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Artwork for Webcology
SEO
Google
Wordpress
Digital Marketing
Donald Trump
E-Commerce
Google Core Update
AI Overviews
Elon Musk
Deepseek
Matt Mullenweg
Artificial Intelligence
Google Search Console
Openai
Tech Oligarchy
Wix
Search Engine Optimization
AI Bubble
Google Search
Canada

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

PublishesWeeklyEpisodes831Founded18 years ago
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Artwork for Webcology

Latest Episodes

We keep having these very long shows covering dozens of different stories because the worlds we work in are changing so rapidly and with such frequency. This is another long episode touching on over three dozen items. Here's a brief but incomplete ru... more

It was a busier than normal news week. Here's what we covered:

- Ask Jeeves is officially dead. IAC formally killed the OG search engine earlier this week. 

- There's been a spike in Google Business profile suspensions. 

- GSC fixed the 50 week im... more

Chrome released a massive security update fixing over 30 vulnerabilities. Be sure you're running v147.0.7727.137/138 and accept no substitutes. Meanwhile, OpenAI founder Sam Altman's identity verification service promoted a partnership with the wrong... more

Anthropic's Mythos is too dangerous for the open market but too useful to be ignored. Though only released to a relatively small number of large-scale developers in order for them to develop defenses to Mythos, the hyper-powerful agentic-organizer ap... more

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Dixon Jones
CEO of Waikay and co-founder of Majestic
InLynx and Waikay
Episode: The What Does Waikay Know About AI's Views on You Edition
Mikkel deMib Svendsen
SEO expert and creator of an SEO master course
dimib.com
Episode: Mikkel deMib Svendsen, SEO Master of Course
Olesia Korobka
Organizer of the SEO Charity Event
Episode: The To Get AGI Be a 60 Hour Mule Edition
Gavin Klondike
Senior security consultant and researcher specializing in penetration testing and AI.
AI Village
Episode: The Ironies of DeepSeek Edition
Jono Alderson
SEO consultant, WordPress contributor, and digital marketing expert
Automatic
Episode: The Is Something Rotten at WordPress Edition
Bennet Kelley
Founder of the Internet Law Center and former host of the Cyber Law and Business Report
Internet Law Center
Episode: In the Matter of an Anti-Trust Edition
Richard Socher
CEO of u.com and expert in natural language processing
u.com
Episode: The Collision Had Quite an Impact Edition - An interview with Richard Socher
Ryan Jones
Senior Vice President of SEO at Razorfish
Razorfish
Episode: The Google Leak of Faith Edition
Roger Montti
Staff writer at Search Engine Journal
Search Engine Journal
Episode: The AI Overview Might Push You to Page Two Edition

Hosts

Jim Hedger
Seasoned web marketer and strategist with roles at Digital Always Media and related ventures; frequently co-hosts and leads discussions on SEO and technology trends.
Kristine Schachinger
Marketing professional and strategist, often providing client-focused insights on SEO and digital marketing within the industry ecosystem.

Reviews

4.0 out of 5 stars from 10 ratings
  • Listener for many years

    Great podcast! I’ve been a webmaster for many years and always appreciate the quality of content spun every month by Jim and Dave. They don’t know it, but they are part of our seo team in Wisconsin! Joe Mogensen

    Apple Podcasts
    5
    Cabin Joe
    United States8 years ago
  • Meager search marketing content presented with arrogant political discourse

    Weak presentation. Agonizingly arrogant host that attempts to weave his miopic political views into the content.

    Looking for search marketing and web development strategies? Nothing of value here.

    Looking for faculty lounge political theorism? Tune in......

    Apple Podcasts
    1
    fdomer
    Canada13 years ago
  • Horrendous.

    Unlistenable. Ball bouncing in the background? Stuttering? Horrible.

    Apple Podcasts
    1
    tydowns20
    United States14 years ago
  • Love it.

    What I truly love about Webcology is the passion behind it. Jim especially has such an enormous amount of respect and heart for SEO industry. It's one of two Internet marketing podcasts I give any attention to, because they discuss stories that matter.

    Apple Podcasts
    5
    rdrysdale
    United States14 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate candid industry anecdotes and long-term insights from veterans.
Episodes vary in production quality, with some audio issues noted by a few listeners.
Some episodes venture into political commentary which may polarize some listeners.
Great depth on SEO and AI in marketing, with practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The What Does Waikay Know About AI's Views on You Edition
Q: Can you explain what Waikay is?
Dixon describes Waikay as a tool designed to give users insights into what AI knows about their brand and provides action plans to improve visibility.
The What Does Waikay Know About AI's Views on You Edition
Q: How would you characterize your role in all three companies, but especially in Waikay?
Dixon Jones explains his role as primarily marketing-focused, stating that he is involved in spearheading Waikay and InLynx while also being part of Majestic.
The Google Leak of Faith Edition
Q: Is the leak going to affect how or what you put into a presentation you make to other people explaining what SEO is and how to perform it?
It's, our high level thinking has always been, at least my high level thinking has always been, build crap that people want to click on and want to go visit.
The Collision Had Quite an Impact Edition - An interview with Richard Socher
Q: How does u.com ensure accuracy in its search results?
u.com combines an advanced search retrieval index with AI-powered features that prioritize accurate citations and user personalization.
The Collision Had Quite an Impact Edition - An interview with Richard Socher
Q: Why are summarization or productivity engines the future of search?
Summarization engines can streamline the user experience by reducing the number of searches needed for complex queries, thereby enhancing productivity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Webcology

What is Webcology about and what kind of topics does it cover?

Insightful conversations at the intersection of search, marketing technology, and the evolving digital ecosystem. The show consistently covers SEO shifts, AI-driven changes in how information is ranked and surfaced, and practical tactics for webmasters and marketers, often anchored by guest perspectives from AI tools, analytics platforms, and major search players. Episodes also frequently discuss policy, privacy, and industry news, offering strategic guidance for implementing content and technical optimizations in a rapidly changing landscape.

What stands out is the blend of pragmatic SEO/marketing advice with candid takes on broader tech trends, plus a willingness to scrutinize how AI and large-language models reshape search visibility, c... more

Where can I find podcast stats for Webcology?

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How many listeners does Webcology get?

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How many subscribers and views does Webcology have?

To see how many followers or subscribers Webcology has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Webcology?

These podcasts share a similar audience with Webcology:

1. Social Media Marketing Podcast
2. Decoder with Nilay Patel

How many episodes of Webcology are there?

Webcology launched 18 years ago and published 831 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Webcology?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Webcology?

Rephonic pulls ratings and reviews for Webcology from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Webcology?

Recent guests on Webcology include:

1. Dixon Jones
2. Mikkel deMib Svendsen
3. Olesia Korobka
4. Gavin Klondike
5. Jono Alderson
6. Bennet Kelley
7. Richard Socher
8. Ryan Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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