How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!
Publishes | Twice monthly | Episodes | 82 | Founded | 5 years ago |
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Categories | BusinessMarketing |
In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world—and local tourism—can adopt a newsroom mindset. We explore the importance of timelin... more
In this episode of Digital PR Explained, Dan Berthiaume, Senior Editor of Chain Store Age, breaks down how to pitch exclusive Q&A interviews that stand out. Learn what editors are looking for, common mistakes to avoid, and actionable tips to refine y... more
Big news! We Earn Media is wrapping up, but the journey doesn’t end here. Join Britt Klontz on Digital PR Explained for more PR insights and strategies. Follow the new podcast on Apple Podcasts, Spotify, or wherever you listen to keep learning and gr... more
Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn the kinds of stories a high-volume online publication... more
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I wish I got more out of this promising podcast. The two hosts talk over each other, digress into content unrelated to the topic (referencing non business content from earlier episodes which doesn’t enhance the current conversation), talk about pet peeves which they then confess to or demonstrate within the podcast (minimally preparing their sources for a professional appearance when the audio of this podcast is itself variable, full of ambient, distracting noise). Im a journalist who values sou... more
Jackie and Britt do a great job of bringing on the right guest to help PR folks learn what writers and the media are looking for. Even if you are a seasoned PR person there’s still tips to be learned here. Highly recommend this podcast!
I LOVE this podcast! Such useful and tangible advice that I can takeaway right after the episode and implement. I believe all PR pros should listen to this, you’re getting the key tips you need to be more deliberate with pitching. Thank you Britt and Jackie!
I've been in the PR game for some time now and found the We Earn Media podcast to be a real treat. It's rare to get a glimpse into the minds of reporters, and I so appreciate the work that Jackie and Britt put into this. I'm excited to hear what the rest of the season's episodes bring.
This podcast is just what I was looking for! Full of great information, funny and the content is on point!! As a young professional this is the kind of podcast I want to listen to. Plus the speaker’s voices are easy on the ears! Can’t wait for future episodes!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #129 |
Listeners, social reach, demographics and more for this podcast.
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These podcasts share a similar audience with We Earn Media:
1. Freakonomics Radio
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3. My First Million
4. The Prestige TV Podcast
We Earn Media launched 5 years ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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