Rephonic
Artwork for We're Not Marketers
Product Marketing
Emotional Engagement
B2B Product Marketing
Data In Marketing
Saas
Job Market
Formal Training
B2B Marketing
Sales Enablement
Career Development
Networking
Return On Investment (ROI)
Digital Marketing Strategy
B2B Saas
April Fools' Prank
Data Analytics
Sales Training
Sales Conversations
Certifications
Revenue Generation

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirem... more

PublishesWeeklyEpisodes69Founded2 years ago
Number of ListenersCategories
Self-ImprovementEducationBusinessMarketing

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Artwork for We're Not Marketers

Latest Episodes

Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying on calls as a micromanaged IC, revealing why PMM respect disappeared th... more

Product marketing is marketing at it's purest form (not our words) —but only if we redefine what marketing actually means. Garrett Jestice, founder of Prelude, explains why tech companies get marketing backwards, how AI shifts risk from building to s... more

Your PMM credibility is at stake, CRO demands more leads, without knowing what's winning revenue. Sounds familiar?

Drew Giovannoli, founder of Buried Wins, calls it the 'sales deck monkey'. Don't get him wrong, as he believes PMMs should help selle... more

Product marketers aren't marketers—they're non-conformist rebels! Amanda Groves, VP of PMM at Enable, who rocketed from IC to VP in just 2 years explains why. She breaks down why PMMs need to be trolls under bridges, why slowing down actually speeds ... more

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Recent Guests

Garrett Jestice
Founder of Prelude, a go-to-market strategy for B2B startups and agency.
Prelude
Episode: Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Drew Giovannoli
Founder of Buried Wins, specializing in win-loss and competitive analysis.
Buried Wins
Episode: Are you the Sales B*tch or the trusted PMM? w/ Drew Giovannoli
Amanda Groves
VP of PMM at Enable
Enable
Episode: How curiosity didn't kill the cat w/ Amanda Groves
Nick Power
Head of Marketing at the Noun Project
Noun Project
Episode: Being human is your coolest feature w/ Nick Power
Pranav Piyush
Experienced marketing leader with roles at Dropbox and Bill, focused on marketing measurement.
Paramark
Episode: Measure important stuff or die trying w/ Pranav Piyush
Alex Virden
Head founder and consultant of Virdical
Virdical
Episode: Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
Jon Itkin
Principal at In The Kitchen, expert in B2B positioning and branding
In The Kitchen
Episode: There is no line between brand and product marketing w/ Jon Itkin
Phil Gamache
Ultimate SaaS marketer, host of Humans of MarTech
Humans of MarTech
Episode: PMMs, MarTech, and making AI actually useful w/ Phil Gamache
Ross Simmons
CEO and founder of Foundation Marketing
Foundation Marketing
Episode: "Create Once, Dominate Forever: Why 2025 Content Decisions Determine Your 2030 Success w/ Ross Simmonds

Hosts

Ausha
Host of We're Not Marketers
Eric Holland
Co-host, formerly Franken Manager and Franken Marketer
Zach Roberts
Co-host of We're Not Marketers
Gab Bujold
Co-host of We're Not Marketers

Reviews

5.0 out of 5 stars from 50 ratings
  • My life would be empty

    My life would be empty without this podcast. Love these guys! Totally a top marketing podcast.

    Apple Podcasts
    5
    PRKT555
    Switzerlanda year ago
  • This is a GOLD!

    If you are a current PMM or aspiring PMM, you do not want to miss this podcast. It’s work every minute. Gab, Eric and Zach and on to something great here. They have some amazing guests and REAL conversations. They make it fun and interactive. They hit on some interesting topics and are not afraid to go into some deep conversations. I can’t wait for the next episode as they have me hooked. For all the other podcast, this is the podcast to watch out for!!

    Apple Podcasts
    5
    Rohan.Dsouza
    United States2 years ago
  • So Good! Relatable Discussion Powerful Education

    Thank you for what you’re doing! The PMM role always seems to be defined so differently, yet we all face very similar issues. You’re not just talking about the problems though. You’re bringing in experts with all sorts of perspectives on them that have worked through these problems themselves. I’ve learned a ton!

    Apple Podcasts
    5
    cstrauss7
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical insights provided, particularly about the B2B marketing landscape and product positioning.
Many find the inclusion of expert guests beneficial for gaining deeper understanding and actionable strategies.
The chemistry between the hosts creates an engaging and relatable experience that resonates with the audience.
Feedback indicates that the discussions are both entertaining and informative, catering to the needs of professionals in product marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#56
Ireland/Business/Marketing
Apple Podcasts
#104
Sweden/Business/Marketing
Apple Podcasts
#105
India/Business/Marketing
Apple Podcasts
#135
Norway/Business/Marketing
Apple Podcasts
#170
Netherlands/Business/Marketing
Apple Podcasts
#223
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Q: What can product marketers do to ensure they are not just focusing on promotion in their day-to-day work?
Product marketers should establish themselves as a cross-functional glue within the organization, connecting product, sales, and marketing efforts to create a cohesive go-to-market strategy.
Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Q: Are product marketers actually marketers? Why or why not?
Yes, product marketers are the purest form of marketers, but according to today's marketing definitions, they might not fit that mold.
No salary is worth your soul with Hattie the PMM
Q: How can PMMs build their value within an organization?
By investing in themselves, strategically enhancing their visibility, and asserting their worth.
No salary is worth your soul with Hattie the PMM
Q: Are product marketers actually marketers? Why or why not?
No, product marketers are more foundational and strategic, like architects as opposed to general marketers who decorate the finished product.
Are you the Sales B*tch or the trusted PMM? w/ Drew Giovannoli
Q: What's one tip you would give to product marketers feeling lost or facing layoffs?
Find your niche and focus on it; your credibility will grow if you're known for solving specific problems.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About We're Not Marketers

What is We're Not Marketers about and what kind of topics does it cover?

Focused on the challenges faced by B2B product marketers, particularly within SaaS companies, this show addresses common misconceptions and communication gaps that these professionals encounter. Episodes feature discussions with industry experts who provide actionable insights on enhancing product positioning, navigating corporate structures, and the evolving role of product marketers. Listeners can expect to hear about strategic marketing practices, the integration of artificial intelligence in marketing, and detailed advice on best practices for fostering collaboration with other teams. The candid discussions and expert interviews are aimed at empowering product marketers to gain recognition and influence within their organizations, promi... more

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1. The Daily
2. Pod Save America

How many episodes of We're Not Marketers are there?

We're Not Marketers launched 2 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on We're Not Marketers?

Recent guests on We're Not Marketers include:

1. Garrett Jestice
2. Drew Giovannoli
3. Amanda Groves
4. Nick Power
5. Pranav Piyush
6. Alex Virden
7. Jon Itkin
8. Phil Gamache

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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