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Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

PublishesWeeklyEpisodes823Founded18 years ago
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MarketingBusinessTechnology

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Artwork for Webcology

Latest Episodes

And, suddenly last Saturday, we were at war with Iran. That will have profound effects on our economy and the tech industry. If the war is a component in a tech story, or tech is a big part of a war story, we will report and talk about it as such. If... more

The adoption rate of Agentic AIs appears staggering. Making, deploying, and managing AI driven agents is easier than ever. This, of course, introduces a myriad of security concerns, many of which will become apparent faster than we think. Hosts Krist... more

The situation remains normalizing, all facshed up. At least some of the folks working at Palantir are starting to understand what their work is doing to their world. According to reports in Wired Magazine and 404Media, employees of the meta-surveilla... more

There is no sugar coating how brutal the last week has been. ICE agents murdered yet another regular person in the American federal government's relentless and brutal crackdown on Minneapolis Minnesota. This week's extra-judicial killing was broadcas... more

Key Facts

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Recent Guests

Dixon Jones
CEO of Waikay and co-founder of Majestic
InLynx and Waikay
Episode: The What Does Waikay Know About AI's Views on You Edition
Mikkel deMib Svendsen
SEO expert and creator of an SEO master course
dimib.com
Episode: Mikkel deMib Svendsen, SEO Master of Course
Olesia Korobka
Organizer of the SEO Charity Event
Episode: The To Get AGI Be a 60 Hour Mule Edition
Gavin Klondike
Senior security consultant and researcher specializing in penetration testing and AI.
AI Village
Episode: The Ironies of DeepSeek Edition
Jono Alderson
SEO consultant, WordPress contributor, and digital marketing expert
Episode: Webcology Extra: The Fork in the Road at WordPress Edition
Bennet Kelley
Founder of the Internet Law Center and former host of the Cyber Law and Business Report
Internet Law Center
Episode: In the Matter of an Anti-Trust Edition
Richard Socher
CEO of u.com and expert in natural language processing
u.com
Episode: The Collision Had Quite an Impact Edition - An interview with Richard Socher
Ryan Jones
Senior Vice President of SEO at Razorfish
Razorfish
Episode: The Google Leak of Faith Edition
Roger Montti
Staff writer at Search Engine Journal
Search Engine Journal
Episode: The AI Overview Might Push You to Page Two Edition

Hosts

Jim Hedger
Co-host known for his deep expertise in web marketing and search engine optimization, providing detailed insights into the changing landscape of SEO.
Kristine Schachinger
Co-host providing unique perspectives on web marketing and the evolving implications of SEO technology, often discussing best practices for marketers.

Reviews

4.0 out of 5 stars from 10 ratings
  • Listener for many years

    Great podcast! I’ve been a webmaster for many years and always appreciate the quality of content spun every month by Jim and Dave. They don’t know it, but they are part of our seo team in Wisconsin! Joe Mogensen

    Apple Podcasts
    5
    Cabin Joe
    United States8 years ago
  • Meager search marketing content presented with arrogant political discourse

    Weak presentation. Agonizingly arrogant host that attempts to weave his miopic political views into the content.

    Looking for search marketing and web development strategies? Nothing of value here.

    Looking for faculty lounge political theorism? Tune in......

    Apple Podcasts
    1
    fdomer
    Canada12 years ago
  • Horrendous.

    Unlistenable. Ball bouncing in the background? Stuttering? Horrible.

    Apple Podcasts
    1
    tydowns20
    United States14 years ago
  • Love it.

    What I truly love about Webcology is the passion behind it. Jim especially has such an enormous amount of respect and heart for SEO industry. It's one of two Internet marketing podcasts I give any attention to, because they discuss stories that matter.

    Apple Podcasts
    5
    rdrysdale
    United States14 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the high-quality content and insights shared by the hosts, noting the relevance to their work in web marketing.
Many have praised the podcast for its passion and respect for the SEO industry, making it a staple for professionals in the field.
Some critics find the discussions veer into political territory, which may detract from the main focus on SEO and web development strategies.

Talking Points

Recent interactions between the hosts and their guests.

The What Does Waikay Know About AI's Views on You Edition
Q: Can you explain what Waikay is?
Dixon describes Waikay as a tool designed to give users insights into what AI knows about their brand and provides action plans to improve visibility.
The What Does Waikay Know About AI's Views on You Edition
Q: How would you characterize your role in all three companies, but especially in Waikay?
Dixon Jones explains his role as primarily marketing-focused, stating that he is involved in spearheading Waikay and InLynx while also being part of Majestic.
The Google Leak of Faith Edition
Q: Is the leak going to affect how or what you put into a presentation you make to other people explaining what SEO is and how to perform it?
It's, our high level thinking has always been, at least my high level thinking has always been, build crap that people want to click on and want to go visit.
The Collision Had Quite an Impact Edition - An interview with Richard Socher
Q: How does u.com ensure accuracy in its search results?
u.com combines an advanced search retrieval index with AI-powered features that prioritize accurate citations and user personalization.
The Collision Had Quite an Impact Edition - An interview with Richard Socher
Q: Why are summarization or productivity engines the future of search?
Summarization engines can streamline the user experience by reducing the number of searches needed for complex queries, thereby enhancing productivity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Webcology

What is Webcology about and what kind of topics does it cover?

The content presents an insightful examination of the evolving landscape of SEO, digital marketing, and overarching technological advancements that impact webmasters and web marketers. The discussions frequently touch upon significant changes in search engine policies, the role of AI in marketing strategies, and the broader implications these have on digital marketing practices. Episodes often feature reflections on personal experiences and critical events in the ecosystem, making the conversations both relatable and thought-provoking.

Uniquely, the hosts bring their rich professional backgrounds into the spotlight, frequently addressing current issues within the tech industry and how these may alter conventional practices. This blend of in... more

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How many subscribers and views does Webcology have?

To see how many followers or subscribers Webcology has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Webcology?

These podcasts share a similar audience with Webcology:

1. Social Media Marketing Podcast
2. Decoder with Nilay Patel

How many episodes of Webcology are there?

Webcology launched 18 years ago and published 823 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Webcology?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Webcology?

Recent guests on Webcology include:

1. Dixon Jones
2. Mikkel deMib Svendsen
3. Olesia Korobka
4. Gavin Klondike
5. Jono Alderson
6. Bennet Kelley
7. Richard Socher
8. Ryan Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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