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Artwork for Webcology
Google
SEO
Wordpress
Artificial Intelligence
Openai
Digital Marketing
Search Engine Optimization
Google Core Update
Donald Trump
E-Commerce
AI Overviews
Elon Musk
Deepseek
Matt Mullenweg
Google Search Console
Tech Oligarchy
Wix
AI Content
AI Bubble
Google Search

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

PublishesWeeklyEpisodes841Founded18 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for Webcology

Latest Episodes

We are starting to learn a lot more about what OpenAI's rogue super-model/agent did last week when it broke out of its testbed, hacked onto the Internet, invaded Hugging Face's databases, and exploited its way to solving the prompt-challenge it was p... more

An OpenAI model broke free of its test environment, found an exploit in a piece of third party server software, and commenced a series of actions that led to it hacking HuggingFace's data processing systems. OpenAI didn't detect the breach of Hugging... more

As the power of AI expands exponentially the costs of AI continue to drive power-users towards conservation. Jim and Kristine discuss the introduction of the more powerful GPT5.6 introduced by OpenAI last week. They also talk about how local backlash... more

Fabrice Canel, the man most responsible for Bing search is retiring from Microsoft after nearly 30 years of service. His retirement happened effective July 1. Always available to talk about how search works, Fabrice's most known contributions would i... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Fabrice Canal
Industry expert from Bing (Microsoft), offered support including Index Now
Microsoft/Bing
Episode: The Too Dangerous for the Public but Too Useful to be Shelved Edition
Carolyn Shelby
Principal SEO at Yoast
Yoast
Episode: The Webcology 2025 WTF Just Happened Year End Revue
Topher Kohen
Senior SEO and large scale publishing expert
Independent/SerperCon
Episode: The Webcology 2025 WTF Just Happened Year End Revue
Jenny Halasz
Author of AI Powered Content Marketing and SEO
Pearson O'Reilly (publisher)
Episode: The It's Getting to Look A Lot Like A Core Update Edition
Dixon Jones
CEO of Waikay and co-founder of Majestic
InLynx and Waikay
Episode: The What Does Waikay Know About AI's Views on You Edition
Mikkel deMib Svendsen
SEO expert and creator of an SEO master course
dimib.com
Episode: Mikkel deMib Svendsen, SEO Master of Course
Olesia Korobka
Organizer of the SEO Charity Event
Episode: The To Get AGI Be a 60 Hour Mule Edition
Gavin Klondike
Senior security consultant and researcher specializing in penetration testing and AI.
AI Village
Episode: The Ironies of DeepSeek Edition
Jono Alderson
SEO consultant, WordPress contributor, and digital marketing expert
Episode: Webcology Extra: The Fork in the Road at WordPress Edition

Hosts

Jim Hedger
Seasoned web marketer and strategist with roles at Digital Always Media and related ventures; frequently co-hosts and leads discussions on SEO and technology trends.
Kristine Schachinger
Marketing professional and strategist, often providing client-focused insights on SEO and digital marketing within the industry ecosystem.

Reviews

4.0 out of 5 stars from 10 ratings
  • Listener for many years

    Great podcast! I’ve been a webmaster for many years and always appreciate the quality of content spun every month by Jim and Dave. They don’t know it, but they are part of our seo team in Wisconsin! Joe Mogensen

    Apple Podcasts
    5
    Cabin Joe
    United States9 years ago
  • Meager search marketing content presented with arrogant political discourse

    Weak presentation. Agonizingly arrogant host that attempts to weave his miopic political views into the content.

    Looking for search marketing and web development strategies? Nothing of value here.

    Looking for faculty lounge political theorism? Tune in......

    Apple Podcasts
    1
    fdomer
    Canada13 years ago
  • Horrendous.

    Unlistenable. Ball bouncing in the background? Stuttering? Horrible.

    Apple Podcasts
    1
    tydowns20
    United States14 years ago
  • Love it.

    What I truly love about Webcology is the passion behind it. Jim especially has such an enormous amount of respect and heart for SEO industry. It's one of two Internet marketing podcasts I give any attention to, because they discuss stories that matter.

    Apple Podcasts
    5
    rdrysdale
    United States15 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate candid industry anecdotes and long-term insights from veterans.
Episodes vary in production quality, with some audio issues noted by a few listeners.
Some episodes venture into political commentary which may polarize some listeners.
Great depth on SEO and AI in marketing, with practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#143
France/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The What Does Waikay Know About AI's Views on You Edition
Q: Can you explain what Waikay is?
Dixon describes Waikay as a tool designed to give users insights into what AI knows about their brand and provides action plans to improve visibility.
The What Does Waikay Know About AI's Views on You Edition
Q: How would you characterize your role in all three companies, but especially in Waikay?
Dixon Jones explains his role as primarily marketing-focused, stating that he is involved in spearheading Waikay and InLynx while also being part of Majestic.
The Google Leak of Faith Edition
Q: Is the leak going to affect how or what you put into a presentation you make to other people explaining what SEO is and how to perform it?
It's, our high level thinking has always been, at least my high level thinking has always been, build crap that people want to click on and want to go visit.
The Collision Had Quite an Impact Edition - An interview with Richard Socher
Q: How does u.com ensure accuracy in its search results?
u.com combines an advanced search retrieval index with AI-powered features that prioritize accurate citations and user personalization.
The Collision Had Quite an Impact Edition - An interview with Richard Socher
Q: Why are summarization or productivity engines the future of search?
Summarization engines can streamline the user experience by reducing the number of searches needed for complex queries, thereby enhancing productivity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Webcology

What is Webcology about and what kind of topics does it cover?

Insightful conversations at the intersection of search, marketing technology, and the evolving digital ecosystem. The show consistently covers SEO shifts, AI-driven changes in how information is ranked and surfaced, and practical tactics for webmasters and marketers, often anchored by guest perspectives from AI tools, analytics platforms, and major search players. Episodes also frequently discuss policy, privacy, and industry news, offering strategic guidance for implementing content and technical optimizations in a rapidly changing landscape.

What stands out is the blend of pragmatic SEO/marketing advice with candid takes on broader tech trends, plus a willingness to scrutinize how AI and large-language models reshape search visibility, c... more

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To see how many followers or subscribers Webcology has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Webcology?

These podcasts share a similar audience with Webcology:

1. Social Media Marketing Podcast
2. Decoder with Nilay Patel

How many episodes of Webcology are there?

Webcology launched 18 years ago and published 841 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Webcology?

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What guests have appeared on Webcology?

Recent guests on Webcology include:

1. Fabrice Canal
2. Carolyn Shelby
3. Topher Kohen
4. Jenny Halasz
5. Dixon Jones
6. Mikkel deMib Svendsen
7. Olesia Korobka
8. Gavin Klondike

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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