Death Clock”
Q: How did those early experiences shape kind of where you're at right now?
Robbie Nathan shared that his early experiences informed his approach to building technology for logistics, focusing on empowering users.
Why The $1.5 Billion Cartel War For Avocados Is Happening
Q: What makes the loading dock so dangerous?
It's the mix of different people and machinery that can lead to accidents if proper safety protocols are not in place.
Why The Supreme Court Just Nuked Global Tariffs
Q: How will this ruling influence future trade policies?
It will introduce more legal scrutiny into executive tariff powers, forcing companies to consider policy risks in their logistics strategies, especially in light of potential future tariffs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About WHAT THE TRUCK?!?

What is WHAT THE TRUCK?!? about and what kind of topics does it cover?

This podcast provides a lively exploration of the transportation and logistics industry, focusing on the dynamics that drive freight movement. Episodes feature a diverse array of guests, including industry executives, truckers, and influencers, delivering insights into current events and technological advancements within the sector. With a blend of expert commentary, humor, and engaging stories, listeners can expect to learn about the challenges and innovations shaping logistics today, making it appealing for both professionals in the field and those interested in transportation.

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How many subscribers and views does WHAT THE TRUCK?!? have?

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Which podcasts are similar to WHAT THE TRUCK?!??

These podcasts share a similar audience with WHAT THE TRUCK?!?:

1. FreightWaves NOW
2. All-In with Chamath, Jason, Sacks & Friedberg
3. Freightonomics
4. The Ben Shapiro Show
5. Morning Wire

How many episodes of WHAT THE TRUCK?!? are there?

WHAT THE TRUCK?!? launched 8 years ago and published 953 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on WHAT THE TRUCK?!??

Recent guests on WHAT THE TRUCK?!? include:

1. Jeff Jacobs
2. Rush Feldhacker
3. Justin Malone
4. Matthew Everson
5. Martin Murtland
6. Chris Torrence
7. Robbie Nathan
8. Jennifer Karpus-Romain

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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