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Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

PublishesWeeklyEpisodes805Founded17 years ago
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BusinessMarketingTechnology

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Artwork for Webcology

Latest Episodes

Jim frets as his birthday comes up for renewal again next week. Meanwhile, Google's head of search, Elizabeth Reid was featured on an Economic Times podcast last week talking about the future of search, the effects LLMs have had on both search and us... more

AI Mode has moved beyond basic English and is now available in Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. AI Mode is also available in autocomplete and is said to soon be the default of search itself. And that's just what Google's... more

A GoFundMe campaign has been established to help pay Alan Blyweiss' family pay for his end of life arrangements and to helping classroom teachers buy school supplies through the Make a Wish Foundation. The August 2025 Spam Update continues to mulch i... more

A wide ranging interview with the founder of AI knowledgebase tool, WAIKAY.IO 

Dixon has been instrumental in the founding and growth of three major SEO / SEM tools, Majestic Links Tool, Inlinks, and now Waikay. We talk to Dixon about AI, what Waika... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Mikkel deMib Svendsen
SEO expert and creator of an SEO master course
dimib.com
Episode: Mikkel deMib Svendsen, SEO Master of Course
Olesia Korobka
Organizer of the SEO Charity Event
Episode: The To Get AGI Be a 60 Hour Mule Edition
Gavin Klondike
Senior security consultant and researcher specializing in penetration testing and AI.
AI Village
Episode: The Ironies of DeepSeek Edition
Jono Alderson
SEO consultant, WordPress contributor, and digital marketing expert
Automatic
Episode: The Is Something Rotten at WordPress Edition
Bennet Kelley
Founder of the Internet Law Center and former host of the Cyber Law and Business Report
Internet Law Center
Episode: In the Matter of an Anti-Trust Edition
Richard Socher
CEO of u.com and expert in natural language processing
u.com
Episode: The Collision Had Quite an Impact Edition - An interview with Richard Socher
Ryan Jones
Senior Vice President of SEO at Razorfish
Razorfish
Episode: The Google Leak of Faith Edition
Roger Montti
Staff writer at Search Engine Journal
Search Engine Journal
Episode: The AI Overview Might Push You to Page Two Edition

Hosts

Jim Hedger
Co-host with extensive experience in web marketing and SEO, often engaging in discussions around technology and its interface with marketing practices.
Kristine Schachinger
Co-host known for her insights into web design, SEO, and online marketing strategies, contributing to discussions on technology's political implications.

Reviews

4.0 out of 5 stars from 10 ratings
  • Listener for many years

    Great podcast! I’ve been a webmaster for many years and always appreciate the quality of content spun every month by Jim and Dave. They don’t know it, but they are part of our seo team in Wisconsin! Joe Mogensen

    Apple Podcasts
    5
    Cabin Joe
    United States8 years ago
  • Meager search marketing content presented with arrogant political discourse

    Weak presentation. Agonizingly arrogant host that attempts to weave his miopic political views into the content.

    Looking for search marketing and web development strategies? Nothing of value here.

    Looking for faculty lounge political theorism? Tune in......

    Apple Podcasts
    1
    fdomer
    Canada12 years ago
  • Horrendous.

    Unlistenable. Ball bouncing in the background? Stuttering? Horrible.

    Apple Podcasts
    1
    tydowns20
    United States13 years ago
  • Love it.

    What I truly love about Webcology is the passion behind it. Jim especially has such an enormous amount of respect and heart for SEO industry. It's one of two Internet marketing podcasts I give any attention to, because they discuss stories that matter.

    Apple Podcasts
    5
    rdrysdale
    United States14 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There are mixed reviews concerning the mixing of political discourse with marketing topics, with some listeners enjoying the insights while others prefer a more focused approach on marketing strategies.
Listeners appreciate the recurring themes of SEO and web marketing, often remarking on the depth of knowledge shared by the hosts.
Overall, the series has a loyal following who value the hosts' expertise and engaging style, despite some criticism regarding presentation and content focus.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#133
Philippines/Business/Marketing
Apple Podcasts
#214
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Google Leak of Faith Edition
Q: Is the leak going to affect how or what you put into a presentation you make to other people explaining what SEO is and how to perform it?
It's, our high level thinking has always been, at least my high level thinking has always been, build crap that people want to click on and want to go visit.
The Collision Had Quite an Impact Edition - An interview with Richard Socher
Q: How does u.com ensure accuracy in its search results?
u.com combines an advanced search retrieval index with AI-powered features that prioritize accurate citations and user personalization.
The Collision Had Quite an Impact Edition - An interview with Richard Socher
Q: Why are summarization or productivity engines the future of search?
Summarization engines can streamline the user experience by reducing the number of searches needed for complex queries, thereby enhancing productivity.
The Collision Had Quite an Impact Edition - An interview with Richard Socher
Q: In a 15-second elevator pitch, what's u.com?
u.com is the first search engine that moved to become an answer engine, using large language models to give you answers summarized from the web.
Mikkel deMib Svendsen, SEO Master of Course
Q: Who is your course for? Who should be signing up for the SEO master course?
The main target for this course is in-house SEOs, but it’s beneficial for agency SEOs and independent consultants as well.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Household Income
Social Media Reach

Frequently Asked Questions About Webcology

What is Webcology about and what kind of topics does it cover?

This series offers an insightful exploration into the intricate world of web marketing, SEO, and digital technology, typically framed through discussions between the hosts and notable guests. Topics frequently revolve around the latest developments in the tech landscape, their implications for marketing strategies, and broader socio-political issues affecting the industry, such as privacy concerns and governmental influence. Unique elements include the hosts' ability to blend humor with critical insights, along with a diverse array of discussions about both practical SEO strategies and significant trends in the overlapped domains of technology and governance.

Where can I find podcast stats for Webcology?

Rephonic provides a wide range of podcast stats for Webcology. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Webcology and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Webcology get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Webcology, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Webcology?

Rephonic provides comprehensive predictive audience data for Webcology, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Webcology have?

To see how many followers or subscribers Webcology has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Webcology?

These podcasts share a similar audience with Webcology:

1. Social Media Marketing Podcast
2. Decoder with Nilay Patel

How many episodes of Webcology are there?

Webcology launched 17 years ago and published 805 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Webcology?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Webcology?

Rephonic pulls ratings and reviews for Webcology from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Webcology?

Rephonic provides full transcripts for episodes of Webcology. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Webcology?

Recent guests on Webcology include:

1. Mikkel deMib Svendsen
2. Olesia Korobka
3. Gavin Klondike
4. Jono Alderson
5. Bennet Kelley
6. Richard Socher
7. Ryan Jones
8. Roger Montti

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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