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Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

PublishesWeeklyEpisodes850Founded18 years ago
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Artwork for Webcology

Latest Episodes

The American federal government is remaking its online presence in Trump's image. Naturally, the product doesn't work as promised and it would have likely been better had they just left whatever was there before. Nevertheless, America-dot-gov was lau... more

It's an interestingly Googlishic edition this week with several major announcements and updates. Google's September 2026 Spam Update is underway as of noon on Thursday Sept. 24. Expected to last two weeks, this is one of the longest Spam Updates in r... more

Kristine spent much of the week in San Diego at the Brighton SEO (San Diego) Conference. She gives us a from the floor update. The vibe in the tech world this week was, "Reign in it!". The tone came from all fronts starting with the AI technologarchs... more

Where the last weeks of August are usually mellow, the week after Labor Day is always hyper-intense in the tech world and it was no different this year with one pretty notable exception. In no previous year has the post-summer season opened with stat... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Joach de Waalck
WordPress/open-source developer cited as a guest on the show
WordPress community / Open source
Episode: The Viewing the Depths of the Clampdown Edition
Mark Traphagen
Guest, SEO Clarity expert
SEO Clarity
Episode: The Building Plans in an Agentic Universe Edition
Fabrice Canal
Industry expert from Bing (Microsoft), offered support including Index Now
Microsoft/Bing
Episode: The Too Dangerous for the Public but Too Useful to be Shelved Edition
Carolyn Shelby
Principal SEO at Yoast
Yoast
Episode: The Webcology 2025 WTF Just Happened Year End Revue
Topher Kohen
Senior SEO and large scale publishing expert
Independent/SerperCon
Episode: The Webcology 2025 WTF Just Happened Year End Revue
Jenny Halasz
Author of AI Powered Content Marketing and SEO
Pearson O'Reilly (publisher)
Episode: The It's Getting to Look A Lot Like A Core Update Edition
Dixon Jones
CEO of Waikay and co-founder of Majestic
InLynx and Waikay
Episode: The What Does Waikay Know About AI's Views on You Edition
Mikkel deMib Svendsen
SEO expert and creator of an SEO master course
dimib.com
Episode: Mikkel deMib Svendsen, SEO Master of Course
Olesia Korobka
Organizer of the SEO Charity Event
Episode: The To Get AGI Be a 60 Hour Mule Edition

Hosts

Jim Hedger
Host of Webcology with a background in digital marketing and SEO; frequently discusses SEO and web marketing trends.
Kristine Schachinger
Co-host focused on SEO and web marketing; often provides strategic insights on content and digital strategy.

Reviews

4.0 out of 5 stars from 10 ratings
  • Listener for many years

    Great podcast! I’ve been a webmaster for many years and always appreciate the quality of content spun every month by Jim and Dave. They don’t know it, but they are part of our seo team in Wisconsin! Joe Mogensen

    Apple Podcasts
    5
    Cabin Joe
    United States9 years ago
  • Meager search marketing content presented with arrogant political discourse

    Weak presentation. Agonizingly arrogant host that attempts to weave his miopic political views into the content.

    Looking for search marketing and web development strategies? Nothing of value here.

    Looking for faculty lounge political theorism? Tune in......

    Apple Podcasts
    1
    fdomer
    Canada13 years ago
  • Horrendous.

    Unlistenable. Ball bouncing in the background? Stuttering? Horrible.

    Apple Podcasts
    1
    tydowns20
    United States14 years ago
  • Love it.

    What I truly love about Webcology is the passion behind it. Jim especially has such an enormous amount of respect and heart for SEO industry. It's one of two Internet marketing podcasts I give any attention to, because they discuss stories that matter.

    Apple Podcasts
    5
    rdrysdale
    United States15 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some episodes feel overly opinionated or political; focus on web marketing and strategy may vary in impact.
Longtime listeners appreciate the hosts' practical SEO insights and industry context.
A few listeners describe audio quality as frustrating but content remains valuable for SEO and web marketing practitioners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Building Plans in an Agentic Universe Edition
Q: Given who you work with and some of the clients you work with, how has their use of AI as a tool of search evolved over the last couple of years, as our understandings of it have evolved?
AI use in SEO has grown from curiosity in the C-suite to concrete implementations in enterprise contexts; clients are deploying AI search practices and reporting positive results when combined with human-in-the-loop practices, and vendors like SEO Clarity are building AI-powered tools (LiveWire, MCP) to connect external data and AI analysis. The adoption is becoming normalized, with careful attention to ethical use and governance.
The What Does Waikay Know About AI's Views on You Edition
Q: Can you explain what Waikay is?
Dixon describes Waikay as a tool designed to give users insights into what AI knows about their brand and provides action plans to improve visibility.
The What Does Waikay Know About AI's Views on You Edition
Q: How would you characterize your role in all three companies, but especially in Waikay?
Dixon Jones explains his role as primarily marketing-focused, stating that he is involved in spearheading Waikay and InLynx while also being part of Majestic.
The Google Leak of Faith Edition
Q: Is the leak going to affect how or what you put into a presentation you make to other people explaining what SEO is and how to perform it?
It's, our high level thinking has always been, at least my high level thinking has always been, build crap that people want to click on and want to go visit.
The Collision Had Quite an Impact Edition - An interview with Richard Socher
Q: How does u.com ensure accuracy in its search results?
u.com combines an advanced search retrieval index with AI-powered features that prioritize accurate citations and user personalization.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Webcology

What is Webcology about and what kind of topics does it cover?

Two veteran web marketers provide a data-driven look at the web ecosystem, blending SEO, paid search, content strategy, and evolving tech policy. Episodes regularly dissect AI, platform shifts, and industry news, with practical takeaways for webmasters, marketers, and developers. The show stands out for its long-running, conversational format, guest panels, and the hosts' willingness to weigh in on regulatory and ethical questions affecting how content is found, ranked, and monetized. Overall, it's a reliable resource for listeners who want actionable tactics alongside thoughtful commentary on the broader digital marketing landscape.

Where can I find podcast stats for Webcology?

Rephonic provides a wide range of podcast stats for Webcology. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Webcology and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Webcology get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Webcology, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Webcology?

Rephonic provides comprehensive predictive audience data for Webcology, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Webcology have?

To see how many followers or subscribers Webcology has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Webcology?

These podcasts share a similar audience with Webcology:

1. Social Media Marketing Podcast
2. Decoder with Nilay Patel

How many episodes of Webcology are there?

Webcology launched 18 years ago and published 850 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Webcology?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Webcology?

Rephonic pulls ratings and reviews for Webcology from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of Webcology. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Webcology?

Recent guests on Webcology include:

1. Joach de Waalck
2. Mark Traphagen
3. Fabrice Canal
4. Carolyn Shelby
5. Topher Kohen
6. Jenny Halasz
7. Dixon Jones
8. Mikkel deMib Svendsen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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