经营摇滚电台
经营摇滚电台 | JustPod阿里妈妈《经营摇滚电台》，由阿里妈妈联合生态合作伙伴，聚合真实实战案例，挖掘高价值经营洞察，讲述实用经营方法。
| Publishes | Daily | Episodes | 5 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | BusinessMarketing | ||
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- 本节目由阿里妈妈出品，JustPod制作发行 -
本期节目是「对话十亿操盘手」系列的收关篇，一起探讨关于品牌成长的话题。
近年，一些新锐品牌快速地切入一个细分赛道，得到投资的青睐，还能在社交网络上制造很多话题热度，成为所谓的网红品牌。
那么有多少网红品牌能变成真正有长足生命力的品牌呢？这背后有哪些需要拆解的关键性因素呢？
我们邀请鲸商创始人及资深产业分析师李清乐作为主持人，白小T创始人张勇、阿里妈妈大客户营销中心服饰母婴行业总经理元标作为嘉宾，从行业观察和阿里妈妈实战案例出发，... more
- 本节目由阿里妈妈出品，JustPod制作发行 -
品牌想要出圈，如何在消费人群注意力分散的情况下精准出击？如何以有限的营销预算实现曝光声量最大化？如何让消费人群触达真正有效、实现生意增长？
当品牌想清楚这些问题，通过全域营销成功出圈，获得千万级、乃至十亿级的曝光量，又如何让全域营销的声量沉淀下来，成为品牌的长期资产？
新问题的出现，不全是品牌想要太多，而是商业游戏规则正在变化，全域营销也因此不断进化。
为了找到新问题的新答案，第三期节目聚焦品牌出圈和全域营销话题，我们邀请了鲸商... more
- 本节目由阿里妈妈出品，JustPod制作发行 -
继上一期节目讨论“拉新”话题之后，这一期的关键词是“爆款”。在这个消费需求越来越细分、复杂和个性化的时代，为什么爆款逻辑依旧成立呢？
本期节目我们邀请鲸商媒体创始人、资深产业分析师李清乐担任主持，以及两位嘉宾来参与节目录制，分别是生态伙伴睿点的电商副总裁曾珠，以及阿里妈妈品效支持与孵化负责人翠夕，共同探讨爆款的逻辑。
- 主持人 -
鲸商创始人、资深产业分析师 李清乐
- 嘉宾 -
生态：睿点电商副总裁 曾珠
阿里妈妈：... more
- 本节目由阿里妈妈出品，JustPod制作发行 -
欢迎来到阿里妈妈「经营摇滚电台」，一档直击生意本质的访谈栏目。
8月，我们特别企划“对话十亿操盘手”系列专题，与资深产业分析师、正在操盘十亿生意的明星品牌和生态伙伴，一起拆解商业生态中的关键因素。
在消费者的需求不断变化，消费习惯日新月异的今天，品牌如何才能众里寻TA，找到目标人群，并通过什么样的营销策略来驱动生意增长？
本期话题，我们邀请鲸商媒体创始人、资深产业分析师李清乐担任主持，以及两位嘉宾来参与节目录制，分别是今年要冲击... more
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Apple Podcasts | #172 | China/Business/Marketing |
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经营摇滚电台 launched 4 years ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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