B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirem... more
Publishes | Weekly | Episodes | 62 | Founded | 2 years ago |
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Categories | BusinessMarketingSelf-ImprovementEducation |
AI-powered competitive intel is the new snake oil, and executives are buying it by the gallon. While everyone's obsessing over ChatGPT doing their research in 20 minutes, they're missing the point entirely—your buying champions don't need a 30-page r... more
What happens when a product marketer leaves the in-house grind to start her own consultancy? According to Alex Virden, it changed how she saw product marketing entirely.
In this episode, Virdical founder shares why PMMs aren’t traditional marketers,... more
If you’ve ever felt a gap between brand and product marketing, we’ve had an expert who’s been in both roles and is telling us that there’s not that different.
Brand and product marketing expert Jon Itkin joins We're Not Marketers to dismantle outdat... more
Is product marketing really marketing? Or is it something more (or less)? In this deep-dive episode, Humans of MarTech co-founder Phil Gamache joins the crew to unpack what it truly means to be a marketer today—and why product marketing often feels l... more
My life would be empty without this podcast. Love these guys! Totally a top marketing podcast.
If you are a current PMM or aspiring PMM, you do not want to miss this podcast. It’s work every minute. Gab, Eric and Zach and on to something great here. They have some amazing guests and REAL conversations. They make it fun and interactive. They hit on some interesting topics and are not afraid to go into some deep conversations. I can’t wait for the next episode as they have me hooked. For all the other podcast, this is the podcast to watch out for!!
Thank you for what you’re doing! The PMM role always seems to be defined so differently, yet we all face very similar issues. You’re not just talking about the problems though. You’re bringing in experts with all sorts of perspectives on them that have worked through these problems themselves. I’ve learned a ton!
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Focus is heavily placed on the challenges faced by product marketers in the B2B SaaS landscape, particularly regarding perceptions and misunderstandings about their roles. The discussions typically revolve around enhancing visibility and establishing credibility within organizations, aiding product marketers in asserting their value through strategic insights and expert advice. Notable themes include the integration of marketing strategies, storytelling, and the critical need for cross-departmental collaboration, as guests share practical experiences and actionable strategies to elevate the product marketing function and drive meaningful organizational change. This podcast stands out due to its frank discussions about the everyday realities... more
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We're Not Marketers launched 2 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on We're Not Marketers include:
1. Alex Virden
2. Jon Itkin
3. Phil Gamache
4. Ross Simmons
5. Jessica Malnick
6. Tas Bober
7. Lashay Lewis
8. Ryan Sorley
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