
Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
| Publishes | Weekly | Episodes | 850 | Founded | 18 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessTechnology | |||

The American federal government is remaking its online presence in Trump's image. Naturally, the product doesn't work as promised and it would have likely been better had they just left whatever was there before. Nevertheless, America-dot-gov was lau... more
It's an interestingly Googlishic edition this week with several major announcements and updates. Google's September 2026 Spam Update is underway as of noon on Thursday Sept. 24. Expected to last two weeks, this is one of the longest Spam Updates in r... more
Kristine spent much of the week in San Diego at the Brighton SEO (San Diego) Conference. She gives us a from the floor update. The vibe in the tech world this week was, "Reign in it!". The tone came from all fronts starting with the AI technologarchs... more
Where the last weeks of August are usually mellow, the week after Labor Day is always hyper-intense in the tech world and it was no different this year with one pretty notable exception. In no previous year has the post-summer season opened with stat... more
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Great podcast! I’ve been a webmaster for many years and always appreciate the quality of content spun every month by Jim and Dave. They don’t know it, but they are part of our seo team in Wisconsin! Joe Mogensen
Weak presentation. Agonizingly arrogant host that attempts to weave his miopic political views into the content.
Looking for search marketing and web development strategies? Nothing of value here.
Looking for faculty lounge political theorism? Tune in......
Unlistenable. Ball bouncing in the background? Stuttering? Horrible.
What I truly love about Webcology is the passion behind it. Jim especially has such an enormous amount of respect and heart for SEO industry. It's one of two Internet marketing podcasts I give any attention to, because they discuss stories that matter.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #229 |
Recent interactions between the hosts and their guests.
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Two veteran web marketers provide a data-driven look at the web ecosystem, blending SEO, paid search, content strategy, and evolving tech policy. Episodes regularly dissect AI, platform shifts, and industry news, with practical takeaways for webmasters, marketers, and developers. The show stands out for its long-running, conversational format, guest panels, and the hosts' willingness to weigh in on regulatory and ethical questions affecting how content is found, ranked, and monetized. Overall, it's a reliable resource for listeners who want actionable tactics alongside thoughtful commentary on the broader digital marketing landscape.
Rephonic provides a wide range of podcast stats for Webcology. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Webcology and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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Rephonic provides comprehensive predictive audience data for Webcology, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
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These podcasts share a similar audience with Webcology:
1. Social Media Marketing Podcast
2. Decoder with Nilay Patel
Webcology launched 18 years ago and published 850 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Webcology include:
1. Joach de Waalck
2. Mark Traphagen
3. Fabrice Canal
4. Carolyn Shelby
5. Topher Kohen
6. Jenny Halasz
7. Dixon Jones
8. Mikkel deMib Svendsen
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.