
WHAT THE TRUCK?!? is FreightWaves' irreverent award-winning podcast breaking down the biggest stories in transportation and logistics. WTT?!? is all about the people that make freight move. On the show you'll hear from founders, CEOs, VCs, truckers, brokers, and influencers. Join the industry three times a week on FreightWavesTV and podcast players everywhere.
| Publishes | Daily | Episodes | 1029 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Business NewsDaily NewsNews | |||

What happens when predictive AI, cross-border trucking disruptions, cargo theft and hidden supply-chain taxes collide? We’re breaking it all down on this Friday edition of WHAT THE TRUCK?!?
Malcolm Harris and Michael Vincent cover the biggest storie... more
Malcolm and The Dude kick off another packed Wednesday show! From crazy cargo thefts to major supply chain insights, they dive into the biggest stories hitting the freight and logistics industry.
Episode Breakdown:
• $500k+ Copper Theft: A look a... more
This Friday edition of WHAT THE TRUCK?!? Malclolm and Michael Vincent kick off the show with some banter before diving into major freight industry headlines and expert interviews.
Key Industry Headlines
• Colorado Federal Court Ruling: U-Haul was... more
Malcolm and The Dude dissect recent CargoNet reports regarding Labor Day cargo theft spikes, questioning the data manipulation versus real-world risk. They also dive into former President Donald Trump’s comments on trade deficits and cross-border sup... more
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Great show! The most connected guy in trucking
Take less.
I may be biased. Just a bit ;p
Thanks for pressing play.
There are few freight shows that get how to have fun and how to make these concepts relatable. This show isn’t one of them. It’s not just a great show about supply chain, it’s simply a fantastic podcast in general. The guy who doesn’t like the enthusiasm sleeps in dirty underwear under a wet blanket.
I wanna listen to this podcast and learn more about the industry but the over the top enthusiasm and fake personas is exhausting.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #55 | |
Apple Podcasts | #199 | |
Apple Podcasts | #53 | |
Apple Podcasts | #174 | |
Apple Podcasts | #190 | |
Apple Podcasts | #206 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show routinely covers big-picture trends and tactical details shaping transportation, logistics, and freight tech. Episodes mix interviews with startup founders, C-suite executives, brokers, and policy/finance experts to unpack topics like AI and automation in logistics, cross-border trade, security and fraud in freight, real-time visibility, EVs and infrastructure, and regulatory shifts such as tariffs and compliance. A recurring strength is translating complex industry dynamics into practical takeaways for operators, tech buyers, and decision-makers, often paired with a candid, conversational banter that keeps high-level topics accessible. Noteworthy is the show's willingness to blend hard industry analysis with hands-on case studies,... more
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These podcasts share a similar audience with WHAT THE TRUCK?!?:
1. FreightWaves Today
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3. Apple News Today
4. Motivation Daily by Motiversity
5. The Journal.
WHAT THE TRUCK?!? launched 9 years ago and published 1029 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on WHAT THE TRUCK?!? include:
1. Hannah Hurks
2. Diane Hutzel
3. Johannes Ariens
4. Carl Rundell
5. Guy Yehiav
6. Keith Miao
7. Kurtis McBride
8. Rusty Kirby
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