Rephonic
Artwork for WHAT THE TRUCK?!?

WHAT THE TRUCK?!?

FreightWaves
Tariffs
Cargo Theft
Artificial Intelligence
Logistics
Trucking Industry
Freight Fraud
Freight Brokerage
Supply Chain
Freightwaves
Supply Chain Management
Transportation Industry
Transportation
Freight Market
Freight Industry
Chattanooga
FMCSA
Market Trends
Driver Retention
Truck Parking
Renewable Natural Gas

WHAT THE TRUCK?!? is FreightWaves' irreverent award-winning podcast breaking down the biggest stories in transportation and logistics. WTT?!? is all about the people that make freight move. On the show you'll hear from founders, CEOs, VCs, truckers, brokers, and influencers. Join the industry three times a week on FreightWavesTV and podcast players everywhere.

PublishesDailyEpisodes1039Founded9 years ago
Number of ListenersCategories
Business NewsDaily NewsNews

Listen to this Podcast

Artwork for WHAT THE TRUCK?!?

Latest Episodes

Welcome back to What The Truck! In today's jam-packed Friday episode, hosts Malcolm Harris and Michael Vincent dive into currency fluctuations, cutting-edge AI technology, and the evolving landscape of fleet telematics with three expert guests:

• ... more

On this update edition of WHAT THE TRUCK?!, hosts Malcolm Harris and Michael Vincent break down the latest supply chain news, major legal cases, and safety updates affecting the freight industry. The hosts kick off the segment discussing a tragic sin... more

YouTube

On this Monday edition of WHAT THE TRUCK?!, hosts Malcolm Harris and Michael Vincent break down the latest supply chain news, major legal cases, and severe weather updates affecting the freight industry. The hosts kick off the news segment with an at... more

YouTube

On this Friday edition of WHAT THE TRUCK?!, hosts Malcolm Harris and Michael Vincent break down the latest supply chain news, major legal cases, and severe weather updates affecting the freight industry. The hosts kick off the news segment with the s... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

FreightWaves Today
FreightWaves TodayFreightWaves
Freightonomics
FreightonomicsFreightWaves
WSJ What’s News
WSJ What’s NewsThe Wall Street Journal

Recent Guests

Tristan Bordallo
Three-time founder with roots in LTL/trucking; current focus on FreightTopia and CPG logistics
FreightTopia
Episode: $1M Stolen Rail Merch & Why 600k Carrier Lists Are Complete BS
Mark Ryland
Founder and CEO of P Dispose
P Dispose
Episode: Why C.H. Robinson Just Bought RXO (And What It Means for Freight Rates)
Matthew Muester
Chief Economist at Breakthrough
Breakthrough
Episode: Why Canadian Oil Won't Save US Diesel Prices
Bill Cooper
Vice President of Sales at Kooner Fleet Management Solutions
Kooner Fleet Management Solutions
Episode: How a $105M Fake Fleet Scheme Fooled 700+ Investors
Chris Hines
CEO of Repowr
Repowr
Episode: Beyond Manual Dispatch & Predictive Safety
Hayden Cardiff
VP of Safety Solutions
Descartes
Episode: Beyond Manual Dispatch & Predictive Safety
Greg Berry
Chief or senior figure at Numeral
Numeral
Episode: The Near-Miss Data Hack Slashing Fleet Collisions by 67%
Dr. Stefan Heck
Co-present with Nexar in Empiric Earth partnership
Empiric Earth / Nexar (partner)
Episode: The Near-Miss Data Hack Slashing Fleet Collisions by 67%
Alexander Style
General Manager, Venturis Americas (per example in transcript)
Venturis Americas
Episode: Nebraska Cops Bust Semi Carrying $50M in Legal Colorado Pot

Hosts

Malcolm Harris
Host of What The Truck?!?; FreightWaves contributor; broadly covers freight news, policy, and industry trends
Michael Vincent
Co-host; covers logistics and technology topics with a practical, operator-facing angle

Reviews

4.3 out of 5 stars from 94 ratings
  • Love the show, format

    Great show! The most connected guy in trucking

    Apple Podcasts
    5
    HGPILOT
    United States3 years ago
  • Adderall

    Take less.

    Apple Podcasts
    3
    ND-Tg
    United States3 years ago
  • Well worth the listen

    I may be biased. Just a bit ;p

    Thanks for pressing play.

    Apple Podcasts
    5
    DoomerT
    United States7 years ago
  • The show about freight

    There are few freight shows that get how to have fun and how to make these concepts relatable. This show isn’t one of them. It’s not just a great show about supply chain, it’s simply a fantastic podcast in general. The guy who doesn’t like the enthusiasm sleeps in dirty underwear under a wet blanket.

