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Artwork for WHAT THE TRUCK?!?

WHAT THE TRUCK?!?

FreightWaves
Cargo Theft
Tariffs
Artificial Intelligence
Logistics
Freight Fraud
Trucking Industry
Freight Brokerage
Freightwaves
Supply Chain Management
Transportation
Transportation Industry
Freight Market
Chattanooga
FMCSA
Market Trends
Supply Chain
Driver Retention
Renewable Natural Gas
Truck Parking
Freight Industry

WHAT THE TRUCK?!? is FreightWaves' irreverent award-winning podcast breaking down the biggest stories in transportation and logistics. WTT?!? is all about the people that make freight move. On the show you'll hear from founders, CEOs, VCs, truckers, brokers, and influencers. Join the industry three times a week on FreightWavesTV and podcast players everywhere.

PublishesDailyEpisodes1042Founded9 years ago
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Artwork for WHAT THE TRUCK?!?

Latest Episodes

AI agents, workforce solutions, and the future of freight take center stage on this episode of WHAT THE TRUCK?!?, recorded live on Day 1 of the F3: Future of Freight Festival!

Host Thomas Wasson sits down with leaders from Evos, Sivas, and Lean Solu... more

On this episode of What the Truck?!, Malcolm Harris and Michael Vincent tackle some of the biggest challenges facing the freight industry, from freight fraud and cargo theft to truck safety and the legal risks surrounding serious trucking accidents. ... more

YouTube

This episode of WHAT THE TRUCK?!? covers major freight headlines, trucking fraud, court rulings, and industry insights featuring three featured guests:

• Headlines & Industry News:

• Nuclear Verdict Upheld: Discussion on the Dallas County Court aff... more

YouTube

Welcome back to What The Truck! In today's jam-packed Friday episode, hosts Malcolm Harris and Michael Vincent dive into currency fluctuations, cutting-edge AI technology, and the evolving landscape of fleet telematics with three expert guests:

• ... more

Key Facts

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Recent Guests

Guy Yehoff
President of SmartSense
SmartSense
Episode: $100 Bribes, Rat Poison, and 40,000 lbs of Spoiled Meat
Matthew Alles Brooke
Founder of the Texas Law Dog
Texas Law Dog
Episode: $100 Bribes, Rat Poison, and 40,000 lbs of Spoiled Meat
Anna Bothwell
Founder of Freight 411 with experience in trucking, freight brokerage and warehousing
Freight 411
Episode: $100 Bribes, Rat Poison, and 40,000 lbs of Spoiled Meat
John Moore
Product marketing manager at Volvo Trucks
Volvo Trucks
Episode: $100 Bribes, Rat Poison, and 40,000 lbs of Spoiled Meat
Jim Arthurs
President of JD Arthurs & Associates
JD Arthurs & Associates
Episode: The $711 Million Legal Trap Threatening Every Freight Broker
Steve McGarry
CEO and founder of Iron Meadow (Load Work relaunch)
Iron Meadow / Load Work
Episode: The $711 Million Legal Trap Threatening Every Freight Broker
Mike Branch
VP of Data and Analytics at Geotab
Geotab
Episode: The $711 Million Legal Trap Threatening Every Freight Broker
Juan Perez
Senior Director of Trading at Monex USA and Bloomberg's top G10 FX Forecaster for Q2 2026
Monex USA
Episode: Rate Volatility, AI Vetting, and Telematics Overload
Alex Pugachov
VP of Growth and Communication at OVN LLC
OVN LLC
Episode: Rate Volatility, AI Vetting, and Telematics Overload

Hosts

Malcolm Harris
Host of What The Truck?!?; FreightWaves contributor; broadly covers freight news, policy, and industry trends
Michael Vincent
Co-host; covers logistics and technology topics with a practical, operator-facing angle

Reviews

4.3 out of 5 stars from 96 ratings
  • Love the show, format

    Great show! The most connected guy in trucking

    Apple Podcasts
    5
    HGPILOT
    United States3 years ago
  • Adderall

    Take less.

    Apple Podcasts
    3
    ND-Tg
    United States3 years ago
  • Well worth the listen

    I may be biased. Just a bit ;p

    Thanks for pressing play.

