Rephonic
Artwork for We're Not Marketers
Product Marketing
Emotional Engagement
B2B Product Marketing
Data In Marketing
Saas
Job Market
Formal Training
B2B Marketing
Sales Enablement
Career Development
Networking
Return On Investment (ROI)
Digital Marketing Strategy
B2B Saas
April Fools' Prank
Data Analytics
Sales Training
Sales Conversations
Certifications
Revenue Generation

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirem... more

PublishesWeeklyEpisodes62Founded2 years ago
Categories
BusinessMarketingSelf-ImprovementEducation

Listen to this Podcast

Artwork for We're Not Marketers

Latest Episodes

AI-powered competitive intel is the new snake oil, and executives are buying it by the gallon. While everyone's obsessing over ChatGPT doing their research in 20 minutes, they're missing the point entirely—your buying champions don't need a 30-page r... more

What happens when a product marketer leaves the in-house grind to start her own consultancy? According to Alex Virden, it changed how she saw product marketing entirely.

In this episode, Virdical founder shares why PMMs aren’t traditional marketers,... more

If you’ve ever felt a gap between brand and product marketing, we’ve had an expert who’s been in both roles and is telling us that there’s not that different.

Brand and product marketing expert Jon Itkin joins We're Not Marketers to dismantle outdat... more

Is product marketing really marketing? Or is it something more (or less)? In this deep-dive episode, Humans of MarTech co-founder Phil Gamache joins the crew to unpack what it truly means to be a marketer today—and why product marketing often feels l... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Alex Virden
Head founder and consultant of Virdical
Virdical
Episode: Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
Jon Itkin
Principal at In The Kitchen, expert in B2B positioning and branding
In The Kitchen
Episode: There is no line between brand and product marketing w/ Jon Itkin
Phil Gamache
Ultimate SaaS marketer, host of Humans of MarTech
Humans of MarTech
Episode: PMMs, MarTech, and making AI actually useful w/ Phil Gamache
Ross Simmons
CEO and founder of Foundation Marketing
Foundation Marketing
Episode: "Create Once, Dominate Forever: Why 2025 Content Decisions Determine Your 2030 Success w/ Ross Simmonds
Jessica Malnick
Excellent copywriter and conversion content marketer.
Founder of the Remote Work Tribe
Episode: When Copy Gets Real: Why Getting Too Creative Actually Kills Conversion
Tas Bober
Growth marketing advisor and founder of Scroll Lab
Scroll Lab
Episode: Product marketers, paid landing pages are broken, w/ Tas Bober
Lashay Lewis
Content Strategy Advisor and Boss of Authority Plug
Episode: The bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay Lewis
Ryan Sorley
Experienced researcher and win-loss service provider
Clue
Episode: Winning at Win-Loss: Why real research beats sales rep excuses w/ Ryan Sorley
Michele Nieberding
Director of Product Marketing with extensive experience in leading product marketing teams.
Martech Queen
Episode: Doing more with less as a solo PMM w/ Michele Nieberding

Hosts

Zach Roberts
Co-host of We're Not Marketers, with a particular emphasis on unique insights and practical strategies in product marketing.
Gab Bujot
Co-host and Sales Deck Associate, offers expertise in navigating marketing challenges and enhancing product visibility.
Eric Holland
Co-host known for tackling complex marketing themes with practical advice and engaging discussions.
Ausha
Primary host with a focus on guiding discussions that elevate the conversation on product marketing.

Reviews

5.0 out of 5 stars from 48 ratings
  • My life would be empty

    My life would be empty without this podcast. Love these guys! Totally a top marketing podcast.

    Apple Podcasts
    5
    PRKT555
    Switzerland9 months ago
  • This is a GOLD!

    If you are a current PMM or aspiring PMM, you do not want to miss this podcast. It’s work every minute. Gab, Eric and Zach and on to something great here. They have some amazing guests and REAL conversations. They make it fun and interactive. They hit on some interesting topics and are not afraid to go into some deep conversations. I can’t wait for the next episode as they have me hooked. For all the other podcast, this is the podcast to watch out for!!

    Apple Podcasts
    5
    Rohan.Dsouza
    United Statesa year ago
  • So Good! Relatable Discussion Powerful Education

    Thank you for what you’re doing! The PMM role always seems to be defined so differently, yet we all face very similar issues. You’re not just talking about the problems though. You’re bringing in experts with all sorts of perspectives on them that have worked through these problems themselves. I’ve learned a ton!

    Apple Podcasts
    5
    cstrauss7
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners commend the engaging nature of the discussions, appreciating the practical insights shared by both hosts and guests.
Reviewers note the show's ability to shed light on common challenges faced by product marketers, making the content relatable and impactful.
Many express gratitude for the actionable advice provided, highlighting its relevance in the fast-evolving landscape of B2B marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#42
India/Business/Marketing
Apple Podcasts
#58
Spain/Business/Marketing
Apple Podcasts
#80
Japan/Business/Marketing
Apple Podcasts
#103
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
Q: What advice do you have for product marketers transitioning to consultancy?
Treat your consulting business like a business, avoid chasing money, and prepare to adapt your strategies.
Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
Q: What experiences led to your shift in perspective about product marketers?
Her consultancy work exposed her to broader business dynamics beyond traditional marketing roles.
There is no line between brand and product marketing w/ Jon Itkin
Q: How can product marketers ultimately navigate differentiation without being scared?
By moving beyond focusing just on product capabilities and considering credibility, convenience, and cost.
There is no line between brand and product marketing w/ Jon Itkin
Q: Are product marketers actually marketers? Why or why not?
Yes, because crafting products and delivering them to markets is the fundamental function of a company.
PMMs, MarTech, and making AI actually useful w/ Phil Gamache
Q: Are product marketers actually marketers? Why or why not?
Phil argues that product marketers are indeed marketers because product is one of the four key pillars of marketing, emphasizing their specialized role.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About We're Not Marketers

What is We're Not Marketers about and what kind of topics does it cover?

Focus is heavily placed on the challenges faced by product marketers in the B2B SaaS landscape, particularly regarding perceptions and misunderstandings about their roles. The discussions typically revolve around enhancing visibility and establishing credibility within organizations, aiding product marketers in asserting their value through strategic insights and expert advice. Notable themes include the integration of marketing strategies, storytelling, and the critical need for cross-departmental collaboration, as guests share practical experiences and actionable strategies to elevate the product marketing function and drive meaningful organizational change. This podcast stands out due to its frank discussions about the everyday realities... more

Where can I find podcast stats for We're Not Marketers?

Rephonic provides a wide range of podcast stats for We're Not Marketers. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to We're Not Marketers and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does We're Not Marketers get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for We're Not Marketers, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for We're Not Marketers?

Rephonic provides comprehensive predictive audience data for We're Not Marketers, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does We're Not Marketers have?

To see how many followers or subscribers We're Not Marketers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to We're Not Marketers?

These podcasts share a similar audience with We're Not Marketers:

1. On with Kara Swisher

How many episodes of We're Not Marketers are there?

We're Not Marketers launched 2 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact We're Not Marketers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for We're Not Marketers?

Rephonic pulls ratings and reviews for We're Not Marketers from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for We're Not Marketers?

Rephonic provides full transcripts for episodes of We're Not Marketers. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on We're Not Marketers?

Recent guests on We're Not Marketers include:

1. Alex Virden
2. Jon Itkin
3. Phil Gamache
4. Ross Simmons
5. Jessica Malnick
6. Tas Bober
7. Lashay Lewis
8. Ryan Sorley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days