    Apple Podcasts
    5
    MomBonJovi
    United States7 years ago
  • Tone it down

    I wanna listen to this podcast and learn more about the industry but the over the top enthusiasm and fake personas is exhausting.

    Apple Podcasts
    1
    bucketboy18
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many praise guest diversity and practical takeaways for sponsors and guests alike.
Some criticism centers on overly animated presentation and volume inconsistencies.
Fans like the balance of industry insight with approachable banter.
Listeners appreciate the credible, data-driven takes on transportation and supply chain issues.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

$1M Stolen Rail Merch & Why 600k Carrier Lists Are Complete BS
Q: Why did you shift from asset-based to brokerage focus, and why natural products (CPG) specifically?
He explains the appeal of staying local, leveraging his hands-on experience with carriers, and tapping into a space with high-quality, smaller-volume shipments (1-4 pallets) that align with his strengths and passion for natural products.
$1M Stolen Rail Merch & Why 600k Carrier Lists Are Complete BS
Q: What do you think the CH Robinson and RXO acquisition means for the industry, especially regarding antitrust concerns?
Tristan suggests there will be scrutiny and debate, but the immediate impact will be corporate restructuring and the need for better technology integration and cultural alignment across the combined entity; he emphasizes understanding the real-world effects on carriers and brokers beyond stock-market headlines.
Why C.H. Robinson Just Bought RXO (And What It Means for Freight Rates)
Q: What got you into the idea of PDispose and why now?
Mark Ryland explained that as a long-time driver, he was fed up with seeing bottles dumped at truck stops and the waste problem on the road. He conceived an infrastructure that provides reusable bottles, on-site disposal at fuel islands, a back-end app, and rewards to encourage drivers and fleets to participate, aiming to improve driver welfare and environmental impact.
Why Canadian Oil Won't Save US Diesel Prices
Q: Keystone XL and Canada's role in the future—how does that change the outlook for diesel and crude?
Keystone XL would add crude supply to North America, particularly aiding Gulf Coast refiners, with longer-term projects like Bridger expanding capacity later. The immediate impact is limited, but over time more barrels from Canada could stabilize regional supply and reduce dependence on volatile global markets, potentially easing diesel prices later in the decade.
Why Canadian Oil Won't Save US Diesel Prices
Q: Matt, what's happening with diesel and why is this moment unprecedented?
Diesel is experiencing a premium well above crude due to refining bottlenecks, geopolitics, and structural imbalances. Crude sits around $90, but diesel refining premiums push the effective price to around $110 with expectations of volatility and higher prices into Q4, then potential reprieve later as bottlenecks clear.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About WHAT THE TRUCK?!?

What is WHAT THE TRUCK?!? about and what kind of topics does it cover?

The show routinely covers big-picture trends and tactical details shaping transportation, logistics, and freight tech. Episodes mix interviews with startup founders, C-suite executives, brokers, and policy/finance experts to unpack topics like AI and automation in logistics, cross-border trade, security and fraud in freight, real-time visibility, EVs and infrastructure, and regulatory shifts such as tariffs and compliance. A recurring strength is translating complex industry dynamics into practical takeaways for operators, tech buyers, and decision-makers, often paired with a candid, conversational banter that keeps high-level topics accessible. Noteworthy is the show's willingness to blend hard industry analysis with hands-on case studies,... more

Where can I find podcast stats for WHAT THE TRUCK?!??

Rephonic provides a wide range of podcast stats for WHAT THE TRUCK?!?. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to WHAT THE TRUCK?!? and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does WHAT THE TRUCK?!? get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for WHAT THE TRUCK?!?, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for WHAT THE TRUCK?!??

Rephonic provides comprehensive predictive audience data for WHAT THE TRUCK?!?, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does WHAT THE TRUCK?!? have?

To see how many followers or subscribers WHAT THE TRUCK?!? has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to WHAT THE TRUCK?!??

These podcasts share a similar audience with WHAT THE TRUCK?!?:

1. FreightWaves Today
2. Freightonomics
3. The Shawn Ryan Show
4. The Joe Rogan Experience
5. WSJ What’s News

How many episodes of WHAT THE TRUCK?!? are there?

WHAT THE TRUCK?!? launched 9 years ago and published 1039 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact WHAT THE TRUCK?!??

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for WHAT THE TRUCK?!??

Rephonic pulls ratings and reviews for WHAT THE TRUCK?!? from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for WHAT THE TRUCK?!??

Rephonic provides full transcripts for episodes of WHAT THE TRUCK?!?. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on WHAT THE TRUCK?!??

Recent guests on WHAT THE TRUCK?!? include:

1. Tristan Bordallo
2. Mark Ryland
3. Matthew Muester
4. Bill Cooper
5. Chris Hines
6. Hayden Cardiff
7. Greg Berry
8. Dr. Stefan Heck

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days