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Product Marketing
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B2B Marketing
Sales Enablement
B2B Saas
Content Marketing
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Emotional Engagement
B2B Product Marketing
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Consultancy
Data Analytics
Go-To-Market Strategy
Formal Training
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Leadership
Data In Marketing
Content Strategy

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirem... more

PublishesWeeklyEpisodes73Founded2 years ago
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MarketingEducationSelf-ImprovementBusiness

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Artwork for We're Not Marketers

Latest Episodes

Louis Grenier has run a podcast called Everyone Hates Marketers for 8 years. He's not here to be nice about it. In this episode, Lou breaks down why product marketing only exists because B2B tech forgot what customers actually want — and why your pos... more

Are product marketers actually marketers, or are they just glorified slide deck designers waiting for sales to bark orders? David Lim—a PMM who's survived Google, HP, and multiple startups—joins the skeleton crew to drop some uncomfortable truths. We... more

Product marketers think they own the messaging. SEO thinks they own the traffic. But who actually owns your website—and why are they both probably wrong? In this spicy debate with BX Studio, we dig into the turf war destroying B2B websites, why your ... more

Crystal Crouch turned driving the Oscar Mayer Wienermobile into a product marketing empire - and she's not keeping the secrets. The woman who put Zach on the consulting path drops truth bombs about why 90% of company data is garbage, why product mana... more

Key Facts

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Recent Guests

David Lim
Seasoned product marketing manager with experience at major firms
Episode: “I’m Just A Normal PMM Trying To Survive” (with David Lim)
Crystal Crouch
Senior Technical Product Manager at Thrive It and consultant with expertise in go-to-market strategies.
Thrive It
Episode: Strategy over fluffy jargon w/ Crystal Crouch
Garrett Jestice
Founder of Prelude, a go-to-market strategy for B2B startups and agency.
Prelude
Episode: Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Drew Giovannoli
Founder of Buried Wins, specializing in win-loss and competitive analysis.
Buried Wins
Episode: Are you the Sales B*tch or the trusted PMM? w/ Drew Giovannoli
Amanda Groves
VP of PMM at Enable
Enable
Episode: How curiosity didn't kill the cat w/ Amanda Groves
Nick Power
Head of Marketing at the Noun Project
Noun Project
Episode: Being human is your coolest feature w/ Nick Power
Pranav Piyush
Experienced marketing leader with roles at Dropbox and Bill, focused on marketing measurement.
Paramark
Episode: Measure important stuff or die trying w/ Pranav Piyush
Alex Virden
Head founder and consultant of Virdical
Virdical
Episode: Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
Jon Itkin
Principal at In The Kitchen, expert in B2B positioning and branding
In The Kitchen
Episode: There is no line between brand and product marketing w/ Jon Itkin

Hosts

Eric Holland
Co-host of the show; listed in multiple episode transcripts with roles tied to co-hosting and program leadership.
Zach Roberts
Co-host known for discussing product marketing insights and collaboration with guests.
Gab Bujold
Co-host with frequent appearances; central to discussions and episode hosting.

Reviews

5.0 out of 5 stars from 54 ratings
  • My life would be empty

    My life would be empty without this podcast. Love these guys! Totally a top marketing podcast.

    Apple Podcasts
    5
    PRKT555
    Switzerlanda year ago
  • This is a GOLD!

    If you are a current PMM or aspiring PMM, you do not want to miss this podcast. It’s work every minute. Gab, Eric and Zach and on to something great here. They have some amazing guests and REAL conversations. They make it fun and interactive. They hit on some interesting topics and are not afraid to go into some deep conversations. I can’t wait for the next episode as they have me hooked. For all the other podcast, this is the podcast to watch out for!!

    Apple Podcasts
    5
    Rohan.Dsouza
    United States2 years ago
  • So Good! Relatable Discussion Powerful Education

    Thank you for what you’re doing! The PMM role always seems to be defined so differently, yet we all face very similar issues. You’re not just talking about the problems though. You’re bringing in experts with all sorts of perspectives on them that have worked through these problems themselves. I’ve learned a ton!

    Apple Podcasts
    5
    cstrauss7
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest diversity and candid conversations are highlights for many subscribers.
The show helps PMMs articulate value and gain cross-team respect.
Listeners appreciate the practical PMM focus and real-world frameworks.
Audience finds the mix of strategy and hands-on tactics valuable for career growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Strategy over fluffy jargon w/ Crystal Crouch
Q: How do you approach the topic of charging for consulting services?
It's important to define your worth, know what others are charging, and consider project-based pricing rather than hourly to reflect the value you provide.
Strategy over fluffy jargon w/ Crystal Crouch
Q: Are product marketers actually marketers? Why or why not?
Yes, but different; they operate at the intersection of product strategy and the market, focusing more on understanding consumer pain points than on running marketing campaigns.
Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Q: What can product marketers do to ensure they are not just focusing on promotion in their day-to-day work?
Product marketers should establish themselves as a cross-functional glue within the organization, connecting product, sales, and marketing efforts to create a cohesive go-to-market strategy.
Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Q: Are product marketers actually marketers? Why or why not?
Yes, product marketers are the purest form of marketers, but according to today's marketing definitions, they might not fit that mold.
No salary is worth your soul with Hattie the PMM
Q: How can PMMs build their value within an organization?
By investing in themselves, strategically enhancing their visibility, and asserting their worth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About We're Not Marketers

What is We're Not Marketers about and what kind of topics does it cover?

The show centers on product marketing managers and their role within B2B SaaS, exploring how PMMs can gain executive buy-in, demonstrate impact, and collaborate effectively across teams. Episodes consistently tackle topics like cross-functional alignment, go-to-market strategy, customer insight, and the evolving influence of product marketing in tech. A notable strength is bringing in seasoned PMMs and GTM experts to challenge conventional marketing wisdom, discuss real-world governance, and share practical frameworks. Listeners can expect candid conversations, actionable takeaways, and a community-focused vibe that aims to elevate PMM credibility inside organizations.

Where can I find podcast stats for We're Not Marketers?

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How many listeners does We're Not Marketers get?

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Which podcasts are similar to We're Not Marketers?

These podcasts share a similar audience with We're Not Marketers:

1. Hard Fork
2. The Bulwark Podcast

How many episodes of We're Not Marketers are there?

We're Not Marketers launched 2 years ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact We're Not Marketers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for We're Not Marketers?

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What guests have appeared on We're Not Marketers?

Recent guests on We're Not Marketers include:

1. David Lim
2. Crystal Crouch
3. Garrett Jestice
4. Drew Giovannoli
5. Amanda Groves
6. Nick Power
7. Pranav Piyush
8. Alex Virden

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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