
Two people – Craig Brooks and Caitlin Smith – who do the work every day (one in brand design, one in marketing) dig into the real questions business owners are asking, with honesty about what actually moves the needle.
| Publishes | Weekly | Episodes | 16 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Most people are still typing one-off prompts and wondering why AI gives them generic answers. The problem isn't the tool. It's that you never gave it your context. In this one, Craig and Caitlin open up their actual AI stacks, the tools they pay for,... more
Ask a business owner who their customer is and you'll often hear "everyone." It feels safe. It's actually the thing quietly costing them money. This episode is about getting narrow on purpose, and why the right customer does more for your bottom line... more
Most business owners think they need a rebrand. Most of them don't. In this one, Caitlin and Craig take opposite corners on refresh versus rebrand, then land somewhere that actually helps you decide which one your business needs and which one would j... more
You picked a font because you liked it. That might be the problem. In this episode, Craig and Caitlin get into "font crimes," the typeface choices that quietly cost you customers without anyone ever telling you why. Craig even confesses his own past ... more
Most roofers fight an uphill battle on trust. Carrie Moreau decided the answer was a cape. As "the Roofing Wonder Woman" behind Certified Best Roofing in Central Florida, she runs a business that pulls 90% of its revenue from in-person networking, in... more
AI can spin up a working website in an hour. The real question is what happens when you need a careers page, a CRM integration, or a fix at 2 a.m. David Forman, Co-Founder of Clarity Creative Group, has been coding since he was 11 and has been buildi... more
Most business owners are quietly making brand decisions based on what they personally like, and paying for it in ways they never measure. This episode gets honest about the gap between owner taste and what the market actually responds to, plus the qu... more
Those scary ADA compliance emails from law firms aren't going away. But here's the thing: the
fixes are more straightforward than you think, and most of them will actually make your brand
work better for everyone. Craig opens this one admitting ADA c... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #57 |









Recent interactions between the hosts and their guests.
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This show centers on practical branding and marketing for real-world outcomes, targeting small business owners and marketing professionals who want actionable guidance. Across episodes, topics frequently circle around brand strategy, website usability, performance marketing, local advertising, and the interplay between brand values and execution. Guests and hosts emphasize tangible tactics—from building foundational brand documents to leveraging local networks and data-driven campaigns—while sharing candid anecdotes about how to align strategy with measurable results. A notable strength is the approachable, no-nonsense format that blends branding philosophy with hands-on, repeatable steps, making it helpful for listeners at startups through... more
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Vibe Marketing launched 4 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Vibe Marketing include:
1. Carrie Moreau
2. Rebekah Arthur
3. Karlon Johnson
4. Aerial Robinson
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