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Product Marketing
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B2B Product Marketing
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B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirem... more

PublishesWeeklyEpisodes64Founded2 years ago
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MarketingSelf-ImprovementBusinessEducation

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Artwork for We're Not Marketers

Latest Episodes

Product marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise? 

Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark) joins the crew to drop some inconvenient truths: most PMMs are stuck doing tha... more

Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons you're used to. 

Eric, Zach, and Gab break down why they're risking ... more

AI-powered competitive intel is the new snake oil, and executives are buying it by the gallon. While everyone's obsessing over ChatGPT doing their research in 20 minutes, they're missing the point entirely—your buying champions don't need a 30-page r... more

What happens when a product marketer leaves the in-house grind to start her own consultancy? According to Alex Virden, it changed how she saw product marketing entirely.

In this episode, Virdical founder shares why PMMs aren’t traditional marketers,... more

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Recent Guests

Alex Virden
Head founder and consultant of Virdical
Virdical
Episode: Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
Jon Itkin
Principal at In The Kitchen, expert in B2B positioning and branding
In The Kitchen
Episode: There is no line between brand and product marketing w/ Jon Itkin
Phil Gamache
Ultimate SaaS marketer, host of Humans of MarTech
Humans of MarTech
Episode: PMMs, MarTech, and making AI actually useful w/ Phil Gamache
Ross Simmons
CEO and founder of Foundation Marketing
Foundation Marketing
Episode: "Create Once, Dominate Forever: Why 2025 Content Decisions Determine Your 2030 Success w/ Ross Simmonds
Jessica Malnick
Excellent copywriter and conversion content marketer.
Founder of the Remote Work Tribe
Episode: When Copy Gets Real: Why Getting Too Creative Actually Kills Conversion
Tas Bober
Growth marketing advisor and founder of Scroll Lab
Scroll Lab
Episode: Product marketers, paid landing pages are broken, w/ Tas Bober
Lashay Lewis
Content Strategy Advisor and Boss of Authority Plug
Episode: The bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay Lewis
Ryan Sorley
Experienced researcher and win-loss service provider
Clue
Episode: Winning at Win-Loss: Why real research beats sales rep excuses w/ Ryan Sorley
Michele Nieberding
Director of Product Marketing with extensive experience in leading product marketing teams.
Martech Queen
Episode: Doing more with less as a solo PMM w/ Michele Nieberding

Hosts

Ausha
Host of We're Not Marketers
Eric Holland
Co-host, formerly Franken Manager and Franken Marketer
Zach Roberts
Co-host of We're Not Marketers
Gab Bujold
Co-host of We're Not Marketers

Reviews

5.0 out of 5 stars from 50 ratings
  • My life would be empty

    My life would be empty without this podcast. Love these guys! Totally a top marketing podcast.

    Apple Podcasts
    5
    PRKT555
    Switzerlanda year ago
  • This is a GOLD!

    If you are a current PMM or aspiring PMM, you do not want to miss this podcast. It’s work every minute. Gab, Eric and Zach and on to something great here. They have some amazing guests and REAL conversations. They make it fun and interactive. They hit on some interesting topics and are not afraid to go into some deep conversations. I can’t wait for the next episode as they have me hooked. For all the other podcast, this is the podcast to watch out for!!

    Apple Podcasts
    5
    Rohan.Dsouza
    United Statesa year ago
  • So Good! Relatable Discussion Powerful Education

    Thank you for what you’re doing! The PMM role always seems to be defined so differently, yet we all face very similar issues. You’re not just talking about the problems though. You’re bringing in experts with all sorts of perspectives on them that have worked through these problems themselves. I’ve learned a ton!

    Apple Podcasts
    5
    cstrauss7
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical insights provided, particularly about the B2B marketing landscape and product positioning.
Many find the inclusion of expert guests beneficial for gaining deeper understanding and actionable strategies.
The chemistry between the hosts creates an engaging and relatable experience that resonates with the audience.
Feedback indicates that the discussions are both entertaining and informative, catering to the needs of professionals in product marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#120
Sweden/Business/Marketing
Apple Podcasts
#196
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
Q: What advice do you have for product marketers transitioning to consultancy?
Treat your consulting business like a business, avoid chasing money, and prepare to adapt your strategies.
Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
Q: What experiences led to your shift in perspective about product marketers?
Her consultancy work exposed her to broader business dynamics beyond traditional marketing roles.
There is no line between brand and product marketing w/ Jon Itkin
Q: How can product marketers ultimately navigate differentiation without being scared?
By moving beyond focusing just on product capabilities and considering credibility, convenience, and cost.
There is no line between brand and product marketing w/ Jon Itkin
Q: Are product marketers actually marketers? Why or why not?
Yes, because crafting products and delivering them to markets is the fundamental function of a company.
PMMs, MarTech, and making AI actually useful w/ Phil Gamache
Q: Are product marketers actually marketers? Why or why not?
Phil argues that product marketers are indeed marketers because product is one of the four key pillars of marketing, emphasizing their specialized role.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About We're Not Marketers

What is We're Not Marketers about and what kind of topics does it cover?

Focused on the challenges faced by B2B product marketers, particularly within SaaS companies, this show addresses common misconceptions and communication gaps that these professionals encounter. Episodes feature discussions with industry experts who provide actionable insights on enhancing product positioning, navigating corporate structures, and the evolving role of product marketers. Listeners can expect to hear about strategic marketing practices, the integration of artificial intelligence in marketing, and detailed advice on best practices for fostering collaboration with other teams. The candid discussions and expert interviews are aimed at empowering product marketers to gain recognition and influence within their organizations, promi... more

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1. Up First from NPR

How many episodes of We're Not Marketers are there?

We're Not Marketers launched 2 years ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on We're Not Marketers?

Recent guests on We're Not Marketers include:

1. Alex Virden
2. Jon Itkin
3. Phil Gamache
4. Ross Simmons
5. Jessica Malnick
6. Tas Bober
7. Lashay Lewis
8. Ryan Sorley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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