
Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
| Publishes | Weekly | Episodes | 841 | Founded | 18 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessTechnology | |||

We are starting to learn a lot more about what OpenAI's rogue super-model/agent did last week when it broke out of its testbed, hacked onto the Internet, invaded Hugging Face's databases, and exploited its way to solving the prompt-challenge it was p... more
An OpenAI model broke free of its test environment, found an exploit in a piece of third party server software, and commenced a series of actions that led to it hacking HuggingFace's data processing systems. OpenAI didn't detect the breach of Hugging... more
As the power of AI expands exponentially the costs of AI continue to drive power-users towards conservation. Jim and Kristine discuss the introduction of the more powerful GPT5.6 introduced by OpenAI last week. They also talk about how local backlash... more
Fabrice Canel, the man most responsible for Bing search is retiring from Microsoft after nearly 30 years of service. His retirement happened effective July 1. Always available to talk about how search works, Fabrice's most known contributions would i... more
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Great podcast! I’ve been a webmaster for many years and always appreciate the quality of content spun every month by Jim and Dave. They don’t know it, but they are part of our seo team in Wisconsin! Joe Mogensen
Weak presentation. Agonizingly arrogant host that attempts to weave his miopic political views into the content.
Looking for search marketing and web development strategies? Nothing of value here.
Looking for faculty lounge political theorism? Tune in......
Unlistenable. Ball bouncing in the background? Stuttering? Horrible.
What I truly love about Webcology is the passion behind it. Jim especially has such an enormous amount of respect and heart for SEO industry. It's one of two Internet marketing podcasts I give any attention to, because they discuss stories that matter.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #143 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Insightful conversations at the intersection of search, marketing technology, and the evolving digital ecosystem. The show consistently covers SEO shifts, AI-driven changes in how information is ranked and surfaced, and practical tactics for webmasters and marketers, often anchored by guest perspectives from AI tools, analytics platforms, and major search players. Episodes also frequently discuss policy, privacy, and industry news, offering strategic guidance for implementing content and technical optimizations in a rapidly changing landscape.
What stands out is the blend of pragmatic SEO/marketing advice with candid takes on broader tech trends, plus a willingness to scrutinize how AI and large-language models reshape search visibility, c... more
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These podcasts share a similar audience with Webcology:
1. Social Media Marketing Podcast
2. Decoder with Nilay Patel
Webcology launched 18 years ago and published 841 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Webcology include:
1. Fabrice Canal
2. Carolyn Shelby
3. Topher Kohen
4. Jenny Halasz
5. Dixon Jones
6. Mikkel deMib Svendsen
7. Olesia Korobka
8. Gavin Klondike
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