    Apple Podcasts
    5
    DoomerT
    United States7 years ago
  • The show about freight

    There are few freight shows that get how to have fun and how to make these concepts relatable. This show isn’t one of them. It’s not just a great show about supply chain, it’s simply a fantastic podcast in general. The guy who doesn’t like the enthusiasm sleeps in dirty underwear under a wet blanket.

    Apple Podcasts
    5
    MomBonJovi
    United States7 years ago
  • Tone it down

    I wanna listen to this podcast and learn more about the industry but the over the top enthusiasm and fake personas is exhausting.

    Apple Podcasts
    1
    bucketboy18
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many praise guest diversity and practical takeaways for sponsors and guests alike.
Some criticism centers on overly animated presentation and volume inconsistencies.
Fans like the balance of industry insight with approachable banter.
Listeners appreciate the credible, data-driven takes on transportation and supply chain issues.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

$100 Bribes, Rat Poison, and 40,000 lbs of Spoiled Meat
Q: How do investigators and attorneys determine who is liable when an accident involving a commercial truck happens?
Matthew Alles Brooke says they assess the client's account alongside evidence such as dashcam footage, electronic control module data, crash reports, body-camera footage and accident reconstruction. He stresses that records and footage can be missing, and that dashcam evidence can clarify what happened.
$100 Bribes, Rat Poison, and 40,000 lbs of Spoiled Meat
Q: What makes the new VNX different, and how can it change vocational and heavy-haul operations?
John Moore describes remote steering for maneuvering in tight locations, automated direction changes that reduce harsh braking, safety systems including airbags and radar, improved cab suspension, and telematics that connect the truck with its body equipment.
Rate Volatility, AI Vetting, and Telematics Overload
Q: How should companies manage FX exposure, and what does hedging accomplish?
Companies can combine spot transactions with short-term forwards to protect the price of future payments. Hedging is primarily protection from volatility, while options can offer participation in market movements with additional risk.
The Trucking Age Discrimination Lawsuit (And the Shift to Alternative Fuels)
Q: What does the infrastructure look like in terms of transitioning to this model from a diesel model?
Girard says fleets returning to a central site can use overnight slow-fill stations, with a healthy return on investment often beginning around 50 trucks. Long-haul corridors are also gaining CNG fueling capacity, while mobile systems can serve smaller fleets without fixed on-site infrastructure.
Rate Volatility, AI Vetting, and Telematics Overload
Q: Why doesn't a rate hike automatically make a currency stronger?
Currency responses depend on central-bank communication and market expectations, while geopolitical shocks, conflict, energy access, and tariffs can alter inflation and currency flows in ways that interest-rate changes alone do not capture.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About WHAT THE TRUCK?!?

What is WHAT THE TRUCK?!? about and what kind of topics does it cover?

The show routinely covers big-picture trends and tactical details shaping transportation, logistics, and freight tech. Episodes mix interviews with startup founders, C-suite executives, brokers, and policy/finance experts to unpack topics like AI and automation in logistics, cross-border trade, security and fraud in freight, real-time visibility, EVs and infrastructure, and regulatory shifts such as tariffs and compliance. A recurring strength is translating complex industry dynamics into practical takeaways for operators, tech buyers, and decision-makers, often paired with a candid, conversational banter that keeps high-level topics accessible. Noteworthy is the show's willingness to blend hard industry analysis with hands-on case studies,... more

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Which podcasts are similar to WHAT THE TRUCK?!??

These podcasts share a similar audience with WHAT THE TRUCK?!?:

1. FreightWaves Today
2. Freightonomics
3. All-In with Chamath, Jason, Sacks & Friedberg
4. Acquired
5. Odd Lots

How many episodes of WHAT THE TRUCK?!? are there?

WHAT THE TRUCK?!? launched 9 years ago and published 1042 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on WHAT THE TRUCK?!??

Recent guests on WHAT THE TRUCK?!? include:

1. Guy Yehoff
2. Matthew Alles Brooke
3. Anna Bothwell
4. John Moore
5. Jim Arthurs
6. Steve McGarry
7. Mike Branch
8. Juan Perez

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