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We Love Deck Builders

We Love Deck Builders
Deck Builder Marketers
Deck Expo
Jobtread
Deckexpo
Artificial Intelligence
Outdoor Living
Brand Strategy
Trex Company
Deck Builder Marketing
NADRA
Legacy Decks Academy
Wood Deck Protection
Sustainability
Tony Mcklem
MOSO North America
Social Media
Sales
Renderings
Phil Parsons
Lead Generation

Join "We Love Deck Builders," hosted by April Edwards, for key deck building insights. Get expert strategies, insider tips, and interviews with top professionals. Each episode offers practical advice, addressing real-world challenges to enhance your business and profitability. Ideal for both seasoned builders and newcomers, this podcast is a trove of wisdom, inspiring excellence in the deck buildi... more

PublishesWeeklyEpisodes55Founded3 years ago
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BusinessMarketing

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Artwork for We Love Deck Builders

Latest Episodes

No script. No fluff. Just real conversations around what’s actually happening right now—and what deck builders need to be paying attention to.If you're serious about growing your business, this is one you won’t want to miss.

What to expect:

* Topi... more

YouTube

Paid ads aren’t what they used to be—and if you’re running Google Ads the same way you did even a year ago, you’re already falling behind.

In this episode, April sits down with Vinita Swami, PPC Specialist at Deck Builder Marketers, to break down wh... more

YouTube

Most builders focus on doing great work—but in today’s market, that’s only part of the equation.

In this episode, Wes Kain shares how he’s built a career that goes beyond the job site, combining construction experience with branding, visibility, and... more

YouTube

Most deck builders do not have a lead problem. They have a system problem; and proof is one of the biggest pieces they are missing.In this solo episode, April breaks down why your best work is not selling your next project, what serious homeowners ar... more

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In this episode, Phil Parsons from KP Homescapes shares the shift from high-output construction to a more structured, engineering-driven way of building—where planning, performance, and systems drive every project.

What we'll cover:

* What actual... more

YouTube

As a deck builder, it’s easy to get stuck handling everything yourself—from leads to customer service to operations. But what happens when those tasks start piling up and slowing down your growth?In this episode, we sit down with Michael Allen, VP of... more

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If you feel like you’re working just as hard—but the jobs you’re getting aren’t the ones you actually want—this is for you.

A lot of deck builders think they have a lead problem. But in reality, it’s a positioning and system problem. The way your bu... more

YouTube

What does building a successful business really look like behind the scenes?

In this episode of the We Love Deck Builders Podcast, April Edwards brings on her husband, Isaac, for an honest conversation about the reality of growth—what it takes, what... more

YouTube

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Recent Guests

Phil Parsons
Founder of KP Homescapes, outdoor living contractor
KP Homescapes
Episode: Why the Best Builders Think Like Engineers
Michael Allen
VP of Sales at Sphere Rocket VA
Sphere Rocket VA
Episode: Buy Back Your Time: How to Solve Bottlenecks with VAs
Brad Huebner
Contractor, marine veteran, founder of the Hammer & Grind Podcast
Hammer & Grind
Episode: Free Estimates Are Costing You More Than You Think with Brad Huebner
Lainie Sleppin
Duchess of Decking, Decks & Docks
Decks & Docks
Episode: What Suppliers See That Builders Don’t with Lainie Sleppin & Trisha Holman of Decks & Docks
Trisha Holman
Decks & Docks representative
Decks & Docks
Episode: What Suppliers See That Builders Don’t with Lainie Sleppin & Trisha Holman of Decks & Docks
Dan Antonelli
CEO of KickCharge Creative
KickCharge Creative
Episode: Your Branding Might Be Costing You Leads – Here’s How to Fix It Before It’s Too Late: Dan Antonelli
Jessie Champagne
Onboarding specialist at Deck Builder Marketers
Deck Builder Marketers
Episode: Why Builders Lose Momentum Right After They Decide to Grow: Jessie Champagne
Michael Boswell
Founder/Principal at Boswell & Associates, specializes in showroom design and sales strategy for manufacturers and retailers
Boswell & Associates
Episode: How to Maximize Your Deck Sales with Strategic Showroom Design
David Settlemeyer
Leading designer at Under The Sun Concepts, a high-end design and build firm
Under The Sun Concepts
Episode: Inside Award-Winning Outdoor Design with David Settlemeyer

Host

April Edwards
Host of the show and founder of Deck Builder Marketers

Talking Points

Recent interactions between the hosts and their guests.

Deck Expo Series: Building Better: The Craft, Content, and Leadership of Jeremy Wilkins
Q: How do you describe the balance between Max and you in Deck Van Gogh and the software initiative?
Our strengths complement each other: he drives product knowledge and sales momentum while I focus on systems, data, and process; together we align on integrity and client-first decisions, using software to streamline work and reduce friction.
Deck Expo Series: Building Better: The Craft, Content, and Leadership of Jeremy Wilkins
Q: What moment did you realize this was the path you wanted to be on with deck building?
The realization came from recognizing the impact of the work beyond profits—seeing how teaching, helping homeowners, and supporting crews created meaningful change, which reinforced a commitment to integrity and long-term relationships.
Buy Back Your Time: How to Solve Bottlenecks with VAs
Q: What are the common bottlenecks you see in deck builder businesses looking to use VAs?
Bottlenecks typically start with unclear starter steps for delegation, a lack of documented processes, and onboarding that's not tightly defined, which leads to inconsistent results and “bottlenecks” in admin, delivery, and eventually marketing and sales.
Free Estimates Are Costing You More Than You Think with Brad Huebner
Q: What should be highlighted on a contractor's website to support a paid-process approach?
Show the three-to-five-step process, emphasize discovery calls and on-site consultations, and position the paid estimate as a design consultation with clear value for the client.
Free Estimates Are Costing You More Than You Think with Brad Huebner
Q: How should a contractor handle previously free-estimate leads to re-engage?
Use a targeted follow-up email that presents a clear, human reason for re-engagement (e.g., Have you given up on your project?) and follow up with calls to re-qualify interest after some time.

Audience Metrics

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Frequently Asked Questions About We Love Deck Builders

What is We Love Deck Builders about and what kind of topics does it cover?

This show concentrates on practical, battle-tested strategies for growing profitable deck-building businesses. Episodes frequently explore systematizing operations, marketing efficiency, sales processes, and showroom or design-focused tactics that directly impact margins. Guests range from branding and marketing experts to operations software providers and industry-savvy builders, offering actionable frameworks, templates, and real-world case studies. A notable throughline is the emphasis on treating marketing and operations as integrated levers—driving sustainable growth through clarity of positioning, customer experience, and disciplined execution. The format tends to blend strategic guidance with hands-on tactics, making it valuable for ... more

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Which podcasts are similar to We Love Deck Builders?

These podcasts share a similar audience with We Love Deck Builders:

1. The Deckheads Podcast
2. The Dr Decks Podcast
3. The Joe Rogan Experience

How many episodes of We Love Deck Builders are there?

We Love Deck Builders launched 3 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on We Love Deck Builders?

Recent guests on We Love Deck Builders include:

1. Phil Parsons
2. Michael Allen
3. Brad Huebner
4. Lainie Sleppin
5. Trisha Holman
6. Dan Antonelli
7. Jessie Champagne
8. Michael Boswell

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